Wonderbox

What Wonderbox does

Wonderbox is a Paris-headquartered group that sells experience-based gift boxes and gift cards across Europe and North America, operating since 2004 under the MULTIPASS S.A.S entity (parent holding WONDERBOX S.A.S). The company curates gift experiences in four verticals — sports, well-being, gastronomy, and holidays — and distributes them through a multi-brand portfolio of 17 labels including the flagship Wonderbox brand, Vivabox, Funbooker, GoDream, Lifecooler, CITC, and others. The group serves two primary customer segments: individual consumers purchasing gifts for personal occasions, and corporate clients (businesses, distributors, retail chains, and government/collectivities) procuring reward, incentive, and recognition solutions.

The product is a voucher or gift card redeemable against a contractually assembled partner network of experience providers such as sports venues, wellness centers, restaurants, hotels, and travel operators. Distribution is omnichannel: the company operates its own e-commerce sites for direct-to-consumer sales, deploys field sales teams for B2B corporate contracts, and works with third-party distributors and retail networks for physical and digital gift card placement in stores. The Wonder eCard brand represents a digital-first product line within the portfolio, and the group has acquired multiple regional brands to extend geographic reach (e.g., Huisentuin and Kluscadeau in the Netherlands, Reis Cadeau in Belgium, GoDream in Switzerland).

Revenue is generated from one-time sales of gift boxes and gift cards, with the group selling approximately 5 million units per year for €350 million in annual sales across 13 countries (France, Spain, Italy, Belgium, Switzerland, Netherlands, Portugal, Denmark, Sweden, Norway, USA, Canada). With roughly 480 to 600 employees group-wide, the company operates dedicated subsidiaries in each major market (France 2004, Italy 2008, Belgium 2009, Portugal 2018, USA 2019, Scandinavia 2021) and positions itself as a European leader in the gift solutions category, with recognition including the 'Elu Service Client de l'Année' customer service award.

Name

Wonderbox

Legal name

MULTIPASS S.A.S

Website

https://wondergroupcareers.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wonderbox is a Paris-based European leader in experience gift solutions, selling gift boxes and gift cards in sports, well-being, gastronomy, and holidays. Its 17 brands reach consumers and corporate gifting clients across 13 countries via retail, B2B, and e-commerce channels.

Ownership category

akta.pro rank

Product category

Experience Gift Solutions

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Gift Baskets, Gourmet Gifts & Corporate Gifting Retail (CRALAJAF)

akta.pro secondary industries

Novelty & Humor Gifts Retail (CRALAJAB), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

• Gift experience boxes
• Corporate gifting solutions
• Experience gift cards
• Multi-brand gift portfolio
• Experience gift marketplace

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Gift boxes and gift cards: Sale of gift boxes and gift cards offering experiences in sports, well-being, gastronomy, and holidays. The company sells approximately 5 million gifts per year generating 350 million euros in annual sales.
2. B2B/B2C gift solutions: Products distributed through distributors, retail outlets, businesses, and directly to consumers across 13 countries.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wonderbox designs, markets, and sells physical gift boxes and digital gift cards that grant recipients access to curated experience packages across sports, well-being, gastronomy, and holidays. The group sells approximately 5 million gifts per year through 17 brands, generating 350 million euros in annual sales, distributed via e-commerce, retail outlets, distributors, and B2B corporate sales channels across 13 countries.

Product overview

Wonderbox is a European leader in gift solutions offering key-in-hand experiences in sports, well-being, gastronomy, and holidays. The company operates a multi-brand portfolio of 17 brands including the core Wonderbox brand, Vivabox, Funbooker, CITC, Lifecooler, GFY, Huisentuin, Wonder eCard, Reis Cadeau, GoDream, TicknBox, Regalbox, Cofre VIP, Bloemen, Klus Cadeau, De Cadeau, and Prestige. These brands offer gift boxes, gift cards, and e-cards that provide recipients with curated experiences. The group sells approximately 5 million gifts per year with annual sales of 350 million euros across 13 countries including France, Spain, Italy, Belgium, Switzerland, Netherlands, Portugal, Denmark, Norway, Sweden, USA, and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Wonderbox: Primary gift box brand offering experiences in sport, well-being, gastronomy, and holidays
• Vivabox
• Funbooker
• GoDream
• Huisentuin
• Bloemen
• Kluscadeau
• Regalbox
• Cofrevip

Products and services

• Wonderbox Gift Boxes and Gift Cards Core gift box and gift card offering providing recipients with curated experiences across sports, well-being, gastronomy, and holidays. Sold across 13 countries in Europe, North America, and Scandinavia.
• Vivabox Gift Experiences Gift box brand offering experience-based gifts under the Wonderbox Group portfolio.
• Funbooker Activity and Experience Gifts Activity booking and experience gift brand under the Wonderbox Group portfolio.
• GoDream Gift Experiences Dream and experience gift brand under the Wonderbox Group portfolio.
• Lifecooler Experience Gifts Experience gift brand under the Wonderbox Group portfolio.
• Wonder eCard Digital Gift Cards Digital eCard gift brand offering electronic gift card delivery under the Wonderbox Group portfolio.
• Regalbox Gift Boxes Gift box brand under the Wonderbox Group portfolio.
• Cofre VIP Premium Gift Boxes VIP and premium gift box brand under the Wonderbox Group portfolio.
• Prestige Gift Boxes Premium gift box brand under the Wonderbox Group portfolio.
• Huisentuin Gift Experiences (Netherlands) Dutch gift experiences brand operating in the Netherlands under the Wonderbox Group portfolio.
• Klus Cadeau Gift Experiences (Netherlands) Dutch service and experience gift brand under the Wonderbox Group portfolio.
• Reis Cadeau Gift Experiences Gift brand under the Wonderbox Group portfolio.
• TicknBox Gift Boxes Gift box brand under the Wonderbox Group portfolio.
• Bloemen Gift Experiences Flower and gift brand under the Wonderbox Group portfolio.
• De Cadeau Gift Brand Gift brand under the Wonderbox Group portfolio.
• GFY (Good From You) Gift Experience Brand Gift experience brand under the Wonderbox Group portfolio.
• CITC Gift Cards and Boxes Gift card and gift box brand under the Wonderbox Group portfolio.
• Corporate B2B Gifting Solutions B2B gift solutions for employee rewards, client appreciation, and incentive programs. The commercial team promotes brands to distributors, retail outlets, business clients, and government/collectivities for corporate gifting needs.

Quantifiable outcome

• 5 million gifts sold per year
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• GetYourGuide: Major online marketplace for booking tours, activities, and experiences worldwide. Adjacent to Wonderbox's experience-supply universe and represents a potential disintermediation channel for end consumers.
• Viator: Tripadvisor-owned experience booking marketplace. Comparable on the underlying experience-inventory side and a potential alternative channel for end consumers seeking experiences without a gift-card intermediary.

Direct peers

• Smartbox Group: Ireland-headquartered gift-box and experience-card operator active across Europe. Closest direct competitor to Wonderbox in the multi-country experience gifting category with overlapping B2B and B2C distribution.
• Tinggly: Global experience-gift company offering gift cards redeemable against activities worldwide. Compares to Wonderbox on the experience-gift mechanic and recipient-choice value proposition, though smaller and more digitally native.
• Cloud 9 Living: US-based experience-gift retailer offering experience vouchers across activities, dining, and travel. Comparable to Wonderbox on product format (experience gift cards/boxes) and target consumer gifting occasions.

Broad incumbents

• Blackhawk Network: Large gift card distribution and payments network operating globally. Comparable as a broader incumbent in the gift card/payments ecosystem that touches Wonderbox's B2B distribution and physical/digital gift card rails.
• InComm: Global payments and prepaid/gift card technology provider. Comparable infrastructure adjacency to Wonderbox's gift card issuance and retail distribution, though operating at much larger scale and broader scope.

Regional players

• RedBalloon: Australia's leading experience-gift retailer. Highly comparable business model and product format to Wonderbox, but operating primarily in Australia/NZ rather than Europe, making it a regional rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wonderbox
• LinkedInlinkedin.com/company/wonderbox
• Instagraminstagram.com/wonderbox.fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wonderbox