Name

Wonderland

Legal name

Wonderland

Website

https://wonderland.ge

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH), Adventure & Active Travel Agencies (THAKABAD)

Keywords

• Destination management services
• Inbound tourism services
• Outbound travel packages
• Guided group tours
• Corporate event services

Headquarters

HQ city

Georgia

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tour and Excursion Packages: The company sells packaged tours to destinations including Georgia, France, Spain, Cappadocia, and other international locations. Revenue is generated through the sale of these complete travel packages which include accommodation, transfers, and guided experiences.
2. MICE Services: Meetings, Incentives, Conferences, and Events services are offered, partnering with hotels like Crowne Plaza Borjomi, Colosseum Marina Hotel, Ambassadori Kachreti Golf Resort, and others for corporate events and group travel.
3. Cruise Bookings: The company offers cruise packages including Mediterranean and Caribbean cruises with various amenities and categories.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Wonderland is a Georgian Destination Management Company (DMC) and travel agency that sells packaged tours, local excursions, cruise vacations, and MICE (Meetings, Incentives, Conferences, Exhibitions) services. Offerings include multi-day international group tours (France, Spain, Cappadocia), local Georgian excursions (e.g., Batumi city and Botanical Garden), Mediterranean and Caribbean cruise packages, and corporate event coordination at partner Georgian hotels.

Product overview

Wonderland is a Georgian Destination Management Company (DMC) offering tour packages, excursions, cruises, and MICE services. The product portfolio includes international guided group tours (France, Spain, Cappadocia), local Georgian excursions (Batumi city tour and botanical garden), cruise packages, and corporate event services. The offering operates as a travel agency model with curated itineraries, accommodations, and activities across Europe, Asia, Africa, and the Americas.

Differentiator

Problem solved

Functional benefit

Products and services

• France Tour 8-day/7-night guided group tour covering Paris, Honfleur, Loire Valley, Bourges, Lyon, Dijon, Colmar, and Strasbourg, including transfers, sightseeing, and accommodation.
• Classic Spain Tour 8-day guided group tour covering Barcelona, Madrid, Zaragoza, Toledo, Cordoba, Seville, Granada, and Alicante, including Gaudi architecture, Alhambra, and optional Flamenco show.
• Cappadocia Group Tour 4-day group tour from Batumi to Cappadocia, Turkey, featuring Goreme Open Air Museum, Derinkuyu underground city, Kaymakli, Uchisar castle, and Ortahisar.
• Batumi City Tour & Botanical Garden Excursion Local Georgian excursion featuring a city tour of Batumi (Boulevard, Europe Square, Dolphinarium) and a visit to the Batumi Botanical Garden, available year-round across all seasons for leisure and hiking.
• Cruise Packages Cruise vacation packages covering Mediterranean and Caribbean destinations with various amenities and categories.
• MICE Services Meetings, Incentives, Conferences, and Exhibitions services featuring recommended Georgian hotels including Ambassadori Kachreti Golf Resort, Akhasheni Wine Resort, Colosseum Marina Hotel, and Crowne Plaza Borjomi for corporate events and incentive travel.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Crowne Plaza BorjomicoreStrategic or Co-development PartnerCrowne Plaza Borjomi is a featured partner hotel for Wonderland's MICE and leisure services. Located at 9 Baratashvili St, Borjomi 1200, the hotel features 101 guest rooms, six conference rooms, a 2400 sq.m. Spa & Wellness Center, and is situated near Borjomi Central Park. The hotel's conference facilities and location make it suitable for corporate events and incentive travel.
• Colosseum Marina HotelcoreStrategic or Co-development PartnerColosseum Marina Hotel in Batumi serves as a partner hotel for Wonderland's services. Located on the beachfront at Sherif Khimshiashvili Street 16, Batumi, the hotel features indoor and outdoor pools, spa facilities, fitness center, and an on-site restaurant. The property is near Aquapark Batumi (500m), Dolphinarium (1.6km), and Batumi Archeological Museum (2.4km).
• Ambassadori Kachreti Golf ResortcoreStrategic or Co-development PartnerAmbassadori Kachreti Golf Resort is recommended for MICE services. The resort features extensive amenities including a golf course, horse riding, Kids Club, tennis, outdoor pool, spa facilities, and meeting/banquet facilities, making it suitable for corporate retreats and incentive programs.
• Akhasheni Wine ResortminorStrategic or Co-development PartnerAkhasheni Wine Resort is featured among Wonderland's hotel recommendations for MICE services. The property offers wine-themed experiences including cooking classes, wine-related activities, and themed dinner nights, suitable for incentive travel and cultural experiences.
• Hotels and Preference Hualing TbilisicoreStrategic or Co-development PartnerHotels and Preference Hualing Tbilisi is listed as a partner property, though limited details are available. Located in Tbilisi's City Center area.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Viator: A TripAdvisor-owned global marketplace for tours, excursions, and experiences. Directly comparable as a distribution channel for the same tour and DMC-style inventory Wonderland curates, but at vastly greater scale and with stronger digital marketing.
• GetYourGuide: Global online platform selling tours, attractions, and experiences. Comparable to Wonderland's curated tour and excursion offering across multiple destinations, though with superior technology, mobile apps, and supplier aggregation.
• Klook: Asia-headquartered travel activities and services booking platform. Comparable to Wonderland in selling tours, attractions, and travel experiences across many countries, with overlapping destination coverage in Asia and Europe.
• TourRadar: Online marketplace specializing in multi-day guided tours and adventure packages. Comparable to Wonderland's multi-day international tour packages (France, Spain, Cappadocia) in product structure and customer use case.
• Intrepid Travel: Small-group adventure tour operator running guided trips across 100+ countries. Comparable to Wonderland's international tour offerings in destination breadth, group format, and experiential positioning.
• TravelLocal: Online marketplace connecting travelers with local DMCs and tour operators worldwide. Comparable to Wonderland's DMC business model of curating local expertise and ground handling for inbound travelers, with a similar niche-focus approach.
• Contiki: Tour operator specializing in guided group travel packages primarily for younger travelers across Europe and beyond. Comparable to Wonderland in selling multi-day, fixed-itinerary group tours including accommodation and sightseeing.
• Kensington Tours: Luxury tour operator creating custom private guided trips worldwide. Comparable to Wonderland's curated international tour offerings in itinerary-driven service model, though focused on a higher price point.

Broad incumbents

• Tripadvisor: Global travel guidance platform owning Viator experiences marketplace. Comparable as a broader incumbent in travel discovery and booking that overlaps with Wonderland's tour and excursion distribution, but at much greater scale and breadth.
• Booking.com: Global OTA dominating accommodation and expanding into attractions and experiences. Comparable as a broad incumbent in travel distribution that competes with Wonderland for traveler attention and bookings across tours and accommodation packages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wonderland