Wongu University of Oriental Medicine

What Wongu University of Oriental Medicine does

Wongu University of Oriental Medicine is a privately-held, accredited graduate institution founded in 2012 in Las Vegas, Nevada, and the first and only Oriental medicine university in the state. Its core offering is the Master of Science in Acupuncture and Herbal Medicine (MSAHM), a multi-year program totaling more than 3,500 instructional hours (2,500 didactic plus 1,000 clinical), preparing graduates to sit for licensure as Oriental Medicine Doctors (OMD). The institution also holds California program approval, extending its graduate mobility into the largest U.S. acupuncture market.

The university operates the Wongu Health Center, a teaching clinic at 8630 S Eastern Ave that delivers a broad range of Oriental medicine services: acupuncture (including electroacupuncture), fire and bio-ceramic cupping, moxibustion, gua sha, tuina massage, topical herbal liniments, low-frequency microcurrent therapy (Happy Health Machine), and herbal medicine dispensing. Treatment is provided by supervised student interns at lower price points and by licensed OMD practitioners at premium rates, with a tiered structure ($80/$50 intern vs. $120/$80 OMD for initial/follow-up consultations). Clinic revenues, alongside tuition from the MSAHM program, constitute the institution's two revenue streams.

Wongu is governed by a small leadership team (President Dr. Daniel Davies, Clinic Director Dr. Sang Hyun Lee, Treasurer Katherine Duncan) of approximately 25 employees and has been continuously accredited since 2019 by ACAHM (formerly ACAOM), most recently receiving a seven-year reaccreditation effective August 14, 2024, with the next comprehensive review deferred to 2031. The institution is independently owned, with no external investors, parent company, or disclosed funding rounds, and pursues community engagement through health fairs, free NADA-protocol acupuncture for trauma response, and content marketing via a long-running educational blog, newsletter, and graduate testimonials.

Name

Wongu University of Oriental Medicine

Legal name

Wongu University of Oriental Medicine

Website

https://wongu.edu

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Wongu University of Oriental Medicine is Nevada's first and only accredited Oriental medicine school, offering a Master of Science in Acupuncture and Herbal Medicine program and operating the Wongu Health Center teaching clinic serving Las Vegas patients.

Ownership category

akta.pro rank

Product category

Oriental Medicine Education

NAICS

Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAAPAA

Healthcare & Life Sciences

Education/Adult & Continuing Education/Industry-Specific Training (Healthcare, Tech, etc.)

Keywords

• Oriental medicine education
• Acupuncture training
• Graduate health programs
• Complementary medicine clinic
• Herbal medicine degree

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Tuition and Educational Services: Revenue generated from academic programs including the Master's degree in Acupuncture and Herbal Medicine, providing education and training for students to become licensed Oriental Medicine Doctors.
2. Clinical Services: Wongu Health Center generates revenue through patient treatment services including acupuncture, cupping, moxibustion, and herbal prescriptions. Services are provided by student interns (lower pricing) and licensed OMD practitioners (higher pricing).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wongu University of Oriental Medicine provides graduate-level education in acupuncture and Oriental medicine through its Master of Science in Acupuncture and Herbal Medicine (MSAHM) program, totaling 3,500+ training hours, preparing students for licensure as Oriental Medicine Doctors. The university also operates the Wongu Health Center teaching clinic, delivering acupuncture, cupping, moxibustion, electroacupuncture, herbal medicine, and complementary therapies to patients under faculty supervision.

Product overview

Wongu University of Oriental Medicine is Nevada's first and only Oriental medicine school, offering a Master of Science in Acupuncture and Herbal Medicine (MSAHM) program as its core educational product. The institution operates the Wongu Health Center as its primary teaching clinic, where students gain practical experience providing treatments. The product portfolio includes a comprehensive range of Oriental medicine services: acupuncture (including electroacupuncture), cupping therapy (fire and bio-ceramic), moxibustion, gua sha, tuina massage, topical herbal treatments, and herbal medicine dispensing. Additional offerings include the Happy Health Machine (low-frequency microcurrent therapy) and community acupuncture programs. The university also publishes educational content through its blog and newsletter. All programs are accredited by ACAHM with recent reaccreditation through 2031.

Differentiator

Problem solved

Functional benefit

Products and services

• Master of Science in Acupuncture and Herbal Medicine (MSAHM) Program Graduate-level academic program providing 2,500 hours of didactic training and 1,000 hours of clinical training in acupuncture, herbology, and Oriental medicine, preparing bachelor's-degree holders for licensure as Oriental Medicine Doctors (OMD).
• Wongu Health Center Teaching Clinic

Quantifiable outcome

• 7-year reaccreditation from ACAHM effective August 2024
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• HJ Magnolia Global Medical Foundation (HJM)minorStrategic or Co-development PartnerHJ Magnolia Global Medical Foundation is listed as a partner organization. Sang Kyun Kim, DMD, PhD (Chair of HJ Magnolia Global Medical Foundation) served as guest speaker at 2019 commencement ceremony.
• J4NGminorOthersJ4NG appears as a partner logo on the Wongu University website. Specific partnership details are not extensively documented.
• ACAOM (Accreditation Commission for Acupuncture and Oriental Medicine)coreOthersACAOM conducted site visits in 2018 (April 17-19) and granted initial full accreditation. This accreditation is essential for the university's legitimacy and federal financial aid eligibility.
• ACAHM (Accreditation Commission for Acupuncture and Herbal Medicine)coreOthersACAHM conducted onsite accreditation site visit March 6-8, 2024 and granted seven-year continuing accreditation for the Master of Acupuncture program with Chinese Herbal Medicine specialization.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bastyr University: Accredited natural health sciences university in Kenmore, WA offering graduate-level programs in acupuncture and Oriental medicine, naturopathic medicine, and integrative health; comparable as a regionally accredited CAM-focused health-professions school.
• Five Branches University: ACAHM-accredited Oriental Medicine school with campuses in Santa Cruz and San Jose, CA offering MSAOM and DAOM programs; comparable size and program structure to Wongu.
• Pacific College of Health and Science: Largest U.S. acupuncture and Oriental Medicine college offering MSAOM/MSAc and Chinese herbal medicine programs with multiple campuses (San Diego, New York, Chicago) and online options; directly comparable as an ACAHM-accredited institution producing licensed OMD practitioners.
• National University of Natural Medicine: Portland-based university offering MAc and MSOM programs in classical Chinese medicine alongside naturopathic degrees; ACAHM-accredited with comparable curriculum and clinical training model.
• Maryland University of Integrative Health: Maryland-based university offering MAc and post-baccalaureate Oriental medicine programs with hybrid online/on-site delivery; comparable integrative medicine graduate institution.
• AOMA Graduate School of Integrative Medicine: Austin, TX-based ACAHM-accredited acupuncture school offering MAc and DAOM programs; comparable small-region CAM graduate institution.
• Yo San University of Traditional Chinese Medicine: ACAHM-accredited TCM university in Los Angeles offering MATCM and DAOM degrees with a teaching clinic; closely comparable as a small, single-region OMD-focused institution.
• American College of Acupuncture & Oriental Medicine: Houston-based ACAHM-accredited institution offering MAcOM and DAOM programs with an integrative medicine teaching clinic; closely comparable in scale, scope, and clinical training infrastructure.
• Emperor's College of Traditional Oriental Medicine: ACAHM-accredited acupuncture school in Santa Monica, CA offering a Master's in Traditional Oriental Medicine; directly comparable specialty OMD program with teaching clinic.

Broad incumbents

• Southern California University of Health Sciences: Multi-program integrative health sciences university in Whittier, CA offering acupuncture and Oriental medicine alongside chiropractic and physician assistant programs; broader scope than Wongu but overlapping on ACAHM-accredited OMD training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wongu-university-of-oriental-medicine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wongu University of Oriental Medicine