WONNEMAR Resort-Hotel Wismar

What WONNEMAR Resort-Hotel Wismar does

WONNEMAR Resort-Hotel Wismar is a four-star Superior family-friendly hotel located in Wismar on the German Baltic coast, operated by interSPA Gesellschaft für Hotelbetrieb Wismar mbH as part of the INTERSPA Gruppe. The property comprises 90 rooms (double, double with balcony, superior, and family categories) and is directly connected via a dedicated bathrobe corridor (Bademantelgang) to the adjacent WONNEMAR Erlebniswelt — an integrated leisure complex spanning roughly 15,000 sqm adventure pool, 10,000 sqm five-star sauna world, a saline thermal area, 1,200 sqm fitness studio with Technogym equipment, a sportpark with bowling/kegel lanes, and the 1,900 sqm WONNILAND indoor children's playground. The hotel opened in November 2016 as the first resort-hotel in the WONNEMAR/INTERSPA portfolio and is positioned adjacent to the UNESCO World Heritage Old Town of Wismar.

The revenue model is multi-stream and largely transactional: nightly accommodation across four room tiers; day-pass tariffs for water park, sauna, and thermal facilities priced per person per day; à la carte and buffet sales across five on-site restaurants including the Michelin Plate-awarded Restaurant Tafelhuus; wellness and beauty services (massages, peelings, hammam) using Dr. Spiller products; bowling and fitness usage; bundled vacation packages such as 'Oma, Opa, Enkel' (from €336 p.P.); and gift voucher sales. Pricing varies by season and package, with ancillary fees for parking (€9/day), pet rooms (€25/night), and supplementary children's beds (€10/stay). A chip-coin integrated wristband enables cashless on-property payment, auto-billed to the room account.

Distribution is direct-to-consumer through the wonnemar-resorts.de website, the onepagebooking.com reservation platform, 24/7 phone reservations, and walk-in day passes, supplemented by third-party travel agencies and tour operators. Marketing runs across Facebook, Instagram, Google Ads, organic and local SEO (Google Maps), an email newsletter managed via empaction, and earned media/PR. Customer segments are exclusively B2C: families with children (primary), wellness and spa seekers, multi-generational family groups targeted through dedicated packages, and Baltic Sea / Wismar leisure tourists and day trippers. Managing Director Volker Kurz leads the operating entity, and no venture capital or private equity investment is evidenced in the available materials.

Name

WONNEMAR Resort-Hotel Wismar

Legal name

interSPA Gesellschaft für Hotelbetrieb Wismar mbH

Website

https://wonnemar-resorts.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

WONNEMAR Resort-Hotel Wismar is a four-star Superior family hotel in Wismar, Germany, with 90 rooms directly connected to the WONNEMAR Erlebniswelt water park, sauna world, thermal baths, fitness, sportpark, and children's playground, serving leisure families, wellness seekers, and Baltic Sea tourists.

Ownership category

akta.pro rank

Product category

Hospitality & Wellness Resort

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family-Oriented Full-Service Hotels (THAGAAAF)

akta.pro secondary industries

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Hotel & Resort Restaurants (THAFACAH), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Family wellness resort
• Hotel accommodations
• Thermal spa services
• Sauna bathing
• Adventure water park

Headquarters

HQ city

Wismar

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hotel Accommodations: Room rentals across 90 family-friendly rooms including double rooms, double rooms with balcony, superior rooms, and family rooms. Revenue generated through nightly rates, with various tariff options including Basic tariff and package deals with half or full board.
2. Dining & Culinary Services: Multiple restaurant venues: Restaurant Tafelhuus (fine dining, Michelin Plate awarded), Restaurant Vistamar (casual self-service), Restaurant Miramar (buffet/self-service in water park), Restaurant Bonavida (sauna restaurant), Bar & Lounge 1632, and seasonal Summer Garden. Revenue from à la carte dining, buffet meals, and beverage sales.
3. Water Park & Spa Day Passes: Day admission tickets to the 15,000 sqm Erlebnisbad (adventure pool), 10,000 sqm sauna world, and thermal area. Sauna and thermal areas charged per person per day according to tariff.
4. Wellness & Beauty Treatments: SPA services including massages, peelings, body wraps, Oriental SPA (Hamam), and beauty treatments using Dr. Spiller products. Booked separately as add-on services.
5. WONNILAND Indoor Playground: 1,900 sqm indoor play paradise featuring trampolines, climbing, slides, and arcade games for children and families.
6. Sport & Bowling: Bowling and kegelbahn lanes, fitness center access (1,200 sqm across two levels), and sports activities within the Sportpark.
7. Package Deals & Vacations: Bundled vacation packages such as 'Oma, Opa, Enkel' (Grandparents-Grandchildren) package starting at €336 per person including accommodation, meals, water park access, sauna, and WONNILAND entry.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The company operates a 4-star family-friendly resort hotel with direct bathrobe access from guest rooms to an integrated 15,000 sqm adventure pool (Erlebnisbad) and 10,000 sqm Saunawelt. Its core offering combines overnight accommodations with thermal bathing, sauna facilities, an indoor children's playground (WONNILAND), bowling, fitness, beauty & spa services, and multiple on-site restaurants and bars.

Product overview

WONNEMAR Resort-Hotel Wismar is a four-star family wellness resort directly connected to the WONNEMAR Erlebniswelt, one of the most versatile thermal resorts in Germany. The portfolio consists of the WONNEMAR Resort-Hotel (90 family-friendly rooms) as the core accommodation product, complemented by the WONNEMAR Erlebniswelt featuring the Erlebnis-, Spaß- und Sportbad (15,000 sqm adventure pool), WONNEMAR Saunawelt (10,000 sqm 5-star premium sauna world), WONNEMAR Thermalbereich (saline thermal baths), WONNEMAR Fitnessstudio (1,200 sqm fitness center), WONNEMAR Sportpark (bowling/kegel), and WONNILAND (1,900 sqm indoor children's playground). The culinary offerings center on Restaurant Tafelhuus (Michelin Plate fine dining), supplemented by self-service restaurants Vistamar, Miramar, and Bonavida, plus the Bar 1632 lounge. Experience packages and diverse room categories round out the integrated resort offering.

Differentiator

Problem solved

Functional benefit

Brands

• WONNILAND: Indoor play paradise on 1,900 sqm featuring trampolines, climbing, slides, and various play equipment for children.

Quantifiable outcome

• Michelin Plate recognition for Restaurant Tafelhuus (awarded multiple times, including 2021)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

One partnership is on record.

• INTERSPA GruppecoreStrategic or Co-development Partner · 1 November 2016INTERSPA Gruppe operates 6 large adventure bath facilities (Erlebnisbäder) under the WONNEMAR brand across Germany, employing over 600 people and serving up to 13,000 visitors daily. The WONNEMAR Resort-Hotel Wismar, opened in November 2016, is the first resort-hotel under this brand, representing the company's vertical integration from water parks into hotel accommodations. The group provides centralized management, brand identity, and operational expertise.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tropical Islands Resort: Largest indoor tropical water park resort in Europe, located in Krausnick, Germany. Combines a massive water park with on-site hotel accommodations, multiple dining venues, and sauna/spa facilities—directly comparable integrated leisure-resort model to WONNEMAR Wismar.
• Heide Park Resort: Northern German theme park (Soltau) with on-site resort hotels, dining, and family attractions. Comparable integrated family resort positioning in the same Northern German leisure market as Wismar.
• Therme Erding: Germany's largest thermal spa complex near Munich, combining thermal baths, water slides, sauna world, and on-site hotel accommodations. Comparable thermal/wellness positioning, day-pass revenue model, and on-property hotel integration.
• LEGOLAND Deutschland Feriendorf: Holiday village adjacent to LEGOLAND Deutschland theme park in Günzburg, featuring themed family accommodations, on-site dining, and integrated attractions. Comparable family-resort-plus-attractions positioning in Germany.
• Center Parcs Deutschland: Family holiday park operator with multiple German locations, offering cottage accommodations integrated with on-site subtropical water parks (Aqua Mundo), dining, and family activities. Closely comparable family-resort-plus-water-park concept and target customer.
• Europa-Park Resort: Germany's largest theme park (Rust) operates multiple themed resort hotels alongside attractions, restaurants, and wellness facilities. Comparable integrated resort-hotel-plus-attractions model targeting family leisure travelers.
• Landal GreenParks Germany: Operator of holiday parks across Germany with bungalow/cottage accommodations integrated with indoor pools, kids' clubs, and family-focused amenities. Comparable family short-break resort model with multiple German locations.
• Sonnenpark Luhmühlen: Northern German family wellness resort with combined indoor water park, sauna, and hotel accommodations. Directly comparable regional family-resort-plus-water-park concept targeting short-break German leisure travelers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wonnemar.resort.hotel.wismar
• Instagraminstagram.com/wonnemar_resort_hotel
• LinkedInlinkedin.com/company/wonnemar-resort-hotel-wismar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WONNEMAR Resort-Hotel Wismar