Woodbine Toyota

What Woodbine Toyota does

Woodbine Toyota is a privately-held, single-location Toyota franchise dealership founded in March 2003, headquartered at 80 Queens Plate Dr, Etobicoke, Ontario. The company serves the Greater Toronto Area including Etobicoke, Brampton, North York, Mississauga, Vaughan, and surrounding municipalities, operating with approximately 30 employees. Its core business is automotive retail, comprising new Toyota vehicle sales, certified pre-owned and used vehicle sales, vehicle financing and leasing through Toyota Financial Services, vehicle trade-ins, and a comprehensive after-sale service operation including maintenance, collision repair, auto detailing, tire sales, and genuine Toyota parts and accessories.

The dealership offers a full Toyota product lineup spanning sedans (Corolla), SUVs (RAV4, Highlander, 4Runner, Sequoia, Land Cruiser), trucks (Tacoma, Tundra), minivans (Sienna), and an expanding electrified portfolio of hybrid (HEV), plug-in hybrid (PHEV), and battery electric (BEV) vehicles including the bZ series. Supporting technology includes Toyota Connect connected services (Safety Connect, Service Connect, Remote Connect, Drive Connect), online service booking, online inventory browsing, and digital financing pre-approval. The company is an authorized Toyota Canada franchise dealer and operates under the Toyota Certified Used Vehicles (TCUV) program with 160-point inspection standards.

The revenue model is diversified across one-time vehicle sales (new and pre-owned), transaction-based financing and leasing commissions (through Toyota Financial Services), professional services (maintenance, repair, detailing, collision), and hardware sales (genuine parts and accessories). Customer acquisition relies on a direct-to-consumer model through physical showroom, phone sales, online inventory browsing, social media channels (Facebook, Twitter, Instagram, YouTube, LinkedIn), Google reviews, and a $200 referral voucher program. Pricing for new vehicles ranges from $26,780 (Corolla L) to over $60,000 for premium SUVs, with lease rates from $84-$307/week depending on model. The company serves individual consumers, families, small business fleet buyers, and eco-conscious consumers seeking electrified vehicles, with a multilingual sales team supporting GTA's diverse demographics.

Name

Woodbine Toyota

Legal name

Woodbine Toyota

Website

https://woodbinetoyota.ca

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Woodbine Toyota is a privately-held Toyota franchise dealership in Etobicoke, Ontario, serving the Greater Toronto Area with new and pre-owned vehicle sales, financing, service, parts, collision repair, and auto detailing across approximately 30 employees at a single location.

Ownership category

akta.pro rank

Headquarters

HQ city

Etobicoke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Toyota vehicles including cars, SUVs, trucks, and minivans. Revenue generated from vehicle MSRP pricing plus additional products and services.
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned and used vehicles. Includes Toyota Certified Used Vehicles (TCUV) program with 160-point inspection.
3. Vehicle Financing and Leasing: Financing partnerships with Toyota Financial Services and other lenders. Vehicle leasing through Toyota Financial Services with various term options.
4. Service and Maintenance: Vehicle maintenance, repairs, and mechanical services performed by Toyota-certified technicians. Includes oil changes, tire services, brake service, and major repairs.
5. Parts and Accessories Sales: Sales of genuine Toyota parts and accessories. Includes OEM parts, Toyota accessories, and replacement components.
6. Auto Detailing and Body Shop: Auto detailing services in three tiers (Basic $69, Advanced $169.95, Pro $299) plus collision repair and auto body work.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Woodbine Toyota is an authorized Toyota dealership selling new Toyota vehicles (including hybrid, plug-in hybrid, and battery electric models), certified pre-owned and used vehicles, and offering vehicle financing and leasing through Toyota Financial Services. The dealership also provides factory-trained vehicle maintenance and repair, collision and auto body work, Toyota Touch auto detailing, tire sales and installation, and genuine OEM Toyota parts and accessories. All operations are conducted at a single Etobicoke showroom and service facility serving the Greater Toronto Area.

Product overview

Woodbine Toyota is a Toyota car dealership in Etobicoke, Ontario, offering a comprehensive automotive retail experience. The business operates as a single-location dealership platform comprising new and pre-owned vehicle sales (including Toyota Certified Used Vehicles), vehicle financing and leasing through Toyota Financial Services, and a full suite of after-sale services including maintenance and repairs, collision auto body repair, auto detailing (Toyota Touch Detailing), and tire services. The dealership also sells genuine Toyota parts and accessories, and offers Toyota Connect connected services for vehicle owners. The product portfolio is unified under the Toyota brand, with electrified vehicle options including Hybrid Electric (HEV), Battery Electric (BEV), and Plug-In Hybrid Electric (PHEV) product lines. This is not a software or technology product—it's a traditional automotive dealership.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new Toyota vehicles including sedans, SUVs, trucks, minivans, and electrified models (hybrid, plug-in hybrid, and battery electric). Targeted at individual consumers and small businesses in the Greater Toronto Area.
• Pre-Owned Vehicle Sales Sale of certified and non-certified used vehicles from Toyota and other manufacturers. Targeted at individual consumers seeking more affordable Toyota vehicles.
• Toyota Certified Used Vehicles (T.C.U.V.) Certified pre-owned Toyota vehicles backed by 160-point inspection, warranty coverage, and roadside assistance. Offered as a premium pre-owned tier for individual consumers.
• Vehicle Financing and Leasing Auto loan and lease financing through Toyota Financial Services, including pre-approval, trade-in valuation, and repair financing options. Targeted at vehicle buyers needing financing support.
• Vehicle Service and Maintenance State-of-the-art service facility with certified Toyota technicians offering maintenance, repairs, and advanced diagnostics (oil changes, tire services, brake service, major repairs). Targeted at Toyota owners in the GTA.
• Genuine Toyota Parts OEM Toyota parts and accessories for vehicle maintenance, repair, and customization. Targeted at Toyota owners and service customers.
• Collision and Auto Body Repair Full-service body shop with factory-trained technicians for vehicle collision repair and restoration to factory conditions. Targeted at vehicle owners needing accident repair.
• Toyota Touch Auto Detailing Professional auto detailing services offered in three tiers: Base Detail ($69), Advanced Detail ($169.95), and Pro Detail ($299). Targeted at Toyota owners seeking vehicle appearance care.
• Winter Tires and Tire Shop Seasonal tire sales and installation services, including winter tire recommendations by vehicle model. Targeted at Toyota owners in the GTA seasonal climate.
• Toyota Connect Connected services platform offering Safety Connect (emergency assistance, roadside help, collision notification, stolen vehicle locator), Service Connect (vehicle health reports, maintenance alerts), Remote Connect (remote start, vehicle status), and Drive Connect (cloud navigation, destination assist, intelligent assistant). Targeted at new Toyota vehicle owners.
• Toyota Roadside Assistance 24/7 roadside assistance including towing, battery boost, and emergency services through 1-888-TOYOTA-8. Targeted at Toyota owners needing emergency help.
• Toyota Hybrid Electric Vehicles (HEV) Hybrid electric vehicles combining gasoline engine and electric motor for improved fuel efficiency. Models include RAV4 Hybrid, Highlander Hybrid, Corolla Hybrid, Prius Hybrid, and Tacoma i-FORCE MAX Hybrid. Targeted at eco-conscious consumers.
• Toyota Battery Electric Vehicles (BEV) Fully electric vehicles powered by high-capacity battery with zero exhaust emissions. Models include Toyota bZ, bZ4X, bZ Woodland, and C-HR Battery Electric. Targeted at eco-conscious consumers seeking zero-emission vehicles.
• Toyota Plug-In Hybrid Electric Vehicles (PHEV) Plug-in hybrid vehicles offering electric power for daily commutes with gasoline backup for longer trips. Models include Prius Plug-In and RAV4 Plug-In. Targeted at eco-conscious consumers wanting flexibility.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Toyota CanadacoreStrategic or Co-development PartnerAuthorized Toyota dealership representing Toyota Canada. Sells new and certified pre-owned Toyota vehicles. Access to Toyota factory warranty, Toyota Financial Services financing, Toyota Certified Used Vehicle program, and Toyota roadside assistance (1-888-TOYOTA-8).

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• AutoCanada Inc. Publicly traded Canadian multi-brand automotive dealer group (TSX: ACQ) operating franchised new vehicle, used vehicle, parts, and service dealerships across Canada — directly comparable business model and revenue mix to Woodbine Toyota at a larger multi-location scale.
• Dilawri Group: One of Canada's largest privately held automotive dealer groups with numerous franchised dealerships across Ontario, BC, and Quebec — comparable franchise dealership model with similar sales/service/parts revenue streams.
• Pfaff Automotive Partners: Canadian multi-brand automotive dealer group operating franchised new and pre-owned dealerships in Ontario and Western Canada — closely comparable franchised dealership operating model with strong focus on OEM-aligned service operations.
• The Humberview Group: GTA-based automotive dealer group operating multiple franchised dealerships in the Greater Toronto Area — directly comparable single-region dealer group competing in the same Toronto-area consumer market.
• Downtown Auto Group: Canadian multi-brand automotive dealer group operating franchised dealerships in Ontario — comparable franchised dealership model with overlapping customer base in the GTA region.
• Doner Auto Group: GTA-area automotive dealer group operating multiple franchised dealerships around Toronto — directly comparable regional competitor serving the same Greater Toronto Area consumer market.
• Meadowvale Toyota: Toyota franchise dealership in Mississauga, just west of Etobicoke — direct same-brand franchise competitor offering the same Toyota lineup (including hybrids and bZ EVs) to the same GTA consumer base.
• Erin Mills Toyota: Authorized Toyota franchise dealership in Mississauga serving the western GTA — direct same-brand Toyota franchise competitor with overlapping inventory, service, and finance offerings.

Broad incumbents

• Toyota Canada Inc. Toyota's Canadian national distributor and brand owner — establishes the franchise framework, allocates vehicles, runs Toyota Financial Services and the Toyota Certified Used Vehicle program that underpin Woodbine Toyota's entire operating model.

Others

• AutoTrader.ca: Canada's largest online automotive marketplace — not a dealer but a critical channel for used-vehicle listings and consumer comparison shopping that increasingly competes with traditional dealer showrooms for customer attention.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/woodbinetoyota
• YouTubeyoutube.com/channel/UCS8xJJQrVx7bMEnHhE9m9EA
• Facebookfacebook.com/woodbinetoyota
• LinkedInlinkedin.com/company/woodbine-toyota
• Instagraminstagram.com/woodbinetoyota

Revenue estimate

Valuation estimate

Number of profiles

Profiles34 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodbine Toyota