Woodside Ranch Trading Post

What Woodside Ranch Trading Post does

Woodside Ranch Trading Post is a privately held, family-owned historic guest ranch operating continuously since 1924 on more than 1,000 acres in Mauston, Wisconsin. The property includes rustic log cabins (1-4 bedrooms accommodating 2-15 guests), ranch house hotel-style rooms, a 6-bedroom Lake House on the 12-acre Lake Woodside, an on-site Trading Post Bar & Grill with arcade and Round-Up Room dance hall, a Woodside Theatre, heated outdoor swimming pool, petting zoo with buffalo herd, conference and event facilities, and a herd of over 100 horses supporting trail rides, wagon rides, sleigh rides, pony rides, and buckaroo rides. The ranch operates seasonally from Spring through Fall with a two-night minimum stay, serving families seeking outdoor recreation, small groups hosting retreats and conferences, and event organizers booking celebrations.

The business generates revenue through four primary streams: nightly lodging accommodations (cabins, ranch house rooms, and the Lake House), equestrian and trail activities priced per person ($8-$60), food, beverage, arcade, and retail sales at the Trading Post, and event hosting fees for conferences, banquets, and retreats. Pricing is primarily unit-based and pay-as-you-go for activities, while lodging is sold through direct website booking via the WebRez reservation system, toll-free and local phone reservations, and Airbnb marketplace listings. Marketing relies on the WordPress-based woodsideranch.com website, an active Facebook page, and word-of-mouth referrals, with no external investors or institutional ownership under current owner Damon Zumwalt (Uncle Z). The ranch employs 7 staff supplemented by seasonal wranglers recruited through a dedicated gowoodside.com careers page.

Name

Woodside Ranch Trading Post

Legal name

Woodside Ranch

Website

https://woodsideranch.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

Woodside Ranch Trading Post is a family-owned historic guest ranch in Mauston, Wisconsin, operating since 1924 across 1,000+ acres. It serves families, small groups, and event organizers with rustic cabin lodging, horseback riding, a Trading Post Bar & Grill, and on-site recreational amenities on a seasonal basis.

Ownership category

akta.pro rank

Product category

Guest Ranch and Resort Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB)

akta.pro secondary industry

Farmstay Rooms (Working Farms/Ranches) (THAMABAG)

Keywords

• Guest ranch services
• Horseback trail rides
• Rustic cabin lodging
• Family vacation resort
• Equestrian activities

Headquarters

HQ city

Mauston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Lodging Accommodations: Nightly stays in rustic log cabins, ranch house rooms, and lake house accommodations. Cabin configurations range from 1 to 4 bedrooms, accommodating 2 to 15 guests. The ranch house offers hotel-style rooms for 2-6 guests. The lake house features 6 bedrooms accommodating 15 guests in two separate wings.
2. Trail and Riding Activities: Revenue from horseback riding activities including regular trail rides ($30/person), breakfast rides ($50/person horseback, $40/person wagon), private rides ($60/person), pony rides ($8/child), and buckaroo rides ($15/child). Sleigh rides available seasonally at $20/person.
3. Trading Post Bar & Grill: On-site food and beverage service featuring drinks, food, arcade games, ping pong, pool, and retail items including cowboy hats and jewelry. The Trading Post serves as the social hub of the ranch with its horseshoe cocktail bar, Round-Up Room dance hall, and karaoke facilities.
4. Event Hosting and Conferences: Revenue from hosting conferences, retreats, receptions, banquets, parties, baby showers, and yoga retreats in the conference center facilities. Includes A/V equipment and variable seating arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Woodside Ranch is a historic guest ranch offering nightly lodging in rustic log cabins, ranch house rooms, and a lake house on 1,000+ acres near Mauston, Wisconsin. Guests also purchase guided horseback trail rides, wagon rides, sleigh rides, access to a petting zoo, fishing and boating on Lake Woodside, an outdoor pool, an on-site theater, and food and beverage service at the Trading Post Bar & Grill. The ranch also hosts conferences, retreats, weddings, and group events in dedicated facilities.

Product overview

Woodside Ranch is an historic guest ranch resort offering lodging and recreational activities. The product portfolio centers on rustic cabin and room accommodations (Log Cabins, Ranch House Rooms, Lake House), equestrian experiences (Trail Rides, Wagon Rides, Sleigh Rides), dining and entertainment (Trading Post Bar & Grill, Woodside Theatre), family attractions (Petting Zoo, Swimming Pool), outdoor recreation (Lake Woodside Fishing & Boating), and event facilities (Conference & Retreat Facilities). The unified offering provides a family-oriented vacation experience with nightly stays and activity packages across over 1,000 acres in Mauston, Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Log Cabins

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bar W Guest Ranch: Family-owned guest ranch in Whitefish, Montana offering cabin lodging, horseback riding, and all-inclusive ranch activities. Comparable to Woodside as a family-operated guest ranch with similar amenity mix.
• White Stallion Ranch: Family-owned guest ranch in Tucson, Arizona with cabin lodging, trail rides, and on-site dining. Directly comparable to Woodside as a family-operated western-style dude ranch resort.
• C Lazy U Ranch: Long-established luxury guest ranch in Granby, Colorado offering cabin lodging, horseback riding, and family activities. Operates in the same dude/guest ranch category as Woodside with similar all-inclusive ranch-resort positioning.
• Lost Valley Ranch: Family-owned guest ranch in Peckham, Colorado offering cabin lodging, horseback riding, and family programming. Comparable to Woodside as a heritage guest ranch with family-style operations.
• Triangle C Ranch: Guest ranch in Dubois, Wyoming offering cabin lodging, horseback riding, and family activities. Comparable in operating model to Woodside as a multi-activity family guest ranch resort.
• Tanque Verde Guest Ranch: Historic guest ranch on the edge of Tucson, Arizona offering lodging, trail rides, and family programming. Comparable to Woodside as a multi-generation family guest ranch with extensive horseback riding operations.
• Paradise Guest Ranch: Buffalo, Wyoming guest ranch offering cabin lodging, horseback riding, and family activities. Comparable to Woodside as a family-focused guest ranch in the western/Midwest tradition.
• The Hideout at Flitner Ranch: Working cattle ranch in Shell, Wyoming offering authentic guest ranch experiences with horseback riding and rustic lodging. Comparable as a multi-thousand-acre guest ranch focused on authentic western experiences.

Broad incumbents

• Kalahari Resorts & Conventions: Large family resort and convention center in Wisconsin Dells with waterparks, lodging, and event facilities. Comparable as a Wisconsin family vacation destination competing for the same regional family and group/event market as Woodside, though at much larger scale.

Others

• Dude Ranchers' Association: Industry association representing authentic guest/dude ranches across the western US. Relevant to Woodside as an ecosystem participant and trade body for the guest ranch category it operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WoodsideRanch
• LinkedInlinkedin.com/company/woodside-ranch-trading-post

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodside Ranch Trading Post