Woolamai Beach Surf Life Saving Club

What Woolamai Beach Surf Life Saving Club does

Woolamai Beach Surf Life Saving Club is a volunteer-based, nonprofit community organization established in the 1970s (with documented activity from 1956 per firmographics) at Cape Woolamai on Phillip Island, Victoria, Australia. The club provides voluntary surf lifesaving patrols at Woolamai Beach and Smiths Beach from November to April each year, staffed by trained lifesavers holding Bronze Medallion and related certifications. It runs one of Victoria's largest Nippers junior programs with approximately 350 participants, alongside training courses (Bronze Medallion, Surf Rescue Certificate, Advanced Resuscitation Techniques, IRB operations, Training Officer Course) and competitive surf sports including the annual Bass Coast Series events.

The club operates as a community service rather than a technology platform — there is no proprietary software stack, app, or API infrastructure. Membership enrollment and event registration are handled through the club website and the RegisterNow event platform. The core offering is human-driven: trained volunteer patrols, instructor-led courses, and youth development programs delivered in partnership with schools (Upwey High School, Frank Dando Sports Academy) and YMCA camps.

Revenue is diversified across five streams: annual membership fees (amounts undisclosed), government and institutional grants (Australian Government, Victorian State Government, Bass Coast Shire Council, Coastcare, Westernport Water), merchandise and raffle sales, event registration fees, and investment income from a Development Fund ($372,000 in Australian/international ETFs generating 11.7% since 2021 establishment). The club employs 6 paid staff and is supported by 1,000+ volunteer members, with governance provided by an elected Board of Directors.

Name

Woolamai Beach Surf Life Saving Club

Legal name

Woolamai Beach Surf Life Saving Club

Website

https://woolamaibeach.org.au

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Volunteer-based nonprofit surf lifesaving club on Phillip Island, Victoria serving 1,000+ members and the public through seasonal beach patrols, one of Victoria's largest Nippers junior programs (350 participants), and certified lifesaving training courses.

Ownership category

akta.pro rank

Product category

Volunteer Surf Lifesaving Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)

Keywords

• Volunteer lifesaving services
• Beach patrol services
• Junior lifesaver program
• Surf sports training
• Community safety services

Headquarters

HQ city

Cape Woolamai

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees charged to members for club participation and patrol rights
2. Donations and Grants: Support from government bodies (Australian Government, Victorian State Government, Bass Coast Shire Council), Phillip Island Nature Parks, Westernport Water, Coastcare, and various trusts and organizations
3. Merchandise and Raffles: Sale of club merchandise including reusable face masks ($10) and raffle tickets ($5) for fundraising
4. Event Revenue: Revenue from Bass Coast Series events (Channel Challenge, Cowes Classic, Little Penguin Dash) and social events (Paella Night)
5. Development Fund Investment Income: Investment returns from Development Fund invested in Australian and International exchange traded funds; $150,000 transferred in January with total funds transferred of $372,000, achieving 11.7% return since establishment

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Woolamai Beach Surf Life Saving Club provides voluntary surf lifesaving patrols at Woolamai Beach and Smiths Beach on Phillip Island during the November-to-April season, together with a Nippers junior activities program, Bronze Medallion and Surf Rescue Certificate training, surf sports competition, and associated membership services for more than 1,000 community members. The club operates as a registered nonprofit, affiliated with Life Saving Victoria, and is funded through member fees, government grants, donations, sponsorships, events, and merchandise sales.

Product overview

Woolamai Beach Surf Life Saving Club is a community-based volunteer organization providing surf life saving services on Phillip Island, Australia. The club operates as a unified service rather than a platform-plus-modules architecture. Core services include voluntary beach patrol operations at Woolamai Beach and Smiths Beach (November-April), a large Nippers junior program for children, and various training courses including Bronze Medallion, Surf Rescue Certificate (SRC), Advanced Resuscitation Techniques (ARTFA), and IRB operations. The club also runs competitive surf sports programs, annual events under the Bass Coast Series banner (Channel Challenge, Cowes Classic, Little Penguin Dash), and offers membership options with over 1000 members. Supplementary services include club accommodation, training officer courses, and youth leadership development programs in partnership with Life Saving Victoria.

Differentiator

Problem solved

Functional benefit

Products and services

• Surf Life Saving Patrol Services Voluntary beach patrol services providing water safety and emergency rescue operations at Woolamai Beach and Smiths Beach from November to April each year, staffed by trained lifesavers holding Bronze Medallion and other qualifications.
• Nippers Program
• Bronze Medallion Camp Intensive training camp where candidates earn their Bronze Medallion, the core award required for patrolling lifesavers, typically conducted as multi-day live-in programs with up to 49 candidates at capacity.
• Surf Rescue Certificate (SRC) Program
• Surf Sports and Competition
• Club Membership
• Smiths Beach Rescue Base
• Bass Coast Series Events
• Club Accommodation
• Club Merchandise

Quantifiable outcome

• 350 nippers participated in the program
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Phillip Island and San Remo RotaryminorStrategic or Co-development PartnerService club providing support for club initiatives and events
• Phillip Island RSLminorStrategic or Co-development PartnerReturned and Services League support for club activities
• San Remo Bendigo Community BankminorChannel Partner/ Reseller/ DistributorBanking partner providing sponsorship and support for club
• Rip CurlminorChannel Partner/ Reseller/ DistributorSurf industry partner providing merchandise and sponsorship support
• Phillip Island Nature ParkscoreStrategic or Co-development PartnerLong-term strategic partner for beach access and facility management; collaborative on sand remediation and dune stabilization works; joint research projects including floating drone for penguin foraging surveys; renewal of clubhouse lease agreement
• Bass Coast Shire CouncilcoreStrategic or Co-development PartnerLocal government partner providing grants and support for club operations, equipment, and facility maintenance; council representation in rescue base decisions
• Life Saving VictoriacoreStrategic or Co-development PartnerState-level surf life saving organization providing operational framework, training certification, grants, and coordination of seasonal lifeguard services; affiliated organization for patrol operations and member development
• Westernport WaterminorStrategic or Co-development PartnerLocal water utility providing support and sponsorship for club activities
• Upwey High SchoolcoreStrategic or Co-development PartnerEducational partner hosting annual Bronze Medallion and IRB Crew training camp for students; classes held remotely with planning for students to obtain Bronze and patrol over summer
• Frank Dando Sports AcademycoreStrategic or Co-development PartnerSports academy conducting annual SRC/Bronze courses for students aged 12-17 at the club; return of program after COVID-19 hiatus
• Bass Coast CollegeminorStrategic or Co-development PartnerLocal educational institution as supporter of the club
• Newhaven CollegeminorStrategic or Co-development PartnerLocal educational institution as supporter of the club
• YMCAcoreStrategic or Co-development PartnerPartnership for venue hire at Anglesea Recreation Camp and Lake Dewar Lodge for development camps and training programs

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Surf Life Saving Australia: National peak body for surf lifesaving clubs across Australia; directly comparable as the umbrella organization that Woolamai Beach SLSC is affiliated with through Life Saving Victoria, governing training and patrol standards.
• Life Saving Victoria: State-level peak body coordinating surf lifesaving in Victoria; Woolamai Beach SLSC is a member club and LSV provides the operational framework, training certification, and seasonal lifeguard coordination referenced in Woolamai's partnerships.
• Royal National Lifeboat Institution (RNLI): UK charity providing volunteer lifeboat rescue and beach lifeguard services; functionally analogous to Australian surf lifesaving clubs as a volunteer-led, donation-funded coastal safety organisation with comparable training and community-elevation mission.

Direct peers

• Jan Juc Surf Life Saving Club: Volunteer Victorian surf lifesaving club on the surf coast running patrols, Bronze Medallion training, and junior programs; structurally identical operating model to Woolamai with similar member-funded patrol services and competitive events.
• Torquay Surf Life Saving Club: Volunteer surf lifesaving club on Victoria's surf coast providing weekend patrols, nippers, and surf sports competition; operates under the same Life Saving Victoria framework as Woolamai with comparable training pathways and volunteer structure.
• Lorne Surf Life Saving Club: Victorian volunteer surf lifesaving club on the Great Ocean Road coast running nippers, patrols, and Bronze Medallion training; directly comparable small-community volunteer lifesaving model on the same Victorian coastline as Woolamai.
• Bondi Surf Bathers' Life Saving Club: Australia's oldest surf lifesaving club (founded 1907) providing voluntary patrols and lifesaving services at Bondi Beach; comparable in service offering and member-funded nonprofit structure though operating at much larger scale.
• North Bondi Surf Life Saving Club: Volunteer surf lifesaving club providing patrols and training programs at North Bondi Beach; directly comparable membership, training, and patrol-service operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/woolamaibeach
• Facebookfacebook.com/woolamaibeachslsc
• Instagraminstagram.com/woolamaibeachslsc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woolamai Beach Surf Life Saving Club