Hotel Woolstore 1888 Sydney - Handwritten Collection

What Hotel Woolstore 1888 Sydney - Handwritten Collection does

Hotel Woolstore 1888 Sydney is a 90-room boutique heritage hotel operated within Accor's Handwritten Collection, housed in a restored 1888 Victorian wool store at 139 Murray Street, Pyrmont — the oldest surviving wool store in Sydney. The property offers accommodation across multiple room types (Romney rooms, Corriedale Loft, High Country Suite, Homestead Suite), complemented by Percy, an on-site Spanish-inspired tapas and wine bar; heritage meeting and event spaces with capacity up to 120 cocktail guests; pet-friendly stays; four accessible rooms; in-room dining; and gift vouchers distributed via idem.events.

The business monetises through four streams: overnight accommodation sold primarily through the hotel website and Accor's all.accor.com platform; F&B at Percy open to both guests and locals; meetings and events (Day Delegate Package at AUD $99pp, full venue buy-outs); and gift vouchers for hospitality experiences. Pricing for rooms is not publicly disclosed; corporate meetings follow structured minimum-spend rules.

Go-to-market is direct-to-consumer layered onto Accor's enterprise distribution infrastructure. The hotel captures demand from leisure travellers seeking character-led Sydney stays, corporate delegates attending ICC Sydney events (the hotel is approximately 800m from the convention centre), and small private event organisers. Operational leadership is led by General Manager Roya I'Anson and Executive Chef Eli Lozada (Percy). The property is privately operated; financial results are consolidated within ACCOR SA, listed on Euronext Paris.

Name

Hotel Woolstore 1888 Sydney - Handwritten Collection

Legal name

ACCOR SA

Website

https://woolstore1888handwritten.com.au

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Woolstore 1888 Sydney is a 90-room boutique heritage hotel in Pyrmont, operated within Accor's Handwritten Collection, serving leisure travellers, ICC Sydney conference delegates, and small private events with on-site Percy tapas bar.

Ownership category

akta.pro rank

Product category

Boutique Hotels & Hospitality

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industry

Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Boutique hotel accommodation
• Heritage hospitality services
• Hotel dining experiences
• Meeting event venues
• Pet-friendly hotel stays

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Guest Room Accommodation: Overnight stays in heritage boutique rooms and suites. Room types include Romney rooms, Corriedale Loft, High Country Suite, and Homestead Suite, with complimentary curated snacks, premium amenities, and high-speed Wi-Fi.
2. Food & Beverage – Percy Restaurant & Tapas Bar: Spanish-inspired tapas and wine bar open for breakfast, tapas, dinner, and cocktails. In-room dining also available. Percy can be booked for private dining events.
3. Meetings & Events: Heritage meeting rooms and event spaces for corporate meetings, private dinners, and celebrations. Packages include Day Delegate from $99pp and Percy full buy-out options for up to 120 cocktail guests.
4. Gift Vouchers: Gift vouchers sold for hotel hospitality experiences, including Christmas gifts and corporate gifting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hotel Woolstore 1888 Sydney is a 90-room boutique heritage hotel housed in a restored 1888 Victorian wool store in Pyrmont, Sydney, offering overnight accommodation in rooms and suites, Spanish-inspired dining at Percy tapas and wine bar, and small-scale meeting and event spaces. The property operates under Accor's Handwritten Collection brand and is supported by Accor's global booking platform and ALL loyalty program. Revenue is generated from room stays, food and beverage, events, and ancillary offerings such as gift vouchers and curated stay packages.

Product overview

Hotel Woolstore 1888 Sydney is a boutique heritage hotel offering a unified hospitality experience centered around its restored 1888 wool store building. The core product is Woolstore Stays (Rooms & Suites) providing boutique accommodation across various room types from standard rooms to split-level lofts and suites. Supporting this are Percy Restaurant & Tapas Bar (Spanish-inspired dining), Meetings & Events Spaces (heritage venues for small gatherings), Group Accommodation packages, Accessible Stays, Paws & Stay (dog-friendly stays), Gift Vouchers, Special Offers & Packages, In-Room Dining, and a Sustainability Program. The hotel operates as part of Accor's Handwritten Collection brand.

Differentiator

Problem solved

Functional benefit

Brands

• Percy: Spanish-inspired tapas and wine bar located within Hotel Woolstore 1888, named in honour of James Percy Edward Ewart, a wool classer who worked on the Fourth Floor in the early 20th century. Offers shared plates, signature cocktails, and an extensive wine list.

Products and services

• Woolstore Stays (Rooms & Suites) Boutique accommodation rooms and suites within a restored 1888 wool store, featuring heritage character with contemporary design, including various room types from standard rooms to split-level lofts and suites for individual travellers, couples, families, and groups.
• Percy Restaurant & Tapas Bar Spanish-inspired tapas and wine bar named after wool classer Percy Ewart, serving shared plates, signature cocktails, and an extensive wine list with seasonal menus guided by local produce, open for breakfast, tapas, dinner, and cocktails to guests and locals.
• Meetings & Events Spaces Heritage event spaces for small groups including meeting rooms for up to 22 guests, Main Dining Room for seated dinners up to 32 guests, and Percy full buy-out options for up to 60 seated or 120 cocktail-style events.
• Group Accommodation Group accommodation packages with 90 boutique rooms onsite, suitable for conference delegates, team events, and corporate groups staying near ICC Sydney and Darling Harbour.
• Paws & Stay: Boutique Dog Stays Dog-friendly accommodation package allowing guests to stay with their pets, including nearby dog-friendly parks and cafés in the Pyrmont area.
• Gift Vouchers Gift vouchers for experiencing the hotel's hospitality offerings, available for purchase and suitable for Christmas gifts or corporate gifting.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Accor SA – Handwritten CollectioncoreStrategic or Co-development PartnerHotel Woolstore 1888 is a member of the Handwritten Collection by Accor SA, a portfolio of boutique hotels that celebrate architectural legacy, local storytelling, and personalised hospitality. The hotel operates under Accor's brand standards while maintaining individual character. Distribution, loyalty (ALL), and marketing are supported by Accor's global infrastructure.
• ALL – Accor Live LimitlesscoreGTM or Marketing PartnerThe ALL loyalty program is Accor's global rewards programme spanning 5,000+ hotels. Hotel Woolstore 1888 participates in ALL Meetings & Events Rewards, allowing corporate clients and event planners to earn and redeem points across the Accor network worldwide.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Crystalbrook Albion: Adaptive-reuse heritage boutique hotel in a restored Surry Hills mansion. Comparable as a heritage adaptive-reuse boutique property targeting design-led travellers, though operating in a different Sydney submarket from Pyrmont.
• Spicers Sangoma Retreat: Australian boutique luxury lodge focused on culinary and heritage experiences. Comparable as a heritage-anchored, story-led boutique property in the broader Australian boutique/luxury segment, though regional rather than urban Sydney.

Direct peers

• Paramount House Hotel: Boutique hotel in a redeveloped heritage warehouse in Surry Hills, Sydney, with a strong food-and-beverage culture (including Paramount Coffee Project). Comparable as a heritage adaptive-reuse boutique hotel with integrated destination dining.
• The Old Clare Hotel: Boutique heritage hotel in a restored 19th-century Carlton & United Brewery building in Chippendale, Sydney. Directly comparable as a heritage adaptive-reuse boutique hotel targeting the same design-conscious Sydney leisure and corporate traveller that Hotel Woolstore 1888 courts.
• Ovolo Woolloomooloo: Wharf-side heritage boutique hotel in Woolloomooloo with strong F&B and design positioning. Competes with Hotel Woolstore 1888 for the same character-driven, premium leisure and small corporate traveller in Sydney.
• QT Sydney: Design-led boutique hotel set across two heritage buildings (Gowings and State Theatre) in Sydney CBD. Closely comparable as a heritage-architecture boutique property targeting style-conscious Sydney travellers and small event business.
• 25hours Hotel Sydney: Accor-affiliated lifestyle boutique hotel in Sydney's CBD with strong storytelling, design and F&B programming. Closely comparable as an Accor boutique property pursuing a similar narrative-driven, experience-led positioning to the Handwritten Collection.

Broad incumbents

• Sofitel Sydney Darling Harbour: Major Accor-operated full-service luxury hotel adjacent to ICC Sydney and Darling Harbour. Comparable as a competing Accor property in the immediate Pyrmont/Darling Harbour micro-market, but operating at a larger scale and broader luxury segment.
• Park Hyatt Sydney: Luxury five-star hotel on the edge of Sydney Harbour with premium leisure and corporate positioning. Comparable as a top-tier Sydney competitor for high-end travellers, though operating at a larger scale and broader luxury segment.
• The Fullerton Hotel Sydney: Heritage adaptive-reuse luxury hotel in the former Sydney General Post Office. Comparable as a Sydney heritage-architecture hotel with premium positioning, though operating at a larger scale and broader event capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/accor
• Facebookfacebook.com/accor
• LinkedInlinkedin.com/company/woolstore1888sydney

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Woolstore 1888 Sydney - Handwritten Collection