Woolworth Österreich
Woolworth Österreich GmbH operates a multi-category discount department store chain in Austria as a wholly-owned subsidiary of German retailer Woolworth GmbH, serving price-conscious consumers with fashion, home goods, and seasonal items across multiple retail locations.
- Company typePrivate
- Founded2010
- HeadquartersVienna, Austria
- Headcount—
- GTM typeB2C
- OfferingServices
What Woolworth Österreich does
Woolworth Österreich GmbH is the Austrian operating subsidiary of German discount retailer Woolworth GmbH Deutschland, headquartered at Gusshausstraße 14/5 in Vienna. The company runs a multi-category discount department store format offering fashion (women's, men's, and children's clothing, swimwear, underwear), home goods (bedding, lighting, bathroom, cleaning, decor), garden, pet, electronics, hobby, and seasonal items at everyday low prices, with promotional examples such as swimwear starting at €3.00. The Austrian subsidiary is part of a broader European retail network that grew from 158 German stores in 2010 to over 1,000 stores across Germany, Austria, Poland, Czech Republic, and Slovakia, with a strategic target of 5,000 European stores.
The go-to-market is direct-to-consumer physical retail, targeting high-foot-traffic locations (pedestrian zones, city centers, shopping centers, specialist retail areas) with 500-2,000 m² sales areas. Distribution is anchored on brick-and-mortar stores (~10 new Austrian openings per year planned) complemented by a TYPO3-based online store, weekly Wochenprospekt brochures, email newsletter (delivered via GetResponse), influencer/celebrity Kollektionen, and editorial Ratgeber buying guides. The technology stack is conventional retail infrastructure (TYPO3 CMS, Google Analytics, Matomo, Cookiebot, Publitas) with no proprietary AI or advanced data capabilities in evidence.
Woolworth Österreich generates revenue through one-time retail sales of discounted general merchandise, with no subscription, licensing, or enterprise B2B revenue streams. Strategic decisions and senior hiring are centralized at the German parent, Woolworth GmbH Deutschland. The Austrian entity is privately held with no disclosed venture capital or private equity involvement. No specific revenue figures, store-level economics, or same-store sales data are available in the input, and the ~20-employee headcount reflects HQ/administrative staff only, not store employees.
Woolworth Österreich firmographics
Firmographics- Name
- Woolworth Österreich
- Legal name
- Woolworth Österreich GmbH
- Website
- https://woolworth.at
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Woolworth Österreich GmbH operates a multi-category discount department store chain in Austria as a wholly-owned subsidiary of German retailer Woolworth GmbH, serving price-conscious consumers with fashion, home goods, and seasonal items across multiple retail locations.
- Ownership category
- akta.pro rank
Woolworth Österreich industry classification
Industry- Product category
- Discount Department Store
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Hard Discount Grocery with Strong Non-Food / General Merchandise Mix (CRAEAIAH)
Keywords
Where Woolworth Österreich is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Woolworth Österreich business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Physical Retail Store Sales: Revenue generated from direct sales of discounted general merchandise through physical retail stores. The company positions itself as a discount department store offering competitive prices across diverse product categories including clothing, home goods, accessories, and seasonal items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Everyday low-price discount model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Woolworth Österreich product offering
Product offeringCore offering
Woolworth Österreich operates a multi-category discount department store business selling a broad assortment of general merchandise directly to consumers. The core offering is the Woolworth Sortiment, a wide-ranging product assortment spanning women's, men's, and children's clothing, swimwear, underwear, home textiles, lighting, décor, cleaning, garden, pets, electronics, hobby and travel products, and seasonal items at everyday low discount prices. The Austrian subsidiary is part of the European Woolworth chain, primarily sold through physical retail stores with rapid expansion.
Product overview
Woolworth Österreich operates as a multi-category discount department store chain with a unified retail platform combining physical stores (with expansion plans across Austria) and an e-commerce online store. The core offering is the comprehensive Woolworth Sortiment, a broad assortment spanning fashion (women's, men's, children's clothing, swimwear, underwear), home goods (bedding, home textiles, lighting, decor, furniture, bathroom, cleaning), garden and outdoor, pets, electronics, hobby and travel products, and food items. Supporting the core assortment are the Wochenprospekt (weekly promotional catalog), Kollektionen (influencer and celebrity collaboration collections), and Ratgeber (expert buying guides for bedding, cookware, and baking). Additional services include newsletter subscription and store locator functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Woolworth Sortiment (Assortment) Wide-ranging multi-category discount product assortment covering women's, men's, and children's clothing, swimwear, underwear, home textiles, lighting, décor, bathroom, cleaning, garden, pet supplies, electronics, hobby, travel, and seasonal items offered to general consumers at competitive discount prices.
- Woolworth Kollektionen (Collections) Curated fashion and lifestyle collections developed in collaboration with influencers and celebrities, featuring seasonal highlights and trend designs across women's, men's, and children's apparel for trend-conscious shoppers.
Companies that use Woolworth Österreich
Customer profileSegments1 record
Ideal customer profiles1 record
Woolworth Österreich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Woolworth Österreich partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Woolworth GmbH (Germany)coreParent company and strategic partner. Woolworth GmbH Germany is the parent organization that manages hiring for senior positions. Applications for management roles are forwarded to the parent company in Germany.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Woolworth Österreich competitors and assessment
Company assessmentDirect peers
- Action: Largest European non-food discount variety chain operating 2,700+ stores across the continent. Directly comparable to Woolworth's discount department store model with similar breadth of categories including clothing, home, and seasonal goods at very low price points.
- Pepco Group: European discount variety retailer operating Pepco, Poundland and Dealz banners with thousands of stores across Central and Eastern Europe. Closest direct competitor to Woolworth in markets like Poland, Czech Republic, and Slovakia where both are expanding.
- Tedi: German-headquartered non-food discount variety chain with a dense store footprint in Germany, Austria, and other European countries. Operates the same everyday-low-price discount department store concept targeting similar price-conscious shoppers in overlapping geographies.
- Kik: German discount textile and variety retailer with a multi-thousand store European footprint. Comparable to Woolworth in target customer (price-conscious families) and assortment mix of clothing, home textiles, and household goods at discount prices.
- Flying Tiger Copenhagen: Nordic-origin discount variety retailer with stores across Europe selling a wide assortment of household, lifestyle, and seasonal items at low price points. Comparable discount department store concept with similar one-stop shopping appeal.
Broad incumbents
- Primark: European discount apparel retailer (part of Associated British Foods) with a large store base across the continent. Less assortment breadth than Woolworth but highly relevant as a competing value-fashion destination for the same price-sensitive shopper.
- TK Maxx: European off-price retailer offering branded apparel and home goods at discount prices. Comparable treasure-hunt discount shopping experience across categories that overlap heavily with Woolworth's assortment.
- Five Below: US-listed extreme-value variety retailer selling products across multiple categories mostly under $5. Comparable discount department store concept with similar category breadth, though operating exclusively in North America.
- Poundland: UK single-price-point discount variety chain now part of Pepco Group. Operates a broadly similar discount department store format with general merchandise spanning household, beauty, and food at fixed low prices.
Emerging players
- Sostrene Grene: Danish-origin lifestyle and home discount variety retailer expanding across European cities. Comparable discount variety assortment focused on home, decor, and lifestyle categories at accessible price points, overlapping with Woolworth's home and seasonal lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Woolworth Österreich social profiles
Digital presenceWoolworth Österreich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woolworth Österreich leadership team
Management profileNumber of profiles
Woolworth Österreich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woolworth Österreich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woolworth Österreich
What does Woolworth Österreich do?
Woolworth Österreich operates a multi-category discount department store business selling a broad assortment of general merchandise directly to consumers. The core offering is the Woolworth Sortiment, a wide-ranging product assortment spanning women's, men's, and children's clothing, swimwear, underwear, home textiles, lighting, décor, cleaning, garden, pets, electronics, hobby and travel products, and seasonal items at everyday low discount prices. The Austrian subsidiary is part of the European Woolworth chain, primarily sold through physical retail stores with rapid expansion.
Is Woolworth Österreich a public or private company?
Woolworth Österreich is a private company. It is classified as corporate owned and is currently operating.
When was Woolworth Österreich founded?
Woolworth Österreich was founded in 2010.
Where is Woolworth Österreich based?
Woolworth Österreich is headquartered in Vienna, Austria, in the Europe region.
How does Woolworth Österreich make money?
One revenue line is on record: physical Retail Store Sales.
Who are Woolworth Österreich's main competitors?
Direct peers on record are Action, Pepco Group, Tedi, Kik and Flying Tiger Copenhagen. Broad incumbents are Primark, TK Maxx, Five Below and Poundland. Sostrene Grene is listed as an emerging player.
Does Woolworth Österreich have an API?
No public API is recorded for Woolworth Österreich.
What industry is Woolworth Österreich in?
Woolworth Österreich's product category is Discount Department Store. Its primary akta.pro industry code is CRAEAIAH, Hard Discount Grocery with Strong Non-Food / General Merchandise Mix. Its NAICS code is 458 and its SIC code is 5331.