WOOREE
WOOREE is a privately-held Korean holding group operating five manufacturing subsidiaries in lighting, optics, electronics, biotechnology, and green science, alongside three consumer brands (WOOREE Mall e-commerce, Haroutine, and Clarion Nutrition) focused on nutrition and consumer products.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
WOOREE firmographics
Firmographics- Name
- WOOREE
- Legal name
- WOOREE
- Website
- https://wooree.co.kr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WOOREE is a privately-held Korean holding group operating five manufacturing subsidiaries in lighting, optics, electronics, biotechnology, and green science, alongside three consumer brands (WOOREE Mall e-commerce, Haroutine, and Clarion Nutrition) focused on nutrition and consumer products.
- Ownership category
- akta.pro rank
WOOREE industry classification
Industry- Product category
- Diversified Lighting & Nutrition Manufacturing
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)
Keywords
WOOREE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
WOOREE product offering
Product offeringCore offering
WOOREE is a diversified Korean group operating across two core product areas: lighting technology and nutrition. The lighting technology portfolio is delivered through subsidiaries WOOREE Enterprise, WOOREE E&L, WOOREE Green Science, and WOOREE New Optics, covering electronics, lighting, green science, and optical technology. The nutrition portfolio is delivered through WOOREE Bio and consumer brands Haroutine and Clarion Nutrition, with sales supported by the WOOREE Mall e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- WOOREE Mall: Consumer-facing e-commerce platform
- Haroutine
- Clarion
Products and services
- WOOREE Enterprise Subsidiary focused on lighting technology solutions for business customers.
- WOOREE Bio Biotechnology subsidiary supporting the group's nutrition product portfolio.
- WOOREE E&L Subsidiary focused on electronics and lighting products.
- WOOREE Green Science Subsidiary operating in green science technology applications.
- WOOREE New Optics Subsidiary providing optical technology products and solutions.
- WOOREE Mall Consumer-facing e-commerce platform distributing the group's branded products to end consumers.
- Haroutine Consumer brand under the WOOREE group selling nutrition products to individual buyers.
- Clarion Nutrition Consumer nutrition brand under the WOOREE group marketing nutrition products to end consumers.
Companies that use WOOREE
Customer profileIdeal customer profiles2 records
WOOREE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WOOREE competitors and assessment
Company assessmentBroad incumbents
- LG Electronics: Major Korean electronics and appliance conglomerate with lighting products and a diversified multi-subsidiary structure broadly comparable to WOOREE's conglomerate model. Operates across overlapping electronics and lighting categories at vastly larger scale.
- Acuity Brands: North American lighting solutions and building management provider. Comparable business model of providing integrated lighting technology and solutions to commercial and industrial customers, similar to WOOREE Enterprise's likely customer base.
- Osram: German lighting and optoelectronics company offering automotive, specialty, and general lighting solutions. Comparable technology portfolio to WOOREE's lighting subsidiaries across multiple lighting categories.
- Signify (Philips Lighting): Global leader in lighting technology and connected lighting systems. Directly comparable product portfolio to WOOREE Enterprise's lighting technology offerings, though at vastly larger scale and global commercial reach.
Direct peers
- Seoul Viosys: Korean UV LED and LED display specialist affiliated with Seoul Semiconductor. Comparable as a Korean LED component manufacturer operating in adjacent lighting technology categories with similar end markets.
- Seoul Semiconductor: Korean LED lighting and optoelectronics manufacturer with technology focus directly comparable to WOOREE Enterprise and WOOREE E&L lighting subsidiaries. Both are Korean players serving global lighting component markets.
Regional players
- Hanwha Solutions: Korean diversified industrial conglomerate operating across chemicals, energy, and advanced materials. Comparable as a Korean family-controlled multi-vertical industrial group with similar structural complexity to WOOREE's holding company model.
Others
- CJ Group: Korean diversified conglomerate spanning food & nutrition, entertainment, logistics, and biotech. Comparable holding-company structure to WOOREE with multiple operating subsidiaries across different verticals including nutrition (relevant to Clarion Nutrition and WOOREE Bio).
Market position
Customer concentration
WOOREE social profiles
Digital presenceWOOREE financial estimates
Financial estimateRevenue estimate
Valuation estimate
WOOREE leadership team
Management profileNumber of profiles
WOOREE subsidiaries and ownership
Company hierarchySubsidiaries5 records
WOOREE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WOOREE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WOOREE
What does WOOREE do?
WOOREE is a diversified Korean group operating across two core product areas: lighting technology and nutrition. The lighting technology portfolio is delivered through subsidiaries WOOREE Enterprise, WOOREE E&L, WOOREE Green Science, and WOOREE New Optics, covering electronics, lighting, green science, and optical technology. The nutrition portfolio is delivered through WOOREE Bio and consumer brands Haroutine and Clarion Nutrition, with sales supported by the WOOREE Mall e-commerce platform.
Is WOOREE a public or private company?
WOOREE is a private company. It is classified as unknown and is currently operating.
When was WOOREE founded?
WOOREE was founded in -1. It employs 11 to 50 people.
Who are WOOREE's main competitors?
Broad incumbents on record are LG Electronics, Acuity Brands, Osram and Signify (Philips Lighting). Direct peers are Seoul Viosys and Seoul Semiconductor. Hanwha Solutions is listed as a regional player. CJ Group is listed as an others.
Does WOOREE have an API?
No public API is recorded for WOOREE.
What industry is WOOREE in?
WOOREE's product category is Diversified Lighting & Nutrition Manufacturing. Its primary akta.pro industry code is CRAIAHAF, Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs). Its NAICS code is 4492 and its SIC code is 3640.