Woori Asset Management
Woori Asset Management is a Seoul-based asset management subsidiary of Woori Financial Group managing roughly 90 trillion KRW across bond, equity, ETF, and alternative products for Korean retail and institutional clients, distributing primarily through 55 partner sales institutions.
- Company typePrivate
- Founded2000
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Woori Asset Management does
Woori Asset Management (우리자산운용) is a Seoul-based asset management firm founded in 2000 and operating as a subsidiary of Woori Financial Group. As of mid-2026 the firm manages approximately 90 trillion KRW (~$67B USD) in assets under management, distributed across 159 fund products, and employs roughly 164 staff. Its core franchise is fixed-income and bond investing, a category in which it carries a "Bond House" brand positioning, with an expanded shelf covering active equity, ETFs, and alternative investments.
The firm distributes primarily through third-party channels—banks, securities firms, and online platforms across 55 partner sales institutions—rather than proprietary retail branches, supplementing that with direct institutional mandates. Notable mandates include selection by the National Pension Service in 2024 and a Korea Development Bank Innovation Growth Fund allocation in 2025. The product range now spans thematic ETFs (Physical AI, Doosan Group, Samsung-Hyundai Bond Composite, Large IB) and alternative vehicles built with industrial and global partners including Doosan Enerbility and Nubbin. The WON AI ESG Active ETF uses AI-driven ESG stock selection tied to a referenced index methodology.
Revenue is generated predominantly through management fees on AUM, with a blended fee profile typical of bond-heavy Korean asset managers supplemented by higher-fee alternatives and active mandates. Growth from roughly 30 trillion KRW in 2022 to 90 trillion KRW in 2026 has been driven by the Global Asset Management merger in 2024, a multi-thematic ETF rollout, and institutional mandate wins, partially amplified by Korean market beta appreciation over the period.
Woori Asset Management firmographics
Firmographics- Name
- Woori Asset Management
- Legal name
- 우리자산운용 주식회사 (Woori Asset Management Corp.)
- Website
- https://wooriam.kr
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Woori Asset Management is a Seoul-based asset management subsidiary of Woori Financial Group managing roughly 90 trillion KRW across bond, equity, ETF, and alternative products for Korean retail and institutional clients, distributing primarily through 55 partner sales institutions.
- Ownership category
- akta.pro rank
Woori Asset Management industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)
- akta.pro secondary industry
- Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)
Keywords
Where Woori Asset Management is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
Woori Asset Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Asset Management Fees: Management fees charged as a percentage of assets under management (AUM). Fee rates vary by fund type: ETF total expense ratio ~0.05%-0.69% annually; active funds ~0.39%-0.84% annually. Revenue scales directly with AUM size.
- Front-load/Back-load Sales Charges: Front-load (선취) sales commissions on fund share classes (e.g., 0.35%-1.00% for certain funds). Back-load (후취) charges typically waived. Additional fees apply for early redemption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | ETF Products - Total Expense Ratios |
| Unit Pricing | Annual | 우리반도체BIG2PLUS 채권혼합 Fund Classes |
| Unit Pricing | Annual | 우리미국단기채공모주 Fund - Class C-F |
| Unit Pricing | Annual | WON 전단채플러스액티브 ETF |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Woori Asset Management product offering
Product offeringCore offering
Woori Asset Management is a Korean asset management firm that manages approximately 90 trillion KRW in assets across traditional assets (equities, bonds), alternative investments (infrastructure, real estate, private equity), and ETFs. It serves both retail investors through mutual funds and ETFs distributed via 55 partner financial institutions, and institutional clients including major public pension funds through entrusted management mandates.
Product overview
Woori Asset Management operates a comprehensive product portfolio under the unified 'WON ETF' brand for listed products and 'Woori' brand for mutual funds. The offering spans: (1) WON ETF brand covering 16 equity and bond ETFs including thematic ETFs (Semiconductor Value Chain, Aerospace/Defense, AI ESG, Doosan Group Focus), market ETFs (KOSPI200, S&P 500), and bond ETFs (Treasury, Money Market, Corporate Bond); (2) Mutual funds including flagship bond fund (Hi Plus Bond, #1 by AUM in 2024), hybrid funds (Semiconductor BIG2 Plus, US Short-Term Bond IPO), ESG funds, and lifecycle-based Target Date Funds (TDF series with default option status). The company expanded through the 2024 merger with Global Asset Management, broadening its capabilities in traditional assets, alternative investments, and ETF products.
Differentiator
Problem solved
Functional benefit
Brands
- WON ETF: ETF brand of Woori Asset Management offering both passive and active ETFs tracking various indices including KOSPI200, S&P 500, semiconductor value chain, and bond indices.
Products and services
- Woori Hi Plus Bond Securities Investment Trust 1 Bond mutual fund investing in undervalued corporate bonds and high-yield bonds for stable returns. The flagship domestic public offering fund ranked #1 by AUM in 2024 (excluding MMF and ETF). For retail and institutional investors seeking stable bond returns.
- Woori Semiconductor BIG2 Plus Securities Investment Trust (Bond Hybrid) Hybrid mutual fund investing up to 30% in semiconductor equities (Samsung Electronics, SK Hynix) and up to 100% in bonds for stability and alpha strategies. For investors seeking exposure to Korea's semiconductor sector with bond cushioning.
- Woori US Short-Term Bond IPO Securities Investment Trust 1 (H) Hybrid mutual fund investing primarily in US short-term bonds and US/global IPO stocks with FX hedging strategies. For investors seeking US dollar-denominated returns and IPO exposure.
- Woori Dagachi Qualified TDF 2050 Target Date Fund (TDF) with 2050 target date that automatically adjusts asset allocation along the glide path from growth to conservative as retirement approaches. Designated as default option for retirement pensions.
- Woori Physical AI BIG2 Plus Securities Investment Trust Hybrid mutual fund investing approximately 50% in Physical AI beneficiaries (Tesla, Hyundai Motor) and 50% in quality bonds. For investors seeking thematic AI exposure with bond stability.
- Woori Sustainable ESG Securities Investment Trust ESG-focused equity mutual fund investing in companies with excellent ESG performance. For investors seeking sustainable and responsible investing aligned with global ESG standards.
- Woori Dagachi TDF (Target Date Fund) Series Series of Target Date Funds with various target years (2025-2045+) providing lifecycle-based automatic asset rebalancing. Designated as default option for retirement pensions. For retirement savers across age cohorts.
- Woori New Growth TOP20 Securities Investment Trust Growth-oriented mutual fund investing in companies with excellent competitiveness and growth potential. For investors seeking domestic Korean growth equity exposure.
- WON Semiconductor Value Chain Active ETF (474590) Active ETF tracking FnGuide Semiconductor Value Chain Index, investing approximately 50% in Samsung Electronics and SK Hynix with broader semiconductor value chain exposure. For investors seeking Korea semiconductor sector exposure.
- WON Samsung Electronics-Hyundai Motor Bond Composite 50 ETF (0203S0) Mixed ETF allocating 25% to Samsung Electronics, 25% to Hyundai Motor, and 50% to bonds, pursuing both growth and stability in the Physical AI theme. Tracks KAP Samsung Electronics-Hyundai Motor Bond Composite Index.
- WON Doosan Group Focus ETF (0177A0) Thematic ETF investing in Doosan Group value chain including next-gen nuclear (SMR), robotics, and semiconductors, tracking iSelect Doosan Group Focus Index. For investors seeking Korean industrial conglomerate exposure.
- WON Large IB & Financial Holding ETF (0154F0) Equity ETF tracking iSelect Large IB & Financial Holding Index, investing in major securities and financial holding companies expected to benefit from capital market liberalization policies.
- WON US Aerospace & Defense ETF (440910) Equity ETF tracking S&P Aerospace & Defense Select Industry Index, investing in leading US aerospace and defense companies with global top market share. For investors seeking global defense sector exposure.
- WON US Billionaire ETF (489290) ETF tracking Bloomberg US Billionaires Investment Select Index, replicating successful portfolios of top US billionaires for medium-to-long-term growth.
- WON K-Global Demand Top ETF (0088N0) ETF tracking DeepSearch Foreign Investor Net Buying Top 20 Index, selectively investing in Korean stocks with highest foreign net buying volume. For investors following foreign capital flows.
- WON 200 ETF (448100) ETF tracking KOSPI200 Index, providing exposure to Korea's top 200 large-cap stocks representing approximately 75% of market capitalization. For investors seeking broad Korean large-cap market exposure.
- WON US S&P500 ETF (444490) ETF tracking S&P 500 Index (in KRW), providing exposure to 500 leading US large-cap companies representing approximately 80% of the US equity market. For investors seeking US large-cap exposure in Korean won terms.
- WON AI ESG Active ETF (413930) Active ETF tracking MK-iSelect AI ESG Index, selecting ESG-excellent companies using AI technology from KOSPI and KOSDAQ listed companies for excess returns. For investors seeking AI-driven ESG investment exposure.
- WON Korea Real Estate TOP3 Plus ETF (480460) ETF tracking DeepSearch Korea Real Estate TOP3 Plus Index, investing in top 3 assets across each sector (infrastructure, office, logistics) for return maximization. For investors seeking Korean real estate exposure.
- WON Short-Term Bond Plus Active ETF (496020) Active ETF investing in short-term high-quality commercial paper and corporate bonds for efficient short-term fund management, tracking KIS Short-Term Bond Plus TR Index. Low-cost short-term fixed income parking vehicle.
- WON Treasury Money Market Active ETF (458030) ETF tracking KAP Treasury Money Market Total Return Index, investing in government bonds, monetary stabilization bonds, and special bank bonds with remaining maturity under 6 months. For investors seeking ultra-short-term cash management.
- WON Intermediate-Term Composite Bond (A-or Higher) Active ETF (0203R0) Active ETF investing in undervalued high-quality bonds with credit rating A- or higher, tracking KAP Intermediate-Term Composite Bond Total Return Index. For investors seeking intermediate-term high-quality bond exposure.
- WON Composite Bond (AA-or Higher) Active ETF (488720) Active ETF investing in domestic bonds with credit rating AA- or higher, tracking KIS Composite Bond Market Total Return Index. For investors seeking high-credit-quality domestic bond exposure.
- WON Korea Treasury Bond Active ETF (426150) Active ETF investing in Korean government bonds, tracking KAP Korea Treasury Bond Total Return Index for excess returns over the benchmark. For investors seeking Korean sovereign bond exposure.
- WON Physical AI TOP2 Plus Active Active ETF investing in the Physical AI theme with exposure to Tesla, Hyundai Motor, and related value chain companies. For investors seeking thematic exposure to Physical AI ecosystem.
- Alternative Investment Platform Alternative investment platform covering infrastructure, renewable energy, environmental real estate, corporate acquisition finance, and private lending across domestic and international markets. For institutional and qualified investors seeking non-traditional asset exposure.
- Offshore Funds (Allianz Global Investors Distribution) Offshore funds distributed under long-standing partnership with Allianz Global Investors and Franklin Templeton, including Allianz Hong Kong Equity Fund, Allianz Oriental Income Fund, Allianz China Equity Fund, and Allianz Income & Growth Fund. For investors seeking international diversification.
Quantifiable outcome
- Reached 90 trillion KRW AUM as of June 2026, crossing the 50 trillion milestone in 2025 and 40 trillion in 2024
- +3 more outcomes
Companies that use Woori Asset Management
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Woori Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Woori Asset Management partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, minor and core.
- 한국산업은행 혁신성장펀드 2025majorSelected as entrusted manager for KDB Innovation Growth Fund 2025 in 2025, a government-backed reform fund.
- 누빈 (Nubbin Global Asset Management)minorMOU signed in 2024 with global asset management firm Nubbin for strategic cooperation in global alternative investments and market expansion.
- 두산에너빌리티minorMOU signed in 2024 with Doosan Enerbility for cooperation in renewable energy business investments, combining Woori's asset management capabilities with Doosan's renewable energy expertise.
- 국민연금 (National Pension Service)coreSelected as entrusted manager for National Pension Service domestic equity value-type mandate and responsible investment-type mandate in 2024. Previously selected for small/mid-cap equity mandate in 2013 and bond credit-type mandate in 2010.
- 프랭클린템플턴 (Franklin Templeton)coreStrategic business cooperation established in 2023 for joint distribution of Franklin Templeton fund products in Korea. Includes funds such as Franklin Technology, Franklin Natural Resources, Templeton Eastern Europe, and Templeton Global securities funds.
- 알리안츠 글로벌Investors (Allianz Global Investors)coreLong-standing strategic partnership for offshore fund distribution. Woori manages and distributes Allianz-branded offshore funds including Allianz Hong Kong Equity Fund, Allianz Oriental Income Fund, Allianz China Equity Fund, and Allianz Income & Growth Fund.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Woori Asset Management competitors and assessment
Company assessmentDirect peers
- Hanwha Asset Management: Asset manager within Hanwha Group offering mutual funds, ETFs, and alternatives in Korea. Operates with the same conglomerate-affiliated distribution model and is a direct competitor for retail and institutional mandates.
- Samsung Asset Management: Major Korean asset manager and one of the leading ETF issuers (KODEX brand) with full retail mutual fund franchise and pension mandates. Comparable across mutual fund, ETF, and institutional channels and a benchmark for Woori AM's own WON ETF brand.
- NH Amundi Asset Management: Korean-French joint venture between NongHyup and Amundi combining Korean retail reach with global capabilities. Comparable multi-asset capability, foreign fund distribution (e.g., Franklin Templeton, AllianzGI equivalents), and institutional mandate activity make it a like-for-like Korean AM peer.
- Mirae Asset Global Investments: Korea's largest asset manager with broad mutual fund, ETF, and alternatives offerings distributed through extensive Korean retail channels. Directly comparable retail distribution model, ETF build-out under Tiger brand, and pension/institutional mandate wins make it the closest scale peer to Woori AM.
- KB Asset Management: Korean asset manager within KB Financial Group with similar bank-affiliated distribution and broad fund lineup including ETFs. Affinity to Woori AM's bank-affiliated distribution model and product breadth makes it a direct institutional and retail competitor.
- Korea Investment Trust Management (KIM): Long-established Korean asset manager (part of Kiwoom Group) with active mutual fund franchise and ETF operations. Comparable in domestic mutual fund focus and breadth of equity/bond products targeting retail investors.
- Shinhan Asset Management: Korean asset manager under Shinhan Financial Group operating mutual funds and ETFs with bank-affiliated retail distribution. Same group-affiliated distribution moat structure and comparable product lineup size for direct comparability.
- IBK Asset Management: Industrial Bank of Korea-affiliated asset manager focused on policy-aligned mandates and SME/private credit strategies. Comparable in winning government-backed mandates (e.g., IBK Global Partnership Fund 5 era) and in ESG/responsible investment positioning.
Broad incumbents
- BlackRock: Global asset management incumbent with growing Korean operations including iShares ETFs and institutional mandates. Serves as a competitive reference point for WON ETF's index strategy and a benchmark for institutional / pension relationship scale.
- Allianz Global Investors: Global asset manager that already partners with Woori AM to distribute Allianz-branded offshore funds (Hong Kong Equity, Oriental Income, China Equity, Income & Growth). Relevant both as a partner and as a global AM whose funds compete for the same retail offshore allocation in Korea.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Woori Asset Management social profiles
Digital presenceWoori Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woori Asset Management leadership team
Management profileNumber of profiles
Profiles4 records
Woori Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woori Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woori Asset Management
What does Woori Asset Management do?
Woori Asset Management is a Korean asset management firm that manages approximately 90 trillion KRW in assets across traditional assets (equities, bonds), alternative investments (infrastructure, real estate, private equity), and ETFs. It serves both retail investors through mutual funds and ETFs distributed via 55 partner financial institutions, and institutional clients including major public pension funds through entrusted management mandates.
Is Woori Asset Management a public or private company?
Woori Asset Management is a private company. It is classified as corporate owned and is currently operating.
When was Woori Asset Management founded?
Woori Asset Management was founded in 2000. It employs 51 to 100 people.
Where is Woori Asset Management based?
Woori Asset Management is headquartered in Seoul, South Korea, in the Asia region.
How does Woori Asset Management make money?
Two revenue lines are on record. Asset Management Fees are the primary driver. The others are front-load/Back-load Sales Charges.
Who are Woori Asset Management's main competitors?
Direct peers on record are Hanwha Asset Management, Samsung Asset Management, NH Amundi Asset Management, Mirae Asset Global Investments, KB Asset Management, Korea Investment Trust Management (KIM), Shinhan Asset Management and IBK Asset Management. Broad incumbents are BlackRock and Allianz Global Investors.
Does Woori Asset Management have an API?
No public API is recorded for Woori Asset Management.
What industry is Woori Asset Management in?
Woori Asset Management's product category is Asset Management. Its primary akta.pro industry code is FSAAAAAG, Managed Accounts & Model Portfolios (SMA/UMA), with a secondary code of FSAAAJAE, Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset. Its NAICS code is 52394 and its SIC code is 6282.