Workforce Alliance of the North Bay

What Workforce Alliance of the North Bay does

Workforce Alliance of the North Bay (WANB) is a Joint Powers Authority formed in 2011 by Lake, Marin, Mendocino, and Napa counties in California, functioning as the region's federally designated Workforce Development Board under the Workforce Innovation and Opportunity Act. The organization coordinates regional workforce development through a network of four CareerPoint one-stop job centers that provide career counseling, job search assistance, training referrals, apprenticeships, youth programs, and sector-specific initiatives in hospitality, healthcare, construction, early childhood education, and culinary fields. Programs are delivered in partnership with community colleges, tribal organizations, community development corporations, conservation corps, and county government agencies.

The underlying service platform is a website-based system offering online job postings, a training directory, a business resource directory, county-specific labor market information dashboards, and county-segmented email newsletters, supplemented by in-person services at the four physical CareerPoint centers. The organization also operates specialized training programs including the Fresh Starts Culinary Academy, Construction Trades Program, North Bay TIP apprenticeship readiness program, Marin/Napa Ecology Corps, and the newer Lake Wildfire Resilience Workforce Program developed with the Tribal EcoRestoration Alliance. As of May 5, 2025, direct delivery of Adult, Dislocated Worker, and Youth services has been transitioned to Career TEAM.

WANB generates revenue exclusively through federal and state grants, with no fees charged to job seekers or employers. Primary funding flows from WIOA grants administered by the California Employment Development Department using US Department of Labor funds, with additional awards from the California Department of Housing and Community Development (CDBG-DR), the California Workforce Development Board (RERP, P2E 2.0, Workforce Accelerator Fund), and supplemental US Department of Labor NDWG grants. The organization is governed by county Board of Supervisors appointees, operates with a staff of approximately 13, and is headquartered in Napa, California.

Name

Workforce Alliance of the North Bay

Legal name

Workforce Alliance of the North Bay

Website

https://workforcealliancenorthbay.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Workforce Alliance of the North Bay is a four-county Joint Powers Authority that operates CareerPoint one-stop job centers across Lake, Marin, Mendocino, and Napa counties, delivering federally funded workforce development, training, and apprenticeship services to job seekers and employers free of charge.

Ownership category

akta.pro rank

Product category

Workforce Development Services

NAICS

Employment Placement Agencies (561311), Apprenticeship Training (611513), Technical and Trade Schools (6115), Administration of Human Resource Programs (except Education, Public Health, and Veterans' Affairs Programs) (92313)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Job Placement, Matching & Career Navigation Services (EDAAAOAL)

akta.pro secondary industries

Public Workforce Development Programs (WIOA/One-Stop Career Centers) (EDAAAOAA), Employer-Led Workforce Partnerships & Sector Strategies (EDAAAOAB), Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM)

Keywords

• Workforce development services
• Career counseling
• Job training programs
• Apprenticeship coordination
• Employment assistance

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. WIOA Grant Funding: Workforce Innovation and Opportunity Act (WIOA) programs fully funded by grants from California Employment Development Department using Department of Labor funding, including Adult, Dislocated Worker, Youth, and Rapid Response programs.
2. Disaster Recovery Grants: California Department of Housing and Community Development CDBG-DR Workforce Development grants and US Department of Labor grants for workforce training programs.
3. State Workforce Development Grants: Programs including Regional Equity and Recovery Partnerships (RERP), Prison to Employment (P2E) 2.0, and Workforce Accelerator Fund grants from California Workforce Development Board.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Workforce Alliance of the North Bay operates the CareerPoint Network, a regional system of American Job Centers of California (AJCC) serving job seekers and employers across Lake, Marin, Mendocino, and Napa counties. It delivers free career counseling, job search assistance, sector-based training (construction trades, culinary, ecology corps, wildfire resilience), apprenticeship coordination, youth career services, and layoff-aversion / rapid response services for employers. The organization is a Joint Powers Authority and the designated Local Workforce Development Board for the four-county region.

Product overview

Workforce Alliance of the North Bay operates a multi-county workforce development network across Lake, Marin, Mendocino, and Napa counties in California. The organization provides a unified platform of career services through CareerPoint center locations, offering job seekers access to career counseling, training programs, job fairs, apprenticeships, and youth services. The product portfolio includes both core service delivery (CareerPoint Centers, Career Pathways, Youth Services, Business Services) and specialized training programs (Fresh Starts Culinary Academy, Construction Trades Program, North Bay TIP apprenticeship readiness, Marin/Napa Ecology Corps, Lake Wildfire Resilience Program). The organization also provides labor market intelligence tools and sector-specific strategies for employers. Services are funded through WIOA grants and delivered in partnership with educational institutions, community organizations, and industry employers.

Differentiator

Problem solved

Functional benefit

Products and services

• CareerPoint Network / American Job Centers of California (AJCC) Regional network of CareerPoint / AJCC sites delivering free career counseling, job search assistance, training referrals, and supportive services to job seekers and employers across the four-county North Bay region.
• Lake Wildfire Resilience Workforce Program Workforce development program addressing post-wildfire economic recovery in Lake County through employment placement, training, and supportive services for affected workers and residents.
• Napa Valley Cooking School / Fresh Starts Culinary Academy Sector-based culinary training program preparing job seekers for hospitality and food service careers in the North Bay region, led by Dean Christy Pedroncelli-Smith.
• Construction Trades Program Training program preparing North Bay job seekers for skilled construction trades employment, including pathways into registered apprenticeship.
• Marin/Napa Ecology Corps Workforce program combining environmental restoration work with paid training and career pathways for participants in Marin and Napa counties.
• North Bay TIP (Training for Industry Professionals) Employer-focused training program providing customized upskilling for industry professionals across the four-county region.
• Rapid Response / WorkSource Layoff Aversion Services Free layoff aversion and rapid response services for North Bay employers experiencing layoffs, closures, or major restructuring, including WorkSource presentations and transition support for affected workers.
• Hire Qualified Talent / Apprenticeship Coordination Business service that connects North Bay employers with pre-screened job seekers and coordinates registered apprenticeship pathways, supporting hospitality, wine, construction, healthcare, and other regional sectors.

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Tribal EcoRestoration Alliance (TERA)coreStrategic or Co-development Partner · 1 January 2025Collaboration with TERA to develop and deliver the Lake Wildfire Resilience Training program. TERA Executive Director Lindsay Dailey and Board Chairman TeMashio Anderson signed closing paperwork with WANB Executive Director Bruce Wilson for the new training facility in Upper Lake, CA. Program offers industry-recognized certifications in wildfire resilience, ecological management, and wildland fire restoration.
• Homeward Bound of MarincoreStrategic or Co-development PartnerFresh Starts Culinary Academy is Homeward Bound's flagship job-training program serving low-income students and residents. Students train in Homeward Bound kitchens and have opportunity to work at Fresh Starts Chef Events. Program valued at $10,000 per student is provided at no charge.
• Career TEAMcoreChannel Partner/ Reseller/ DistributorNew provider for Adult, Dislocated Worker, and Youth Services starting May 5, 2025. Career TEAM professionals will serve customers at CareerPoint one-stop job centers in Lake, Marin, Mendocino, and Napa counties.
• Redwood Credit UnionminorStrategic or Co-development PartnerPartner for financial education webinars including Basics of Banking & Fraud Prevention, Understanding Credit & Credit Building, and First-Time Homebuying workshops.
• Redwood Credit UnionminorStrategic or Co-development PartnerPartner for financial education webinars including Basics of Banking & Fraud Prevention, Understanding Credit & Credit Building, and First-Time Homebuying workshops.
• Childcare StaffingminorStrategic or Co-development PartnerPartner for hiring events recruiting Preschool Teacher and Assistant Teacher positions in Early Childhood Education.
• Conservation Corps North Bay (CCNB)minorStrategic or Co-development PartnerPartner for Marin/Napa Ecology Corps program providing conservation work experience for young adults ages 18-24. Crew members complete daily conservation work at CCNB-managed worksites over an eight-week program.
• California Employment Development Department (EDD)coreOthersPrimary funding source through WIOA grants. EDD provides Department of Labor funding for workforce development programs including Adult, Dislocated Worker, Youth, and Rapid Response programs.
• Marin City Community Development CorporationminorStrategic or Co-development PartnerPartner for Construction Trades Program offering training in construction fundamentals with 90 days of job placement assistance upon completion. Tools provided, union dues paid, and stipends available for eligible participants.
• Pinoleville Pomo NationminorStrategic or Co-development PartnerPartner hosting Youth & Young Adult Career Day events for youth ages 14-26, connecting them with employers and community organizations for career and education exploration.
• Marin/Napa Ecology CorpsminorStrategic or Co-development PartnerWorkforce program helping young adults ages 18-24 gain job readiness skills through conservation work. Participants paid $16/hour for four-day work weeks plus education days.
• California Department of Housing and Community DevelopmentcoreOthersSource of $4.7 million CDBG-Disaster Recovery Workforce Development grant for Lake Wildfire Resilience Training program supporting Lake County's long-term recovery.
• Education and Community PartnerscoreStrategic or Co-development PartnerPartnerships with Mendocino College, Napa Valley College, College of Marin, and other educational institutions for workforce training and career pathways programs.
• America's Job Center of California (AJCC)coreStrategic or Co-development PartnerCareerPoint centers are part of the statewide AJCC network providing integrated workforce services. Lake, Marin, Mendocino, and Napa AJCCs have received Hallmarks of Excellence certification.
• North Bay Employment Connection (NBEC)coreStrategic or Co-development PartnerNBEC is the regional planning unit comprising Workforce Development Boards for Sonoma, Solano, Lake, Marin, Mendocino, and Napa counties. WANB is part of both NBEC and the WANB-specific region of Lake, Marin, Mendocino, and Napa counties.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Los Angeles County Workforce Development Board: WIOA Local Workforce Development Board for LA County, managing America's Job Centers of California (AJCC) sites, WIOA Adult/Dislocated Worker/Youth programs, and sector partnerships. Directly comparable to WANB as a California WIOA JPA-style entity, although operating at a far larger urban scale.
• San Diego Workforce Partnership: WIOA Local Board for San Diego County providing career center services, sector-based training (healthcare, IT, advanced manufacturing), and youth programs. Comparable to WANB in WIOA service mix and sector-strategy focus, although serving a much larger urban/rural hybrid geography.
• San Francisco Office of Economic and Workforce Development (OEWD): Designated WIOA workforce development board for San Francisco, operating America's Job Center network and employer-sector partnerships. Directly comparable to WANB as a California WIOA Local Board with AJCC centers, sector strategies, and youth programs funded through the same EDD pass-through grant structure.
• NOVA Workforce (Silicon Valley): WIOA Local Board serving Sunnyvale, Cupertino, Mountain View, and surrounding Silicon Valley cities through NOVA Job Center services. Directly comparable to WANB as a multi-jurisdiction California WIOA administrator with AJCC affiliation, business services, and youth career exploration programs.
• Kern County Employers' Training Resource (ETR): WIOA workforce development organization for Kern County operating America's Job Center and sector-specific training programs. Comparable to WANB as a regional California WIOA administrator, particularly in its rural-county service model and emphasis on agriculture-adjacent sector strategies.
• Sacramento Employment and Training Agency (SETA): Joint Powers Authority administering WIOA workforce programs across Sacramento County, including AJCC one-stop centers, employer hiring services, and youth programs. A direct peer to WANB in governance structure (JPA), funding model (WIOA pass-through), and CareerPoint/AJCC service delivery model.
• East Bay Works (Alameda County Workforce Development Board): WIOA Local Board for Alameda County operating multiple AJCC one-stop career centers across the East Bay. Comparable to WANB in WIOA program mix (Adult/Dislocated Worker/Youth), employer-sector partnerships, and the integration of training providers under a single board governance model.

Others

• California Workforce Association: Statewide association representing California's 50+ WIOA Local Workforce Development Boards. Comparable to WANB as the industry body that advocates on behalf of WIOA boards, coordinates policy, and provides training/technical assistance to boards including WANB itself.

Regional players

• CareerSource Florida: Statewide WIOA workforce development network operating career centers across Florida. Comparable to WANB as a regional WIOA service-delivery system with AJCC-equivalent career centers, business services, and youth programs, but operating in a different state regulatory environment.
• Goodwill Industries of the Redwood Empire: Non-profit workforce development provider serving Sonoma, Napa, and surrounding North Bay counties with job training, placement, and reentry programs. Comparable to WANB as a regional North Bay workforce provider, though operating outside the WIOA JPA structure and focused on populations with barriers to employment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/CareerPointNB
• Facebookfacebook.com/CareerPointNB
• LinkedInlinkedin.com/company/workforce-alliance-of-the-north-bay
• Instagraminstagram.com/careerpointnorthbay

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Workforce Alliance of the North Bay