Work Communications

What Work Communications does

Work Communications is an independent, fully-integrated, full-service advertising and media agency established in 2003 and headquartered at 7 Abbey Street, Auckland, New Zealand. Operating privately without parent company or external investors, the agency employs approximately 30 staff spanning creatives, graphic and digital designers, coders, strategists, account directors, social media specialists, and media specialists. It serves enterprise and government clients across consumer goods, automotive, insurance, charity, B2B/industrial, and public service sectors — including Kia, Red Bull, Farmer Brown, Sport New Zealand, Griffin (Snackachangi), Plunket, Rothbury, Wilcox, Dimetapp, Woodland, Hawkins Watts, CSR, Bayleys, Te Huia, and One Saint Stephens — delivering brand campaigns, product launches, rebranding, behavior-change initiatives, and luxury property marketing.

The agency's core offering is end-to-end campaign execution across television, digital video, social media, radio, press, microsites, and point-of-sale. A notable technical capability is in-house augmented reality programming, exemplified by the Farmer Brown "Goldie's Golden Egg Hunt" — a custom AR system enabling mobile users to hunt for one million virtual golden eggs. The agency also develops branded sub-products and sub-brands (e.g., "Dunk it For Plunket" fundraising sub-brand) and standalone microsites (e.g., KeepUpWithThePlay.org.nz, thankscoach.co.nz). All technical and creative work is delivered in-house, with no disclosed third-party platform dependencies.

The business model is professional services fee-based, with engagements procured through direct enterprise relationships and project-quoted pricing. No public pricing exists. Notable commercial outcomes include the Snackachangi Kettle Chips point-of-sale launch capturing 7.2% of the New Zealand premium chip market — Griffin's most successful chip launch ever — and the Sport NZ Thanks Coach campaign reaching 300,000 volunteer coaches. Client tenure is high, with multiple founding-era clients still active, evidencing strong relationship-based retention. The agency does not disclose revenue, has no funding history, and operates as a sub-scale, founder/management-owned entity within the New Zealand advertising market.

Name

Work Communications

Legal name

Work Communications

Website

https://workgroup.nz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Work Communications is an independent, full-service advertising and media agency founded in 2003 in Auckland, New Zealand. With approximately 30 specialists, it delivers creative, digital, social, and media campaigns for enterprise and government clients across consumer goods, automotive, insurance, and public sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Media Services: Full-service agency providing creative, media, digital, and strategic communications services to clients across various sectors including consumer goods, insurance, automotive, charity, B2B, and public service in New Zealand

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Work Communications is a fully-integrated, full-service advertising and media agency delivering creative, digital, social, strategic, and media planning services for major brands and government clients in New Zealand. Offerings include brand campaigns, product launches, multimedia production, point-of-sale activations, rebranding, and behaviour change communications executed across TV, digital, social, radio, press and retail channels.

Product overview

Work Communications is a fully-integrated, full-service advertising and media agency established in 2003. The agency offers creative and advertising services including brand campaigns, digital advertising, social media campaigns, multimedia production, point-of-sale campaigns, and rebranding projects. The portfolio includes specialized sub-products and campaigns such as Goldie's Golden Egg Hunt (augmented reality promotion), Dunk it For Plunket (fundraising sub-brand), Play Week Play Lab, Wilcox Brand Platform, Hawkins Watts Branding, and Sport NZ campaigns. The agency operates with approximately 30 staff members including creatives, designers, strategists, account directors, social media specialists, and media professionals, serving major New Zealand brands across consumer goods, automotive, insurance, charity, B2B, and public service sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative and Advertising Services Full-service advertising agency offering creative strategy, brand campaigns, multimedia production, digital advertising, social media campaigns, and media planning across consumer goods, automotive, insurance, charity, B2B, and public service sectors in New Zealand.
• Goldie's Golden Egg Hunt Augmented reality promotion for Farmer Brown eggs featuring in-house developed AR programming that allowed users to hunt for one million virtual golden eggs across the landscape with weekly prize draws.
• Dunk it For Plunket Fundraising sub-brand developed for Whanau Awhina Plunket, featuring a fun, friendly, inclusive brand identity designed to motivate community fundraising events.
• Wilcox Brand Platform Fresh brand platform unifying Wilcox product range under the We Grow Goodness banner, developed for the five-generation family produce business.
• Hawkins Watts Branding New logotype and branding for Hawkins Watts food technology company serving New Zealand and Australia food and beverage brands.
• One Saint Stephens Marketing Luxury apartment marketing campaign for 27 premium residences in Parnell, Auckland, featuring sweeping harbour views.
• CSR We Talk Tradie B2B trade space campaign for CSR covering construction and manufacturing, including product launches, activations, brochures, and installations.
• Play Week Play Lab Sport NZ campaign featuring a custom-made colourful Play Lab set, guiding children through various forms of play to demonstrate the power of play in child development.
• Thanks Coach Campaign Campaign celebrating over 300,000 volunteer coaches in partnership with Sport NZ and Coach For Life, encouraging thank-you messages via the thankscoach.co.nz microsite.
• Snackachangi Point of Sale Campaign Point of sale campaign launching Snackachangi's Kettle Chips for Griffin that captured 7.2% of the premium chip market, making it Griffin's most successful chip launch ever.

Quantifiable outcome

• Snackachangi captured 7.2% of premium chip market, making it Griffin's most successful chip launch ever
• +2 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DDB New Zealand: Network-affiliated NZ creative agency with full-service capabilities across brand, digital, and media. Comparable on integrated campaign delivery and target client verticals (consumer, government).
• FCB New Zealand: IPG-affiliated full-service creative agency in NZ with comparable consumer, retail, and government client mix. Same project-based, integrated campaign model.
• Mango Communications: Auckland-based independent PR and communications agency with overlapping creative and brand campaign capabilities for NZ enterprise and charity clients.
• M&C Saatchi New Zealand: Network creative shop with NZ presence, comparable full-service creative and brand campaign offering for consumer and government clients.
• Ogilvy New Zealand: Global network's NZ office offering brand strategy, advertising, PR, and digital. Directly competes for the same enterprise and government briefs that Work Communications services.
• Saatchi & Saatchi New Zealand: Publicis-affiliated full-service agency in Auckland covering creative, digital, and media. Direct competitor for the same Kiwi enterprise accounts.
• Colenso BBDO: Largest independent-rooted NZ full-service advertising agency, part of the BBDO global network. Directly comparable as a creative-led, full-service agency competing for the same NZ blue-chip client roster.
• Special Group New Zealand: Independently owned NZ creative agency of similar size and creative reputation, frequently competing in the same pitch processes for major NZ brands.
• True Communications: NZ independent agency group offering brand, advertising, and digital services to enterprise and government clients, comparable in size and structure to Work Communications.

Others

• Gravitate: NZ digital and technology agency linked from the Work Communications website. Adjacent digital-services peer rather than a direct creative-agency competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/work-groupnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Work Communications