Mobile Vikings
Mobile Vikings is a Belgian direct-to-consumer telecom operator offering mobile and fixed internet subscriptions to individual consumers in Belgium, operating under the Mobile Vikings and JIM Mobile brands and backed by Proximus Group and DPG Media Group.
- Company typePrivate
- Founded-
- HeadquartersHasselt, Belgium
- Headcount—
- GTM typeB2C
- OfferingServices
What Mobile Vikings does
Mobile Vikings is a Belgian direct-to-consumer telecom operator headquartered in Hasselt, Belgium, founded in 2009 and operating under the Mobile Vikings and JIM Mobile brands. The company offers mobile and fixed internet services to individual consumers in Belgium, positioning on competitive ("razor-sharp") pricing for top-tier specifications and a hassle-free service experience, with multilingual customer support (Dutch, French, English) delivered by an in-house care team.
The underlying service is delivered as a subscription telecom product: customers self-serve signup and account management through the company website and digital channels, while the company relies on the Proximus Group network and the broader DPG Media Group affiliation for infrastructure, content ecosystem, and group-level resources. Revenue is generated through recurring subscription fees on mobile plans and fixed internet packages, with no retail or B2B channel footprint in evidence. Marketing is conducted primarily through owned digital and social channels.
Operationally, Mobile Vikings employs approximately 97 people across consumer, technology, customer care, finance, and shared services functions, organized in a flat structure with named functional leads in technology, data, UX/UI, integrations, cloud & infrastructure, front-end, QA, marketing (acquisition, loyalty, digital), sales & marcoms, people & HR, legal, and quality. The company is privately held as Mobile Vikings nv, with no public listing and no funding rounds disclosed in the source material.
Mobile Vikings firmographics
Firmographics- Name
- Mobile Vikings
- Legal name
- Mobile Vikings nv
- Website
- https://work.mobilevikings.be
- Company type
- Private
- Operating status
- Operating
- Short description
- Mobile Vikings is a Belgian direct-to-consumer telecom operator offering mobile and fixed internet subscriptions to individual consumers in Belgium, operating under the Mobile Vikings and JIM Mobile brands and backed by Proximus Group and DPG Media Group.
- Ownership category
- akta.pro rank
Mobile Vikings industry classification
Industry- Product category
- Consumer Mobile Telecommunications
- NAICS
- Telecommunications Resellers (517121)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)
Keywords
Where Mobile Vikings is headquartered
LocationHeadquarters
- HQ city
- Hasselt
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Mobile Vikings business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Telecom Services Subscription: Mobile Vikings generates revenue through subscription-based telecom services including mobile plans and fixed internet packages, offering competitive pricing compared to traditional telecom operators.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Mobile Vikings product offering
Product offeringCore offering
Mobile Vikings is a Belgian telecom operator that provides mobile and fixed internet connectivity services to individual consumers at competitive ("razor-sharp") prices. The company sells subscription-based mobile plans and fixed internet packages under two consumer brands (Mobile Vikings and JIM Mobile) and supports customers with multilingual, friend-like customer care.
Product overview
Mobile Vikings operates as a telecom operator offering both mobile and fixed internet services. The company manages two consumer brands: Mobile Vikings (the primary brand offering mobile and fixed internet) and JIM Mobile (a secondary sub-brand in the telecom sector). Both brands are positioned in the Belgian market as providers of top specs at competitive pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Vikings Mobile Plans
- Mobile Vikings Fixed Internet
- JIM Mobile
Companies that use Mobile Vikings
Customer profileSegments1 record
Ideal customer profiles1 record
Mobile Vikings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mobile Vikings partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Proximus Groupparent_companyMobile Vikings is part of the Proximus Group, leveraging the infrastructure and resources of Belgium's largest telecom operator while maintaining its consumer-focused brand identity.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Mobile Vikings competitors and assessment
Company assessmentDirect peers
- Orange Belgium: Orange Belgium is one of the three major MNOs operating in Belgium, offering mobile, fixed internet, and TV services to consumers and businesses. It competes directly with Mobile Vikings for Belgian consumer telecom subscribers.
- Telenet: Telenet is a leading Belgian provider of cable broadband, mobile, and TV services to consumers and businesses. It is a direct competitor to Mobile Vikings in the Belgian consumer mobile and fixed internet market.
- VOO: VOO is a Belgian quad-play telecom operator offering mobile, fixed internet, TV, and telephony, primarily in Wallonia and Brussels. It competes with Mobile Vikings for Belgian consumer telecom subscribers.
- Scarlet: Scarlet is Telenet's budget sub-brand offering low-cost mobile and internet to Belgian consumers. It is highly comparable to Mobile Vikings' price-driven, no-frills positioning in the same Belgian market.
Broad incumbents
- Proximus: Proximus is Belgium's largest telecom operator and the parent/affiliate group of Mobile Vikings. It provides the underlying network infrastructure Mobile Vikings relies on and competes broadly in the same Belgian consumer market.
Emerging players
- Lyca Mobile: Lyca Mobile is a global MVNO offering low-cost mobile services, including in Belgium. It overlaps with Mobile Vikings as a price-led, prepaid/postpaid mobile reseller targeting cost-conscious consumers.
- Lebara: Lebara is a European MVNO focused on international calling and budget mobile plans. It competes in the same low-cost mobile segment that Mobile Vikings addresses in Belgium.
- Aldi Talk: Aldi Talk is a European MVNO sold through Aldi retail, offering low-cost mobile plans in Belgium. It is comparable to Mobile Vikings as a price-led prepaid consumer mobile brand in the same geography.
Regional players
- Giffgaff: Giffgaff is a UK-based digital-first MVNO operating on O2's network with a community-driven, low-cost consumer model. While UK-only, its digitally-native, lean, price-led operating model is structurally comparable to Mobile Vikings.
- Tesco Mobile: Tesco Mobile is a European MVNO operating across multiple European markets with low-cost consumer mobile plans. While not in Belgium, its MVNO model and price-led consumer positioning make it a comparable operator archetype to Mobile Vikings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mobile Vikings social profiles
Digital presenceMobile Vikings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobile Vikings leadership team
Management profileNumber of profiles
Profiles7 records
Mobile Vikings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobile Vikings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobile Vikings
What does Mobile Vikings do?
Mobile Vikings is a Belgian telecom operator that provides mobile and fixed internet connectivity services to individual consumers at competitive ("razor-sharp") prices. The company sells subscription-based mobile plans and fixed internet packages under two consumer brands (Mobile Vikings and JIM Mobile) and supports customers with multilingual, friend-like customer care.
Is Mobile Vikings a public or private company?
Mobile Vikings is a private company. It is classified as corporate owned and is currently operating.
When was Mobile Vikings founded?
Mobile Vikings was founded in -1.
Where is Mobile Vikings based?
Mobile Vikings is headquartered in Hasselt, Belgium, in the Europe region.
How does Mobile Vikings make money?
One revenue line is on record: telecom Services Subscription.
Who are Mobile Vikings's main competitors?
Direct peers on record are Orange Belgium, Telenet, VOO and Scarlet. Proximus is listed as a broad incumbent. Emerging players are Lyca Mobile, Lebara and Aldi Talk. Regional players are Giffgaff and Tesco Mobile.
Does Mobile Vikings have an API?
No public API is recorded for Mobile Vikings.
What industry is Mobile Vikings in?
Mobile Vikings's product category is Consumer Mobile Telecommunications. Its primary akta.pro industry code is HDAIAAAD, Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs). Its NAICS code is 517121 and its SIC code is 4812.