What work-live-stay does

work-live-stay southern denmark is a non-profit knowledge and project house headquartered at Innovations Allé 3 in Vejle, Denmark, founded in 2013 with approximately 26 employees. The organization operates as a membership association focused on securing qualified workforce for Danish companies, primarily serving Southern Denmark (Region Syddanmark). Its constituency spans small businesses (up to 50 employees), medium enterprises (up to 249), large companies (250+), municipalities, educational institutions, government agencies, and regional business development actors. The portfolio includes HR Tools and Sparring covering the full employee lifecycle, masterclasses (e.g., AI for HR Professionals, Generationsledelse), the 'Viden om arbejdskraft' podcast, a biweekly newsletter, presentations and workshops, project development services, and a Tilflytterservice (relocation support) offering. A distinct methodology — the SnapLog visual research method — underpins project work such as Ung til Ung.

The revenue model is dual-pillar. Tiered annual subscription memberships are sold to all segment types, with pricing that varies by organization size and category and is paid annually (cancellation requires three months' notice before September 30). Non-members pay 995 DKK excluding VAT per masterclass. The second pillar is multi-year project grants: in the 2025-2028 window the organization is a partner in Arbejdskraft nu og til fremtiden (88 million DKK), HyFlex (72.5 million DKK), Konkurrencedygtig PtX (36 million DKK), Skills2X (16 million DKK), DIMODI (1.2 million DKK), and Alle Hjerner i Spil (2.7 million DKK), funded primarily by the European Social Fund, EU Just Transition Fund, Erasmus+, Velliv Foreningen, and Danmarks Erhvervsfremmebestyrelse.

Go-to-market combines event-driven acquisition (4-6 annual free masterclasses for members, podcast, newsletter, content marketing on LinkedIn with 6,000+ followers) with a sales-led approach via direct outreach to organizations across all seven tier categories. The organization operates with no proprietary technology platform, relying instead on a standard SaaS stack (Canva, Issuu, Cloudflare, Cookiebot, Libsyn, AWS). Strategic partnerships anchor the project work, including Syddansk Universitet, Aalborg Universitet, Fredericia Maskinmesterskole, Cabi, Business Esbjerg, Region Syddanmark, Danfoss, LEGO Gruppen, European Energy, Everfuel, Welcon, KK Wind Solutions, Stiesdal Hydrogen, Energy Cluster Denmark, HR-ON, Erhvervsakademi Aarhus, IBA Erhvervsakademi Kolding, IBC Kolding, Erhvervshus Sydjylland, and Ung Styrke (Velliv Foreningen).

Name

work-live-stay

Legal name

work-live-stay southern denmark

Website

https://work-live-stay.dk

Company type

Private

Founded year

2013

Operating status

Operating

Short description

work-live-stay is a non-profit knowledge and project house in Vejle, Denmark, helping companies, municipalities, and educational institutions attract, retain, and develop qualified workforce in Southern Denmark through membership services, HR consulting, masterclasses, and EU-funded workforce development projects.

Ownership category

akta.pro rank

Product category

Workforce Development Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Assignment Management (Long-Term/Short-Term) & Mobility Program Administration (THACALAJ)

akta.pro secondary industry

Corporate Extended-Stay Housing (Relocation & Project-Based) (THAMAFAA)

Keywords

• Workforce development
• HR consulting services
• Talent attraction
• Employee retention
• Regional collaboration

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees charged to companies, municipalities, educational institutions, agencies, and regional business actors. Pricing varies based on organization size and type. Membership is paid annually with three months' notice required before September 30 for cancellation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

work-live-stay is a non-profit knowledge and project house that operates as a membership organization focused on securing qualified workforce for Danish companies, particularly in Southern Denmark. It delivers HR tools and sparring covering the full employee lifecycle, professional masterclasses, presentations and workshops, podcasts and newsletters, and collaborative project development in partnership with companies, municipalities, and educational institutions.

Product overview

work-live-stay is a non-profit knowledge and project house that operates as a membership organization focused on securing qualified workforce for Danish businesses. The organization offers a comprehensive portfolio of interconnected services including: HR Tools and Sparring (covering the entire employee lifecycle from employer branding through offboarding), professional Masterclasses (including AI for HR and generational leadership), a workforce-focused podcast and newsletter, presentations and workshops on current HR topics, special member networks, and collaborative project development. The organization develops and executes projects in partnership with companies, educational institutions, and public actors. Key current projects include Arbejdskraft nu og til fremtiden, Konkurrencedygtig PtX, DIMODI, HyFlex, and Skills2X. The portfolio is designed to serve companies of all sizes, municipalities, educational institutions, and government agencies in addressing workforce challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership (Medlemskab) Annual membership organization providing free access to 4-6 annual masterclasses and events, access to confidential peer networks, HR expert sparring/consultation, political advocacy work to reduce barriers for qualified workforce, discounts on presentations and workshops, and HR tools.
• HR Tools and Sparring (HR-værktøjer og sparring) A comprehensive suite of HR tools covering the full employee lifecycle, including employer branding, preboarding, onboarding, retention and expectations management, reboarding, offboarding, and support for international employees. Developed in collaboration with HR specialists and updated for current trends.
• Masterclass: AI for HR Professionals (Masterclass: AI for HR-professionelle) A training session focused on understanding and utilizing generative AI in HR work. Covers AI fundamentals, generative AI applications in HR, practical ChatGPT usage, and effective prompting techniques for HR-related tasks. Free for members; non-members pay 995 kr. excl. VAT.
• Generational Leadership with Focus on Young Employees (Generationsledelse med fokus på unge) A course on cross-generational leadership with specific focus on working with young employees. Includes insights from the Ung til Ung project, hands-on exercises, and tools for managing generational differences in the workplace. Part of the HyFlex project, EU-supported and free with de minimis declaration.
• Presentations and Workshops (Oplæg & Workshops) Bookable presentations and workshops on current workforce topics, including AI in HR, future labor market megatrends, senior workforce, good farewells (offboarding), neurodiversity (getting all brains involved), and young employees in the workplace. Discounts available for members.
• Project Development (Projektudvikling) Project development services creating collaborative projects to solve workforce shortages. Projects are developed together with partners including public actors, private companies, and educational institutions through partnership agreements, often with EU and Danish public funding.
• Relocation Service (Tilflytterservice) Support service for relocation and newcomers. Helps local relocation services when new employees move to the area, contributing to good reception and retention of new hires and their families.

Quantifiable outcome

• The organization has successfully operated for over 11 years helping companies with workforce challenges
• +1 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core, key and minor.

• Syddansk Universitet (SDU)coreStrategic or Co-development PartnerKey academic partner in multiple projects including Konkurrencedyktig PtX, HyFlex, and DIMODI. Collaborates on developing educational content and research on workforce development, green transition technologies, and remote collaboration.
• Fredericia MaskinmesterskolecoreStrategic or Co-development PartnerPartner in Konkurrencedyktig PtX project, establishing a smaller PtX plant at the school for hands-on experience with PtX technology for students. Develops and conducts PtX teaching programs.
• CabicoreStrategic or Co-development PartnerLead partner in the national project 'Arbejdskraft nu og til fremtiden' which helps SMEs find valuable workforce among people on the edge of the labor market. Work-live-stay represents Region Syddanmark.
• DanfosskeyStrategic or Co-development PartnerFlagship member and supporter of work-live-stay, viewing the organization as a unique platform for workplace collaboration, knowledge sharing, and development in Southern Denmark.
• Aalborg Universitet (AAU)coreStrategic or Co-development PartnerAcademic partner in HyFlex project working on hydrogen storage for Power-to-X and grid optimization. Contributes to developing competencies among students in green technologies.
• European University Partners (DIMODI)coreStrategic or Co-development PartnerInternational partnership in DIMODI project involving universities from Denmark (SDU), Spain, Germany, and Austria. Focuses on remote collaboration and distance dimensions in virtual teamwork for SMEs.
• Region SyddanmarkkeyStrategic or Co-development PartnerRegional authority member supporting workforce development initiatives. Participates in network activities and strategic development of regional labor market.
• EverfuelminorStrategic or Co-development PartnerPartner in Konkurrencedyktig PtX project contributing to green industry development in Southern Jutland.
• KK Wind SolutionsminorStrategic or Co-development PartnerPartner in Konkurrencedyktig PtX project supporting green transition workforce development.
• Energy Cluster DenmarkminorStrategic or Co-development PartnerPartner in Konkurrencedyktig PtX project contributing expertise in energy technologies and workforce competence development.
• Stiesdal HydrogenminorStrategic or Co-development PartnerPartner in Konkurrencedyktig PtX project, providing demonstration activities at their testsite for student exposure to large-scale PtX plants.
• WelconminorStrategic or Co-development PartnerPartner in Konkurrencedyktig PtX project contributing to green industry workforce development.
• European EnergycoreStrategic or Co-development PartnerPartner in HyFlex project, operating Kassø-PtX facility where students visit to gain insight into PtX potentials and necessary competencies.
• Ung Styrke (Velliv Foreningen)keyStrategic or Co-development PartnerCollaboration partner in 'Ung til Ung' project studying young employees' experiences. Ung Styrke creates knowledge and tools strengthening well-being and mental health among young people in workplaces.
• Business EsbjergkeyChannel Partner/ Reseller/ DistributorRegional business development partner. Work-live-stay has collaborated with Business Esbjerg for years on attracting workforce to Southern Danish companies, including podcast collaboration.
• LEGO GruppenkeyStrategic or Co-development PartnerFlagship member company benefiting from workforce development initiatives and participating in regional workforce strategy.
• IBC KoldingminorStrategic or Co-development PartnerEducational institution partner offering courses and programs. Collaborates on student engagement and workforce development.
• IBA Erhvervsakademi KoldingkeyStrategic or Co-development PartnerKey educational partner hosting masterclasses and courses. Provides international student connections and workforce development support.
• Erhvervshus SydjyllandkeyChannel Partner/ Reseller/ DistributorRegional business service provider and partner in workforce development initiatives.
• HR-ONkeyStrategic or Co-development PartnerHR technology company and member, collaborating on developing HR tools and best practices. Created reboarding checklist with work-live-stay.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DI - Dansk Industri: Denmark's largest industry and employer association, providing HR services, workforce policy advocacy, and member benefits similar to work-live-stay but at significantly larger national scale across all major industries.
• Dansk Erhverv: National Danish chamber of commerce representing companies across sectors with services including HR consulting, workforce policy advocacy, and member networking. Operates the same membership-based value proposition at national scale.

Direct peers

• Cabi: Danish non-profit knowledge and project house that helps SMEs with workforce development and was the lead partner with work-live-stay in the 'Arbejdskraft nu og til fremtiden' national project. Very similar mission, structure, and target audience.
• Energi Cluster Denmark: Danish cluster organization partnering on the Konkurrencedygtig PtX project with work-live-stay. Operates a similar membership/project-based model focused on energy industry workforce and competence development.
• Dansk HR: Danish HR professional association providing HR networking, masterclasses, and HR development services to member organizations. Comparable member-driven HR knowledge and networking model.

Regional players

• Erhvervshus Sydjylland: Regional business service provider in Southern Denmark partnering with work-live-stay on workforce development initiatives. Provides adjacent business development services to SMEs in the same geographic region.
• Business Esbjerg: Regional business development organization collaborating with work-live-stay for years on workforce attraction to Southern Denmark, including joint podcast content. Similar regional mandate for business attraction and retention.
• Region Syddanmark: Southern Denmark regional authority that is a member of work-live-stay and participates in workforce strategy. Acts as a strategic partner and customer for regional workforce development initiatives.

Emerging players

• HR-ON: Danish HR technology company that is both a work-live-stay customer/partner and a competitor in adjacent HR tooling space. Creates reboarding checklists and HR tools that could overlap with work-live-stay's HR lifecycle toolkit.

Others

• Velliv Foreningen: Danish philanthropic foundation that funds work-live-stay projects including 'Alle Hjerner i Spil' (2.7M DKK) and 'Ung til Ung' collaborations. Acts as a strategic funding partner in work-live-stay's project portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/work-live-stay-southern-denmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about work-live-stay