WorkMed AG

What WorkMed AG does

WorkMed AG is a Swiss center for work and mental health (Zentrum Arbeit und psychische Gesundheit) headquartered in Binningen (Basel-Landschaft) with a secondary location in Olten (Solothurn). Formed in April 2023 as an Aktiengesellschaft and operational since May 2023, the company is a joint venture between SWICA (Swiss health insurer) and Psychiatrie Baselland, combining clinical psychiatric expertise with health insurance and workplace reintegration know-how. The 34-person organization delivers psychological-psychiatric services across five target segments: companies/employers, vocational training (apprentices, trainers, teachers), medical/professional specialists, private individuals, and insurance/government bodies (IV offices, regional employment centers, private insurers).

Core offerings span prevention, assessment, treatment, and workplace reintegration and include: professional work-ability assessments (lump-sum pricing), psychotherapy billable through Swiss basic health insurance (Grundversicherung), solution-focused coaching at hourly rates, workshops and training sessions, and corporate "Mental Health Code" frameworks plus annual helpline subscriptions. Digital products include the Etwastun?! web application with AI companion "Ella" (developed with Angestellte Schweiz), the Leaders Care online training platform for executives, and the Früherkennungstool early-detection interaction game (developed with Login AG). An educational CAS program on Mental Health in Work and Education is offered jointly with the University of Bern at CHF 8,800 per participant, running September 2026 through April 2027.

The revenue model combines Swiss basic health-insurance billing for psychotherapy, hourly coaching fees, lump-sum assessment fees, annual corporate subscriptions for helplines and Mental Health Code programs, CAS tuition, and a free helpline offering for SWICA KTG-insured companies. Go-to-market is sales-led and primarily regional (Northwest Switzerland), executed via direct consultation (with Microsoft Outlook online booking into CEO Manuel Niedermann's calendar), modular enterprise packages, free monthly Lunch&Learn sessions, and earned media visibility in outlets such as Tagesanzeiger, NZZ, and Berner Zeitung. The company is also an active research operator, having run a national apprentice survey with 44,669 valid responses in partnership with FHNW, Valuequest, SBFI, and Gesundheitsförderung Schweiz.

Name

WorkMed AG

Legal name

WorkMed AG

Website

https://workmed.ch

Company type

Private

Founded year

2023

Operating status

Operating

Short description

WorkMed AG is a Swiss center for work and mental health, operating as a joint venture between SWICA and Psychiatrie Baselland, delivering psychological-psychiatric assessments, psychotherapy, coaching, workshops, and corporate mental health programs across Northwest Switzerland for employers, vocational trainees, professionals, individuals, and insurance/government entities.

Ownership category

akta.pro rank

Product category

Occupational Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112), Vocational Rehabilitation Services (6243)

SIC

Services-Health Services (8000)

akta.pro primary industry

Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

akta.pro secondary industries

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Occupational mental health
• Workplace psychotherapy services
• Corporate mental health programs
• Employee assistance programs
• Psychiatric assessment services

Headquarters

HQ city

Binningen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Psychotherapy Services: Psychotherapy with or without medical referral, billed through basic health insurance (Grundversicherung Krankenkasse). Treatment includes structured feedback to IV, employers, or case management as needed.
2. Assessment Services: Professional assessments of work ability and mental health conducted at lump-sum rates (Pauschalbetrag). Includes psychological evaluation, career biography analysis, and psychiatric diagnostics.
3. Coaching Services: Solution-oriented coaching for work-related challenges, billed at hourly rates (Stundentarif). Duration individually agreed. Focus on workplace retention or return-to-work.
4. Training & Workshop Services: Workshops, presentations, and training sessions for companies, training supervisors, and educational professionals. Offered individually or as modular programs with follow-up sessions.
5. Helpline Services: Hotline support for leadership, HR, employees, and training supervisors. Available as individual rates or annual subscriptions for companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WorkMed AG is a Swiss center for work and mental health that delivers psychological-psychiatric assessments, psychotherapy, coaching, workshops, helplines, and corporate mental health programs to employers, training organizations, professionals, private individuals, and insurance/government clients. Offerings span individual psychotherapy and coaching, organizational consulting and leader programs (Leaders Care), a digital training tool (Etwastun?!) and AI companion (Ella) for apprentices and employees, and an academic CAS in Corporate Mental Health delivered with the University of Bern.

Product overview

WorkMed AG operates as a Center for Work and Mental Health offering psychological, psychiatric, and rehabilitative services rather than a traditional software product. The organization provides a comprehensive portfolio of professional services organized by target audience: (1) For education/apprentices: Assessment, Treatment, Coaching, Case Discussions, Training, and Development & Research; (2) For professionals: Psychotherapy, Coaching, Workshops & Lectures, and Case Discussions; (3) For private individuals: Treatment and Coaching focused on maintaining or restoring work capacity; (4) For companies: Analysis & Process Consulting, Mental Health Code, Expert Consulting & Coaching, Training & Workshops, Helplines, Psychotherapy & Coaching, and Assessments; (5) For insurance and authorities: Workshops, Case Discussions, Treatment, and Coaching for insured persons. Digital offerings include the Etwastun?! web application and its AI companion Ella, developed in partnership with Angestellte Schweiz. Educational offerings include the CAS Mental Health program with Uni Bern and Leaders Care online training platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychotherapy and Psychiatric Care

Quantifiable outcome

• Over 80% of apprentices report being well or very well during vocational training despite psychological challenges
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SWICAcoreStrategic or Co-development Partner · 1 April 2023SWICA Gesundheitsorganisation is the joint venture partner in WorkMed AG. The partnership combines health insurance expertise with psychiatric services to create innovative offerings in workplace mental health. WorkMed emerged from this joint venture in April 2023.
• Psychiatrie BasellandcoreStrategic or Co-development Partner · 1 April 2023Psychiatrie Baselland is the joint venture partner alongside SWICA in establishing WorkMed AG. This partnership brings psychiatric clinical expertise to the joint venture, enabling comprehensive mental health services combining treatment and workplace integration.
• SwissEduProcoreStrategic or Co-development PartnerSwissEduPro collaboration for workshops on mental health of apprentices. Joint workshop offering with certificate, focusing on recognizing and handling psychological stress in young apprentices. Program available for 2026.
• Klinik SchützencoreStrategic or Co-development PartnerCooperation with Klinik Schützen for group therapy concept focusing on work. The Ambulatorium der Klinik Schützen in Aarau hosts the joint group therapy program, co-led by psychiatric specialists and work rehabilitation experts including WorkMed staff.
• Angestellte SchweizcoreStrategic or Co-development PartnerPartnership with Angestellte Schweiz for web application 'Etwastun?!' helping people stay mentally fit at work. WorkMed contributed to development of this digital tool addressing workplace stress and conflicts.
• University of BerncoreStrategic or Co-development PartnerJoint development of CAS Mental Health and Dealing with Mental Health Problems in Work and Education program. Program starts September 2026, runs through April 2027, offered in Bern and online. Cost is CHF 8,800 with registration deadline July 31, 2026.
• Fachhochschule Nordwestschweiz (FHNW)minorStrategic or Co-development PartnerCooperation partner in the national apprentice survey on mental health and resilience. FHNW provided academic support for the study involving 44,669 valid responses from Swiss vocational apprentices.
• Staatssekretariat für Bildung, Forschung und Innovation (SBFI)minorOthersFederal funding body providing financial support for the national apprentice mental health study. Study conducted by WorkMed with support from SBFI and other foundations.
• Gesundheitsförderung SchweizminorOthersSwiss Health Promotion organization providing financial support for mental health research including apprentice survey. Published guidelines on handling psychologically stressed apprentices in the workplace.
• Login AGminorStrategic or Co-development PartnerPartner in development of Früherkennungstool (Early Detection Tool) - a digital interaction game for learning safe handling of psychologically stressed employees. Login AG provided testimonial for the tool.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Movis AG: Swiss workplace health and EAP-style services provider serving employers across Switzerland. Most directly comparable Swiss peer — same worksite health focus, similar mid-sized provider profile, overlapping employer buyer base.
• ICAS International: Global EAP and employee wellbeing provider with established Swiss operations. Directly competes for the same employer helpline, counselling, and manager-support contracts that WorkMed sells into Swiss enterprises.

Emerging players

• OpenUp: European workplace mental health platform offering on-demand psychologist access, webinars, and manager coaching. Comparable because it sells the same menu of helpline/coaching/training services to employers, including in DACH markets.
• HelloBetter: DACH digital mental health provider offering evidence-based online therapy and corporate mental health programs. Comparable in DACH geography and in the overlap between clinical psychotherapy and corporate distribution.
• MindDoc: German digital mental health platform with employer and insurance partnerships. Comparable as a DACH competitor combining psychological assessment, self-help, and corporate wellbeing — directly threatening WorkMed's coaching and helpline economics.

Broad incumbents

• TELUS Health (Lifeworks): Global EAP and corporate wellbeing incumbent (formerly Lifeworks/Morneau Shepell) operating across multiple continents. Comparable as the broader incumbent that WorkMed would compete against for multinational Swiss employer contracts.

Regional players

• Medgate: Swiss telehealth provider covering medical and mental health consultations. Comparable because it operates from Switzerland, serves both individuals and insurers/employers, and competes for the same insurance-billed ambulatory mental health visits.

Others

• Spring Health: US-headquartered global workplace mental health platform with measurement-based care and broad employer penetration. Comparable in business model (employer-sponsored mental health bundle) though geographically distant.
• Lyra Health: Global workplace mental health provider offering therapy, coaching, and EAP-like services to employers. Comparable in product mix and employer buyer, though operating predominantly outside Switzerland.
• Modern Health: Global workplace mental health platform combining therapy, coaching, and digital self-serve. Comparable in employer-centric model and bundled EAP-style offering, despite US-centric footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WorkMed AG