Work Moveis
Work Moveis (Ecko Mobile) is a São Paulo–based office furniture retailer operating since 1969 with eight physical stores, an e-commerce site, and televendas, serving corporate, home-office, and institutional buyers with MDP/MDF desks, chairs, and storage across multiple product lines.
- Company typePrivate
- Founded1969
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Work Moveis does
Work Moveis, currently branded Ecko Mobile, is a Brazilian office furniture retailer founded in 1969 and headquartered in São Paulo. The company operates a network of eight physical retail showrooms distributed across Greater São Paulo, supplemented by an e-commerce storefront (eckomobile.com.br) and a televendas (telephone sales) channel. Its product portfolio spans desks, executive and operational chairs, meeting tables, storage cabinets, filing units, work platforms, and credenzas, organized into ten named lines including Heiwa, Tóquio, Tóquio 40, Polônia, Azaleia, and Áustria, with price points ranging from approximately R$130 for basic seating to R$3,060 for premium executive chairs.
The underlying product technology is panel furniture construction using MDP (Medium Density Particleboard) and MDF (Medium Density Fiberboard) with melamine BP finishing, sourced from reforestation-certified pinus and eucalipto. Higher-end lines such as Polônia and Tóquio 40 feature thicker (40–50mm) tamburat tabletops. The manufacturing process relies on continuous-press technology, particle classifiers, and process control software rather than proprietary IP, with sustainable sourcing positioned as a differentiator. Beyond new furniture sales, the company runs Ecko Solution, a technical service network providing warranty, maintenance, and repair across all furniture brands.
The business model is one-time retail sales with no recurring revenue component, complemented by a bulk-purchase discount program (special pricing on orders of three or more units of the same item). Customer segments span corporate/business buyers (primary), home-office/residential consumers, and institutional purchasers such as schools, universities, and hospitals. The company is privately held with no disclosed external investors, funding rounds, or M&A activity in the source data.
Work Moveis firmographics
Firmographics- Name
- Work Moveis
- Legal name
- Ecko Mobile
- Website
- https://workmoveis.com.br
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Work Moveis (Ecko Mobile) is a São Paulo–based office furniture retailer operating since 1969 with eight physical stores, an e-commerce site, and televendas, serving corporate, home-office, and institutional buyers with MDP/MDF desks, chairs, and storage across multiple product lines.
- Ownership category
- akta.pro rank
Where Work Moveis is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Work Moveis business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture Retail Sales: One-time purchase revenue from selling office furniture including desks, chairs, cabinets, filing units, and related items. No recurring revenue model. Offers bulk discounts for purchases of 3+ units of the same item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual furniture items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Work Moveis product offering
Product offeringCore offering
Work Moveis (Ecko Mobile) is a Brazilian office furniture retailer that designs, manufactures, and sells a broad portfolio of MDP- and MDF-based office furniture — including desks, executive and operational chairs, workstations/platforms, storage and filing cabinets, meeting tables, and service counters — organized into named product lines (Heiwa, Tóquio, Tóquio 40, Polônia, Azaleia, Jasmim, Móveis de Aço, Osaka, Lins, Áustria). Products are sold through 8 physical stores in Greater São Paulo, an e-commerce website, and telephone sales (televendas), with bulk discounts available on purchases of 3+ units of the same item.
Product overview
Work Moveis (Ecko Mobile) is a Brazilian office furniture retail chain offering a comprehensive portfolio of physical furniture products organized into multiple product lines and categories. The company sells office chairs (president, director, operational, and service counter models) and office furniture including straight desks, L-shaped director desks, auxiliary tables, meeting tables (rectangular, round, semi-oval), work platforms/stations, storage cabinets, filing cabinets, suspended cabinets, credenza cabinets, and mobile drawer units. Products are organized into named lines: Heiwa, Tóquio, Tóquio 40, Polônia, Azaleia, Jasmim, Móveis de Aço, Osaka, Lins, and Áustria. The company uses MDP and MDF materials with melamine BP finish across most products, with premium lines like Polônia featuring thicker 50mm tamburat tabletops and Tóquio 40 featuring 40mm tabletops. The company operates 8 physical stores in Greater São Paulo and an e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Heiwa Furniture Line Office furniture line featuring straight desks, L-shaped director desks, pedestal desks, high and low cabinets, and mobile drawer units with MDP construction and melamine BP finish, aimed at corporate and home office buyers.
- Tóquio Furniture Line Comprehensive office furniture line including straight desks, meeting tables (rectangular and round), L-shaped desks, low and high cabinets, credenza models, suspended cabinets, filing cabinets, mobile drawer units, and multi-person platform workstations with cable management, sold to corporate office buyers.
- Tóquio 40 Furniture Line Premium office furniture line with thicker 40mm tabletops and refined construction including straight desks, director desks, L-shaped sets, auxiliary tables, meeting tables, platforms, low and high cabinets, credenza and executive cabinets, filing cabinets, and drawer units, for executive office settings.
- Polônia Furniture Line Premium office furniture line with thick tamburat tabletop construction (50mm) including director desks (left/right), straight desks, meeting tables, low cabinets, and drawer units, targeted at executive office buyers.
- Azaleia Furniture Line Office furniture line with pedestal auxiliary tables, high and low cabinets, semi-open cabinets, filing cabinets, and mobile drawer units with melamine BP finish, providing storage and meeting furniture for office environments.
- Jasmim Furniture Line Office furniture line with various items including desks, cabinets, and storage solutions, sold as part of the company's broader multi-line catalog.
- Móveis de Aço (Steel Furniture) Line Steel furniture line including cabinets and storage solutions made from steel materials, providing durable, non-MDF storage options for office environments.
- Osaka Furniture Line Office furniture line including desks and storage solutions, part of the company's multi-line catalog.
- Lins Furniture Line Office furniture line including straight desks, director desks, auxiliary tables, meeting tables (rectangular, semi-oval, round), workstations, and high cabinets.
- Áustria Furniture Line Office furniture line including operational desks, management stations, executive desks, meeting tables, low cabinets, high cabinets, credenza cabinets, filing cabinets, service counters, and drawer units.
- Office Chairs (Cadeiras) Seating catalog spanning President (executive premium), Director (management), Operational (general workspace), Interlocutor (visitor/standing), Executive (manager), Gerente (manager), Atendimento (service counter), and Giratória (swivel) categories, with ergonomic features such as height adjustment, reclining backrest, adjustable armrests, mesh backrest, synchronized mechanisms, and nylon casters, priced from R$130 to R$3,060.
- Ecko Solution Technical Service Technical assistance service offering warranty, maintenance, and repair for office furniture across all brands (not limited to Ecko's own products), supporting customers post-purchase.
Companies that use Work Moveis
Customer profileSegments3 records
Ideal customer profiles3 records
Work Moveis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Work Moveis partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Work Moveis competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Customer concentration
Work Moveis social profiles
Digital presenceWork Moveis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Work Moveis leadership team
Management profileNumber of profiles
Work Moveis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Work Moveis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Work Moveis
What does Work Moveis do?
Work Moveis (Ecko Mobile) is a Brazilian office furniture retailer that designs, manufactures, and sells a broad portfolio of MDP- and MDF-based office furniture — including desks, executive and operational chairs, workstations/platforms, storage and filing cabinets, meeting tables, and service counters — organized into named product lines (Heiwa, Tóquio, Tóquio 40, Polônia, Azaleia, Jasmim, Móveis de Aço, Osaka, Lins, Áustria). Products are sold through 8 physical stores in Greater São Paulo, an e-commerce website, and telephone sales (televendas), with bulk discounts available on purchases of 3+ units of the same item.
Is Work Moveis a public or private company?
Work Moveis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Work Moveis founded?
Work Moveis was founded in 1969. It employs 11 to 50 people.
Where is Work Moveis based?
Work Moveis is headquartered in São Paulo, Brazil, in the Latin America region.
How does Work Moveis make money?
One revenue line is on record: furniture Retail Sales.
Does Work Moveis have an API?
No public API is recorded for Work Moveis.