workstatt
workstatt is the digital e-commerce platform of LEIK GmbH, selling premium ergonomic office furniture from brands like Steelcase, Bene, and Vitra to B2B businesses and B2C consumers across the DACH region, complemented by sensor-based Smart Office Analytics and an AI product advisor.
- Company typePrivate
- Founded2022
- HeadquartersFilderstadt, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What workstatt does
workstatt is the digital e-commerce platform and trading brand of LEIK GmbH, a German office furniture provider. LEIK GmbH was formed on September 1, 2023, through the merger of Leonhard GmbH (Stuttgart) and Kist Büro- und Objekteinrichtung GmbH (Offenburg), and operates approximately 7-8 locations in Germany with a team of roughly 150-165 members serving around 500 workplaces across the country. workstatt.de functions as the digital sales channel for this combined entity, offering a curated catalog of premium ergonomic office furniture from manufacturers including Steelcase, Bene, USM Haller, Vitra, System 180, and vetsak, with prices ranging from €28 accessories to over €13,000 for premium lounge pieces. The platform serves both B2C consumers seeking home office setups and B2B businesses outfitting modern, agile, and New Work environments, with a dedicated B2B registration pathway and Workplace Consultants providing professional interior design consultation.
The company's technology stack centers on a self-serve e-commerce storefront with localized DE/AT/CH currency and free shipping to Germany and Austria. It includes a KI-Berater (AI Advisor) chatbot that provides real-time product recommendations to website visitors, and an integrated Smart Office Analytics offering (launched in 2023) that uses sensor technology to measure desk and room occupancy, enabling data-driven office space optimization. The distribution model is hybrid: direct e-commerce for SMBs and consumers, complemented by field-based B2B sales for enterprise projects. Revenue is generated primarily through one-time product sales (B2C and B2B) supplemented by professional services revenue from Workplace Consultants and Smart Office Analytics engagements. Strategic manufacturer partnerships include a 2023 Steelcase Platinum Partner status and a co-developed Nooxs acoustic pod line with Bene, which is sold exclusively through workstatt.
workstatt firmographics
Firmographics- Name
- workstatt
- Legal name
- LEIK GmbH
- Website
- https://workstatt.de
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- workstatt is the digital e-commerce platform of LEIK GmbH, selling premium ergonomic office furniture from brands like Steelcase, Bene, and Vitra to B2B businesses and B2C consumers across the DACH region, complemented by sensor-based Smart Office Analytics and an AI product advisor.
- Ownership category
- akta.pro rank
workstatt industry classification
Industry- Product category
- Office Furniture E-commerce
- NAICS
- Office Supplies and Stationery Retailers (45941)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
- akta.pro secondary industries
- Home Office Workflow, Supplies & Desktop Organization (HSAFAEAH), Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
Keywords
Where workstatt is headquartered
LocationHeadquarters
- HQ city
- Filderstadt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
workstatt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (B2C & B2B): One-time sale of ergonomic office furniture and accessories through an online storefront, targeting both end consumers and business customers. The business customer segment (B2B) has a dedicated registration pathway.
- Smart Office / Space Analytics Services: Office space analysis using proprietary sensor technology and IT solutions, complemented by Workplace Consultants who provide optimization recommendations. This is part of LEIK's holistic approach to creating the self-optimizing office.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single product one-time purchase with volume discounts (5% Skonto for cash payment at checkout) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
workstatt product offering
Product offeringCore offering
workstatt is an online retailer of premium ergonomic office furniture from brands including Steelcase, Vitra, Bene, and USM Haller, offered through both B2B and B2C channels across the DACH region. The platform complements its furniture catalog with Smart Office Analytics (sensor-based workspace utilization analysis) and a KI-Berater (AI-powered advisor chatbot) that supports customer product selection and configuration.
Product overview
Workstatt is the digital e-commerce platform of LEIK GmbH, one of Germany's largest office furniture providers. The platform offers a comprehensive portfolio of ergonomic office furniture through a B2B and B2C online shop, complemented by Smart Office Analytics (sensor-based workspace utilization analysis) and an AI-powered advisor chatbot. Product categories include ergonomic office chairs (Steelcase Gesture, Please, Leap V2, Vitra ID Soft, Ahrend Remode), height-adjustable desks (Bene Level Lift, X-PRESS, USM Haller), storage solutions (USM Haller sideboards, Bene PIXEL), flexible furniture modules (Bene PIXEL Tower/Box/Top/Pad/Pod), phone booths (Nooxs, Orangebox), and living/lounge furniture. The company also offers second-hand furniture and operates 7 local warehouses for fast delivery across Germany and Austria.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Office Analytics
Quantifiable outcome
- Delivery within 1-3 business days for many products
- +1 more outcomes
Companies that use workstatt
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
workstatt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
workstatt partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SteelcasecoreSince 2023, workstatt's parent company LEIK GmbH is an official Platinum Partner of Steelcase, one of the world's leading providers of innovative workspaces and ergonomic office furniture. This prestigious partnership involves certified consultation and full support for Steelcase product implementations.
- BenecoreBene is a key supplier and co-development partner, providing products such as the Bene PIXEL modular furniture system and Nooxs phone booths. The Nooxs product line was developed in cooperation between LEIK and Bene and manufactured by Bene.
- LEIK GmbHcoreworkstatt is the digital platform and online shop operated by LEIK GmbH. LEIK is one of Germany's largest office furnishing companies, formed by the merger of Leonhard GmbH and Kist Büro- und Objekteinrichtung GmbH in September 2023. LEIK has 7 German locations and ~165 team members.
- vetsakminorvetsak is a German company producing innovative modular sofa landscapes. workstatt distributes vetsak products in Germany/Austria/Switzerland. vetsak has convinced over 100,000 customers globally with its modular, individually combinable sofas.
- System 180minorSystem 180, a Berlin-based furniture manufacturer known for the Design-Thinking Line (DT-Line) developed in partnership with the Hasso Plattner Institute, is distributed through workstatt. The furniture is made in Berlin with patented stainless steel connectors.
- Nooxs (LEIK x Bene)minorNooxs phone booths and meeting boxes are developed in cooperation between LEIK and Bene, manufactured by Bene, and sold exclusively through workstatt. These acoustic pods enable focused work and confidential calls in open offices.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
workstatt competitors and assessment
Company assessmentBroad incumbents
- USM: Swiss modular furniture maker of the iconic USM Haller system, distributed by workstatt. USM sells directly and through authorized dealers in DACH, partially overlapping with workstatt's storage and modular furniture category for premium residential and enterprise buyers.
- Steelcase: Global leader in office furniture and workspaces, and workstatt's anchor brand partner (Platinum Partner status via LEIK since 2023). Steelcase increasingly sells direct in Europe, partially competing with workstatt for premium enterprise deals while remaining its most important supplier.
- Vitra: Swiss premium furniture brand with a strong DACH footprint and flagship ergonomic and lounge products (e.g., ID Soft, Eames series). Vitra operates its own retail and contract channels, competing with workstatt for design-conscious enterprise and consumer buyers.
- Haworth GmbH: Global office furniture manufacturer with a significant DACH presence, distributing ergonomic seating, workstations, and room systems. Competes with workstatt on premium enterprise projects and increasingly through its own dealer and digital channels.
- König + Neurath AG: German office furniture manufacturer with a broad portfolio of ergonomic seating, desks, and room systems. Competes with workstatt's assortment for German enterprise fit-out projects and has an established dealer network across DACH.
- Sedus Stoll AG: German premium office furniture manufacturer offering ergonomic seating, desks, and workplace solutions across Europe. Sedus competes for the same DACH enterprise ergonomic furniture budgets as workstatt's curated manufacturer portfolio.
Direct peers
- Office4Sale: Office4Sale is a German e-commerce retailer of office furniture including ergonomic chairs and desks. It targets the same German SMB/consumer segment as workstatt and operates a comparable self-serve online purchase model.
- Officebase GmbH: Officebase is a German online retailer specializing in office chairs, desks, and ergonomic workplace furniture for B2B and B2C customers. It directly competes with workstatt on the same DACH digital storefront model, carrying overlapping brands (e.g., ergonomic seating) and serving a similar SMB and home-office buyer.
Regional players
- Nowy Styl Group: One of Europe's largest office furniture manufacturers, headquartered in Poland with strong DACH sales. Competes with workstatt on ergonomic seating and room systems in the mid-market segment and increasingly via its own digital and dealer channels.
Emerging players
- Bene GmbH: Austrian premium office furniture manufacturer and workstatt's key co-development partner (Bene PIXEL, Nooxs phone booths, Level Lift desks). Bene operates its own direct digital and dealer channels in DACH, partially overlapping with workstatt's assortment and customer base, while serving as both supplier and competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
workstatt social profiles
Digital presenceworkstatt financial estimates
Financial estimateRevenue estimate
Valuation estimate
workstatt leadership team
Management profileNumber of profiles
Profiles5 records
workstatt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
workstatt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about workstatt
What does workstatt do?
workstatt is an online retailer of premium ergonomic office furniture from brands including Steelcase, Vitra, Bene, and USM Haller, offered through both B2B and B2C channels across the DACH region. The platform complements its furniture catalog with Smart Office Analytics (sensor-based workspace utilization analysis) and a KI-Berater (AI-powered advisor chatbot) that supports customer product selection and configuration.
Is workstatt a public or private company?
workstatt is a private company. It is classified as corporate owned and is currently operating.
When was workstatt founded?
workstatt was founded in 2022. It employs 1 to 10 people.
Where is workstatt based?
workstatt is headquartered in Filderstadt, Germany, in the Europe region.
How does workstatt make money?
Two revenue lines are on record. Product Sales (B2C & B2B) is the primary driver. The others are smart Office / Space Analytics Services.
Who are workstatt's main competitors?
Broad incumbents on record are USM, Steelcase, Vitra, Haworth GmbH, König + Neurath AG and Sedus Stoll AG. Direct peers are Office4Sale and Officebase GmbH. Nowy Styl Group is listed as a regional player. Bene GmbH is listed as an emerging player.
Does workstatt have an API?
No public API is recorded for workstatt.
What industry is workstatt in?
workstatt's product category is Office Furniture E-commerce. Its primary akta.pro industry code is CRALABAE, Office Furniture & Workspace Accessories Retail, with a secondary code of HSAFAEAH, Home Office Workflow, Supplies & Desktop Organization. Its NAICS code is 45941 and its SIC code is 5712.