World Acupuncture

What World Acupuncture does

World Acupuncture (legally ACNM PTY LTD) is an Australian private company founded in 2004 by Alan Jansson to distribute his clinical expertise in Traditional Japanese Acupuncture globally via a video-based online learning platform. The platform's core product is a subscription-accessed library of 200+ educational videos covering live workshop recordings, clinical case histories, pulse diagnosis, needling, and moxibustion techniques, supplemented by a structured multi-level Online Certificate program (offered in English, Spanish, and Portuguese), 30-minute one-on-one tutorial sessions with the founder, and a discussion forum where the founder posts video responses to practitioner questions.

The company monetizes through three streams: low-priced recurring subscriptions ($19.95/month, $52/quarter, $187/year), one-time product purchases (courses, books, recordings) via an e-commerce shop, and attendance fees for in-person workshops delivered across 11+ countries including Australia, the USA, New Zealand, Indonesia, Czech Republic, Italy, Portugal, Switzerland, Chile, Argentina, and Brazil. The underlying technology is a conventional video learning management system with member authentication, forum, and certification tracking, integrated with Stripe (payments), AWeber (email), Google Analytics (traffic), and OANDA (currency conversion). Customer segments are primarily licensed acupuncture practitioners and students seeking specialized Japanese acupuncture training, with secondary use cases in sports performance and pediatric care.

The business is a founder-centric niche education platform with 8 employees, operated out of Tweed Heads (headquarters) and founder-run clinical practices in Gold Coast and Brisbane. Strategic positioning, curriculum credibility, and clinical authenticity are anchored in Alan Jansson's 39 years of clinical practice and his long-standing mentorship under Japanese Master Masakazu Ikeda since 1996. No external institutional funding or parent company is evidenced.

Name

World Acupuncture

Legal name

ACNM PTY LTD

Website

https://worldacupuncture.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

World Acupuncture is an Australian online learning platform that teaches Traditional Japanese Acupuncture to licensed practitioners and students worldwide via a subscription video library, a multi-language certification program, individual tutorials, and in-person global workshops led by founder Alan Jansson.

Ownership category

akta.pro rank

Product category

Continuing Education for Acupuncture Practitioners

NAICS

All Other Schools and Instruction (61169), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

akta.pro secondary industries

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Digital Learning & Course Subscriptions (CRAFAIAD), Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Acupuncture education
• Online learning platform
• Traditional medicine training
• Continuing professional development
• Video tutorial library

Headquarters

HQ city

Tweed Heads

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Memberships: Recurring subscription revenue from membership plans providing access to video library. Three tiers: monthly ($19.95), quarterly ($52), and annual ($187). Includes access to over 200 video lessons, forum access, shop discounts, and certification course materials.
2. Product Sales: One-time purchases including online certificate courses, 30-minute tutorial sessions with Alan Jansson, educational recordings (Point Selection using 5 Flavour Theory, Brilliant Wisdom of the Classics), and books (The Complete Pulse & Syndrome Handbook by Masakazu Ikeda, Traditional Japanese Acupuncture and Moxibustion Theory and Practice)
3. Live Workshop Fees: In-person workshop presentations held globally (Australia, USA, New Zealand, Indonesia, Czech Republic, Italy, Portugal, Switzerland, Chile, Argentina, Brazil) generating revenue from attendance fees

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

World Acupuncture sells subscription access to a video-based online learning library of 200+ Traditional Japanese Acupuncture tutorials (live workshop recordings, clinical case histories, pulse diagnosis, needling and moxibustion techniques). It also delivers a structured multi-level Online Certificate program in English, Spanish, and Portuguese, 30-minute one-on-one tutorial sessions with founder Alan Jansson, and conducts in-person workshops globally.

Product overview

World Acupuncture operates as a video-based online learning platform focused on Traditional Japanese Acupuncture education. The core offering consists of a membership-based video library containing hundreds of educational videos, supplemented by a structured Online Certificate program, individual Tutorial Sessions, and a Discussion Forum for community engagement. Products are sold through an integrated Shop, with the membership plans (Annual, Quarterly, Monthly) providing tiered access to the video content, while individual courses and sessions can be purchased separately.

Differentiator

Problem solved

Functional benefit

Products and services

• World Acupuncture Membership Plans (Video Library) Recurring subscription membership tiers that grant access to the 200+ video library of Traditional Japanese Acupuncture tutorials, the discussion forum, shop discounts, and certification course materials. Designed for practising acupuncturists and students seeking ongoing clinical skill development.
• Online Certificate in Traditional Japanese Acupuncture Structured multi-level certification program in Traditional Japanese Acupuncture taught by Alan Jansson with guest teachers, available in English, Spanish, and Portuguese, requiring a final exam for certificate completion. Designed for acupuncture practitioners and students seeking a formal credential.
• Tutorial Sessions with Alan Jansson Individualised 30-minute online tutoring sessions with founder Alan Jansson providing personalised instruction to deepen studies in Traditional Japanese Acupuncture. Targeted at practitioners and students seeking one-on-one mentorship.
• World Acupuncture Shop (Educational Recordings and Books) E-commerce storefront selling educational products including the Online Certificate, tutorial sessions, point selection courses, classical acupuncture books (e.g., 'The Complete Pulse & Syndrome Handbook' by Masakazu Ikeda, 'Traditional Japanese Acupuncture and Moxibustion Theory and Practice'), and individual workshop/classic text recordings. Sold as one-time purchases to practitioners and students worldwide.

Quantifiable outcome

• 90+ patients treated weekly by founder demonstrates high-volume clinical efficacy
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Acupuncture Japonesa (APAJAP)minorOthersPartner association linking to Acupuncture Japonesa website, representing Japanese acupuncture practitioners and education
• NCCAOM (National Certification Commission for Acupuncture and Oriental Medicine)minorOthersPartner association providing information about the US certification body for acupuncture and oriental medicine practitioners
• House of MoxaminorOthersPartner association related to moxibustion education and resources, linked via Facebook
• Masakazu Ikeda SenseicoreStrategic or Co-development PartnerMaster practitioner of Japanese Acupuncture from whom Alan Jansson has studied since 1996. Ikeda's clinical manual 'The Complete Pulse & Syndrome Handbook' is featured in the World Acupuncture product catalog. Represents the foundational knowledge source for the platform's curriculum.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnmpO-g1nqG5y666vUWA2vg
• Facebookfacebook.com/World-Acupuncture-97439563445
• LinkedInlinkedin.com/company/worldacupuncture
• Instagraminstagram.com/alanjansson

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Acupuncture