World Animal Protection India

What World Animal Protection India does

World Animal Protection India is the India country office of the global World Animal Protection charity, registered under Indian law and headquartered in New Delhi (491, Vegas Business Tower, Plot No. 6, Sector - 14, Dwarka). The organization operates as a non-profit animal welfare advocate with a lean local team of approximately 12 staff, executing campaigns across three program verticals: Wildlife (ending elephant rides, ethical wildlife tourism, bear bile industry reform, wildlife trade ban), Food Systems (factory farming reform, antimicrobial resistance awareness, plant-based eating pledges), and Sentience (animal consciousness recognition). Its services include documentary film production (notably 'The Silent Killer' on AMR), petition campaigns (over 1 million global signatures on wildlife trade), celebrity-led advocacy (Bollywood actor Bhagyashree endorsement in 2026), and formal MoUs with statutory and research bodies including the National Dairy Research Institute (NDRI) and the Animal Welfare Board of India (AWBI).

Name

World Animal Protection India

Legal name

World Animal Protection India

Website

https://worldanimalprotection.org.in

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

World Animal Protection India is a New Delhi-registered animal welfare charity that runs advocacy campaigns on wildlife protection (elephant rides, wildlife trade), food systems (factory farming, AMR), and animal sentience, funded by donations and corporate partnerships under the global World Animal Protection network.

Ownership category

akta.pro rank

Product category

Animal Welfare Advocacy / Nonprofit Charity Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

akta.pro secondary industries

Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG)

Keywords

• Animal welfare advocacy
• Wildlife protection campaigns
• Ethical wildlife tourism
• Factory farming reform
• Animal sentience awareness

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Charitable Contributions: World Animal Protection India operates as a charity registered under India law, funded primarily through donations from supporters. The organization receives contributions from individual donors, corporate partners, and international funding to support its animal welfare campaigns and operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

World Animal Protection India is a charitable non-profit that runs animal welfare advocacy campaigns across Food Systems, Wildlife, and Animal Sentience, delivered through donations, petitions, volunteer programs, documentary films, corporate partnerships (e.g., dairy supply chains, ethical wildlife tourism), and government lobbying. It monetizes its mission via supporter donations and grants rather than selling products or services, and channels impact through public campaigns, education programs in schools, and policy advocacy targeting wildlife trade, elephant rides, and factory farming.

Product overview

World Animal Protection India operates as a nonprofit animal welfare charity offering a portfolio of advocacy campaigns and programs rather than a traditional product platform. The organization runs campaigns across four main areas: Food Systems (addressing factory farming and plant-based diets), Wildlife (protecting elephants, lions, bears and promoting ethical tourism), and Sentience (recognizing animal consciousness). Key offerings include the Animal Protector donation program, documentary films like 'The Silent Killer' on antimicrobial resistance, and petition campaigns such as the Global Wildlife Trade Ban initiative. The organization engages supporters through pledges, volunteering opportunities, newsletters, and donation mechanisms to advance animal welfare causes.

Differentiator

Problem solved

Functional benefit

Brands

• Animal Protector: A campaign and donation program supporting animal protection initiatives
• Save Elephants

Products and services

• Animal Protector (Monthly Donation Program) A monthly donation program allowing individual supporters to contribute recurring gifts that fund World Animal Protection India's animal welfare campaigns across Food Systems, Wildlife, and Sentience.
• Save Elephants (Campaign Donation) A dedicated donation program supporting World Animal Protection India's campaign to end elephant rides in tourism and protect elephants in the wild.
• The Silent Killer Documentary Film A documentary film produced by World Animal Protection India titled "The Silent Killer: Antimicrobial Resistance or Superbugs", highlighting the link between factory farming, antibiotic misuse, and the rise of superbugs threatening human and animal health.
• Food Systems Campaign Advocacy campaign focused on reducing meat consumption, addressing factory farming and antimicrobial resistance, and promoting higher welfare and plant-based food systems.
• Wildlife Campaign Advocacy campaign addressing wildlife protection issues including elephant welfare in tourism, ending elephant rides, wildlife trade, bear bile industry, lion protection, and promoting ethical wildlife tourism practices.
• Sentience Campaign Advocacy campaign recognizing animals as sentient beings capable of feeling joy, fear, grief, and pain, and advocating for their moral consideration and welfare in policy and practice.
• End Elephant Rides Campaign (No Pride in Elephant Rides) Campaign calling for an end to elephant rides at tourist attractions like Amer Fort in Jaipur, advocating for ethical wildlife tourism where elephants remain in the wild and are not controlled with bull hooks.
• End Factory Farming Campaign Campaign addressing what the organization describes as the world's largest animal welfare issue, calling for moratoriums on factory farms and promoting higher welfare farming systems.
• Eat Less Meat Pledge Individual pledge initiative encouraging supporters to reduce meat consumption and incorporate more plant-based foods for better animal welfare, environmental sustainability, and personal health.
• Global Wildlife Trade Ban Petition Campaign International petition campaign with over 1 million global signatures urging G20 leaders to implement a permanent ban on global wildlife trade to prevent future pandemics and protect wildlife.
• First Concepts in Animal Welfare (FCAW) Education Program School-based education program run by World Animal Protection India since 2009 that trains teachers in Delhi schools to deliver animal welfare concepts to students.

Quantifiable outcome

• 224 million animals protected in 2020
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Arvind DairycoreStrategic or Co-development Partner · 13 May 2019Major dairy company in North India committed to implementing basic minimum welfare standards (five freedoms) in their supply chain by 2025. Sources milk from over 25,000 rural farmers in Uttar Pradesh's Aligarh region.
• Happy MilkcoreStrategic or Co-development Partner · 13 May 2019Organic dairy company near Bangalore with over 400 cows, committed to higher welfare standards. Partnered with German tech company GEA and Israeli consultants for quality enhancement.
• ChangChill (formerly Happy Elephant Valley)coreStrategic or Co-development Partner · 1 January 2017Thai elephant venue in Chiang Mai that transitioned to elephant-friendly operations with support from World Animal Protection. Now offers observation-only elephant experiences where visitors can watch elephants express natural behavior without direct contact.
• Coalition for Ethical Wildlife TourismcoreStrategic or Co-development Partner · 1 January 2017Coalition including TUI Group, TUI Care Foundation, Intrepid Group, The Travel Corporation, G Adventures, DER Touristik Group, Thomas Cook Group, QYER, EXO Travel. 226 travel companies committed to stopping sales and promotion of cruel elephant entertainment.
• National Dairy Research Institute (NDRI)coreStrategic or Co-development Partner · 18 November 2015MoU signed to develop National Code of Practices for Management of Dairy Animals in India, helping improve lives of over 50 million dairy animals across the country.
• Development Research Center (DRC)minorStrategic or Co-development Partner · 27 July 2015MoU with China's leading research institute to conduct extensive research on bear bile industry, identify protection solutions, and investigate ways to transition people away from bear exploitation.
• Animal Welfare Board of India (AWBI)coreStrategic or Co-development Partner · 27 April 2015Statutory body of Government of India that issued advisory recommending the National Code of Practices for Dairy Animals, developed with World Animal Protection input.
• Intrepid TravelcoreStrategic or Co-development Partner · 21 May 2014Australian tour operator partnership since 2000. Intrepid Travel ended elephant rides and visits to entertainment venues on all trips following three years of research conducted with World Animal Protection. Leading example for the tourism industry in animal protection.
• Green Korea UnitedminorStrategic or Co-development PartnerLocal partner in South Korea working to end bear bile industry through sterilization programs. Achieved over 90% sterilization of captive bile bears since 2014.
• Asia For Animals CoalitioncoreStrategic or Co-development PartnerCoalition of 241 organisations that wrote to Chief Wildlife Warden of Rajasthan requesting end to elephant rides following the death of elephant named Chanchal.
• Animal Welfare Institute (AWI)minorStrategic or Co-development PartnerCo-produced the Case Against Marine Mammals in Captivity (CAMMIC) report, 5th edition, released at ITB Berlin conference.
• Change for Animals FoundationminorStrategic or Co-development PartnerPartnered to produce report 'The show can't go on' surveying over 1,200 zoos and aquariums linked to WAZA.
• Asociatia Milioane de Prieteni (Millions of Friends Association)minorStrategic or Co-development PartnerRomanian partner organization that co-built the Libearty bear sanctuary in Zarnesti, Romania in 2005. Sanctuary now home to 101 rescued bears.
• AirbnbminorChannel Partner/ Reseller/ DistributorTravel booking platform that launched animal welfare policy developed with World Animal Protection to promote animal-friendly travel.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• WWF India: India branch of World Wildlife Fund, focused on broader environmental conservation including species protection and habitat preservation. Comparable on wildlife trade advocacy but takes a wider habitat/ecosystem lens than World Animal Protection's animal welfare focus.

Direct peers

• Wildlife Trust of India: Indian wildlife conservation NGO working on species recovery, wildlife trade, and human-wildlife conflict. Shares the wildlife advocacy and government policy focus with World Animal Protection India, particularly on wildlife trade and elephant protection.
• Four Paws: International animal welfare organization with strong sanctuary operations (including the bear sanctuary model that parallels World Animal Protection's Libearty work) and active campaigns on captive wildlife and farm animal welfare.
• Humane Society International: Global animal welfare organization running campaigns on farm animal welfare, wildlife protection, and cosmetics animal testing. Operates in India through HSI/India with comparable mission, corporate partnership model, and advocacy approach.
• International Fund for Animal Welfare (IFAW): Global nonprofit focused on animal rescue, wildlife conservation, and policy advocacy. Operates internationally with comparable wildlife trade, marine mammal, and community engagement campaigns to World Animal Protection.
• Blue Cross of India: One of India's oldest animal welfare organizations operating an animal shelter, hospital, and ambulance service in Chennai. Comparable as a direct animal welfare charity operating in India, though more service-delivery focused than World Animal Protection's advocacy model.
• People for Animals (PFA): India's largest animal welfare NGO with shelters and advocacy programs nationwide. Comparable in operating geography and focus areas (wildlife, farmed animals, animal cruelty prevention) and competes for the same Indian donor base.
• PETA India: India affiliate of People for the Ethical Treatment of Animals, running advocacy campaigns on animal welfare, factory farming, and wildlife trade. Directly comparable in mission and GTM (celebrity endorsements, petitions, corporate engagement) to World Animal Protection India.

Others

• Animal Welfare Board of India (AWBI): Statutory body under India's Ministry of Fisheries, Animal Husbandry and Dairying that advises the government on animal welfare laws. Not a direct competitor but a key counterpart that World Animal Protection India partners with on policy and code development.

Broad incumbents

• Wildlife Conservation Society: Major international conservation organization running zoos and global field programs on wildlife protection. Broader in scope (operates Bronx Zoo and global conservation programs) but overlaps with World Animal Protection on wildlife trade policy and species protection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MoveTheWorldIN
• YouTubeyoutube.com/c/WorldAnimalProtectionIndia
• Facebookfacebook.com/WorldAnimalProtectionIndia
• LinkedInlinkedin.com/company/world-animal-protection-india
• Instagraminstagram.com/worldanimalprotectionindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about World Animal Protection India