World Elite Kids

What World Elite Kids does

World Elite Kids operates a children's activity center business focused on gymnastics, cheerleading, ninja, and tumbling instruction across three locations in northeastern Ohio (Tallmadge, Brecksville, Powell). The company serves children and families from preschool through high school, with programming that spans recreational classes, competitive teams (Xcel/AAU gymnastics, World Elite Cheer), and specialty verticals such as the Cheerabilities adaptive program and The Blueprint college-prep track. The Sweet Peas sub-brand anchors the preschool offering at the Powell location.

The business model is a hybrid of recurring monthly class tuition and episodic revenue. Recurring revenue comes from weekly tumbling ($20–$43/week per athlete), competitive team subscriptions, and an annual $45 family membership. Episodic revenue is generated through summer camps ($119–$325), birthday parties ($275–$325), Sweet Peas parties ($299–$325), field trips, and facility rentals ($150/hour). GTM is primarily local consumer with a small B2B layer via the School Cheer Program. Back-office operations appear to rely on Jackrabbit for class management and Vimeo for video; the company lists 19 employees and references 20 years of operating history, suggesting the founders have run prior youth sports businesses before the current entity. Notable partnerships include the Cleveland Cavaliers (Star Squad, Nov 2019), Summit DD (Sept 2023), and Kent State University (Dec 2023).

Name

World Elite Kids

Legal name

World Elite Kids

Website

https://worldelitekids.com

Company type

Private

Operating status

Operating

Short description

World Elite Kids operates three children's gymnastics, cheerleading, ninja, and tumbling centers in northeastern Ohio, serving families with recreational classes, competitive teams, summer camps, birthday parties, and adaptive special-needs programming.

Ownership category

akta.pro rank

Product category

Youth Recreation Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth gymnastics instruction
• Cheerleading training programs
• Children's fitness activities
• Tumbling and ninja classes
• Youth recreation services

Headquarters

HQ city

Tallmadge

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Class Tuition: Recurring monthly subscription billing for recreational and competitive classes. Billed on 1st of month, auto-deducted on 6th. Month-to-month commitment with no long-term contracts required.
2. Summer Camps: Seasonal camp programs offered at all three locations. All-Day camps for ages 6+ and Preschool Day Camps for ages 3-5. Sold at weekly rates with early bird pricing incentives.
3. Birthday Parties: Event-based party packages with gym access, party host, and party space rental. Additional revenue from add-ons like equipment use and bounce house.
4. Annual Membership Fee: $45 annual family membership fee charged at enrollment and on anniversary date each year

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

World Elite Kids is a children's activity center operating three Ohio facilities (Tallmadge, Brecksville, Powell) that delivers recreational and competitive gymnastics, cheerleading, tumbling, and NinjaZone obstacle training for children ages 6 months to 18+ years. The company also runs the Sweet Peas educational gymnastics sub-brand for early learners, summer camps, birthday party packages, school field trips, school cheer training, and a college-prep cheer program called The Blueprint.

Product overview

World Elite Kids is a children's activity center offering a comprehensive suite of recreational and competitive physical education programs across three Ohio locations (Brecksville, Tallmadge, and Powell). The core offerings center on gymnastics (with age-based progressions from parent/tot classes through competitive Xcel teams), NinjaZone obstacle and movement programs, tumbling instruction, and cheerleading (both recreational and competitive World Elite Cheer teams). The company operates the Sweet Peas sub-brand specifically for educational gymnastics for children 7 and under at Powell. Additional programs include The Confidence Lab (emotional development), summer camps, birthday parties, field trips, school cheer training, and The Blueprint college-prep cheer program. The portfolio spans children from 6 months to 18+ years, combining recreational classes, competitive teams, and special needs programming (Cheerabilities) into a unified activity platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Confidence Lab: Small-group, confidence-building program for kids ages 3 to 12.
• World Elite Cheer
• Sweet Peas Educational Gymnastics
• NinjaZone

Products and services

• Gymnastics Classes Recreational gymnastics instruction for children ages 6 months to 12 years, including parent/tot classes for infants, independent preschool classes, and Rainbow progression classes covering vault, bars, beam, and floor events.
• NinjaZone Classes Obstacle course, gymnastics, martial arts, and freestyle movement program for children ages 18 months to 12 years, featuring Baby Ninjas, Lil Ninjas, and progressive belt levels (White, Yellow, Green, Blue, Purple).
• Tumbling Classes Progressive tumbling instruction for ages 3 to 18 years, with levels including Tumbling 101, Walkover & Round-Offs, Handsprings, Tucks & Aerials, and Layouts & Twists.
• Cheerleading Classes Cheerleading instruction for ages 3 to 12 years including preschool tumbling & cheer and recreational cheerleading options.
• World Elite Cheer (Competitive Program) Year-round competitive cheerleading program with multiple team levels: Exhibition Novice (ages 3-12), Prep-Limited (ages 5-15), Full Year Elite teams (ages 5-18+), and Cheerabilities special needs program.
• The Confidence Lab Small-group confidence-building program for children ages 3 to 12 focused on emotional regulation and follow-through skills.
• Summer Camps All-Day Summer Camps for ages 6+ (9:00 AM-3:00 PM with early/late pickup) and Preschool Day Camps for ages 3-5 (2-hour sessions, 3 days/week) featuring themed weeks.
• Birthday Parties High-energy birthday celebrations with gym floor activities, obstacle courses, ninja rig, trampolines, and party space rental at Brecksville and Tallmadge locations, with member and non-member pricing tiers.
• Field Trips Group field trip experiences for schools and organizations featuring fitness-focused activities, obstacle courses, and gymnastics instruction.
• School Cheer Program Training options for school and recreational cheer programs from youth to college level, including Team Tumbling Class, Team Stunting Class, Team Stunt Clinic, and floor rentals.
• The Blueprint (College Prep Cheer) Masterclass college cheer preparation program at the Tallmadge location featuring group training, stunt classes, and advanced skills clinics with guest instructors from Team USA, Team Brazil, and D1 College National Champions.
• Sweet Peas Gymnastics (Powell) Educational gymnastics program specifically designed for children ages 6 months to 7 years at the Powell, Ohio location, featuring age-based classes from Wee Peas through Six & Seven Peas.
• Competitive Gymnastics (Xcel/AAU) Competitive gymnastics teams competing in AAU Xcel Program with levels Bronze, Silver, Gold, and Platinum for ages 6+, plus a League Team option for 4-competition season experience.
• Cheerabilities (Special Needs Cheer) Special needs all-star cheerleading program designed to provide inclusive opportunities for children to learn teamwork, communication, and self-confidence, offered at the Tallmadge location with trained inclusion specialists.
• Specialty Classes Specialized instruction including Jump/Flex Class, Flyer/Flex Class, and Group Stunt Class for ages 6-18 at the Tallmadge and Brecksville locations.
• Open Gym Weekly open gym sessions held Wednesday evenings at 7:30pm at the Tallmadge location for additional practice and play time.

Quantifiable outcome

• Children who are physically active show improved academic performance and focus
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Summit County Developmental Disabilities Board (Summit DD)coreStrategic or Co-development Partner · 1 September 2023World Elite Kids partnered with Summit DD and Kent State University to create an inclusive pilot program supporting children with different abilities. Summit DD provided inclusion training and tools, KSU provided student interns as Inclusion Specialists, and WEK incorporated both into evening classes to enhance support for families with additional needs.
• Kent State University (KSU)coreStrategic or Co-development Partner · 1 September 2023KSU provided students majoring in Special Education or Physical Education for internships at World Elite Kids. These students were trained by Summit DD as Inclusion Specialists and deployed in WEK evening classes to support children with different needs, creating real-world experiences for KSU students while enhancing WEK's inclusive programming.
• Cleveland CavaliersflagshipGTM or Marketing Partner · 1 November 2019The Cleveland Cavaliers, in partnership with World Elite Kids, debuted the Star Squad entertainment team. This stunt team of 20 members (girls ages 8-15) performs at Cavs games throughout the season. Coached by World Elite Kids coaches, the team showcases competitive cheerleading to the broader Cleveland community.
• New York LifeminorOthersWorld Elite Kids partnered with New York Life for child safety initiatives, demonstrating commitment to student and family safety through risk management and safety training programs.
• OASSA (Ohio Association of School Administrators)minorOthersWorld Elite Kids hosted a successful professional development event in partnership with OASSA, providing training opportunities for school administrators.
• Summit DDcoreStrategic or Co-development PartnerInclusion partnership focused on hiring KSU Inclusion Specialist Interns permanently after the pilot program, maintaining support and relationships for children with different abilities.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gold Medal Gymnastics: Multi-location youth gymnastics and cheer training centers offering recreational through competitive programs. Highly comparable to World Elite Kids in age range served, class structure, and competitive team offerings.
• The Little Gym: Franchised youth gymnastics, motor-skill, and enrichment classes for children 4 months through 12 years. Closely comparable to World Elite Kids' Sweet Peas and recreational gymnastics programs in target age and curriculum philosophy.
• My Gym: Franchised children's fitness and gymnastics centers offering structured classes for infants through preteens. Comparable to World Elite Kids on age segmentation, parent-led enrollment, and recurring class subscription model.
• Cheer Athletics: Premier all-star cheerleading gym with multiple locations, elite competitive teams, and college-prep pathways. Comparable to World Elite Kids' World Elite Cheer competitive program and The Blueprint college-prep offering.
• NinjaZone (parent program): National youth ninja obstacle/movement program offered as a licensed curriculum to gyms. Directly comparable to World Elite Kids' NinjaZone offering, with similar age-band progression and belt-level structure.

Regional players

• Cincinnati Gymnastics: Established youth and competitive gymnastics training center in the broader Midwest region. Comparable to World Elite Kids on competitive gymnastics team offerings and recreational instruction, though operating in a different Ohio metro.

Broad incumbents

• i9 Sports: National youth sports league operator offering franchise-based leagues in multiple sports. Comparable to World Elite Kids on the youth sports participation business model and parent-driven recurring enrollment.
• British Swim School: Franchised children's activity business offering recurring swim lessons with multi-location operations. Comparable to World Elite Kids on subscription-based youth activity model and parent onboarding funnel.
• Sky Zone: Franchised indoor trampoline and active entertainment centers hosting kids' parties, group events, and open play. Comparable to World Elite Kids on the birthday-party revenue stream, facility-based model, and family customer segment.
• Goldfish Swim School: Franchised children's activity business offering recurring lessons with multi-unit operations and similar parent-experience focus. Comparable to World Elite Kids on the franchise-style, subscription-driven youth enrichment model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFrJez0SewNZGOup_T9RxkQ
• Facebookfacebook.com/WorldEliteKids
• Instagraminstagram.com/world_elite_kids
• Xx.com/worldelitecheer

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Elite Kids