World Fashion

What World Fashion does

World Fashion, legally WORLD FASHION SRL, is a privately held Italian multi-brand fashion retailer operating primarily as a direct-to-consumer e-commerce business from Montalto Uffugo, Calabria, with 92 employees. The company serves individual men and women consumers in Italy and 16 other European countries, selling a curated assortment of branded apparel, footwear, and accessories — including Sandro Ferrone, Gattinoni, Rinascimento, Fracomina, Moschino, Levi's, Adidas, The North Face, and Napapijri — through a Shopify-based online storefront (store ID 69846171949). Two physical retail locations in Montalto Uffugo Scalo (a warehouse/pickup site on Via Mesca 50 and a showroom on Via Trieste 64) provide click-and-collect capability and local foot traffic, with both stores open daily 9:00-13:00 and 16:00-20:00.

The technology stack is intentionally commodity: Shopify powers catalog, checkout, customer accounts, and order management; the marketing layer includes Google Analytics, Google Tag Manager, DoubleClick, Facebook Custom Audience/Connect, and the Awin affiliate network. No proprietary engineering, AI/ML features, APIs, or mobile applications are disclosed. Functional benefits to customers include 24-72 hour express shipping, free delivery above €99, a 14-day return policy, Klarna 3-installment payments, secure checkout (card/PayPal), gift cards valid for 6 months, size guides per brand, and phone/email customer service.

Revenue is generated entirely through one-time retail product sales and gift card sales; no subscription, wholesale, or B2B/enterprise revenue streams are disclosed. No funding rounds, M&A, regulatory actions, or public filings were identified, and no revenue figures are publicly available. The company appears to be independently founder/owner-operated with no disclosed institutional investors, parent company, or subsidiaries. A Trustpilot rating of 4.8/5 and positive individual customer testimonials indicate strong consumer-side satisfaction within its current operating footprint.

Name

World Fashion

Legal name

WORLD FASHION SRL

Website

https://world-fashion.it

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

World Fashion (WORLD FASHION SRL) is an Italian multi-brand online fashion retailer based in Montalto Uffugo, Calabria, selling branded apparel, footwear, and accessories to men and women across 16+ European countries via a Shopify storefront and two physical pickup locations.

Ownership category

akta.pro rank

Product category

Multi-brand Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

akta.pro secondary industry

Luxury & Designer Footwear Retail (CRAAADAH)

Keywords

• Multi-brand fashion retail
• Apparel ecommerce
• Designer footwear retail
• Fashion accessories retail
• Omni-channel fashion

Headquarters

HQ city

Montalto Uffugo Scalo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time retail sales of fashion products including clothing, accessories, and footwear for men and women. Products are sold at marked prices with periodic promotions and discounts.
2. Gift Cards: Sale of gift cards (buono regalo) that recipients can redeem for products on the online store or in physical locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

World Fashion (WORLD FASHION SRL) is a multi-brand fashion retailer selling women's and men's clothing, footwear, and accessories sourced from international designer and contemporary labels. The company operates both physical retail stores in Montalto Uffugo, Calabria, and a Shopify-based e-commerce platform that ships to more than 16 European countries. It is staffed by 92 employees and operates as an Italian private limited company.

Product overview

World Fashion is an Italian online fashion retailer operating on a Shopify e-commerce platform, offering a comprehensive multi-brand fashion marketplace. The core offering consists of two main pillars: a Women's Clothing Collection and a Men's Clothing Collection, each encompassing apparel, footwear, and accessories. The women's line includes dresses, tops, blouses, outerwear (jackets, blazers, coats, down jackets), sweaters, pants, jeans, and accessories (bags, scarves, glasses, belts, hats) with footwear (sneakers, heels, boots, sandals). The men's line mirrors this with suits, t-shirts, polo shirts, dress shirts, sweaters, jackets, pants, jeans, and accessories with footwear. The platform sells multiple designer brands including Sandro Ferrone, Gattinoni Roma, Rinascimento, Fracomina, Vicolo, Ragno, Gaudì, Moschino, Roccobarocco, Imperial, Ds2, Markup, Yes Zee, PennyBlack, Adidas, The North Face, Levi's, and others. Additional services include Gift Cards (available in customizable amounts with 6-month validity) and physical retail stores in Montalto Uffugo, Italy, offering in-store pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's fashion assortment Multi-brand women's clothing, footwear, and accessories sourced from international designer and contemporary labels, sold through physical stores in Montalto Uffugo and the Shopify online store to individual consumers across Europe.
• Men's fashion assortment Multi-brand men's clothing, footwear, and accessories sourced from international designer and contemporary labels, sold through physical stores in Montalto Uffugo and the Shopify online store to individual consumers across Europe.
• Bricks-and-mortar retail store in Montalto Uffugo Physical retail store in Montalto Uffugo, Calabria, where individual consumers can browse and purchase the multi-brand fashion assortment in person.
• Shopify-based online fashion store Shopify-powered e-commerce storefront extending the multi-brand fashion assortment to individual consumers across more than 16 European countries, with cross-border order fulfillment.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered minor and core.

• KlarnaminorOthersPayment processing partner enabling customers to split purchases into 3 interest-free installments. Integrated as a payment option at checkout.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the online store, including shopping cart, checkout, customer accounts, and order management. The website uses Shopify infrastructure (store ID 69846171949).

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ASOS: Large UK-based online fashion retailer targeting 20-somethings with multi-brand apparel, footwear, and accessories. Comparable product breadth and DTC model, though ASOS leans toward own-brand and younger demographic vs. World Fashion's curated Italian designer mix.
• Farfetch: Global luxury fashion marketplace connecting consumers with boutiques and brands. Comparable multi-brand luxury fashion online model, though Farfetch operates as a marketplace/platform rather than a direct retailer.
• Zalando: Europe's largest online fashion platform operating across 25+ countries with multi-brand apparel, footwear, and accessories. Directly comparable to World Fashion in product category (multi-brand fashion DTC) and target market (pan-European consumers), but vastly larger scale and capital base.

Direct peers

• Tessabit: Italian luxury multi-brand fashion retailer based in Como with physical stores and an online shop. Comparable curated Italian/international designer assortment and omnichannel model, though with a higher luxury positioning and northern Italy base.
• Luisaviaroma: Florence-based Italian luxury multi-brand online retailer combining e-commerce with physical retail. Closely comparable to World Fashion as an Italian-rooted multi-brand boutique with both physical presence and international e-commerce reach, though focused on higher luxury tiers.
• Yoox Net-a-Porter: Global luxury multi-brand online fashion retailer (part of Richemont) selling premium and designer apparel, footwear, and accessories. Comparable in multi-brand designer assortment and European customer base, though YNAP operates at much higher price points with deeper luxury focus.
• Mytheresa: Munich-based online luxury multi-brand retailer selling designer apparel, footwear, and accessories globally. Comparable in DTC multi-brand luxury fashion model and European customer base, though operating at a higher price point and with greater international scale.
• Spartoo: European online shoe and fashion retailer headquartered in France with strong presence in Italy. Directly comparable to World Fashion's footwear-first multi-brand DTC approach, pan-European shipping, and broad price-point assortment.
• About You: European online fashion retailer with a curated multi-brand assortment and personalized shopping experience. Comparable in product mix (premium/multi-brand fashion DTC), target demographic, and pan-European shipping model, though with significantly larger scale and proprietary tech.

Regional players

• Nuvolari: Italian online fashion and lifestyle retailer offering multi-brand apparel and accessories with pan-European shipping. Comparable as an Italian-rooted multi-brand online fashion DTC operator targeting European consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/world-fashion-official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Fashion