WORLD OF HAIR

What WORLD OF HAIR does

World of Hair is a privately-owned, full-service hair salon operating from a single storefront at 4004 Union Road in Cheektowaga, New York, near the Walden Galleria Mall and Buffalo Airport. Founded in 1990 by Michael L. Penna, the business has been continuously operated for over 30 years and serves individual consumers in Western New York. Its core offerings span two interrelated business lines: a retail salon providing standard hair care services (cuts, styling, perms, colors) and a specialized hair replacement division producing custom hair replacements, stretch wigs, medical wigs for alopecia and cancer patients, and stock hairpieces using techniques including hand-tying, lace fronts, and monofilament tops in both human and synthetic hair.

The company differentiates through on-location custom manufacturing with same-day service capability, medical-grade products that may qualify for insurance reimbursement, and a privacy-focused service model. Beyond the consumer-facing salon, World of Hair operates a Wholesale to Trade channel selling bulk synthetic and human hair (10-16 inch lengths at $100-$200 per quarter pound), wefts, clips, and tapes to distributors and salon professionals, with active nationwide recruitment of new distributors and training support across the USA. Service prices begin at $19 for a men's wash-cut-blow-dry and $22 for women, with custom product pricing available on direct inquiry. Revenue figures are not publicly disclosed, and the business is self-funded with no institutional investment, operating on a transactional, pay-as-you-go basis across both consumer and trade channels.

Name

WORLD OF HAIR

Legal name

World of Hair

Website

https://worldofhair.net

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

World of Hair is a privately-owned, 30-year-old full-service hair salon in Cheektowaga, NY offering hair styling, custom hair replacements, medical wigs, and wholesale hair products to individual consumers, medical hair loss patients, and trade distributors.

Ownership category

akta.pro rank

Product category

Hair Replacement Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Health and Personal Care Retailers (4561)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Women's Hair Salons (HSALAAAA), Hair Extensions, Wigs & Hairpieces (CRABABAH)

Keywords

• Hair replacement services
• Custom wig manufacturing
• Medical wig supplier
• Hair salon services
• Wholesale hair products

Headquarters

HQ city

Cheektowaga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Hair Styling Services: Core salon services including cuts, styling, perms, and colors for men and women. Revenue from service fees at point of sale.
2. Hair Replacement Products: Sale of hairpieces, wigs, extensions, and accessories. Includes custom made hairpieces and stock items.
3. Wholesale to Trade: Bulk hair sales (synthetic and human hair), wefts, clips, and tapes sold to distributors and trade professionals at wholesale prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

World of Hair is a full-service hair salon that provides hair styling services (cuts, perms, coloring) for men, women, and children, alongside custom hair replacements, stretch wigs, medical wigs, and stock hairpieces. The business also wholesale-distributes bulk hair, wefts, clips, and tapes to distributors and trade professionals.

Product overview

World of Hair is a full-service hair salon offering a comprehensive range of hair care products and services. The core offerings include Hair Replacements (custom units for men and women), Stretch Wigs (lace fronts and mono tops in human or synthetic hair), Medical Wigs (for alopecia and cancer patients), and Stock Hairpieces (pre-made cut away units). The company also provides Hair Styling Services (colors, perms, cuts) and operates a Wholesale to Trade division for distributors featuring bulk hair, wefts, clips, and tapes. All offerings can serve people of color and include options covered by insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Hair Replacements Custom-fabricated hair replacement units built to fit individual clients experiencing hair loss or thinning, using techniques such as lace front, monofilament top, and hand-tying construction.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Bosley: Bosley is a broad incumbent in hair restoration, offering both surgical hair transplants and non-surgical replacement. Compared with World of Hair's custom wigs and hairpieces, Bosley overlaps on the non-surgical side but extends into surgical procedures and medical-grade solutions unavailable at the salon level.

Direct peers

• Lordhair: Lordhair is an online retailer specializing in men's hair systems, toupees, and hairpieces with global reach. It competes directly with World of Hair's men's hair replacement line, but through a direct-to-consumer e-commerce model rather than in-person salon service.
• TLC (Tender Loving Care) by American Cancer Society: TLC Direct is the American Cancer Society's catalog program providing wigs and head coverings to cancer patients, frequently covered by insurance. It is one of the leading medical-wig channels with which World of Hair's medical-wig offering directly competes for the same referral-eligible clientele.
• Wigs.com (by HairUWear): Wigs.com is a major online retailer of fashion, synthetic, and human-hair wigs competing with World of Hair's wig, topper, and hairpiece retail business. Both serve women seeking wigs for fashion, medical, and hair-loss needs, though Wigs.com competes predominantly online.
• Hair Club (HairClub): Hair Club is a direct competitor operating dedicated hair replacement and restoration centers across the U.S. Like World of Hair, it specializes in custom non-surgical hair replacement solutions for men and women with hair loss, but operates at significantly greater scale with a national footprint.
• Hair Direct: Hair Direct is a national mail-order provider of custom and stock hair systems serving men and women. It competes with World of Hair's wholesale and replacement offerings through a remote-consultation model that bypasses the local salon visit.
• Transitions Hair Solutions: Transitions provides custom non-surgical hair replacement systems and is one of the larger independent salon-style operators in the U.S. market, closely mirroring World of Hair's model of in-person consultation, custom fitting, and ongoing service for hair-loss clients.
• Paula Young / Wig Empire: Paula Young is an established online and catalog retailer of wigs and hairpieces serving women experiencing hair loss. Both Paula Young and World of Hair target the same medical-hair-loss consumer segment but reach the customer through fundamentally different retail channels.

Emerging players

• Divatress / Divas Wigs: Divatress is a large-volume online wig retailer focused on fashion wigs, half wigs, and hairpieces for everyday styling. Compared with World of Hair, it overlaps on stock hairpieces and fashion wigs but does not serve custom hair-replacement or medical-wig needs.

Others

• SalonCentric: SalonCentric is a major distributor of professional salon products and supplies to licensed salon professionals. It is comparable to World of Hair's wholesale-to-trade channel as a B2B supplier of bulk hair, wefts, and salon consumables to trade buyers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/world-of-hair

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WORLD OF HAIR