World of Concrete

What World of Concrete does

World of Concrete (WOC) is an annual international trade show dedicated exclusively to the commercial concrete and masonry construction industries, founded in 1973 and held at the Las Vegas Convention Center. The show is owned and operated by Informa Markets, a subsidiary of publicly listed Informa plc (LON:INF), and is positioned as the industry's only annual international event in its category. WOC serves two core customer segments: (1) commercial concrete and masonry contractors, specifiers, and construction professionals who attend as buyers and learners, and (2) equipment manufacturers, materials suppliers, and technology vendors who exhibit to generate leads and showcase products. The 2024 edition marked the 50th anniversary and attracted nearly 60,000 registered professionals, 1,400+ exhibitors, and 185 education sessions across 700,000+ square feet of indoor and outdoor space at the Las Vegas Convention Center.

WOC's product surface centers on the annual exhibition itself, complemented by a multi-tier education program (technical applications, business best practices, project management, safety, and certifications), signature competitions such as SPEC MIX BRICKLAYER 500, and branded programs including the Innovative Product Awards (IPA) and the CIM Auction, which has raised over $2 million annually for Concrete Industry Management scholarships at five U.S. universities. Supporting digital products include a mobile app, the WOC360 digital publication and newsletter, a self-serve exhibitor portal, and the Lead Insights lead retrieval and behavioral intent tool that consolidates online, session, and booth-scan touchpoints for exhibitor ROI measurement. International reach is delivered through co-branded sister events in Europe (Paris), Asia (Shanghai), India (Mumbai), Brazil (Sao Paulo), and Mexico (Mexico City), plus a network of regional agents and a formal international delegation program.

WOC's revenue model is primarily transactional and event-driven, anchored by exhibitor booth space sales priced at $49.50-$55.00 per square foot depending on indoor/outdoor location and size, with multi-year contracts and tiered deposit/milestone payment schedules. Secondary revenue streams include attendee registration and seminar fees, sponsorship and marketing packages (booth traffic drivers, brand visibility boosters, year-round lead generation), the Lead Insights subscription/recurring tool, and CIM Auction proceeds that fund industry education. Go-to-market is hybrid: a dedicated direct sales team of account executives segmented by company name, complemented by self-serve exhibitor portal tools, international regional agents across nine countries, official hotel partnerships (onPeak), and digital marketing via LinkedIn, Facebook, Instagram, X, YouTube, and the WOC360 newsletter.

Name

World of Concrete

Legal name

World of Concrete (a trading division of Informa Markets, a subsidiary of Informa plc)

Website

https://worldofconcrete.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

World of Concrete is an annual international trade show for the commercial concrete and masonry construction industries, held in Las Vegas and organized by Informa Markets. It serves contractors, specifiers, and 1,300+ exhibiting manufacturers and suppliers, with global sister events in Europe, Asia, India, and Brazil.

Ownership category

akta.pro rank

Product category

Trade Shows and Conferences

akta.pro primary industry

Technology & Innovation Expos Organizers (THAHABAE)

akta.pro secondary industry

Professional & Certification Expos Organizers (THAHABAD)

Keywords

• Trade show exhibitions
• Concrete construction events
• Masonry industry conferences
• Construction equipment expos
• B2B industry events

Headquarters

HQ city

Las Vegas, NV

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others

Revenue model

1. Exhibitor Booth Space Sales: Primary revenue stream from selling booth space to exhibitors. Pricing varies by indoor vs outdoor space and square footage. Indoor space (1,000+ sq ft): $54.50/sq.ft; Indoor space (<1,000 sq ft): $55.00/sq.ft; Outdoor space (1,000+ sq ft): $49.50/sq ft; Outdoor space (<1,000 sq ft): $50.00/sq ft. Additional revenue from booth furnishings and services through exhibitor dashboard.
2. Sponsorship & Marketing Opportunities: Sponsorship and marketing packages including booth traffic drivers (onsite signage, enhanced digital listing, mobile app push alerts, beverage station sponsorship), product promotion (New Product Zone, targeted e-blasts, digital display advertising), brand visibility boosters (registration sponsorships, mobile app sponsorships, online directory sponsorship), and year-round lead generation (Digital Pre-Show Planner, website advertising, social media posts, targeted e-blasts).
3. Lead Insights Tool: Lead retrieval and insights tool that consolidates touchpoints from online activity, session attendance, and booth scans. Provides real-time behavioral intent data, lead scoring, segmentation, and ROI measurement for exhibitors.
4. Registration Fees: Attendee registration fees for exhibits and education sessions. Complimentary press credentials available to qualified media. Children under 16 allowed with adult supervision on show days. Separate pricing for exhibits-only vs seminar/super pass packages.
5. Concrete Industry Management (CIM) Auctions: Live and Silent Auctions raising funds for CIM initiative. In 2026, the auction raised a record-breaking $2.3 million for students in Concrete Industry Management programs at five public universities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

World of Concrete is an annual international trade show held each January at the Las Vegas Convention Center, dedicated exclusively to the commercial concrete and masonry construction industries. The core offering is multi-day indoor and outdoor exhibit space (700,000+ sq ft) sold to 1,300+ manufacturers and suppliers, alongside 150-185 paid education sessions and certification programs attended by 47,000-60,000 industry professionals from 120+ countries. Adjacent paid offerings include Sponsorship & Marketing Opportunities, the Lead Insights lead-retrieval subscription, the Education Super Pass/Master Certificate packages, and co-branded international sister events in Europe, Asia, India, and Brazil.

Product overview

World of Concrete is an annual international trade show dedicated to commercial concrete and masonry construction industries, organized by Informa Markets. The core offering is the annual Las Vegas exhibition featuring indoor and outdoor exhibits, world-class education programming, and industry competitions. Supporting products include the Lead Insights lead management tool, WOC360 digital publication, Mobile App for show navigation, and the Success & ROI Center for exhibitor resources. The portfolio also includes branded programs like the Innovative Product Awards (IPA) and CIM Auction, as well as global sister events across Europe, Asia, India, and Brazil. Sponsorship and marketing packages are available as add-on opportunities for exhibitors seeking enhanced visibility.

Differentiator

Problem solved

Functional benefit

Brands

• Innovative Product Awards (IPA): Annual awards program celebrating cutting-edge solutions, equipment, materials, and tools in the concrete and masonry industries, featuring Industry Choice and Experts' Choice awards.
• WOC360

Products and services

• World of Concrete Annual Exhibition The industry's only annual international trade show dedicated to commercial concrete and masonry construction, featuring indoor and outdoor exhibits at the Las Vegas Convention Center with 1,300+ manufacturers and suppliers, targeted at commercial concrete contractors, masonry professionals, and construction firms seeking equipment, materials, technology, and industry connections.
• Education Program World-class paid education sessions and certification program covering technical applications, business best practices, project management, and safety topics, available as individual seminars or as Super Pass and Master Certificate packages with continuing education approvals, targeted at construction professionals seeking skills and credentials.
• Lead Insights Subscription-based lead management and analytics tool for WOC exhibitors that consolidates touchpoints from online activity, session attendance, and booth scans into unified records with real-time behavioral intent data, lead scoring, segmentation, and ROI measurement, targeted at exhibiting companies seeking measurable returns on trade show participation.
• Sponsorship & Marketing Opportunities Paid marketing packages for WOC exhibitors including booth traffic drivers (onsite signage, enhanced digital listing, mobile app push alerts, beverage station sponsorship), product promotion (New Product Zone, targeted e-blasts, digital display advertising), brand visibility boosters (registration sponsorships, mobile app sponsorships, online directory sponsorship), and year-round lead generation via the Digital Pre-Show Planner, website advertising, social media, and targeted e-blasts.
• Global Shows International sister events of World of Concrete bringing the WOC brand to regional markets: World of Concrete Europe at Intermat (Paris, France, April 21-24, 2027), World of Concrete Asia WOCA (Shanghai, China, August 9-13, 2027) with nearly 100 education programs, Concrete Show Brazil (Sao Paulo, August 17-19, 2027), World of Concrete India (Mumbai, October 20-22, 2027) with 10,000+ professionals and 200+ exhibitors, and Expo CIHAC (Mexico City, October 14-16, 2026).

Quantifiable outcome

• Post-show surveys show over 75% of attendees play a role in the purchasing process for their companies year over year
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• American Cement Association (ACA)coreStrategic or Co-development PartnerOfficial cosponsor of World of Concrete, representing the cement industry and supporting the commercial concrete and masonry construction industries at the annual WOC event.
• American Concrete Pumping Association (ACPA)coreStrategic or Co-development PartnerOfficial cosponsor providing expertise in concrete pumping operations and supporting WOC educational programming and industry standards.
• American Society of Concrete Contractors (ASCC)coreStrategic or Co-development PartnerOfficial cosponsor representing concrete contractors and supporting WOC through Decorative Concrete Experience sessions and industry training.
• Concrete Reinforcing Steel Institute (CRSI)coreStrategic or Co-development PartnerOfficial cosponsor focused on concrete reinforcement standards and education supporting WOC's technical programming.
• International Concrete Repair Institute (ICRI)coreStrategic or Co-development PartnerOfficial cosponsor supporting WOC repair and rehabilitation programming and technical education.
• Precast/Prestressed Concrete Institute (PCI)coreStrategic or Co-development PartnerOfficial cosponsor presenting PCI Design Awards at WOC recognizing innovative precast concrete building and transport projects.
• Post-Tensioning Institute (PTI)coreStrategic or Co-development PartnerOfficial cosponsor supporting WOC programming related to post-tensioning techniques and standards.
• Tilt-Up Concrete Association (TCA)coreStrategic or Co-development PartnerOfficial cosponsor supporting WOC educational content and certification related to tilt-up concrete construction.
• Concrete Industry Management (CIM) National Steering CommitteecoreStrategic or Co-development PartnerMajor partnership supporting CIM program that awards Bachelor of Science degrees in Concrete Industry Management at five public universities. WOC hosts annual CIM Live and Silent Auctions raising $2+ million for CIM scholarships.
• Informa MarketscoreOthersParent company and event organizer. Informa Markets creates platforms for industries to trade, innovate and grow through face-to-face exhibitions, digital services and data solutions. WOC is part of Informa's Infrastructure, Construction & Real Estate vertical.
• SPEC MIX BRICKLAYER 500coreGTM or Marketing PartnerPremier masonry competition held annually at WOC featuring masons competing for 'World's Best Bricklayer' title with $125,000 in cash and prizes. Assembles 27-28 masons from around the world.
• Mack TrucksminorGTM or Marketing PartnerMajor equipment manufacturer celebrating 125 years, exhibiting at WOC and donating concrete mixer truck to CIM Auction.
• Revolution Concrete MixersminorGTM or Marketing PartnerDonated mixer truck to CIM Auction at WOC 2024.
• Alliance Concrete Pumps & Pape KenworthminorGTM or Marketing PartnerDonated concrete pumper to CIM Auction at WOC 2024.
• HiltiminorGTM or Marketing PartnerWOC 2027 Press Room Sponsor providing editorial coverage and support for WOC press operations.
• World of Concrete Europe at IntermatcoreOthersCo-branded international event with INTERMAT exhibition in Paris, France (April 21-24, 2027) bringing WOC brand to European market alongside World of Concrete Asia, Concrete Show Brazil, and World of Concrete India.
• World of Concrete Asia (WOCA)coreOthersCo-branded event in Shanghai, China (August 9-13, 2027) showcasing concrete technologies with nearly 100 world-class education programs.
• Concrete Show BrazilcoreOthersCo-branded event in Sao Paulo, Brazil (August 17-19, 2027) featuring qualified content, networking, and business opportunities.
• World of Concrete IndiacoreOthersCo-branded event in Mumbai, India (October 20-22, 2027) bringing together 10,000+ industry professionals and 200+ exhibitors.
• Expo CIHACminorOthersLeading construction event in Mexico and Latin America (October 14-16, 2026) at Centro Banamex, Mexico City, Mexico.
• Lead Insights PlatformcoreTechnology or IntegrationProprietary lead management tool that consolidates touchpoints from online activity, session attendance, and booth scans into comprehensive records with behavioral intent data for exhibitor ROI measurement.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Regional players

• The Big 5: Largest construction industry event in the Middle East, Africa, and South Asia, held annually in Dubai. Comparable in scale and exhibitor profile to WOC but focused on the building materials and infrastructure sectors across emerging markets.
• Batimat: Major French building and construction trade show held biennially in Paris. Comparable in scale and European footprint but broader in scope (covering building envelope, finishes, and structural systems, not solely concrete/masonry).
• Equip Exposition (formerly GIE+EXPO): Annual US trade show for outdoor power equipment, lawn and landscape, and light construction equipment. Comparable as a US B2B trade event with overlapping exhibitor base (DeWalt, Stihl, Bobcat) but focused on landscape/light construction rather than commercial concrete.
• INTERMAT: Paris-based international construction and infrastructure exhibition. Comparable as a European showcase for concrete, earthmoving, and construction equipment, and the host venue for World of Concrete Europe. Operates on a similar triennial cycle.

Direct peers

• CONEXPO-CON/AGG: North America's largest construction trade show, held every three years in Las Vegas by the Association of Equipment Manufacturers. Directly comparable to WOC in serving concrete, masonry, and construction equipment exhibitors with overlapping enterprise customers (Caterpillar, John Deere, Bobcat, etc.).

Emerging players

• Concrete Show Brazil: Co-branded WOC sister event held in São Paulo, Brazil. Comparable as a regional concrete industry exhibition serving Latin American markets with similar product categories and education programs.
• World of Concrete Asia: Co-branded sister event held in Shanghai, China, operated under the WOC brand. Comparable as a regional concrete technology exhibition serving Asian markets with similar exhibitor profile and educational programming.
• World of Concrete India: Co-branded WOC sister event held in Mumbai, India, drawing 10,000+ professionals and 200+ exhibitors. Comparable as a regional concrete industry exhibition serving the South Asian market.

Others

• IBS (NAHB International Builders' Show): Annual trade show of the National Association of Home Builders, focused on residential construction. Tangentially comparable as a US construction industry event with overlapping attendees and exhibitors, though focused on residential rather than commercial concrete/masonry.

Broad incumbents

• bauma: The world's largest construction machinery trade show held triennially in Munich by Messe München. Comparable as a global gathering for construction equipment OEMs but broader in scope, covering earthmoving, mining, and building materials beyond concrete and masonry.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/worldofconcrete
• YouTubeyoutube.com/user/WorldOfConcreteShow/feed
• Facebookfacebook.com/worldofconcreteshow
• LinkedInlinkedin.com/company/world-of-concrete
• Instagraminstagram.com/worldofconcreteshow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World of Concrete