World Parts Direct

What World Parts Direct does

World Parts Direct, LLC operates an authorized online retail platform for genuine OEM automotive replacement parts, serving both General Motors (Chevrolet, Buick, GMC, Cadillac, ACDelco) and Mopar (Dodge, Chrysler, Jeep, Ram, Fiat, Magnetti Marelli) vehicle owners. Founded in 2018 and headquartered in Garland, Texas with eight employees, the business runs a direct-to-consumer e-commerce storefront powered by RevolutionParts, supplemented by an eBay marketplace presence. Its product surface spans 28 major part categories for vehicles from model years 1984 to 2026, plus a dedicated performance parts catalog covering Corvette, Camaro, Cadillac V-Series, Viper, Challenger, and Charger SRT variants. Distribution extends internationally to over 220 countries, with local pickup available in the Dallas-Fort Worth region.

The underlying technology is a VIN-based fitment verification system cross-referenced against manufacturer parts catalogs, supported by real-time inventory visibility across GM and Mopar's licensed dealer distribution networks. This cross-dealer network access enables sourcing of rare and discontinued parts when local or manufacturer stock is exhausted — a structural advantage general aftermarket resellers cannot replicate without equivalent licensing. The platform also offers bulk CSV ordering, optional shipping protection, Authorize.net and PayPal payment integration, and value-added guarantees including a 100% compatibility guarantee on VIN-verified orders and a Low-Price Guarantee matching any licensed dealer's delivered price.

The revenue model is transactional hardware sales of OEM parts at price points typically 30–47% below MSRP, paid on a per-unit basis. Customer segments include individual vehicle owners, automotive professionals (mechanics, body shops, collision repair), restoration enthusiasts, and performance vehicle enthusiasts — with no enterprise anchor accounts and no recurring contract revenue. Strategic partnerships with the Cadillac V-Series Club, Jupiter Chevrolet (largest GM partner), DD Offroad, and OE Trader support customer acquisition and back-office reconciliation, while brand recognition as an authorized GM Genuine Parts, ACDelco, and Mopar Parts vendor underpins the value proposition.

Name

World Parts Direct

Legal name

World Parts Direct, LLC

Website

https://worldpartsdirect.com

Company type

Private

Operating status

Operating

Short description

World Parts Direct is a licensed GM and Mopar dealer operating an authorized e-commerce platform that sells genuine OEM replacement parts to individual vehicle owners, automotive professionals, and performance enthusiasts worldwide, leveraging VIN-based fitment verification and cross-dealer inventory access to ship to 220+ countries.

Ownership category

akta.pro rank

Product category

Automotive OEM Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• OEM auto parts
• GM replacement parts
• Mopar parts retail
• VIN fitment verification
• Factory-grade parts

Headquarters

HQ city

Garland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. OEM Auto Parts Sales: One-time transaction revenue from selling genuine OEM replacement parts for GM and MOPAR vehicles. Parts are brand new, in manufacturer's original packaging, backed by factory warranty. Revenue generated through direct e-commerce sales with prices typically 30-45% below MSRP.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

World Parts Direct operates an authorized online retail store for genuine OEM replacement parts for GM (Chevrolet, Buick, GMC, Cadillac, ACDelco) and Mopar (Dodge, Chrysler, Jeep, Ram, Fiat) vehicles spanning model years 1984–2026. The platform combines a VIN-based fitment guarantee, cross-dealer inventory sourcing across every licensed GM and Mopar distributor in North America, and a low-price guarantee that prices parts typically 30–47% below MSRP. Customers can search by vehicle, part number, or VIN, with phone, text, and email support, plus a secondary eBay storefront and local pickup in Garland, Texas.

Product overview

World Parts Direct operates as an authorized online retail platform for OEM automotive parts, powered by the RevolutionParts e-commerce platform. Its core offering is a dual-brand portfolio of genuine GM (Chevrolet, Buick, GMC, Cadillac, AC Delco) and Mopar (Dodge, Chrysler, Jeep, Ram, Fiat, Magnetti Marelli) replacement parts, supplemented by a performance vehicle catalog covering Corvette, Camaro, Cadillac V-Series, Dodge Viper, Challenger, and Charger. The platform integrates a VIN fitment verification system, bulk ordering via CSV upload, and optional shipping protection. Value-added guarantees include a 100% compatibility guarantee (VIN-verified orders, free returns within 30 days), and a low-price guarantee matching any licensed dealer's delivered price. Payment processing is handled through Authorize.net and PayPal. The business operates through strategic partnerships including the Cadillac V-Series Club, Jupiter Chevrolet dealership, OE Trader invoice reconciliation, and DD Offroad, and ships to more than 220 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• OEM GM Parts (Genuine GM, ACDelco) Genuine OEM replacement parts for General Motors vehicles including Chevrolet, Buick, GMC, Cadillac, and Hummer, plus ACDelco-branded components, sourced directly from GM's authorized parts distribution network.
• OEM Mopar Parts (Dodge, Chrysler, Jeep, Ram, Fiat) Genuine OEM replacement parts for Stellantis/Mopar vehicles including Dodge, Chrysler, Jeep, Ram, and Fiat, plus Magnetti Marelli-branded components, sourced through Mopar's authorized dealer network.
• Vehicle-Specific Parts Catalog Online parts catalog organized by vehicle year, make, model, and category covering 28 major product categories including brakes, filters, suspension, engines, and electronics for GM and Mopar vehicles spanning model years 1984–2026.
• OEM Replacement Parts (Air Filters, Oil Filters, Brake Pads, Brake Rotors, Alternators, Spark Plugs, Starters, Suspension) Individual OEM replacement part subcategories covering the most common vehicle maintenance needs: air filters, oil filters, brake pads, brake rotors, alternators, spark plugs, starters, and suspension components.
• OEM Vehicle Accessories (Interior, Cargo, Door Sills, Floor Mats, Electronics, Shift Knobs, Car Covers, Spoilers) OEM vehicle accessories including interior components, cargo management, door sills, floor mats, electronics, shift knobs, car covers, and spoilers organized under 16 subcategories.
• Performance Parts (Corvette, Camaro, Cadillac V-Series, Dodge Viper, Challenger, Charger) Performance vehicle parts catalog organized by specific models including Corvette (C5–C8), Camaro (5th–6th Gen), Cadillac CT4-V/CT5-V/ATS-V/CTS-V (including Blackwing variants), Dodge Viper (Gen 3–5), Dodge Challenger (SRT Demon, Hellcat, 392, SRT8), and Dodge Charger (SRT Hellcat, 392, SRT8).

Quantifiable outcome

• Parts typically priced 30-47% below MSRP
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cadillac V-Series ClubcoreGTM or Marketing PartnerOfficial partner of the Cadillac V-Series Club - passionate community of V-Series owners. World Parts Direct provides parts support and potentially exclusive discounts for club members. Members receive VIP invitations to V-Performance Labs, PWC/IMSA V-Corrals, and V-Performance Academy events.
• Jupiter ChevroletcoreChannel Partner/ Reseller/ DistributorLargest GM partner - family-owned dealership in North Texas. Both companies stock new, genuine GM products backed by nationwide manufacturer warranty. Referral relationship for Chevrolet vehicle buyers in Dallas-Fort Worth needing parts.
• DD OffroadminorStrategic or Co-development PartnerDallas-based specialist focused on genuine OEM, plug-and-play upgrades for RAM trucks. Offers VIN-programmed digital instrument clusters, factory-fit Uconnect 5 screen upgrades, and retrofit kits. Both companies serve overlapping customer base needing performance and specialty parts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RockAuto: Online auto parts retailer with a massive multi-brand catalog. Most direct competitor in the pure-play online OEM/aftermarket parts space; competes on price, catalog breadth, and shipping speed.
• CarParts.com: Direct-to-consumer online auto parts retailer serving DIY and professional customers. Comparable in e-commerce-led GTM, multi-brand catalog, and competitive pricing model.
• PartsGeek: Online retailer of aftermarket and OEM auto parts across multiple vehicle makes. Closely comparable online catalog, fitment tools, and price-discount positioning.
• 1A Auto: Online auto parts retailer with strong DIY video content and broad multi-brand catalog. Comparable in e-commerce-led retail model targeting both consumers and professionals.
• Summit Racing Equipment: Specialty retailer of performance and OEM-grade parts, with deep enthusiast-community engagement. Comparable in performance-vehicle vertical focus and authentic-parts positioning.

Broad incumbents

• AutoZone: Largest US specialty retailer of automotive parts and accessories with both storefront and online channels. Overlaps on DIY and professional customer base, but vastly broader footprint and assortment.
• O'Reilly Auto Parts: Major US auto parts retailer serving professional and DIY customers. Comparable target customer segments and aftermarket/OEM parts mix, with national store footprint providing broad competitive pressure.
• NAPA Auto Parts: Nationwide auto parts distribution and retail network heavily oriented toward professional installers. Comparable B2B professional channel and OEM-quality parts offering, but with deeper physical infrastructure.
• Amazon Automotive: Massive online marketplace with growing assortment of OEM and aftermarket auto parts. Overlaps directly in e-commerce-led, price-competitive parts retail, with unmatched scale and logistics.

Emerging players

• GMPartsDirect: Online retailer specializing in genuine GM OEM parts — directly analogous model on a single OEM brand. Comparable in OEM-only positioning and discount-vs-MSRP value proposition, though smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WPD_Auto_Parts
• YouTubeyoutube.com/@WPD_Auto_Parts
• Facebookfacebook.com/WorldPartsDirect
• Instagraminstagram.com/worldpartsdirect

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Parts Direct