World's Greatest

What World's Greatest does

World's Greatest is a video content platform that produces and distributes original series featuring Olympic athletes across television, OTT streaming, digital, and social channels. Founded in 2018 and headquartered in New York with approximately 30 employees, the company creates documentaries, educational series, how-to/training tutorials, and entertainment content that showcase athletes' personalities beyond traditional sports competition. Its proprietary 'Olympian Connection Points Study' is described as comprising over 700,000 data points and is used to match the right athlete to the right content, on the right platform, with the right brand. Named properties include 'The Science of Gymnastics' (with HSS clinicians and athlete Yul Moldauer), the Devon Allen Documentary Mini-Series, 'The Brains Behind The Beasts' (with Brooks Beasts coach Danny Mackey), and 'World's Greatest Inside ATL' (hosted by ESPN personalities Kenny Mayne and John Anderson).

Name

World's Greatest

Website

https://worldsgreatest.team

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Video Content

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Sports Branded Content (Team/League/Brand Integrations) (MPADAEAI)

akta.pro secondary industries

Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Sports video production
• Athlete content platform
• Brand sponsorship media
• Olympic athlete marketing
• Original video series

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Brand Sponsorship and Integration: Revenue generated through brand sponsorship and brand integration within original content series. Content is specifically built for brand sponsorship opportunities.
2. Branded Content Production: Production of original branded content for television, OTT, digital and social distribution featuring Olympic athletes.
3. Athlete Revenue Sharing: Net revenue shared 50/50 with athletes

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

World's Greatest produces and distributes original video series featuring Olympic athletes across television, OTT, digital, and social platforms. Content covers athlete personalities, documentaries, training tutorials, and entertainment, and is built specifically to accommodate brand sponsorship and brand integration. The company also functions as a marketing platform that matches brands with athletes via its proprietary 'Olympian Connection Points Study' and shares net revenue 50/50 with athletes.

Product overview

World's Greatest is a video content platform centered on Olympic athletes, producing and distributing original series across television, OTT, digital, and social channels. The portfolio includes named shows such as 'The Science of Gymnastics,' the Devon Allen Documentary Mini-Series, 'The Brains Behind The Beasts,' and 'World's Greatest Inside ATL.' A key differentiator is the proprietary 'Olympian Connection Points Study' research methodology, which uses 700,000+ data points to guide content strategy and brand partnerships. The company also operates a brand sponsorship and integration service, enabling brands to connect with audiences through athlete content.

Differentiator

Problem solved

Functional benefit

Products and services

• World's Greatest Video Content Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Overtime: Sports video content platform producing original short-form and long-form programming around elite and emerging athletes, with brand sponsorship and integration as a core revenue stream — directly overlapping with World's Greatest's athlete-centric, brand-funded content model.
• Whistle Sports: Digital sports media company producing original video content and branded entertainment for distribution across YouTube and social platforms, with brand sponsorship as a primary revenue model — comparable GTM and audience overlap.
• UNINTERRUPTED: Athlete-owned media platform founded by LeBron James and Maverick Carter, producing original video content, documentaries, and brand collaborations featuring high-profile athletes — a close functional peer in the athlete-content-and-brand-integration category.
• The Players' Tribune: Athlete-driven storytelling platform (now owned by Minute Media) that produces first-person and documentary content with professional athletes and monetizes through brand partnerships — directly comparable to World's Greatest's model of original athlete-led content funded by sponsors.
• Wasserman: Large sports marketing and talent management agency that represents Olympic and elite athletes in endorsements, sponsorships, and branded content deals — competes for the same athlete-marketing budgets World's Greatest serves.

Broad incumbents

• Barstool Sports: Sports and pop-culture media company producing original video, podcasts, and branded content with significant sponsorship revenue — a broader incumbent that competes for the same brand sponsorship dollars targeting sports audiences.
• Bleacher Report: Major digital sports media publisher producing original video, documentaries, and branded content with athletes across multiple sports — broader portfolio than World's Greatest but overlaps on athlete-driven original programming and brand integrations.
• Olympic Channel (Olympic Broadcasting Services): Official IOC-operated streaming platform producing year-round Olympic athlete content, documentaries, and original programming — a major incumbent in the exact niche World's Greatest occupies, with rights-holder advantages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/worlds-greatest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World's Greatest