Worthy Wellness Center

What Worthy Wellness Center does

Worthy Wellness Center (legal entity: Worthy Recovery Center LLC) is a privately held, boutique addiction and mental health treatment provider founded in 2022 and headquartered at 2562 State Street Suite D, Carlsbad, California, one block from Carlsbad Village Beach. The company operates a coastal campus with five residential houses and a maximum capacity of 40 clients, deliberately structured around a 1:1 staff-to-client ratio with 23–25 dedicated professionals supporting fewer than 30 active clients. Founder and CEO Samantha Paige personally handles intake calls, and admissions are coordinated through phone, web-based insurance verification, and referrals from San Diego detox partners.

The clinical platform spans the full outpatient continuum: medically supervised detox coordination, residential, Partial Hospitalization Program (PHP, six hours daily Monday–Friday), Intensive Outpatient Program (IOP), standard outpatient, virtual/telehealth, and sober living. Treatment is trauma-informed and dual-diagnosis capable, addressing substance use disorders (alcohol, opioids, benzodiazepines, stimulants, fentanyl, prescription drugs) alongside co-occurring mental health conditions (anxiety, depression, PTSD, trauma, bipolar, eating disorders). The therapeutic toolkit includes EMDR, somatic experiencing, equine therapy, TMS, vagus nerve stimulation, affect regulation, medication-assisted treatment, neuropsychological testing, and genetic testing for addiction. Specialized tracks include women's programming (four dedicated women's residential houses), men's programming, LGBTQ-affirming care, pet-friendly treatment for dogs under 35 pounds, and a Failure to Launch young-adult program.

The business model is sales-led and primarily insurance-reimbursed. Worthy accepts ten major PPO carriers (Aetna, Anthem, Cigna, GEHA, Kaiser, Tricare, Tufts, Blue Shield of California, Beacon Health Options, United Healthcare) plus cash pay and out-of-network benefits. Average treatment duration is approximately four months (vs. the 30–90 day industry standard), psychiatric assessment is delivered within two hours of arrival (vs. a 72-hour industry standard), and the program completion rate is 87%. Worthy is Joint Commission accredited, LegitScript certified, holds California DHCS certification (Cert #370220AP, 09/01/2025–08/31/2027), and carries the NAATP Gold Seal. Reported outcomes include 4.7/5 on Google from 89+ reviews. Marketing is largely direct (phone-based admissions, insurance verification as a lead capture), supplemented by blog content, Google reputation, and facility referrals; there is no disclosed funding, parent company, or institutional ownership.

Name

Worthy Wellness Center

Legal name

Worthy Recovery Center LLC

Website

https://worthywellnesscenter.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Worthy Wellness Center is a Carlsbad, California boutique addiction and mental health treatment provider delivering trauma-informed dual-diagnosis care across PHP, IOP, outpatient, sober living, and specialized tracks for women, men, LGBTQ+, pet owners, and young adults, reimbursed primarily through major PPO insurers.

Ownership category

akta.pro rank

Product category

Addiction and Mental Health Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

akta.pro secondary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction treatment services
• Outpatient rehabilitation programs
• Dual diagnosis treatment
• Mental health treatment
• Sober living programs

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance-Based Treatment Revenue: Revenue generated through accepting major insurance plans including PPO insurance plans. Most major PPO insurance accepted including Aetna, Anthem, Cigna, GEHA, Kaiser, Tricare, Tufts. Out-of-network benefits accepted.
2. Cash Pay Treatment: Direct payment option for clients without insurance coverage or preferring self-pay arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Worthy Wellness Center is a boutique addiction and mental health treatment center offering a full continuum of outpatient and residential care in Carlsbad, California. Core offerings include supervised detox coordination, residential treatment, Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP), outpatient care, virtual treatment, and sober living, augmented by specialty tracks (women's, men's, LGBTQ-affirming, pet-friendly, Failure to Launch, luxury) and advanced modalities such as TMS, vagus nerve stimulation, EMDR, somatic experiencing, equine therapy, neuropsychological testing, genetic testing, and medication-assisted treatment.

Product overview

Worthy Wellness Center is a boutique addiction and mental health treatment center offering a full continuum of outpatient care. The program architecture includes core treatment levels (Detox referral, Residential, Partial Hospitalization Program, Intensive Outpatient Program, Outpatient, Virtual Treatment, and Sober Living), augmented by specialized tracks (Luxury Addiction Treatment, Pet-Friendly Treatment, Women's Treatment, Men's Treatment, LGBTQ-Affirming Care, and Failure to Launch Program). Therapeutic modalities include EMDR, Equine Therapy, Somatic Experiencing, TMS Therapy, Vagus Nerve Stimulation, Neuropsychological Testing, Genetic Testing for Addiction, and Affect Regulation. The center also offers Medication-Assisted Treatment and addresses Dual Diagnosis presentations. All services are delivered from a Carlsbad, California coastal campus one block from the beach, with capacity for up to 40 clients and a 1:1 staff-to-client ratio.

Differentiator

Problem solved

Functional benefit

Products and services

• Supervised Detox Services

Quantifiable outcome

• 87% program completion rate (vs industry averages)
• +3 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core.

• AetnacoreOthersMajor insurance provider accepted at Worthy Wellness Center for treatment coverage
• Anthem Blue CrosscoreOthersMajor PPO insurance plan accepted for addiction and mental health treatment coverage
• CignacoreOthersMajor insurance provider accepted for treatment coverage
• GEHAcoreOthersGovernment Employees Health Association insurance plan accepted
• KaisercoreOthersKaiser Permanente insurance accepted for treatment coverage
• TricarecoreOthersMilitary health insurance program accepted for treatment coverage
• TuftscoreOthersTufts Health Plan insurance accepted for treatment coverage
• Blue Shield of CaliforniacoreOthersCalifornia-based insurance provider accepted for treatment coverage
• Beacon Health OptionscoreOthersBehavioral health insurance provider accepted for mental health and addiction treatment coverage
• United HealthcarecoreOthersMajor insurance provider accepted for treatment coverage
• San Diego Detox CenterscoreStrategic or Co-development PartnerPartnership with trusted local medically supervised detox centers in San Diego to coordinate safe withdrawal management. Admissions team coordinates placement and manages transition from detox to outpatient treatment without interruption.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cliffside Malibu: Luxury residential addiction and dual-diagnosis treatment center in Malibu, CA. Closely comparable to Worthy on boutique coastal positioning, small census, and premium pricing model.
• Passages Malibu: Long-established luxury residential addiction treatment center in Malibu. Comparable on Southern California coastal luxury positioning and individualized care for high-acuity clients.
• The Ranch: Boutique residential and extended-care addiction treatment program in Malibu. Comparable on small intentional census, trauma-informed dual-diagnosis model, and longer length-of-stay philosophy.
• Carrara Treatment Center: Luxury addiction and mental health treatment center in Los Angeles. Comparable on high-end California positioning, small client census, and emphasis on privacy for executives and high-profile clients.
• Pillars Recovery: Boutique California addiction treatment provider offering detox, residential, PHP, and IOP with a focus on individualized care. Closely comparable continuum-of-care structure to Worthy.
• AKUA Mind & Body: California-based addiction and mental health treatment program with residential, PHP, IOP, and outpatient levels of care plus integrative holistic modalities. Comparable in scope and integration philosophy.
• Monarch Shores Recovery: Coastal California luxury addiction treatment center offering full continuum of care with gender-specific programs. Comparable on SoCal coastal setting and continuum-of-care model.
• New Method Wellness: California outpatient and residential addiction treatment provider with dual-diagnosis expertise and a small-client, individualized-care philosophy. Comparable on clinical modality breadth and treatment length.

Broad incumbents

• Hazelden Betty Ford Foundation: Large national nonprofit addiction treatment provider with residential, PHP, IOP, and outpatient levels of care. Comparable core service offerings but at much greater scale and broader geographic footprint.
• Foundations Recovery Network: National network of residential and outpatient addiction treatment centers with dual-diagnosis programming. Comparable in service mix but operates as a multi-site incumbent rather than a single boutique facility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights8 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worthy Wellness Center