Wenling Import and export Co., ltd.

What Wenling Import and export Co., ltd. does

Wenling Import and Export Co., Ltd. (温岭市进出口有限公司) is a privately held Chinese foreign trade enterprise established in late 1999 through the government-enterprise separation reform of the former Wenling Foreign Trade Bureau and related entities. Headquartered in Wenling City, Zhejiang Province, the company operates an integrated B2B service platform (wowoso.com) that targets small and medium-sized foreign trade enterprises, combining import/export agency, customs declaration, foreign exchange settlement, export tax refund, logistics coordination (sea, air, express, land), and value-added financial services (export credit insurance, letters of credit, forward FX locking, credit loans) under a single "Internet + foreign trade + logistics + finance + tax" stack. The company also directly sources and exports products across 17 categories — including shoes, tractor and auto parts, electric welders, motorcycles, water pumps, motors, tools, luggage, home decoration, clothing, and arts and crafts — with reported annual import-export throughput of approximately $80-100 million USD across nearly 100 countries in the Americas, Europe, Asia, Africa, and Latin America.

The business model is built on transaction-fee income from agency services and value-added financial product fees layered onto the trade volume it facilitates, rather than pure product margin. Revenue mix between agency fees and direct product sales is not publicly disclosed. The company holds AEO General Certification from Chinese customs, has been recognized three consecutive times (latest July 27, 2021) as a Zhejiang Provincial Foreign Trade Comprehensive Service Demonstration Enterprise, and operates a cross-border e-commerce subsidiary (Wenling Taiping Import and Export Co., Ltd.) with independent domain operations. Distribution combines the wowoso.com B2B portal, Canton Fair trade-show participation, an inquiry-based sales motion, and partnerships with multiple international logistics providers (EMS, DHL, UPS, TNT). Leadership consists of Chairman Wang Jian (王剑) and General Manager Chen Jianjun (陈建军); ownership structure is not publicly disclosed and no external funding rounds have been reported.

Name

Wenling Import and export Co., ltd.

Legal name

温岭市进出口有限公司 (Wenling Import and Export Co., Ltd.)

Website

https://wowoso.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Wenling Import and Export Co., Ltd. is a privately held Zhejiang-based foreign trade agency and exporter operating the wowoso.com B2B platform to serve small and medium-sized enterprises with integrated import/export, logistics, customs, and trade-finance services across nearly 100 countries.

Ownership category

akta.pro rank

NAICS

Machinery, Equipment, and Supplies Merchant Wholesalers (4238)

SIC

Deep Sea Foreign Transportation Of Freight (4412), Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Customs Declaration & Filing (Import/Export Entry) Platforms (TLAEAOAA)

akta.pro secondary industries

Customs & Regulatory Filing Documentation (Entry/Exit Summaries, Declarations, ENS/AMS/ACI) (TLACAHAE), Duty, Tax & Landed Cost Calculation / Trade Finance Document Support (TLAEAOAD), Trade Document Generation & Management (Commercial Invoice, Packing List, COO, Certificates) (TLAEAOAF)

Keywords

• Import export services
• Foreign trade agency
• Customs clearance services
• International logistics forwarding
• Trade finance services

Headquarters

HQ city

Wenling

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Foreign Trade Agency Services: The company earns revenue through agency fees for import and export services, including customs declaration, foreign exchange settlement, and export tax refund services. They also provide value-added financial services including credit insurance, letter of credit services, forward exchange rate locking, and credit loans.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wenling Import and Export Co., Ltd. is a Chinese foreign trade comprehensive service enterprise that provides one-stop import/export agency services, customs clearance, logistics, and value-added financial services to small and medium-sized foreign trade enterprises. The company also exports its own catalog of 17 product categories covering industrial goods (electric welders, tractor parts, auto parts, water pumps, motors, motorcycles, hardware tools) and consumer goods (shoes, hats, luggage, clothing, home decoration, arts and crafts). Its platform integrates Internet + foreign trade + logistics + finance + tax into a single service workflow covering procurement, signing, transportation, warehousing, quality inspection, customs declaration, foreign exchange settlement, tax refund, and financing.

Product overview

Wenling Import and Export Co., Ltd. is a comprehensive foreign trade enterprise established in 1999 with nearly 50 years of trade history. The company operates as both a manufacturer/exporter of diverse industrial and consumer products and a one-stop foreign trade comprehensive service platform. The product portfolio includes 17 main categories: Shoes (casual/leisure footwear), Tractor Parts (gears, shafts), Auto Parts (maintenance tools, gears), Electric Welders (DH001-DH008 models), Tools and Measuring Tools, Motorcycles (50CC-2000CC including scooters and go-karts), Water Pumps, Hats, Luggage and Travel Bags, Hardware Tools (garden tools, toolboxes), Barber Chairs, Beach Mats, Home Decoration, Sports Leisure (hammocks), Clothing, Arts and Crafts, and Motors. As a service platform, the company integrates Internet + foreign trade + logistics + finance + tax to provide comprehensive trade services including export/import agency, logistics, value-added financial services, and customs declaration support. The platform serves customers across nearly 100 countries and regions in America, Europe, Asia, Africa, and Latin America.

Differentiator

Problem solved

Functional benefit

Segments1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Two partnerships are on record, tiered subsidiary and core.

• 温岭市泰平进出口有限公司 (Wenling Taiping Import & Export Co., Ltd.)subsidiaryOthersA subsidiary company under Wenling Import and Export Co., Ltd., operating as an independent cross-border e-commerce enterprise with separate domain permissions but sharing the same network platform. It operates independently and handles online orders separately while maintaining independent profit and loss responsibility under the parent company.
• International Logistics Service ProviderscoreChannel Partner/ Reseller/ DistributorPartnerships with multiple logistics service providers offering sea freight (full container and LCL), air freight, international express services (EMS, DHL, UPS, TNT), and land transportation with global coverage.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Global Sources: Hong Kong-based B2B sourcing platform connecting Chinese manufacturers with overseas buyers; operates a similar exporter-services model and trade-fair partnerships (Canton Fair / Hong Kong Gifts & Premium Fair) to Wenling's foreign trade services.
• DHgate (敦煌网): Major Chinese cross-border B2B e-commerce platform enabling SME exporters to sell directly to overseas buyers; highly comparable to Wenling Taiping (the company's cross-border e-commerce subsidiary) and to the parent's overall SME export facilitation model.
• ECOSS (一站通) / Onetouch 一达通: Former Shenzhen-based foreign trade comprehensive services platform that was acquired by Alibaba International in 2010; pioneered the 'one-stop' foreign trade agency model that Wenling also operates, and now sets the benchmark for scale players in this category.
• Jiangsu International (江苏国泰): Publicly listed Jiangsu-based foreign trade and supply chain services group providing import/export agency, customs declaration, and trade finance for Chinese SME exporters — a close structural parallel to Wenling as a regional foreign trade comprehensive service enterprise.
• Eternal Asia (怡亚通): Publicly listed Shenzhen-headquartered supply chain and import/export services company providing one-stop procurement, logistics, customs clearance, and trade finance to Chinese enterprises — a scaled, public-market parallel to Wenling's integrated service platform.
• Focus Technology (焦点科技) / Made-in-China.com: Publicly listed Chinese B2B foreign trade services platform operating Made-in-China.com with integrated inquiry, supplier verification, and trade-support tools — directly comparable to Wenling's SME-focused trade agency and B2B catalog model.

Regional players

• Ningbo Zhengda (宁波正达) / Ningbo foreign trade service enterprises: Regional foreign trade comprehensive service enterprises in Ningbo (Zhejiang) operating AEO-certified customs brokerage, logistics, and trade finance for local SME exporters — direct geographic and functional peers in the same provincial Foreign Trade Comprehensive Service Demonstration program.
• Yiwugo (义乌购) / China Yiwu Small Commodity Online: Zhejiang-based B2B platform for Yiwu small commodity exports, providing online product catalogs, cross-border logistics, and trade services for SME exporters — a regional direct peer operating in adjacent Zhejiang trade corridors with a similar SME-export focus.

Broad incumbents

• Alibaba International (阿里巴巴国际站): Dominant Chinese B2B e-commerce platform that absorbed OneTouch (一达通) — a former direct competitor in foreign trade comprehensive services — and now offers integrated customs, logistics, and trade finance at massive scale; structurally comparable to Wenling's service stack but vastly larger.
• Sinotrans (中国外运): Large state-owned Chinese logistics and freight forwarding group providing international freight, customs brokerage, and contract logistics — overlaps with the logistics and customs-clearance portion of Wenling's service platform and serves similar cross-border SME and corporate customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wenling-import-and-export-co.-ltd.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wenling Import and export Co., ltd.