Wow!Systems
- Company typePrivate
- Founded2008
- HeadquartersFunchal, Portugal
- Headcount—
- GTM typeB2B
- OfferingServices
Wow!Systems firmographics
Firmographics- Name
- Wow!Systems
- Legal name
- Wowsystems Informática, Lda.
- Website
- https://wowsystems.pt
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Ownership category
- akta.pro rank
Wow!Systems industry classification
Industry- Product category
- Custom Software Development
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- SDKs, APIs & Platform Integration Tools (Console/Store/Identity) (MPAFAFAJ)
- akta.pro secondary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where Wow!Systems is headquartered
LocationHeadquarters
- HQ city
- Funchal
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Wow!Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Software Development & Consulting: Bespoke software development, UX/UI design, and technical consulting services delivered to enterprise, government, and SMB clients on a project-by-project basis. Services span web development, mobile apps, gaming, interactive installations, and strategic technology consulting.
- R&D Project Leadership & Consortium Management: Leading large-scale R&D consortia (e.g., eGames Lab at €45M total investment) co-funded by PRR, PT2020, and Horizon Europe. Revenue derived from project leadership roles, milestone-based funding disbursements, and spin-off studio creation (e.g., OneWayEleven).
- Delineato SaaS (Freemium): Delineato.app is a freemium wireframing and diagramming SaaS. Free tier with 3 diagrams and basic themes; paid Pro (€6/month) and Team (€12/month) tiers unlock unlimited diagrams, all themes, PDF export, and advanced team features. Enterprise tier includes SSO, SLA, and custom onboarding.
- Proprietary Gaming Products: Development and self-publishing of indie video games for PC and consoles using Unreal Engine 5, via the OneWayEleven studio. Revenue from game sales, with Hanno: A Magical Tale as a flagship title (launch expected Q1 2027, wishlist available on Steam).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier: up to 3 diagrams, PNG export, 3 basic themes, real-time collaboration with up to 3 people |
| Subscription | Monthly | Pro tier at €6/month |
| Subscription | Monthly | Team tier at €12/month |
| Subscription | Monthly | Enterprise tier (custom pricing) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Wow!Systems product offering
Product offeringCore offering
Wow!Systems designs, develops, and deploys bespoke web platforms, mobile applications, video games, and interactive multimedia installations for enterprise, government, and SMB clients. Alongside its services practice, the company sells proprietary products including the Delineato SaaS wireframing tool (with an official ChatGPT plugin), the Real Madrid Selfie mobile app, the eHealthyCouples transformational game, and licenses the patented SENSE-SEAT multisensory workstation. The company also leads the €45M eGames Lab R&D consortium and provides I&DT funding application consulting.
Product overview
WOWSystems is a software development consultancy and product company with 18 years of experience (since 2008) headquartered in Funchal, Madeira, Portugal. The company offers a diverse portfolio spanning proprietary products and client services. Core proprietary products include: Delineato (wireframing SaaS with AI), Real Madrid Selfie (mobile photo app), eGames Lab consortium (€45M gaming R&D initiative), Hanno: A Magical Tale (Unreal Engine 5 action-adventure game), and multiple healthcare platforms (Fisioclinic, Psiprof Clinic). Client services include enterprise web development, mobile apps, gaming projects, interactive installations, and IoT hardware/software solutions. The company also provides I&D consulting, digital transformation, AI implementation, HCI/UX research, and I&DT funding application services, having secured over €60M in financing for clients. Technologies span React, Node.js, Vue.js, Laravel, Unreal Engine 5, iOS/Android development, and cloud infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- OneWayEleven: Video game development studio created as part of the eGames Lab consortium, developing original titles with Unreal Engine 5 for PC and consoles. Games include Hanno: A Magical Tale and The Kause.
Products and services
- Delineato Professional wireframing and diagramming SaaS tool with an official ChatGPT plugin for generating wireframes through natural language commands. Features real-time collaboration, 9 visual themes, dark mode, unlimited undo/redo, and PNG/PDF export. Offered on a freemium model with Pro (€6/month) and Team (€12/month) paid tiers plus an Enterprise tier (SSO, dedicated SLA, personalized onboarding). Targeted at freelancers, designers, and small product teams.
- Real Madrid Selfie Mobile photo application for iOS and Android officially licensed by Real Madrid C.F., developed by Wow!Systems and published by 7Windows. Enables fans to take selfies with 22 player poses plus 25 premium poses, 15 themed frames, and 12 exclusive effects. Achieved 9,500+ reviews at 4.8 stars and an estimated 8,000+ monthly downloads.
- eGames Lab €45M national R&D consortium led by Wow!Systems, co-funded by Portugal's PRR, bringing together 22 partners including 14 companies, R&D centers, and public/private entities. The largest gaming R&D project in Portugal and Europe, aimed at dynamizing and consolidating Portugal's video game development ecosystem. Resulted in the creation of the OneWayEleven game studio and games including Hanno: A Magical Tale and The Kause.
- eHealthyCouples Transformational game developed under eGames Lab for relationship literacy and support. Helps young people recognize and respond to abusive behaviors in romantic relationships through interactive cases, quizzes, daily missions, response training, and gamification progression with XP and badges. Scientifically validated content developed with Dr. Ana Saial from ITI (LARSyS). Available on web and iOS/Android via Capacitor.
- SENSE-SEAT Innovative multisensory technological furniture (I&D funded by FEDER/PRODERAM 2020) combining sensors and actuators that provide visual, sound, olfactory, and tactile stimuli to enhance creativity and productivity. Granted European patent EP3372119 (Electronic Analytic, Predictive and Multisensory Workstation) by the EPO and EUIPO product design registration. Led to commercial licensing agreements in Southeast Asia and the Caribbean.
- Custom Software Development Services Bespoke software development, UX/UI design, and technical consulting services delivered to enterprise, government, and SMB clients on a project-by-project basis. Service lines cover web development (React, TypeScript, Node.js, PHP), mobile apps (iOS, Android, React Native), gaming (Unreal Engine 5), interactive installations (multitouch, projection mapping), and strategic technology consulting. Reference clients include McDonald's Portugal, Real Madrid C.F. (via 7Windows), Direção Regional de Estradas, Município de Borba, Madeira.Best, and others.
- R&D Consulting & I&DT Funding Application Services Consulting services for conceiving, writing, and executing I&DT project applications at regional (Madeira), national (PT2020, PRR), and European (Horizon Europe) levels, with a demonstrated track record of securing over €60M in approved R&D financing for clients. Includes technical consulting on software architecture, AI/ML implementation, HCI/UX research, intellectual property protection (design registrations, trademarks, patents at community and international level), and digital transformation strategy.
Quantifiable outcome
- 9,500+ App Store reviews with 4.8-star average and 8,000+ monthly downloads for Real Madrid Selfie app
- +5 more outcomes
Companies that use Wow!Systems
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles6 records
Wow!Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability12 records
Feature5 records
Wow!Systems partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered major, minor and core.
- ITI - Interactive Technologies Institute (LARSyS)majorDr. Ana Saial, a psychology researcher at ITI - Interactive Technologies Institute (LARSyS), collaborated with WOWSystems on eHealthyCouples — a transformational game for mental health and relationship literacy. ITI provided scientific validation of psychometric instruments, pedagogical content structure, and clinical case development.
- Startup MadeiramajorStartup Madeira organized the IV Encontro Nacional eGames Lab at the Savoy Palace, Funchal, bringing together consortium members, institutional representatives, and ecosystem partners. The event was opened by Miguel Campos (CEO/WOWSystems) alongside regional government officials.
- CNA-PRR (Comissão Nacional de Acompanhamento do PRR)majorProf. Pedro Dominguinhos, President of CNA-PRR, presided over the IV Encontro Nacional eGames Lab and publicly praised the consortium for creating a new economic sector in Portugal and achieving a 2nd-place national ranking among PRR agendas.
- IAPMEImajorIAPMEI is the financing entity for the PRR and Dr. Maria José Figueira (Director of IAPMEI) publicly praised the eGames Lab consortium for the quality of its results and innovative solutions, citing it as an example of execution of Mobilizing Agendas.
- Governo Regional da MadeiramajorThe President of the Regional Government of Madeira publicly praised the eGames Lab initiative and the strength of the regional technology sector, highlighting the project's strategic role in positioning Madeira as a digital innovation hub and retaining talent in the region.
- ACIF (Associação Comercial e Industrial do Funchal)minorACIF's president, Cláudio Pestana, co-opened the IV Encontro Nacional eGames Lab alongside Miguel Albuquerque (President of the Regional Government) and Miguel Campos (CEO/WOWSystems).
- GDC (Game Developers Conference)majorThe Game Developers Conference in San Francisco is a key international venue for the eGames Lab consortium. Hanno: A Magical Tale was selected for GDC Pitch 2024 — the first Portuguese game to appear at GDC Pitch. The consortium maintains a physical booth at GDC.
- Gamescom & Tokyo Game ShowmajorThe 'Games from Portugal' brand, anchored by the eGames Lab consortium led by WOWSystems, maintains a presence at Gamescom (Cologne) and Tokyo Game Show, representing Portugal's emerging gaming ecosystem internationally.
- OpenAI (ChatGPT Plugin)majorDelineato.app has an official ChatGPT plugin, listed on the ChatGPT plugin store, enabling users to generate wireframes and diagrams through natural language prompts within ChatGPT. This is one of only a few official design tool plugins in the ChatGPT ecosystem.
- FEPDesignminorFEPDesign created the visual design for the Endemic Xperiences website, which WOWSystems then implemented as a bilingual (PT/EN) web platform with booking functionality, content management, and SEO optimization.
- OpenAImajorOpenAI's ChatGPT platform serves as the integration partner for the Delineato official plugin and the eGames Lab AI narrative system. The per-node OpenAI integration enables natural language wireframe generation in Delineato and dynamic narrative generation in Hanno: A Magical Tale.
- eGames Lab Consortium (22 partners, 14 companies)coreWOWSystems leads the €45M eGames Lab consortium, co-funded by the PRR National, spanning October 2022 to June 2026. The consortium includes 14 companies, R&D centers, and public/private entities. It is the largest gaming R&D project in Portugal and Europe, leading to the creation of OneWayEleven game studio and games including Hanno: A Magical Tale and The Kause.
- OneWayEleven (Game Studio)coreOneWayEleven is a game studio created as part of the eGames Lab consortium, dedicated to developing original titles with Unreal Engine 5 for PC and consoles. The studio produced Hanno: A Magical Tale (selected for GDC Pitch 2024) and The Kause.
- Fundação Batalha de AljubarrotaminorPartnership with Fundação Batalha de Aljubarrota for the Centro de Interpretação da Guerra da Restauração project — an interactive museum space with multimedia content developed by WOWSystems for the Municipality of Borba.
- 7Windows Consulting Lda.major7Windows is the official licensed partner of Real Madrid C.F.™ that manages the digital presence of various celebrities. 7Windows published the Real Madrid Selfie app developed by WOWSystems, distributing it through the App Store and Google Play under the official Real Madrid license.
- Cleverway MobileminorWOWSystems developed the McDonald's MobileAnalyze app as a subcontractor to Cleverway Mobile, which acted as the intermediary with McDonald's Portugal. Cleverway Mobile managed the client relationship while WOW handled design, iOS development, and backend integration.
Scale indicators16 records
Recent moves7 records
Expansion highlights6 records
Wow!Systems competitors and assessment
Company assessmentDirect peers
- OutSystems: Portuguese-headquartered enterprise software company providing low-code application development and digital transformation services; comparable as a Portugal-rooted custom software platform with strong EU public-sector footprint.
- BairesDev: Large custom software development and consulting firm serving enterprise and SMB clients globally; comparable business model of project-based bespoke software delivery with nearshore/offshore teams.
- Critical Software: Portuguese software engineering company delivering safety-critical, mission-critical, and bespoke enterprise systems; comparable as a Portugal-based custom software firm with strong European public-sector and regulated-industry clients.
- Mindera: Portuguese-origin software development and digital transformation consultancy serving enterprise clients across Europe; comparable custom software services model and Iberian presence.
- Balsamiq: Wireframing SaaS tool aimed at freelancers, designers, and product teams; comparable directly to Delineato in the low-fidelity wireframing/diagramming category.
- Gliffy: Web-based diagramming and wireframing SaaS; comparable SaaS business model and target user (freelancers and design teams) for Delineato.
- N-iX: European custom software development and consulting firm; comparable services-led model delivering bespoke enterprise, web, and mobile solutions.
Broad incumbents
- Figma: Dominant collaborative design and prototyping platform with wireframing capabilities; overlaps with Delineato in design/wireframing for freelancers and design teams, but serves a much broader design workflow.
Regional players
- Aptoide: Portuguese app distribution and gaming platform; comparable as a Portugal-rooted player in the mobile/gaming ecosystem that WOWSystems engages with through eGames Lab.
Others
- Epic Games (Unreal Engine): Provider of Unreal Engine 5, the game engine WOWSystems uses for Hanno and OneWayEleven; adjacent technology enabler rather than direct competitor, but shapes the gaming development ecosystem WOWSystems operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wow!Systems social profiles
Digital presenceWow!Systems compliance and trust
Trust signalCompliance2 records
Wow!Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wow!Systems leadership team
Management profileNumber of profiles
Profiles2 records
Wow!Systems subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wow!Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wow!Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wow!Systems
What does Wow!Systems do?
Wow!Systems designs, develops, and deploys bespoke web platforms, mobile applications, video games, and interactive multimedia installations for enterprise, government, and SMB clients. Alongside its services practice, the company sells proprietary products including the Delineato SaaS wireframing tool (with an official ChatGPT plugin), the Real Madrid Selfie mobile app, the eHealthyCouples transformational game, and licenses the patented SENSE-SEAT multisensory workstation. The company also leads the €45M eGames Lab R&D consortium and provides I&DT funding application consulting.
Is Wow!Systems a public or private company?
Wow!Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wow!Systems founded?
Wow!Systems was founded in 2008.
Where is Wow!Systems based?
Wow!Systems is headquartered in Funchal, Portugal, in the Europe region.
How does Wow!Systems make money?
Four revenue lines are on record. Custom Software Development & Consulting is the primary driver. The others are R&D Project Leadership & Consortium Management, delineato SaaS (Freemium) and proprietary Gaming Products.
Who are Wow!Systems's main competitors?
Direct peers on record are OutSystems, BairesDev, Critical Software, Mindera, Balsamiq, Gliffy and N-iX. Figma is listed as a broad incumbent. Aptoide is listed as a regional player. Epic Games (Unreal Engine) is listed as an others.
Does Wow!Systems have an API?
No public API is recorded for Wow!Systems.
What industry is Wow!Systems in?
Wow!Systems's product category is Custom Software Development. Its primary akta.pro industry code is MPAFAFAJ, SDKs, APIs & Platform Integration Tools (Console/Store/Identity), with a secondary code of MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains. Its NAICS code is 541511 and its SIC code is 7371.