Telewizja wPolsce.pl

What Telewizja wPolsce.pl does

Telewizja wPolsce.pl, trading as wPolsce24, is a Polish live television station and online news portal operated by Fratria S.A., a privately held Polish company (S.A.) with registered headquarters in Gdynia and an editorial office in Warsaw. The station broadcasts daily live programming starting at 6:00 AM, comprising news, public affairs, political commentary, and talk shows, and is supplemented by a multi-section news portal (wPolsce24.tv) covering Polish and international politics, economy, sport, entertainment, and public affairs. The editorial slate includes more than fifteen named original programs (Wiadomości, Nawrocki w Polsce, Studio Magdaleny Ogórek, Bez Spiny, Polityka na deser, Bez pardonu, Salon dziennikarski, Bez Cenzury, Rudy i brudy, 24 Na Linii Ognia, Piątka Pereiry, and others), with named editorial leadership including Jacek Karnowski as Editor-in-Chief of the TV program and Piotr Filipczyk as Editor-in-Chief of the online portal.

The underlying technology stack is a conventional online video streaming platform with live broadcast capability: a website with live stream and video-on-demand (VOD/audimedia-on-demand, regulated under KRRiT), distribution via Polish cable and satellite operators, and a global YouTube channel (@TelewizjawPolsce24) carrying full episodes and clips. There is no disclosed mobile app, no public API or SDK, and no AI/ML integration in the source data; the product is positioned as an alternative editorial voice in the Polish media landscape, with brand recognition tied to identifiable on-air personalities and recurring programs.

The business model is a hybrid of advertising (display ads, sponsored content, promotional segments across digital and broadcast inventory, sold through a dedicated [email protected] office) and viewer donations accepted via a dedicated support platform (wesprzyj.wpolsce24.tv) with domestic and international bank-transfer rails. The company is small — approximately 11 employees — and Fratria S.A. carries a registered share capital of 13,510,900 PLN. Operating geography is national (Poland), with global reach via YouTube, and customer segments are defined horizontally as Polish-speaking general news consumers seeking an alternative perspective to mainstream media.

Name

Telewizja wPolsce.pl

Legal name

Fratria S.A.

Website

https://wpolsce.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

wPolsce24 (Telewizja wPolsce.pl) is a Polish live television station and online news portal operated by Fratria S.A., delivering daily news, political commentary, and talk shows to Polish-speaking audiences via cable, website streaming, and YouTube, monetized through advertising and viewer donations.

Ownership category

akta.pro rank

Product category

Television broadcasting and online news media

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

24/7 National & International News Channels (MPABAIAA)

akta.pro secondary industries

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), News & Politics Live Streaming Platforms (MPACACAG)

Keywords

• Polish television broadcasting
• Online news portal
• Political commentary programming
• Live news streaming
• Video on demand service

Headquarters

HQ city

Gdynia

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Advertising: The news portal and television station generate revenue through advertising placements including display ads, sponsored content, and promotional segments across their digital and broadcast platforms
2. Donations and Support: wPolsce24 operates a donation platform (wesprzyj.wpolsce24.tv) allowing viewers to financially support the station. They provide domestic and international bank account details for donations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Telewizja wPolsce.pl operates a Polish television station and online news portal (wPolsce24 / wPolsce24.tv) that delivers live broadcasts starting at 6:00 AM and an on-demand VOD service, complemented by an online portal with categories spanning Poland, world, economy, sport, entertainment, publicistics, and health. The portfolio includes more than 15 original news and political commentary programs and is distributed via cable operators, the wpolsce24.tv website, and a YouTube channel, with revenue sourced from advertising and viewer donations.

Product overview

wPolsce24 to polska platforma mediowa składająca się z portalu informacyjnego wPolsce24.tv oraz kanału telewizyjnego nadającego na żywo od 6:00. Portfolio obejmuje główny portal z kategoriami (Polska, Świat, Gospodarka, Sport, Rozrywka, Publicystyka, Zdrowie) oraz ponad 15 programów autorskich, w tym: Wiadomości, Nawrocki w Polsce, Studio Magdaleny Ogórek, Bez Spiny, Polityka na deser, Bez pardonu, Salon dziennikarski, Bez Cenzury, Rudy i brudy, 24 Na Linii Ognia, Piątka Pereiry, Tele-Ekspres, Minęła 20:05, Jankowski Pawelec LIVE, Piątka Jakubowskiej oraz Wierzbicki i Biedroń – mówią jak jest. Platforma oferuje również usługę VOD, newsletter oraz możliwość oglądania przez operatorów kablowych.

Differentiator

Problem solved

Functional benefit

Products and services

• wPolsce24.tv News Portal
• Telewizja na żywo (Live Television)
• VOD / Audiovisual Media on Demand Service
• Wiadomości
• Nawrocki w Polsce
• Studio Magdaleny Ogórek
• Bez Spiny
• Polityka na deser
• Bez pardonu
• Salon dziennikarski
• Bez Cenzury
• Rudy i brudy
• 24 Na Linii Ognia
• Piątka Pereiry
• Tele-Ekspres
• Minęła 20:05
• Jankowski Pawelec LIVE
• Piątka Jakubowskiej
• Wierzbicki i Biedroń – mówią jak jest
• wPolsce24 Newsletter
• Donation and Support Platform (wesprzyj.wpolsce24.tv)

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Cable Operators in PolandcoreChannel Partner/ Reseller/ DistributorwPolsce24 partners with Polish cable operators to distribute their television channel to subscribers. The website includes a dedicated section for cable operators (dla-operatorow-kablowych) with contact information for partnership inquiries.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• DoRzeczy.pl: Polish weekly political newsmagazine with a strong online presence. Comparable in political commentary and conservative editorial positioning, with partial overlap in audience and online content distribution.
• wPolityce.pl: Polish political commentary portal with strong editorial voice and YouTube presence. Comparable in alternative-voice positioning and online-native news distribution, though lacks a linear TV channel.

Direct peers

• Telewizja Trwam: Polish Catholic/right-leaning TV channel with multi-platform distribution including web streaming. Comparable in alternative-voice positioning and the underserved conservative audience segment in Poland.
• Telewizja Republika: Polish conservative/alternative news TV channel launched in 2023 with very similar positioning to wPolsce24 — alternative voice, political commentary, and right-leaning editorial stance. One of the closest direct competitors in product positioning and audience.
• TVN24: Poland's flagship 24/7 private news channel, broadcasting live news, political commentary, and current affairs via TV and online streaming. Direct competitor in the same product category with similar audience and multi-platform distribution model.
• Polsat News: News channel of Polsat, one of Poland's largest commercial broadcasters. Operates 24/7 news and current affairs programming via TV and online, serving overlapping audiences with news consumers.
• TVP Info: News channel of Poland's public broadcaster TVP, providing 24/7 news, political coverage, and public affairs programming. Directly comparable in product offering and audience.

Broad incumbents

• Telewizja Polska (TVP): Poland's national public broadcaster — the largest media group in the country. Operates multiple channels including TVP Info. A broad incumbent whose structure and programming schedules directly overlap with wPolsce24's.
• TVN (Warner Bros. Discovery): One of Poland's two dominant private TV broadcasters, operates TVN24 and a portfolio of cable channels. Larger incumbent with broader portfolio but directly competes for news audience and ad spend.

Others

• Wirtualna Polska (WP.pl): One of Poland's largest online news portals, with multi-platform news and content distribution. Comparable in online news platform model and digital advertising monetization, though not a TV broadcaster.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wPolscepl
• YouTubeyoutube.com/@TelewizjawPolsce24
• Facebookfacebook.com/telewizjawpolsce
• LinkedInlinkedin.com/company/telewizja-wpolsce.pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telewizja wPolsce.pl