What WPS, Water Purification Systems Inc. does

WPS, Water Purification Systems Inc. is a privately held, military-veteran-owned plumbing and water treatment contractor headquartered in San Diego, California, operating under California Contractors State License Board (CSLB) License #1017517. Founded in 2014 with active operations dating to 2018, the company serves residential homeowners (primary), commercial properties, and medical/laboratory facilities across San Diego County through a direct-to-consumer model that combines licensed field service delivery with an e-commerce storefront (wpsexpert.com). The business does business as WPS, WPS Inc., and West Plumbing Services, and there is no evidence of external investors, parent companies, or institutional funding — ownership appears founder-held and operationally bootstrapped.

The product and technology portfolio is built largely on industry-standard and OEM-licensed components assembled into WPS-branded systems. Core offerings include reverse osmosis systems (residential 50–300 GPD through AXEON, Hydrotech, GRO, and GR/O units, and commercial up to 1,500 GPD such as the AXEON LC-1500), ion-exchange water softeners using Fleck (5800/5810/5812/9100/2815SXT) and Clack (WS1/WS1EE) control valves with capacities from 32,000 to 96,000 grains, the proprietary Oxy-Mag salt-free magnetic conditioning platform (associated with US Patent No. 531,183) using tri-pole neodymium magnetic fields combined with multi-media beds of coconut shell GAC, clinoptilolite, garnet, and quartz, and supplementary categories including UV/ozone disinfection, water coolers, ionizers, and whole-house filtration. Selected products carry third-party certifications: WQA Gold Seal on the Goldline RO system (NSF/ANSI 58, CSA B483.1), NSF/ANSI 44 and NSF/ANSI/CAN 61 on the Clack WS1EE valve, and NSF/ANSI 372 lead-free compliance on the Fleck 2815SXT.

Revenue is generated through one-time equipment sales (priced from $86.24 for replacement filters to $13,367 for high-capacity commercial water softeners) layered with professional services revenue, including flat-rate residential RO installation at $373.75, plumbing repairs and fixture work, water heater services, leak detection, and backflow prevention. Go-to-market is local SEO and service-area marketing across 40+ San Diego communities, supplemented by online booking, free quote requests, and phone-based sales; the company advertises a "beat any written price" guarantee. Headcount is reported at 34 employees, and customer concentration is spread across a long tail of individual homeowners with smaller commercial and laboratory accounts rather than any named enterprise contracts.

Name

WPS, Water Purification Systems Inc.

Legal name

Water Purification Systems Inc.

Website

https://wpsexpert.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WPS, Water Purification Systems Inc. is a privately held, military-veteran-owned plumbing and water treatment contractor in San Diego, California, providing reverse osmosis systems, water softeners, plumbing services, and laboratory water purification to residential and commercial customers across San Diego County.

Ownership category

akta.pro rank

Product category

Water Treatment Systems & Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

akta.pro secondary industries

Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Water Heater & Boiler Descaling/Flushing & Water Quality Treatment (HSAOACAH), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG)

Keywords

• Water purification systems
• Water softener installation
• Reverse osmosis systems
• Residential plumbing services
• Water filtration products

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Water Treatment Products: Sale of water filtration systems, reverse osmosis units, water softeners, water coolers, ionizers, and replacement parts through e-commerce storefront
2. Installation Services: Professional installation of water treatment systems including residential RO system installation at $373.75 per service
3. Plumbing Services: Full-service plumbing including repairs, fixture replacement, water heater services, leak detection, and pipe services for residential and commercial customers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WPS (Water Purification Systems Inc.) sells and installs a broad range of water treatment equipment, including reverse osmosis drinking water systems, ion-exchange water softeners, salt-free Oxy-Mag magnetic conditioning systems, UV/ozone purification units, water coolers, and ionizers. The company also delivers professional residential and commercial plumbing services, including repair, fixture replacement, water heater installation, leak detection, backflow prevention, and pipe services. All services are delivered within San Diego County.

Product overview

WPS (Water Purification Systems Inc.) is a San Diego-based plumbing and water purification company offering a comprehensive portfolio of water treatment products and services. The portfolio spans multiple product categories: Reverse Osmosis Systems (including Goldline, AXEON commercial systems, GRO multi-stage systems, Hydrotech, and GR/O residential units), Water Softeners (featuring Fleck valve systems with capacities from 32,000 to 96,000 grains, Clack WS1 control valves, and Ultramax premium units), Salt-Free Water Conditioners (Oxy Mag magnetic systems), Water Coolers and Dispensers, Water Ionizers, UV/Ozone Purification, Whole House Filtration, and Commercial-Grade Systems. The company also provides residential and commercial installation services, replacement filters, and specialized systems for medical/laboratory applications. Products range from residential point-of-use RO units (50-100 GPD) to commercial systems capable of 1,500+ GPD, with various filtration technologies including reverse osmosis, ion exchange, activated carbon, magnetic conditioning, and ultraviolet disinfection.

Differentiator

Problem solved

Functional benefit

Products and services

• Goldline Reverse Osmosis System Residential point-of-use 5-stage reverse osmosis drinking water system for homeowners seeking purified drinking water; WQA Gold Seal certified for TDS, heavy metals, and contaminant reduction.
• AXEON LC-1500 RO System Light commercial reverse osmosis system delivering up to 1,500 GPD for small commercial applications such as offices, restaurants, and light industrial users.
• GRO 7-Stage UV-Mineral Reverse Osmosis Installation Kit Residential 7-stage reverse osmosis system with UV sanitization and alkaline remineralization for homeowners seeking enhanced drinking water quality.
• Dual Tank On-Demand 32,000 x 32,000 Grain Water Softener with Fleck 9100 SXT Valve High-capacity dual tank water softener providing soft water continuously for residential or light commercial use.
• Ultramax 860 Water Softener Premium residential water softener with smart memory and self-sanitizing capability for homeowners.
• 3-Stage Water Softener with Fleck 5800 SXT Control Valve Residential 3-stage water softener with mid-tier Fleck 5800 SXT digital control valve.
• 3-Stage Water Softener with Fleck 5810 SXT Control Valve Residential 3-stage water softener with Fleck 5810 SXT valve offering higher flow and organic/chemical reduction capacity.
• 3-Stage Water Softener with Fleck 5812 XTR2 Control Valve Premium 3-stage residential water softener with Fleck 5812 XTR2 touch screen controller.
• Oxy Mag Scale/Contaminant Reduction System (Clack WS1) Proprietary salt-free magnetic water conditioning system for homeowners and light commercial users seeking scale reduction without salt.
• Oxy Mag Scale/Contaminant Reduction System (5800 SXT) Salt-free Oxy Mag conditioning variant with Fleck 5800 SXT control valve for residential and commercial applications.
• Vertex PWC-500 2-Temp Hot & Cold Countertop Water Cooler Bottle-less point-of-use water cooler with hot and cold dispensing for offices and residential buildings.
• Vertex PWC-1010 Room and Cold Bottle-less Water Cooler Bottle-less point-of-use water cooler with room temperature and cold dispensing.
• Aqua Ionizer Deluxe 9.5 Anti-Oxidant Boost Water Ionizer Countertop water ionizer producing alkaline, antioxidant-boosted water for residential health-oriented use.

Quantifiable outcome

• 40% water and salt savings on dual tank water softeners versus standard timer models
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Roto-Rooter: Large national plumbing and drain service company serving residential and commercial customers. Overlaps with WPS's plumbing repair and installation services, though with a much broader geographic footprint.
• Mr. Rooter Plumbing: Nationally franchised residential and commercial plumbing service company. Overlaps with WPS's plumbing service offering (repairs, water heaters, fixtures) but does not specialize in water treatment equipment the way WPS does.

Emerging players

• Quench (by Culligan): Point-of-use water cooler and filtration provider for offices and commercial customers. Overlaps with WPS's commercial/office water cooler and purification offering but focuses on a pure rental/managed-service model.

Direct peers

• Hague Quality Water: Water treatment company selling whole-house filtration, water softeners, and reverse osmosis systems through authorized local dealers with professional installation — matches WPS's residential/commercial install-and-service model.
• EcoWater Systems: Water treatment manufacturer and dealer network offering water softeners, filtration, and reverse osmosis products with installation and service — directly comparable product set and dealer-based go-to-market.
• Rayne Water Systems: Regional water treatment provider offering residential and commercial softening, filtration, and RO with installation and service — same end-to-end plumbing + treatment model as WPS, with similar regional dealer footprint.
• Culligan Water: National water treatment company operating through a franchised dealer network that sells, installs, and services water softeners, reverse osmosis systems, and filtration across residential and commercial customers — directly comparable to WPS's core offering.
• Kinetico: Manufacturer and dealer of non-electric, twin-tank water softeners and reverse osmosis systems sold through a regional dealer network — competes head-to-head with WPS on residential softening and drinking water systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/water-purification-systems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPS, Water Purification Systems Inc.