WPShout
WPShout is a WordPress-focused online education and publishing platform founded in 2009, serving advanced users, professional developers, and business owners with tutorials, hosting reviews, free utility tools, and paid development courses, monetized primarily through affiliate commissions.
- Company typePrivate
- Founded2009
- HeadquartersBucharest, Romania
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What WPShout does
WPShout is a WordPress-focused online publishing and education platform founded in 2009 and operated by Vertigo Studio S.R.L., a Romanian private limited company headquartered in Bucharest at 20 Povernei Street, Sector 1. The platform serves advanced WordPress users, professional developers, and savvy business owners, positioning itself as a hub for users who have outgrown beginner-level WordPress material. Over 15 years it has accumulated a readership of more than 10 million users and a 20,000+ subscriber weekly newsletter (WPShout Weekly).
The product surface combines free and paid offerings. Core products include a premium WordPress Developer Course that teaches professional block theme and plugin development with AI and automation, and free developer courses on Beginner WordPress Development, PHP for WordPress Development, and Command Line/WP-CLI. Free utility products include the 'Who Is Hosting This Website' hosting detection tool, the 'What WordPress Theme Is That' theme detector, the Jadro Full Site Editing theme, a code snippets library, a pattern collection, and developer-focused comics. The technology stack is centered on WordPress itself for content publishing, augmented by proprietary hosting performance testing methodology built on 16,000+ multi-location load tests and an annual reader survey of 1,800+ respondents used to validate hosting recommendations.
The business model is primarily affiliate-referral based: WPShout earns commissions from hosting providers (SiteGround, Bluehost, WP Engine, Kinsta, Hostinger, Cloudways), page builders (Elementor), image optimization tools (Optimole), and email marketing vendors (Sendinblue, AWeber, OptinMonster) when readers purchase through tracked links in reviews and comparisons. Secondary revenue comes from premium course sales. The company operates with a lean team of approximately five people, is bootstrapped with no disclosed external investment, and distributes content globally through its own website, organic search, email newsletters, and a network of related WordPress sites including Themeisle, Optimole, Domain Wheel, WP Full Pay, and Revive Social.
WPShout firmographics
Firmographics- Name
- WPShout
- Legal name
- Vertigo Studio S.R.L.
- Website
- https://wpshout.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- WPShout is a WordPress-focused online education and publishing platform founded in 2009, serving advanced users, professional developers, and business owners with tutorials, hosting reviews, free utility tools, and paid development courses, monetized primarily through affiliate commissions.
- Ownership category
- akta.pro rank
WPShout industry classification
Industry- Product category
- WordPress Education and Hosting Reviews
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192), Broadcasting and Content Providers (516)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
- akta.pro secondary industry
- SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH)
Keywords
Where WPShout is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
WPShout business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Marketing Commissions: WPShout earns commissions when readers purchase products or services through affiliate links placed in reviews, comparisons, and tutorials. The company works with hosting providers (SiteGround, Bluehost, WP Engine, Kinsta, etc.), email marketing tools (Sendinblue, OptinMonster, AWeber, etc.), WordPress themes and plugins (Elegant Themes, Astra, Elementor, Beaver Builder, etc.), and various online tools. No additional cost is passed to the buyer - commission comes from seller profits.
- Premium Course Sales: WPShout offers paid WordPress development courses including the WordPress Developer Course that teaches building high-value block themes and plugins with AI and automation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free educational content including tutorials, hosting reviews, code snippets, comics, and newsletter |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
WPShout product offering
Product offeringCore offering
WPShout is a WordPress-focused online publishing and education platform. It publishes free WordPress tutorials, hosting reviews and comparisons, code snippets, developer comics, and articles covering themes, plugins, eCommerce, and growth. It also operates free online lookup tools (a hosting checker and a WordPress theme detector), offers free developer courses, distributes a free Full Site Editing theme called Jadro, and sells a premium WordPress Development Course. Revenue is generated primarily through affiliate commissions from hosting and tool providers featured in reviews, supplemented by premium course sales.
Product overview
WPShout is a WordPress-focused educational content hub offering a combination of free and paid learning resources, free WordPress tools, and design assets. The core offerings include a professional WordPress Development Course and free developer courses (Beginner WordPress, PHP for WordPress, Command Line/WP-CLI). Free products include the Jadro Full Site Editing theme, Code Snippets collection, Pattern Collection, and Comics. The company also provides free online tools including a hosting checker and theme detector, along with the BizzaroDevs monthly newsletter.
Differentiator
Problem solved
Functional benefit
Brands
- BizzaroDevs: Monthly newsletter covering weird and wonderful tech news
- Jadro
- What WordPress Theme Is That
- Who Is Hosting This Website
Products and services
- WordPress Development Course (premium) A paid professional-level course teaching learners to build high-value WordPress block themes and plugins using AI and automation, targeted at WordPress developers seeking to advance their skills.
- Free WordPress Developer Courses Free online courses including Beginner WordPress Development, PHP for WordPress Development, and Command Line and WP-CLI, delivering thorough introductions to core WordPress development topics.
- Jadro (Full Site Editing WordPress theme) A free downloadable Full Site Editing (FSE) WordPress theme offered by WPShout for building WordPress websites.
- Who Is Hosting This Website (Free Hosting Checker) A free online tool that detects which web hosting provider a given website is using, providing server IP address, location, DNS provider, and server technology information.
- What WordPress Theme Is That? (WhatTheme) A free online tool that identifies which WordPress theme a specific website is using.
- BizzaroDevs Newsletter A monthly newsletter featuring weird and wonderful tech news for the WordPress and developer community.
Quantifiable outcome
- 10M+ people used resources to build their websites
- +2 more outcomes
Companies that use WPShout
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
WPShout technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WPShout partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- SiteGroundcoreHosting affiliate partner featured prominently in WordPress hosting reviews and comparisons. SiteGround is one of the most popular hosts recommended on the platform.
- BluehostcoreHosting affiliate partner - one of the few companies officially endorsed by WordPress.org. Featured in hosting reviews and comparisons.
- WP EngineminorManaged WordPress hosting affiliate partner mentioned in hosting comparison resources.
- KinstaminorManaged WordPress hosting affiliate partner running on Google Cloud, featured in hosting reviews.
- HostingerminorHosting affiliate partner - one of the few companies recommended by WordPress.org. Featured in hosting comparisons.
- ElementorminorWordPress page builder affiliate partner and integration mentioned in reviews and hosting recommendations.
- CloudwaysminorManaged cloud hosting affiliate partner featured in hosting comparisons.
- OptimoleminorImage optimization plugin affiliate partner featured in image optimization plugin comparisons.
- ThemeisleminorPart of WPShout's network of sites. Themeisle is a WordPress theme company.
- Optimole (Network)minorPart of WPShout's network of sites. Optimole is an image optimization service.
- Domain WheelminorPart of WPShout's network of sites. Domain Wheel is a domain name tool.
- WP Full PayminorPart of WPShout's network of sites. WP Full Pay is a payments plugin for WordPress.
- Revive SocialminorPart of WPShout's network of sites. Revive Social is a social media sharing plugin.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
WPShout competitors and assessment
Company assessmentDirect peers
- WPBeginner: Largest WordPress-focused educational publication and affiliate site; competes directly with WPShout for the same WordPress tutorials, hosting reviews, and beginner-to-advanced audience.
- Torque Magazine: WordPress news, tutorials, and reviews publication operating a very similar content-and-affiliate model targeting WordPress developers and site builders.
- WinningWP: WordPress tutorials, reviews, and resource roundup site that monetizes via affiliate links — directly comparable niche and audience to WPShout.
- WP Mayor: WordPress plugin/theme news, reviews, and tutorials site covering the same developer and SMB-owner audience as WPShout.
- CodeinWP: Operates under the same parent network (Themeisle/Vertigo Studio) and shares WPShout's hosting review and WordPress tutorial positioning, with overlapping affiliate monetization.
- ManageWP: WordPress management and content site published by a GoDaddy-owned entity; covers tutorials, reviews, and resources for the same WordPress developer/owner audience.
- WPLift: WordPress tutorials, hosting reviews, and plugins directory site with the same niche content + affiliate model.
Emerging players
- Elegant Themes Blog: Theme and plugin vendor (Divi) publishing WordPress tutorials and resources comparable to WPShout, but anchored on first-party product promotion rather than third-party affiliates.
- ThemeIsle: WordPress theme company that also publishes comparative educational content; an in-network partner of WPShout via Vertigo Studio S.R.L. and overlapping audience.
Broad incumbents
- WordPress.org News: Official WordPress project publication covering news, releases, and tutorials; serves as the broader incumbent reference content source in the same niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WPShout social profiles
Digital presenceWPShout financial estimates
Financial estimateRevenue estimate
Valuation estimate
WPShout leadership team
Management profileNumber of profiles
Profiles1 record
WPShout funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WPShout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WPShout
What does WPShout do?
WPShout is a WordPress-focused online publishing and education platform. It publishes free WordPress tutorials, hosting reviews and comparisons, code snippets, developer comics, and articles covering themes, plugins, eCommerce, and growth. It also operates free online lookup tools (a hosting checker and a WordPress theme detector), offers free developer courses, distributes a free Full Site Editing theme called Jadro, and sells a premium WordPress Development Course. Revenue is generated primarily through affiliate commissions from hosting and tool providers featured in reviews, supplemented by premium course sales.
Is WPShout a public or private company?
WPShout is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WPShout founded?
WPShout was founded in 2009.
Where is WPShout based?
WPShout is headquartered in Bucharest, Romania, in the Europe region.
How does WPShout make money?
Two revenue lines are on record. Affiliate Marketing Commissions are the primary driver. The others are premium Course Sales.
Who are WPShout's main competitors?
Direct peers on record are WPBeginner, Torque Magazine, WinningWP, WP Mayor, CodeinWP, ManageWP and WPLift. Emerging players are Elegant Themes Blog and ThemeIsle. WordPress.org News is listed as a broad incumbent.
Does WPShout have an API?
No public API is recorded for WPShout.
What industry is WPShout in?
WPShout's product category is WordPress Education and Hosting Reviews. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of BPAFAJAH, SEO Content Strategy & Production (Topic Research, Editorial Planning). Its NAICS code is 5192.