#wpsm konsultti- ja hr-toimisto
- Company typePrivate
- Founded2013
- HeadquartersRaasepori, Finland
- Headcount—
- GTM typeB2B
- OfferingServices
#wpsm konsultti- ja hr-toimisto firmographics
Firmographics- Name
- #wpsm konsultti- ja hr-toimisto
- Legal name
- #wpsm konsultti- ja hr-toimisto
- Website
- https://wpsm.fi
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where #wpsm konsultti- ja hr-toimisto is headquartered
LocationHeadquarters
- HQ city
- Raasepori
- HQ country
- Finland
- HQ region
- Europe
Offices8 records
Markets served
#wpsm konsultti- ja hr-toimisto business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Strategy and Business Consulting: Fees for strategic consulting, digital audits (Digikompassi, Talouskompassi), and business development advisory services. Typically project-based engagements with defined scopes.
- Recruitment and Executive Search: Headhunting and direct recruitment services priced at 1.5-2.5 months of candidate salary. Models: Myyjät/assistants at 1.5 months; Managers/KAMs at 2 months; Directors/C-suite at 2.5 months. Billed 50% on contract signing, 50% on offer acceptance. Free replacement within 6-month probation period.
- uusibusiness.fi Marketplace Platform: Multi-service e-commerce platform for business sales (#uusiyritys), executive candidates (#uusiosaaja), recruitment (#uusirekry), consulting (#uusikonsultti), and board services (#uusihallitus). Revenue from platform fees for listings and transactions.
- Training and Coaching: Sales training, digital marketing workshops, and career coaching programs. Includes modules on social selling, personal branding, and job search strategy.
- Interim Management: Interim sales manager and executive placements, bridging organizations during leadership transitions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Recruitment: Sales, assistants, foremen — 1.5 months salary |
| Transaction based/ take rate | Multi-year contract | Recruitment: Sales managers, KAMs, service managers, admin managers — 2 months salary |
| Transaction based/ take rate | Multi-year contract | Recruitment: Sales directors, after-sales directors, C-suite — 2.5 months salary |
| Transaction based/ take rate | Multi-year contract | Recruitment: CEOs, board members, C-suite — custom quote |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
#wpsm konsultti- ja hr-toimisto product offering
Product offeringCore offering
#wpsm is a Finnish consulting and HR firm providing strategy consulting, executive recruitment, and digital benchmarking services primarily to retail, trade, and service-sector companies. Core offerings include executive search and reverse recruitment (#uusijohtaja), strategy and business development consulting, the Digikompassi® digital e-commerce audit tool, and the Talouskompassi financial benchmarking tool. The firm operates a multi-service marketplace platform (uusibusiness.fi) that aggregates business sales, recruitment, consulting, and board services.
Product overview
#wpsm is a consulting firm founded in 2013 offering strategic advisory services across sales, marketing, HR, and digital transformation for retail and service industry companies. The portfolio centers on four strategic areas: recruitment (Rekrytointi, including #uusiRekryX anonymous and reverse headhunting), strategy (strategy audits and business development), digital growth (Digikompassi® web service benchmarking), and financial analysis (Talouskompassi). The company operates a 'Fiilis x Tekniikka + Yhteistyö' (Feeling x Technology + Cooperation) methodology. In 2026, they launched uusibusiness.fi as a unified B2B/B2C marketplace platform combining business sales (#uusiyritys), candidate sourcing (#uusiosaaja), recruitment (#uusirekry), and board services (#uusihallitus). The team consists of 10 consultants operating nationally with international expansion services for e-commerce on Amazon.de, Otto.de, and Kaufland.de.
Differentiator
Problem solved
Functional benefit
Brands
- #uusibusiness.fi: E-commerce platform for business sales, acquisitions, and recruitment services launched in 2025.
- Digikompassi®
- Talouskompassi
- #uusijohtaja
- #uusirekryX
- #uusiosaaja
Products and services
- Rekrytointi (Recruitment and Headhunting) Recruitment and headhunting service matching candidates with positions from sales roles to executive leadership for retail and service-sector companies.
- Käänteinen suorahaku (#uusijohtaja) — Reverse Headhunting Reverse executive search service where pre-qualified candidates (CEOs, COOs, sales directors) are marketed to companies rather than the company seeking candidates. Includes 100-day post-placement support and coaching.
- Anonyymi rekrytointi (#uusiRekryX) Anonymous recruitment service that removes identifying information from candidate profiles to reduce unconscious bias, with multi-channel outreach across 8 social media platforms.
- Strategia ja liiketoiminnan kehitys Strategy and business development consulting including sales and marketing audits, measurements, and training to identify growth bottlenecks and clarify paths forward.
- Digikompassi® PRH-registered trademark digital audit tool that benchmarks e-commerce and web services against 3-5 competitors, evaluating 60+ attributes across usability, technological capability, and commerciality dimensions. Produces ~20-page action report.
- Talouskompassi Financial analysis and benchmarking service that provides a comprehensive view of a company's financial health, credit ratings, ESG comparisons, and competitor benchmarking through visual reports for board and investor use.
- uusibusiness.fi Marketplace Platform Online B2B/B2C marketplace integrating business sales (#uusiyritys), executive candidates (#uusiosaaja), recruitment (#uusirekry), consulting (#uusikonsultti), and board services (#uusihallitus) under one platform.
- #uusiosaaja Candidate database and reverse headhunting marketplace presenting pre-qualified job seekers to companies seeking talent, including #uusijohtaja-pankki and #uusipäällikkö-pankki.
- Ketterä HR-kehittäminen & Muutosvalmennus Agile HR development and change management coaching services for organizational transformation and workforce capability building.
- CaaS 24/7 (Coaching as a Service) On-demand coaching service available 24/7 for ongoing advisory and strategic sparring with clients.
Quantifiable outcome
- Over 20 Finnish e-commerce businesses initiated or audited using #synergiaindeksi methodology since 2019.
- +4 more outcomes
Companies that use #wpsm konsultti- ja hr-toimisto
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
#wpsm konsultti- ja hr-toimisto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
#wpsm konsultti- ja hr-toimisto partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Asianajotoimisto Magnusson Oycore#wpsm Konsultit and Asianajotoimisto Magnusson Oy formed a strategic partnership in May 2026 to launch the #uusibusiness.fi online marketplace. Magnusson handles the legal due diligence and transaction execution for business sales (#uusiyritys), while #wpsm manages digital marketing, valuation tools (Digikompassi, Talouskompassi), and sales platform operations. Magnusson operates across six countries (Finland, Sweden, Denmark, Estonia, Lithuania, Latvia) with a team of 30+ lawyers. Tomi Merenheimo (Founding Partner) leads the collaboration from Magnusson's side.
- Vilkas Group Oycore#wpsm partnered with Vilkas Group Oy to build the uusibusiness.fi e-commerce platform. Vilkas provided the technical e-commerce infrastructure for the multi-service marketplace covering business sales, executive candidates, recruitment, consulting, and board services.
- 4Works Palvelut Oysupporting#wpsm partnered with 4Works Palvelut Oy to support the #uusihallitus (board professional) service on the uusibusiness.fi platform, which connects companies with board members and business angels.
- Spring Service OysupportingPartnership formed in 2024 for business development and market representation, supporting #wpsm's export consulting services for Finnish companies.
- Team Blue GbmHsupportingGerman market partnership established in 2024 for representing Finnish brands in online retail channels (Amazon.de, Otto.de, Kaufland.de) as export agent.
- M2 Talent OysupportingCollaboration with M2 Talent Oy from 2014 onwards on developing the #matchr application and joint employment training projects for Helsinki City and Pirkanmaa ELY-centre.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
#wpsm konsultti- ja hr-toimisto competitors and assessment
Company assessmentDirect peers
- Mercuri Urval: Global executive search firm with deep Nordic roots offering leadership recruitment and talent advisory. Closely comparable to #wpsm in recruitment focus on senior leadership and executive search, though at significantly larger scale and broader geographic reach.
- Boyden: Global executive search firm specializing in board, CEO, and senior leadership placements. Directly comparable to #wpsm's #uusijohtaja and executive search offerings, though operating globally rather than focused on the Finnish retail/auto niche.
- Heidrick & Struggles: Global executive search and leadership advisory firm. Directly comparable in executive search and leadership advisory, particularly for senior commercial and operational roles in industrial and consumer sectors that overlap with #wpsm's retail/automotive verticals.
- Spencer Stuart: Global executive search and leadership advisory firm. Directly comparable in CEO and board-level search services similar to #wpsm's #uusijohtaja offering, with a strong track record in consumer/industrial sectors overlapping with #wpsm's verticals.
Broad incumbents
- Korn Ferry: Global organizational consulting firm combining executive search, talent assessment, and strategy consulting. Comparable to #wpsm in combining recruitment with strategy/business advisory, but operating at massive scale across multiple industries versus #wpsm's narrow retail/auto vertical.
- Hays: Global recruitment and workforce solutions firm operating across multiple sectors. Comparable in transaction-based recruitment services, though at vastly larger scale and with broader geographic coverage than #wpsm's Finnish focus.
- Robert Half: Global staffing and recruitment firm with a dedicated executive search arm. Comparable in recruitment and placement services, though Robert Half operates at much larger scale across broader geographies versus #wpsm's niche Finnish retail/auto vertical.
Regional players
- Ework Group: Nordic-based consulting and staffing firm operating across Sweden, Finland, Norway, and Denmark. Comparable as a Nordic-region recruitment and consulting peer, though with broader industry coverage and larger consultant base than #wpsm's retail/auto focus.
- Talenom: Finnish accounting and financial management services firm that has built proprietary digital tools (Taloushallinto) for SMB financial analysis. Comparable to #wpsm's Talouskompassi service for Finnish SMEs seeking financial benchmarking, though Talenom focuses on full F&A outsourcing rather than advisory.
Others
- Magnusson (Asianajotoimisto): Nordic law firm that is a strategic partner of #wpsm on the uusibusiness.fi marketplace, providing legal due diligence and transaction execution for business sales. Included as a peer because it is a co-developer of the platform and adjacent in serving Finnish SMEs through ownership transitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
#wpsm konsultti- ja hr-toimisto social profiles
Digital presence#wpsm konsultti- ja hr-toimisto financial estimates
Financial estimateRevenue estimate
Valuation estimate
#wpsm konsultti- ja hr-toimisto leadership team
Management profileNumber of profiles
Profiles9 records
#wpsm konsultti- ja hr-toimisto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
#wpsm konsultti- ja hr-toimisto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about #wpsm konsultti- ja hr-toimisto
What does #wpsm konsultti- ja hr-toimisto do?
#wpsm is a Finnish consulting and HR firm providing strategy consulting, executive recruitment, and digital benchmarking services primarily to retail, trade, and service-sector companies. Core offerings include executive search and reverse recruitment (#uusijohtaja), strategy and business development consulting, the Digikompassi® digital e-commerce audit tool, and the Talouskompassi financial benchmarking tool. The firm operates a multi-service marketplace platform (uusibusiness.fi) that aggregates business sales, recruitment, consulting, and board services.
Is #wpsm konsultti- ja hr-toimisto a public or private company?
#wpsm konsultti- ja hr-toimisto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was #wpsm konsultti- ja hr-toimisto founded?
#wpsm konsultti- ja hr-toimisto was founded in 2013.
Where is #wpsm konsultti- ja hr-toimisto based?
#wpsm konsultti- ja hr-toimisto is headquartered in Raasepori, Finland, in the Europe region.
How does #wpsm konsultti- ja hr-toimisto make money?
Five revenue lines are on record. Strategy and Business Consulting is the primary driver. The others are recruitment and Executive Search, uusibusiness.fi Marketplace Platform, training and Coaching and interim Management.
Who are #wpsm konsultti- ja hr-toimisto's main competitors?
Direct peers on record are Mercuri Urval, Boyden, Heidrick & Struggles and Spencer Stuart. Broad incumbents are Korn Ferry, Hays and Robert Half. Regional players are Ework Group and Talenom. Magnusson (Asianajotoimisto) is listed as an others.
Does #wpsm konsultti- ja hr-toimisto have an API?
No public API is recorded for #wpsm konsultti- ja hr-toimisto.