Wrights of Marino

What Wrights of Marino does

Wrights of Marino is a Dublin-based, family-owned seafood business that operates a dual retail and wholesale model. The flagship retail shop at 21 Marino Mart, Dublin 3, quadrupled in size during a 2014 refurbishment and functions as an artisan fishmonger with on-site deli, kitchen producing ready meals and signature seafood chowder, and a coffee service. Wholesale operations supply fresh, frozen, and smoked fish — including a comprehensive shellfish range — to hotels and restaurants in Dublin, with daily deliveries six days per week via a refrigerated van network. The company claims the largest market share for fish wholesale in Dublin and extends delivery outside Dublin three days per week.

Name

Wrights of Marino

Legal name

Wrights of Marino

Website

https://wrightsofmarino.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Wrights of Marino is a Dublin-based, family-owned fish business (since 1904) operating a retail fishmonger and deli in Marino plus a wholesale seafood supply service delivering daily to Dublin hotels and restaurants.

Ownership category

akta.pro rank

Product category

Fresh Seafood Retail and Wholesale

NAICS

Seafood Product Preparation and Packaging (31171), Fish and Seafood Retailers (445250)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Smoked & Cured Seafood (Salmon, Herring, Lox) (AFANALAD)

akta.pro secondary industries

Seafood Markets & Fishmongers (CRAHAHAC), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Finfish Processing (Filleting, Portioning, Trimming) (AFANADAB), Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF)

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Fish Sales: Direct retail sales of fresh, frozen, and smoked fish products through physical shop in Marino, Dublin. Includes deli items, ready meals, and coffee service.
2. Wholesale Distribution: Supply of fresh, frozen, and smoked fish products including shellfish to hotels and restaurants. Daily deliveries via refrigerated vans. Largest market share in Dublin.
3. Processed Seafood Products: Value-added processed products including oak smoked salmon sold gift-boxed with international delivery via DHL Express.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wrights of Marino is a Dublin-based family fish business that sells fresh, frozen, and smoked fish products including a comprehensive range of shellfish through a flagship retail fishmonger's shop and deli in Marino, a wholesale distribution operation serving hotels and restaurants across Dublin, and a Shopify-powered online store for gift-boxed smoked salmon with international delivery. The company operates its own processing plant in Howth where fish is smoked using traditional oak chipping methods and prepared for daily distribution.

Product overview

Wrights of Marino is a family fish business offering a unified portfolio of seafood products across retail and wholesale channels. The core offering comprises fresh, frozen, and smoked fish products including their signature Oak Smoked Salmon and Fresh Seafood Chowder. Retail operations include a flagship fishmonger's shop in Marino (Dublin) with an on-site deli and kitchen preparing ready meals and hot food, plus a Shopify-powered online store for e-commerce sales. Wholesale operations supply the hospitality sector with fresh, frozen, and smoked fish products, supported by refrigerated delivery vans. The company operates a processing plant in Howth where fish is received, prepared, and distributed from.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fish Fresh whole fish and fillets sourced daily from local Irish fishing ports using sustainable and responsible fishing methods, prepared to customer specifications at extensive fish counters in the Marino retail shop and supplied wholesale to hotels and restaurants.
• Frozen Fish Products Frozen fish products sold as part of the company's full product range complementing fresh fish offerings across retail and wholesale channels.
• Oak Smoked Salmon Signature smoked salmon made from finest fresh Atlantic salmon, hand-salted and cured for 8 hours using house recipe, then gently smoked over oak chippings for another 8 hours. Available as whole sides or sliced, vacuum-packed for delivery worldwide with gift boxing options.
• Shellfish Products Comprehensive range of shellfish products offered as part of the full fish and seafood portfolio, available to both retail customers and wholesale hospitality clients.
• Ready Meals and Prepared Foods Chef-prepared ready meals including smoked salmon quiche, fish pie, green thai prawn curry, chicken and broccoli bake, seafood lasagne, and other prepared dishes available to take away, along with freshly baked breads and gourmet sandwiches prepared daily in the on-site kitchen.
• Fresh Seafood Chowder Signature Wrights of Marino Fresh Seafood Chowder prepared fresh daily in the on-site kitchen and served at the retail shop.
• Wholesale Fish Supply Full-range wholesale supply of fresh, frozen, and smoked fish products including comprehensive shellfish range to hotels and restaurants in Dublin. Largest market share in Dublin, with refrigerated van deliveries 6 days a week and deliveries outside Dublin 3 days a week.

Quantifiable outcome

• 4x retail space expansion completed July 2014

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• DHL ExpressminorOthersInternational courier service used for worldwide delivery of gift-boxed and wrapped Wrights of Marino Oak Smoked Salmon with compliments.
• Fixx CoffeeminorOthersCoffee brand served in the shop's café. Blend of Sumatran, Ethiopian and Brazilian beans, ethically sourced from dedicated coffee farms. Trained baristas prepare various coffee drinks.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Connemara Smokehouse: Irish family-run smokehouse producing artisan smoked salmon and other seafood for retail and export. Highly comparable on the smoked/cured salmon specialty side of Wrights of Marino's portfolio, with similar gift-box e-commerce distribution.
• Quinlan's Fish Shops: Kerry-based family seafood business with retail fishmongers, smoked salmon production, and food service supply across the west of Ireland. Comparable multi-generational family operator offering fresh, smoked, and value-added seafood across retail and wholesale channels.
• Burren Smokehouse: County Clare-based artisan salmon smoker producing oak-smoked and organic smoked salmon for retail and hospitality customers. Direct competitor in the premium Irish smoked salmon category with overlapping gift and food service channels.
• The Fish Society: UK online and mail-order seafood retailer offering fresh, frozen, and smoked fish direct to consumers. Comparable on the direct-to-consumer/e-commerce seafood distribution model that Wrights of Marino uses for gift-boxed smoked salmon.
• Fishy Fishy Kinsale: Irish seafood restaurant and shop operator with a strong wholesale and retail fish offering in the south of Ireland. Comparable family-style brand combining seafood retail, deli/prepared foods, and hospitality supply.
• Keohane's Seafoods: Family-run Irish seafood retailer and wholesaler based in Cork, operating physical shops, an in-store deli, and supplying hospitality customers. Closely comparable in business model: artisan fishmonger, deli/prepared foods, smoked and cured products, and wholesale supply to hotels and restaurants.

Others

• Daylesford Organic: UK premium farm shop and online food retailer with strong sustainability positioning. Comparable as a multi-channel premium/sustainable food retailer that competes for the same artisan, sustainably-sourced food consumer wallet.

Broad incumbents

• Loch Fyne Oysters / Loch Fyne Seafarms: UK-based established seafood brand operating shops, restaurants, and mail-order seafood. Broader incumbent in the British Isles seafood retail and hospitality space with overlapping fresh, smoked, and shellfish categories.
• Marine Harvest Ireland (Mowi Ireland): One of the world's largest salmon farming and processing companies, operating substantial aquaculture and value-added salmon processing in Ireland. A broad incumbent in the Irish salmon supply chain and a competitor for wholesale and smoked salmon customers, though at vastly larger scale.

Regional players

• Fresh Fish Daily (Marr / John Sullivan style Irish fish merchants): Irish online seafood retailer offering home-delivery of fresh and smoked fish across Ireland. Direct comparable to Wrights of Marino's Shopify/DHL e-commerce channel for premium smoked and fresh seafood, particularly in the Dublin consumer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wrightsofmarino
• Facebookfacebook.com/wrightsofmarino
• LinkedInlinkedin.com/company/wrights-of-marino

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrights of Marino