Women's Rural Resource Centre

What Women's Rural Resource Centre does

Women's Rural Resource Centre (WRRC) is a registered non-profit and registered charity headquartered at 145 Beech Street, Strathroy, Ontario, providing education, prevention, and direct service delivery for individuals and families impacted by gender-based violence in rural Middlesex County. The organization operates a 24/7 crisis helpline (1-800-265-5390), confidential safety planning, individual and group counselling, a children's program (play therapy), a community garden, and a community food cupboard, all delivered free of charge to clients. Service delivery is in-person at the Strathroy office plus virtual programming (Zoom-based yoga, meditation, guided reflections). WRRC employs approximately 24 staff, including a Lead Counsellor, Indigenous Counsellor, Child and Youth Advocate, and Shelter Manager, and is led by Executive Director Elyssa Rose (appointed July 20, 2023), an Anishnaabe Kwe from the Chippewas of Kettle and Stony Point First Nation. The organization runs on a feminist, anti-oppressive, intersectional framework and participates in broader advocacy movements including the Women's March, Take Back the Night, and OAITH's Wrapped in Courage campaign.

WRRC's revenue model combines donations, fundraising, and government grants. Core client services are provided at no cost. In September 2024, WRRC launched BEwell, a fee-based organizational wellness program offering workshops on burnout, mindfulness, stress management, emotional resilience, and related topics to external organizations at $450–$500 per session — its first disclosed earned-income offering. The organization also received a $219,000 four-year grant from the federal Capacity-building Fund (2022) for strategic planning, HR and volunteer management, and public education. Go-to-market is community-led: services are accessed via the helpline, self-referral, partner referrals (OAITH, Anova, London Abused Women's Centre, Chatham-Kent Sexual Assault Crisis Centre), and grassroots advocacy events. The technology stack is minimal — no proprietary platform, mobile app, or AI tooling is disclosed; the website (wrrcsa.org) and Zoom serve as the primary digital channels.

Name

Women's Rural Resource Centre

Legal name

Women's Rural Resource Centre

Website

https://wrrcsa.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Women's Rural Resource Centre is a registered Canadian non-profit in Strathroy, Ontario, delivering free crisis support, counselling, safety planning, and community programs to women and families affected by gender-based violence in rural Middlesex County, with a new BEwell fee-based workplace wellness offering.

Ownership category

akta.pro rank

Product category

Gender-based violence support services

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

Keywords

• Crisis intervention services
• Gender-based violence support
• Community counselling programs
• Rural women's advocacy
• Workplace wellness workshops

Headquarters

HQ city

Strathroy

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: WRRC accepts donations from the public to support its programs and services for women and families impacted by violence.
2. Government Funding: As a non-profit organization serving survivors of gender-based violence, WRRC receives federal government capacity-building funding (e.g., $219,000 over four years for strategic planning and organizational capacity).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Women's Rural Resource Centre is a non-profit feminist organization providing free crisis intervention, confidential safety planning, individual and group counselling, children's play therapy, and healing journey programs for women and families impacted by gender-based violence in rural Middlesex County, Ontario. It also operates a community food cupboard, a community garden, public education and advocacy initiatives, and a fee-based BEwell workplace wellness program for external organizations.

Product overview

Women's Rural Resource Centre (WRRC) is a non-profit feminist organization providing education, prevention, and support services for individuals and families impacted by violence against women in Middlesex County, Ontario. The organization operates as a community services agency rather than a technology company, offering a suite of interconnected programs including a 24/7 crisis helpline, safety planning, healing journey programs (community garden, food cupboard, children's programs), advocacy and activism initiatives, the BEwell holistic wellness program for external organizations, and regular wellness offerings (yoga, meditation, creative programming). The core services are provided at no cost to clients and are designed to support women in making healthy relationship choices.

Differentiator

Problem solved

Functional benefit

Brands

• BEwell: A program designed to foster a culture of holistic wellness within organizations, offering sessions on burnout, mindfulness, stress management, emotional resilience, and workplace well-being.

Products and services

• 24/7 Crisis Helpline

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• OAITH (Ontario Association of Interval and Transition Houses)coreStrategic or Co-development PartnerWRRC participates in OAITH campaigns including the 'Wrapped in Courage' campaign during Woman Abuse Prevention Month. OAITH publishes annual femicide reports that WRRC references in education and advocacy work.
• AnovaminorStrategic or Co-development PartnerPartnership for advocacy initiatives including delivering joint statements on sexual assault cases and standing in solidarity with survivors.
• London Abused Women's CentreminorStrategic or Co-development PartnerJoint advocacy partner for sexual assault awareness and survivor support initiatives.
• Chatham-Kent Sexual Assault Crisis CentreminorStrategic or Co-development PartnerPartner in joint advocacy initiatives for sexual assault survivors, including standing in solidarity with victims of sexual assault.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Anova: London, Ontario-based women's resource organization serving survivors of gender-based violence and sexual assault. Directly comparable as a regional Ontario GBV service provider with overlapping catchment and active partnership with WRRC.
• Interval House: Toronto-based shelter and counselling organization for women facing violence. Comparable Ontario GBV non-profit with helpline, counselling, and shelter operations.
• Yellow Brick House: York Region shelter and resource centre for women and children experiencing violence. Comparable Ontario GBV non-profit with shelter, counselling, and community education programs.
• Luke's Place: Durham Region non-profit supporting women and children experiencing abuse through counselling and transition support. Comparable as a regional Ontario GBV service organization.
• Women's Crisis Services of Waterloo Region: Ontario women's crisis organization operating shelters and outreach services for women fleeing abuse. Comparable service model and rural-Ontario client base with a similar suite of crisis, counselling, and education programs.
• London Abused Women's Centre: Southwestern Ontario women's centre providing counselling, advocacy, and survivor support. Comparable in mission, geography (adjacent to WRRC's Middlesex County), and joint advocacy work with WRRC.
• Chatham-Kent Sexual Assault Crisis Centre: Rural Southwestern Ontario sexual assault crisis centre. Comparable as a rural-Ontario GBV service provider and active WRRC advocacy partner.

Broad incumbents

• YWCA Canada: National federation of women's shelters and support services across Canada. Comparable as a broader-incumbent provider of women's crisis, housing, and empowerment programming, with overlapping mission focus.
• Canadian Women's Foundation: National public foundation funding GBV programs and shelters across Canada. Comparable as a funder/peer in the Canadian GBV ecosystem, shaping the funding environment WRRC competes in.
• OAITH (Ontario Association of Interval and Transition Houses): Provincial umbrella association for Ontario women's shelters and transition houses. WRRC participates in OAITH campaigns; OAITH is a comparable ecosystem player at scale and a referral/advocacy partner.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bewell.wrrc
• LinkedInlinkedin.com/company/women's-rural-resource-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Rural Resource Centre