WSD Holding GmbH

What WSD Holding GmbH does

WSD Holding GmbH is a privately held German security and diversified-services holding headquartered in Winterbach, Baden-Württemberg, tracing its origins to 1908 and reorganized under its current holding structure in 2024 (Neufirmierung). The company operates eight interconnected divisions under one corporate umbrella — WSD Consult (security consulting and risk analysis), WSD Security (manned guarding, event security, ÖPNV, detective and escort services), WSD Logistics (cash-in-transit, ATM services, parking-meter services, data carrier transport), WSD Technik (alarm systems, video surveillance, access control, mobile video towers), WSD Service (facility management and cleaning), WSD Projektbau (construction, renovation, and technical building services), WSD Connect (IT, AI, Microsoft 365, MDM, and process automation consulting), and WSD Fire & Rescue (fire safety training, evacuation planning, emergency management). WSD runs a VdS-recognized 24/7 alarm and service control center (NSL) that integrates with its installed technology base and dispatches intervention forces nationwide across its branch network.

The core technology stack combines certified hazard alarm systems, GDPR-compliant high-resolution video surveillance (4K, night vision, AI-supported motion detection), electronic and biometric access control integrated with time tracking and building management, and mobile video surveillance towers with backup power for temporary sites. Revenue is generated across eight professional-services and hardware-sales streams: manned security contracts, alarm/video/access-control hardware sale and rental with monitoring subscriptions, recurring facility management and cleaning, cash logistics engagements, construction project work, fire-safety training, and IT/AI consulting. Pricing is fully quote-based, with a free initial consultation driving the sales funnel; there are no public price lists.

WSD serves a diversified B2B customer base of more than 5,000 accounts across companies and businesses, public institutions, banks and financial institutions, event organizers, the construction industry, public transportation operators, and individual private customers — leveraging cross-division bundling to position as a one-stop-shop security and services provider. The company is led by Managing Directors Markus Römer and Severin Schmitz, with division-level leadership including Mirko Mihov (WSD Connect), and is registered in the Stuttgart commercial register under HRB 788849. It holds GDPR, VdS, DIN VDE V 0826-2, DIN ISO 23601, DIN 14096, DIN 14095, and DIN 14675 certifications relevant to its alarm-monitoring and fire-protection offerings.

Name

WSD Holding GmbH

Legal name

WSD Holding GmbH

Website

https://wsd-holding.de

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Short description

WSD Holding GmbH is a German private security and diversified-services holding with eight divisions spanning manned guarding, cash logistics, security technology, facility management, construction, fire safety, and IT/AI consulting, serving 5,000+ customers nationwide through a 1,000+ employee branch network and its own 24/7 VdS-certified monitoring center.

Ownership category

akta.pro rank

Product category

Security Services

NAICS

Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Security & Access Management (Guarding/CCTV/Access Control) (IMAIAAAC)

akta.pro secondary industries

Security, Safety & Fire/Life Safety Management (BPABAAAE), Executive Protection & VIP Close Protection (THAHALAE)

Keywords

• Manned security services
• Security technology systems
• Cash logistics transport
• Facility management services
• Fire protection training

Headquarters

HQ city

Winterbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Security Services: Manned security services including object protection, event security, public transport security, detective services, and escort protection. Professional services delivered by trained security personnel.
2. Security Technology: Sale, installation, and maintenance of alarm systems, video surveillance, and access control systems. Individual rental models available. Includes 24/7 monitoring connection.
3. Cash Logistics: Secure transport of cash, valuables, precious metals, and data carriers. ATM services, cash processing, parking meter services. Includes armored special vehicles and GPS tracking.
4. Facility Management: Building services, technical maintenance, cleaning, outdoor area maintenance, winter services, and disposal services. Modular service concepts.
5. Project Construction: Construction, renovation, and technical building equipment services. Architecture, demolition, interior fitting, roofing, electrical, plumbing, and landscape gardening.
6. Fire & Rescue: Fire protection training, first aid training, emergency management, evacuation planning, and fire safety officer services. Compliance with German workplace safety regulations.
7. IT & AI Consulting: Mobile communications consulting, Microsoft 365 optimization, AI strategy and process automation. License audits and cost optimization.
8. Consulting: Security consulting, risk analysis, safety concepts, workplace safety, escape and rescue plans, crisis management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

WSD Holding GmbH is a diversified security and services provider in Germany operating eight business divisions: manned security services, security technology (alarm systems, video surveillance, access control), secure cash and valuables logistics, facility management, fire protection and emergency training, IT/AI consulting, construction and renovation, and security consulting. The company delivers integrated solutions combining physical security personnel, technical surveillance systems, and consulting services to commercial, public, and private customers across Germany.

Product overview

WSD Holding GmbH is a diversified security and service company offering eight interconnected business divisions under one umbrella. The portfolio consists of WSD Consult (security consulting and risk management), WSD Technik (security technology including alarm systems, video surveillance, and access control), WSD Connect (IT, AI, and process optimization), WSD Security (manned security services), WSD Service (facility management), WSD Fire & Rescue (fire protection and emergency training), WSD Logistics (secure transport and cash services), and WSD Projektbau (construction and renovation). These divisions are designed to work together, allowing the company to offer integrated solutions combining consulting, technology, personnel, and services from a single source. Founded in 1908, the company employs over 1,000 people and serves more than 5,000 customers across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• WSD Security Manned security services including object protection, event security, public transport security, detective services, escort protection, construction site security, and 24/7 alarm response center operations for companies, public institutions, and event organizers across Germany.
• WSD Technik Security technology sale, installation, and maintenance of alarm systems, video surveillance systems, and access control systems for commercial and private customers. Includes connection to the 24/7 monitoring center.
• WSD Logistics Secure transport of cash, valuables, precious metals, and data carriers for banks and financial institutions. Includes ATM services, cash processing, parking meter services, and armored special vehicles with GPS tracking.
• WSD Service Facility management and supporting services including building maintenance, property care, cleaning, outdoor area maintenance, winter services, and disposal services delivered through modular service concepts.
• WSD Projektbau Planning and implementation of construction, conversion, and renovation projects including architecture, demolition, interior fitting, roofing, electrical, plumbing, and garden and landscape construction services.
• WSD Fire & Rescue Preventive fire protection and practical emergency training services including fire safety helper training, evacuation plan creation, external fire protection officer services, first aid training, and emergency exercises for compliance with German workplace safety regulations.
• WSD Connect IT, AI, telecommunications, and process optimization services for businesses including mobile communications consulting, Microsoft 365 solutions, license audits, AI strategy consulting, and process automation.
• WSD Consult Cross-divisional consulting, analysis, and concept development for security concepts, risk analyses, employee training, workplace safety, escape and rescue plans, and crisis management.

Quantifiable outcome

• Served 5,000+ satisfied customers over company history
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature4 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dussmann Group: German facility management, security, and cleaning conglomerate. Directly comparable to WSD's combined offering of manned security, technical services, and facility management under one brand.
• Securitas AB (Germany): German arm of the world's largest security services group. Competes head-to-head with WSD in manned guarding, mobile patrol, alarm monitoring, and enterprise security technology across Germany.
• Loomis AB (Germany): Global cash logistics and armored transport specialist. Direct competitor to WSD Logistics for cash-in-transit, ATM services, and valuables transport across Germany.
• Kötter SE & Co. KG Security: One of Germany's largest family-owned security and facility services groups. Offers manned guarding, security technology, cash logistics, and cleaning — directly comparable to WSD's eight-division integrated platform.
• Stölting Service Group: German security, cleaning, and personnel services provider. Competes with WSD Security, WSD Service, and WSD Logistics in guarding, facility cleaning, and event security.
• G4S / Allied Universal (Germany): World's largest integrated security services companies with significant German operations. Direct competitor to WSD in manned guarding, cash logistics (Loomis-style armored services), and security technology.
• Wisag: Major German facility services and security provider. Overlaps with WSD across security guarding, cleaning, technical building services, and integrated facility management.
• Gegenbauer Sicherheitsdienste: Berlin-based security and facility services provider with strong German footprint. Comparable to WSD in integrated security services, property protection, and event security offerings.
• Piepenbrock Unternehmensgruppe: Family-owned German facility services and security company. Comparable to WSD in integrated security, cleaning, building maintenance, and industrial services.

Broad incumbents

• Bosch Sicherheitssysteme: Global manufacturer of security technology products (video, intrusion, access control). Comparable to WSD Technik as a provider of integrated security systems, though operating as a broad hardware vendor rather than a regional service integrator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@wsd.security
• Facebookfacebook.com/WSD.Sicherheitsdienst
• LinkedInlinkedin.com/company/wsd-holding
• Instagraminstagram.com/wsd.security

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSD Holding GmbH