Wofoo Social Enterprises

What Wofoo Social Enterprises does

Wofoo Social Enterprises (WSE) is a Hong Kong-based Government Approved Charitable Organization and diversified social enterprise founded in 1997 by Dr. Joseph Lee (李宗德博士). Operating across seven thematic service areas — Health & Wellness, Environment & Sustainability, Family Engagement, Social Advocacy & Entrepreneurship, Education, Youth Development, and Sports — WSE functions as a 'platform-plus-programs' model anchored by four flagship platforms: HK.WeCARE (which has published the annual Hong Kong Happiness Index since 2015), the Hong Kong Shared Good Values (HKSGV) cross-sector collaboration platform, the 20-year-old Wofoo Leaders Network (WLN) youth leadership programme, and the Mainland Exchange Programme (MEP), which reached its 25th edition in 2024-2025 with 120+ student teams from 51 secondary schools. The organisation delivers services through eight physical units across Hong Kong (Mong Kok headquarters, Tai Po, Tin Shui Wai, Tuen Mun at two locations, Aberdeen, Tseung Kwan O) and operates a wholly-owned primary school (W F Joseph Lee Primary School), youth centres, community health stations, and research centres embedded at Education University of Hong Kong, Lingnan University, and City University of Hong Kong.

The underlying technology is light: no API, SDK, or developer platform is disclosed, and the 'platforms' are primarily community-coordination and event-publishing surfaces rather than technology stacks. Programmatic outputs include book publications (e.g., 'Wofoo Tai Po – Where Dreams Come True'), annual happiness research, the recurring Happy School Recognition Campaign, and the Wofoo Networking Café. Go-to-market is community-led and event-driven, engaging schools (119+ participating in the Outstanding Citizen Student Award 2024/25), youth, families, elderly, and SMEs through direct service delivery and a partnership network that includes the Hong Kong Education Bureau, Civil Education Committee, multiple Rotary Clubs, PwC (Knowledge Partner), HK Angel Investment Fund, Hong Kong Productivity Council, HKBU, and Tung Wah College School of Nursing. The organisation is privately held, founder-controlled, with 38 employees, and operates under charitable tax status in Hong Kong.

Name

Wofoo Social Enterprises

Legal name

Wofoo Social Enterprises

Website

https://wse.hk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Wofoo Social Enterprises is a Hong Kong-based charitable social enterprise founded in 1997 that operates seven community service platforms (health, environment, family, youth, education, sports) and runs programmes including the annual Hong Kong Happiness Index, MEP exchange programme, and Wofoo Leaders Network, serving schools, youth, families, elderly, and SMEs across Hong Kong.

Ownership category

akta.pro rank

Product category

Social Services

NAICS

Civic and Social Organizations (813410), Social Advocacy Organizations (8133), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Peacebuilding, Conflict Resolution & Stabilization (BPAGABAJ)

Keywords

• Social services platform
• Youth development programs
• Community engagement services
• Charitable organization services
• Nonprofit social enterprise

Headquarters

HQ city

Mong Kok, Kowloon

HQ country

Hong Kong SAR China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Charitable Donations and Sponsorships: Wofoo Social Enterprises operates as a Government Approved Charitable Organization and raises funds through donations, corporate sponsorships, and charitable contributions from individuals and organizations supporting their social missions.
2. Government Grants: The organization receives government funding for various programs including the Civil Education Committee funding for the Outstanding Citizen Student Award Scheme and other educational and youth development initiatives.
3. Publication Sales: Revenue generated from publishing books and educational materials including 'Wofoo Tai Po: Where Dreams Come True', 'On the Road in China', 'Two Generations of Love', and other character-building and sports-related publications. Books are sold at HKD 50-68 per copy.
4. Program Fees: Fees from educational programs, exchange trips, and training workshops including MEP (Mainland Exchange Programme) and various youth development activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wofoo Social Enterprises (和富社會企業) is a Hong Kong-based charitable social enterprise that operates a collaborative platform providing diverse social services across seven core thematic areas: Health & Wellness, Environment & Sustainability, Family Engagement, Social Advocacy & Entrepreneurship, Education, Youth Development, and Sports. It delivers programs through multiple wholly-owned service units, school partnerships, and cross-sector collaboration platforms, including youth leadership networks, exchange programs, community-based elderly care, primary education, sports teams, and annual research initiatives such as the Hong Kong Happiness Index survey.

Product overview

Wofoo Social Enterprises (WSE) operates as a diversified social enterprise platform with seven core service areas: Health & Wellness, Environment & Sustainability, Family Engagement, Social Advocacy & Entrepreneurship, Education, Youth Development, and Sports. The organization functions as a platform-plus-programs model, with flagship initiatives including the HK.WeCARE platform conducting annual happiness research since 2015, the Hong Kong Shared Good Values (HKSGV) cross-sector collaboration platform, the Wofoo Leaders Network (WLN) youth leadership program celebrating its 20th anniversary, and the MEP entrepreneurship program integrating AI with sustainable development goals. Supporting programs include the Wofoo Neighbour Hub community care initiative, The Warehouse Teenage Club youth center, and dedicated football teams. Educational institutions include Wofoo Foundation Joseph Lee Primary School, while specialized programs cover citizenship education, elder academy initiatives, and school partnership networks. The organization also publishes books and reports on character building and social development topics.

Differentiator

Problem solved

Functional benefit

Brands

• Hong Kong Shared Values (香港共享價值): HKSGV platform promoting shared value business models and cross-sector collaboration in Hong Kong.
• Hong Kong Happy D (香港開心D)
• Wofoo Leaders Network (和富領袖網絡)
• MEP (Mainland Exchange Programme)
• Wofoo Neighbour Hub (和富鄰里芯)
• Wofoo Networking Café (和富聯誼咖啡館)

Products and services

• Health & Wellness (健康及保健)

Quantifiable outcome

• 2024 Hong Kong Happiness Index: 5.63 out of 10 (lowest since 2018)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core, key and supporting.

• Hong Kong and Macau Rotary Clubs (港北扶輪社, 殷柏扶輪社, 香港和富扶青社, etc.)coreStrategic or Co-development PartnerMultiple Rotary Clubs collaborate as co-organizers of the MEP (Mainland Exchange Programme) which has reached its 25th edition. The program attracts over 120 student teams from 51 secondary schools annually.
• Hong Kong Government Education Bureau (教育局)coreStrategic or Co-development PartnerOfficial supporting organization for MEP and other educational programs. Provides endorsement and support for youth development initiatives.
• PricewaterhouseCoers (PwC) - 羅兵咸永道會計師事務所keyStrategic or Co-development PartnerServes as Knowledge Partner for MEP program, providing intellectual property guidance and business expertise to student participants.
• Hong Kong Productivity Council - 知創空間supportingStrategic or Co-development PartnerProvides venue support for MEP program activities and innovation-related events.
• Hong Kong Angel Investment Fund (香港天使投資基金會)supportingStrategic or Co-development PartnerSupporting organization for MEP, providing investment and entrepreneurship guidance to student teams.
• Education University of Hong Kong (EdUHK) - 香港教育大學coreStrategic or Co-development PartnerHosts Wofoo Whole Person Development Centre at EdUHK campus in Tai Po, collaborating on student affairs and whole-person development programs.
• Lingnan University - 嶺南大學coreStrategic or Co-development PartnerHosts Wofoo Joseph Lee Consulting and Counselling Psychology Research Centre at Lingnan University campus in Tuen Mun, conducting research in psychology and counselling.
• Hong Kong Baptist University (HKBU) - 香港浸會大學keyStrategic or Co-development PartnerCollaborated on National Day Free Consultation Day initiative, partnering on community health and wellness programs.
• City University of Hong Kong (CityUHK)keyStrategic or Co-development PartnerNaming ceremony held for Wofoo Foundation Joseph Lee Multi-function Hall at CityUHK, marking significant partnership milestone.
• Caritas Hong Kong - 香港明愛keyStrategic or Co-development PartnerOngoing partnership supporting Caritas charity events including the annual 'Caritas Charity TV Show' (明愛暖萬心), with Wofoo as major supporter.
• Hong Kong Council of Social Service - 香港社會服務聯會supportingStrategic or Co-development PartnerPlatform partner for NGO services information, though organizational address clarification notices have been issued regarding incorrect listing information.
• Civil Education Committee - 公民教育委員會coreStrategic or Co-development PartnerProvides funding support for the Outstanding Citizen Student Award Scheme, enabling participation of 302 students from 119 schools in 2024/25.
• Hong Kong Association of the Blind - 香港失明人協進會supportingStrategic or Co-development PartnerCollaborated on Outstanding Citizen Student Award Scheme activities, conducting seminars that allow students to interact with visually impaired individuals and guide dogs.
• Tung Wah College School of Nursing - 東華學院護理學院keyStrategic or Co-development PartnerServes as Research Consultant Partner for Hong Kong Happiness Index survey, providing academic rigor to annual well-being research.
• Hong Kong Sheng Kung Hui - 香港聖公會supportingStrategic or Co-development PartnerPartners on community health station at Saint Francis University campus in Tseung Kwan O, providing community health services.
• The Coffee AcademicssupportingStrategic or Co-development PartnerCorporate partner providing venue support for HKSGV 'Christmas Together' event, demonstrating cross-sector collaboration for shared value initiatives.
• Civil, Defence, Trade and Other Rotarians - 港匯扶輪社, 中區扶輪社, 香港添馬網上扶輪社, 香港金紫荊扶輪社, etc.supportingStrategic or Co-development PartnerVarious Rotary Clubs provide supporting organization status for MEP program, contributing to youth entrepreneurship development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ7FSgS_Im2EM1JBN7_7fvA
• Facebookfacebook.com/WofooSocialEnterprises
• Instagraminstagram.com/wse.wofoo
• LinkedInlinkedin.com/company/wofoo-social-enterprises

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wofoo Social Enterprises