Wisconsin Transportation Builders Association (WTBA)

What Wisconsin Transportation Builders Association (WTBA) does

Wisconsin Transportation Builders Association (WTBA) is a 501(c)-style trade association headquartered on Capitol Square in Madison, Wisconsin, founded in 1939 as the Wisconsin Road Builders Association and renamed in 1998 to broaden its scope beyond roads to all transportation construction. The organization represents 273 member companies across three categories: Contractor members (102 companies performing asphalt, concrete, bridge, aggregate, and earthmoving work), Associate members (128 companies supplying equipment, materials, legal, and financial services), and Consultant members (43 engineering firms providing design and project guidance). Collectively, WTBA members represent more than 9,000 transportation construction jobs in Wisconsin and operate across the state's 115,211 miles of public roads.

WTBA operates as a membership-driven advocacy and industry networking body. Core offerings include state and federal legislative advocacy (with active participation in the biennial budget process, agency rulemaking with WisDOT and DNR, OSHA coordination, and federal coordination through ARTBA), regulatory and environmental tracking, a Weekly Update newsletter, the "Road Trippin' with WTBA" podcast, a YouTube channel, Work Zone Safe Wisconsin (a free work zone safety education platform launched April 2024), scholarship programs ($5,000 Engineering and $3,000 Technician awards), and approximately 10 annual member events ranging from the Contractor-Engineer Conference to sporting clays tournaments. The 8-employee staff (Executive Director Steve Baas plus directors of engineering, government affairs, policy & finance, communications, general counsel, and events/administration) is supported by a Board of Directors drawn from member companies.

WTBA is funded almost entirely through annual membership dues ($500 per company for Contractor and Associate members; $1,000 per company for Consultant members) supplemented by event sponsorships, newsletter sponsorships, and member directory advertising. The association is not venture-backed, PE-owned, or publicly traded; governance is exercised through the Board of Directors with bimonthly new member review. Revenue is not publicly disclosed. Customer concentration is diffuse across hundreds of member companies, with revenue risk tied primarily to Wisconsin state transportation budget cycles (the 2023-25 biennial budget was $7.6 billion) and the legislative environment rather than any single member.

Name

Wisconsin Transportation Builders Association (WTBA)

Legal name

Wisconsin Transportation Builders Association

Website

https://wtba.org

Company type

Private

Founded year

1939

Operating status

Operating

Short description

Wisconsin Transportation Builders Association (WTBA) is a Madison, WI-based trade association founded in 1939 that represents 273 contractor, associate, and consultant member companies across Wisconsin's transportation construction industry, providing state and federal advocacy, regulatory tracking, networking events, and safety education.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: WTBA generates revenue primarily through annual membership dues from three categories of members. Contractor and Associate members pay $500 per company annually, while Consultant members pay $1,000 annually. Membership includes all employees within each company with unlimited additions as the company grows.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WTBA is a nonprofit trade association that provides state and federal government advocacy, regulatory tracking, industry networking, and member resources to transportation construction companies in Wisconsin. Its core paid offering is tiered annual membership ($500 for Contractor/Associate companies; $1,000 for Consultant engineering firms), which includes representation in legislative and budget processes, access to the Weekly Update newsletter and member directory, registration for ~10 annual events, and inclusion of all company employees.

Product overview

WTBA is a trade association offering membership-based services to the Wisconsin transportation construction industry. The core offering combines advocacy representation (state and federal government relations), networking opportunities (approximately 10 annual events), and industry resources (Weekly Update newsletter, Environmental & Regulatory Tracking, Scholarships, Work Zone Safe Wisconsin education program, and member directory). The association serves 273+ member companies across Contractor, Associate, and Consultant categories, providing premier industry networking and a voice in transportation funding and policy decisions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Representing 9,000+ transportation construction jobs in Wisconsin
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Wisconsin County Highway Association (WCHA)coreGTM or Marketing Partner · 1 April 2024WCHA is the exclusive sponsor of the Work Zone Safe Wisconsin monthly $500 scholarship drawing. WCHA participated in the statewide media launch tour covering 600+ miles across Wisconsin in April 2024.
• ARTBA (American Road and Transportation Builders Association)coreStrategic or Co-development PartnerWTBA members are extremely active in ARTBA and have held numerous leadership positions. WTBA participates in ARTBA's federal issues program and coordinates member communications with the state's Congressional delegation at critical points in the federal legislative process.
• TRIP (The Road Information Program)coreStrategic or Co-development PartnerWTBA members are extremely active in TRIP and have held numerous leadership positions. TRIP is a national transportation research group that provides data and analysis on road conditions and transportation issues.
• Wisconsin Department of Transportation (WisDOT)coreStrategic or Co-development PartnerWTBA works in partnership with WisDOT on transportation projects, regulatory compliance, and policy development. The association participates on committees and task forces evaluating quality improvement, contract delivery tools, and contract administration procedures.
• OSHA (Occupational Safety and Health Administration)coreStrategic or Co-development PartnerWTBA Safety Committee works closely with OSHA to improve member safety performance, provide timely information on changing safety regulations, and respond to member questions. WTBA is active in federal and state safety regulatory processes.
• Transportation Development Association of Wisconsin (TDA)minorStrategic or Co-development PartnerStatewide alliance of 400+ stakeholders committed to advancing transportation. TDA brings together businesses, labor unions, citizen groups, units of government, and individuals to advocate for a safe, modern transportation network.
• Wisconsin Asphalt Pavement Association (WAPA)minorStrategic or Co-development PartnerWisconsin Non-Profit association representing Hot Mix Asphalt industry interests. WAPA has 20 hot mix asphalt producer members and more than 80 associate members.
• Wisconsin Concrete Pavement Association (WCPA)minorStrategic or Co-development PartnerWisconsin-based contractors, cement and ready-mix producers, manufacturers, and suppliers. Has represented members to industry and public since 1952.
• Aggregate Producers of Wisconsin (APW)minorStrategic or Co-development PartnerNon-profit, statewide trade association dedicated to concerns of crushed stone, sand and gravel producers, and businesses providing goods and services to the aggregate industry.
• Wisconsin Earth Movers Association (WEMA)minorStrategic or Co-development PartnerAssociation of grading contractors that contract with WisDOT and companies that service that industry including equipment suppliers, materials suppliers, and insurance companies.
• Wisconsin Underground Contractors AssociationminorStrategic or Co-development PartnerTrade organization representing company members operating in Wisconsin to improve water and sewer, gas distribution, and communication systems.
• Wisconsin Ready Mixed Concrete AssociationminorStrategic or Co-development PartnerStatewide association representing ready mixed concrete producers and related businesses in Wisconsin.

Scale indicators12 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• American Road and Transportation Builders Association (ARTBA): National trade association for the U.S. transportation construction industry. WTBA members are active in ARTBA and WTBA coordinates with it on federal legislative issues. ARTBA is the direct national-level counterpart to WTBA's state-level mission.
• Associated General Contractors of America (AGC): National construction trade association with state and chapter affiliates. Several WTBA member firms are also AGC members; AGC competes for advocacy relevance on broader construction issues where transportation overlaps with vertical building.

Direct peers

• Transportation Development Association of Wisconsin (TDA): Wisconsin-based statewide alliance of 400+ stakeholders advocating for transportation. TDA is a peer to WTBA in the same state, with a broader coalition (business, labor, government, citizens) and overlapping transportation-advocacy mission.
• Wisconsin Asphalt Pavement Association (WAPA): Wisconsin-based trade association representing hot mix asphalt producers and suppliers. WAPA is a niche peer to WTBA within the same state, covering one of the five core contractor segments WTBA represents.
• Wisconsin Concrete Pavement Association (WCPA): Wisconsin-based association representing concrete paving contractors, cement producers, and suppliers. Like WAPA, WCPA is a material-specific peer to WTBA within the Wisconsin transportation construction ecosystem.
• Aggregate Producers of Wisconsin (APW): Wisconsin statewide trade association for crushed stone, sand and gravel producers. APW is a niche peer to WTBA, addressing one of WTBA's core contractor categories (aggregate producers).
• Wisconsin Earth Movers Association (WEMA): Wisconsin-based association of grading contractors that contract with WisDOT. WEMA is a direct peer to WTBA focused on the earthmoving subset of transportation construction, and is listed as an allied organization.
• Wisconsin Underground Contractors Association: Wisconsin trade organization representing utility, water/sewer, gas distribution, and communication system contractors. While focused on underground infrastructure, it overlaps with WTBA's broader transportation construction ecosystem in Wisconsin.

Regional players

• Illinois Road and Transportation Builders Association (IRTBA): State-level transportation builder association serving Illinois. IRTBA is a structural peer to WTBA in a neighboring state, providing a relevant benchmark for member services, advocacy structure, and revenue model comparability.
• Minnesota Transportation Alliance: Statewide transportation advocacy coalition in Minnesota. Comparable to WTBA in mission (transportation funding advocacy) and regional context (Upper Midwest), though structured as a broader coalition rather than a contractor-only trade association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WTBAssociation
• YouTubeyoutube.com/@wtba
• Facebookfacebook.com/WisconsinTransportationBuilders
• LinkedInlinkedin.com/company/wtba
• Instagraminstagram.com/_wtba_

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Transportation Builders Association (WTBA)