WTR Group AB

What WTR Group AB does

WTR Group AB is a Swedish holding company founded in 2024 that operates as a buy-and-build platform acquiring and developing specialist companies in water and wastewater flow management across Northern Europe. The group is headquartered in Sweden with operating presence in Sweden, Germany, the UK, Ireland, and the Netherlands, structured as 12 wholly-owned subsidiaries (Pumpteknik, Pegel Pumpenanlagen, Barnim, Pumpe24.de, MAF Pump, Nordic Pump, VA Teknik, Euroflo, SI Pumps, Hydromarque, L&M Pumps, Ryttervik Teknik Konsult) that retain their original brands and customer relationships.

The platform's product and service portfolio covers pumps (submersible, progressive cavity, end suction, vertical multistage, mixer, mortar, and chopper pumps), flow control and process equipment, automation and controls, and full-service support including installation, repair, refurbishment, maintenance, bypass pumping, leakage detection, sludge handling, and vacuum excavation. Distribution is B2B through direct field sales via subsidiaries, an online channel (Pumpe24.de), and authorised third-party manufacturer distribution agreements (Gorman-Rupp, Cornell, LEWA, Nikkiso). Revenue is generated from three streams: hardware sales of pumps and equipment, professional services (installation, maintenance, repair), and specialist solutions (bypass pumping, leak detection, sludge suction, vacuum excavation), with quote-based pricing and no public disclosure of unit economics.

Customers are split between municipal utilities (drinking water, wastewater treatment, stormwater, utility infrastructure) and industrial process operators across food & beverage, pharma, pulp & paper, mining, construction, and energy. The group leverages an installed base of over 2,450 pumpsets (Hydromarque) and more than 2,500 customers (Pegel) to generate recurring aftermarket revenue. Leadership includes CEO Khashayar Nikavar, CFO Mikael Eriksson, M&A Manager Marc Mosley, and regional MDs Andreas Tingvall (Germany) and Erik Leenart (Netherlands), overseen by a supervisory board chaired by Peter Schmid.

Name

WTR Group AB

Legal name

WTRGroup AB

Website

https://wtrgroup.se

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

WTR Group AB is a Swedish holding company founded in 2024 that acquires and operates specialist water and wastewater flow management companies across Northern Europe, serving municipal utilities and industrial process operators with pumps, flow control equipment, and related services.

Ownership category

akta.pro rank

Headquarters

HQ city

Östermalm, Stockholm County

HQ country

Sweden

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Product Sales (Pumps and Equipment): Sale of pumps, flow control equipment, process equipment, and related accessories through subsidiary distribution companies
2. Services (Installation, Maintenance, Repair): Service revenue from installation, repair, refurbishment, maintenance, and technical support services offered by subsidiary companies
3. Specialist Solutions (Bypass Pumping, Leak Detection): Specialist services including bypass pumping systems, leakage detection, sludge suction, and vacuum excavation services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WTR Group AB is a Swedish holding company that acquires and operates specialist businesses supplying pumps, blowers, compressors, vacuum units, and flow/process equipment for water and wastewater transportation in Northern Europe. Through its subsidiaries, the group sells submersible, progressive cavity, end-suction, vertical multistage, mixer, and chopper pumps, and provides installation, maintenance, refurbishment, bypass pumping, leakage detection, sludge handling, and vacuum excavation services to municipal utilities, industrial operators, and infrastructure contractors.

Product overview

WTR Group is a holding company comprising multiple specialized subsidiaries that collectively offer a comprehensive portfolio of technical products, services, and solutions for water and wastewater transportation in Northern Europe. The group operates across two core markets: Municipal (drinking water, wastewater treatment, stormwater, utility infrastructure) and Industrial (food & beverage, pharma, pulp & paper, mining, construction, energy). Their offerings include various pump types (submersible, progressive cavity, end suction, vertical multistage, mixer, chopper), flow control equipment, process equipment, automation and controls, along with full-service support including installation, repair, maintenance, bypass pumping, leakage detection, and vacuum excavation. Key subsidiary brands include Pumpteknik (Sweden), Pegel Group/Barnim/Pumpe24 (Germany), MAF Pump, Nordic Pump, VA Teknik, Euroflo (UK), SI Pumps, Hydromarque, and L&M Pumps (Germany), each serving specific niches within the water and flow management sector.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduced motor size from 30kW to 18kW through custom pump design
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• LEWAminorChannel Partner/ Reseller/ Distributor · 21 May 2026Pumpteknik appointed as new distributor for LEWA, a market-leading brand within metering pumps. Connected to acquisition of Ryttervik Teknik Konsult AB.
• NikkisominorChannel Partner/ Reseller/ Distributor · 21 May 2026Pumpteknik appointed as new distributor for Nikkiso, a market-leading brand within process pumps. Connected to acquisition of Ryttervik Teknik Konsult AB.
• L&M Pumps (Lotzer & Mühlenbruch GmbH)coreStrategic or Co-development Partner · 10 March 2026Partnership combining WTR Group's water and wastewater expertise with L&M's industrial know-how. L&M is a German manufacturer of pumps, spare parts, and seals for demanding industrial applications, serving paper, pulp, sugar, biogas, chemical, food processing, and water management industries. Founded in 1987, L&M has over 30 years of experience and serves as a global supplier of progressive cavity and slurry pumps.
• Hydromarque Group LtdcoreStrategic or Co-development Partner · 5 December 2025Hydromarque acquired by WTR Group. Established in 1987, based in Peterborough. UK's exclusive distributor for Gorman-Rupp and Cornell pumps. Provides complete pumping solutions across wastewater, clean water, food processing, and industrial applications. Supports over 2,450 pumpsets nationwide, creating strong recurring demand for spares and service.
• SI Pumps LtdcoreStrategic or Co-development Partner · 8 May 2025SI Pumps acquired by WTR Group. Founded in 1986, SI Pumps is an authorized distributor for major pump manufacturers in the Building Services Sector, offering supply, installation, repair, refurbishment, and maintenance support services. Known for specialist knowledge of pumps and pumping systems together with quality customer service.
• Pegel Group (Pegel Pumpenanlagen GmbH, Barnim GmbH, Pumpe24)coreStrategic or Co-development Partner · 16 October 2024Pegel Group acquired by WTR Group, establishing presence in Germany. Pegel Pumpenanlagen offers maintenance, installation, and servicing for water solutions in Berlin area, serving over 2,500 customers. Barnim is a B2B distributor of products and accessories for water management, geothermal applications, and well solutions. Pumpe24 is an online distributor of water management products including pumps, control systems, and valves.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Pentair plc: US-listed water treatment and flow solutions company serving residential, commercial and industrial customers. Comparable end-market exposure to WTR's municipal and industrial water segments, with a much larger product and geographic footprint.
• Xylem Inc. US-listed global water technology company covering pumps, treatment and metering for municipal and industrial water. Most direct large-cap comp to WTR's municipal/industrial water and wastewater transportation proposition.
• Flowserve Corporation: US-listed global supplier of pumps, valves, seals and flow control automation for power, chemical, oil & gas and water industries. Comparable to WTR's industrial process pump and flow control activities at much larger scale.
• Sulzer: Swiss industrial flow and pump manufacturer serving water, wastewater, energy and process industries. Comparable to WTR's industrial process and municipal utility focus via its Flow Equipment and Services segments.
• Grundfos: Danish global pump manufacturer with broad coverage in HVAC, water utility, industrial and dosing/metering pumps. Overlaps with WTR's pump distribution and end-market exposure across Northern Europe; far larger scale and broader own-manufactured portfolio.
• KSB SE & Co. KGaA: German pump and valve manufacturer with strong positions in building services, water/wastewater and industrial process applications. Comparable product overlap to WTR's subsidiaries, with direct overlap in the German market alongside Pegel/Barnim/L&M Pumps.
• Wilo SE: German-headquartered global pump manufacturer focused on HVAC, water management and industrial applications. Comparable to WTR's pump distribution and service activities, particularly across the German and Northern European markets.

Others

• Storskogen Group AB: Stockholm-listed industrial group that acquires and develops niche B2B companies. Most directly comparable Swedish platform to WTR in terms of acquisition-led growth model and holding structure, but operates across different industrial verticals.
• Lifco AB: Stockholm-listed serial acquirer of niche industrial businesses with a decentralised operating model. Closest strategic and structural comp to WTR's roll-up approach of preserving subsidiary brands and customer relationships under a thin holding layer.

Direct peers

• Hayward Tyler plc: UK-based specialist pump manufacturer focused on industrial and high-integrity fluid handling applications. Closest UK-headquartered peer to Hydromarque and SI Pumps in terms of scale, customer type and pump specialism.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wtrgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTR Group AB