Würth Leasing Danmark A/S
Würth Leasing Danmark A/S is a privately held Danish financial leasing company headquartered in Kolding that provides B2B equipment financing across Denmark as a wholly-owned subsidiary of the Würth Group.
- Company typePrivate
- Founded1993
- HeadquartersKolding, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Würth Leasing Danmark A/S does
Würth Leasing Danmark A/S is a privately held Danish financial leasing company headquartered in Kolding that provides business-to-business equipment and investment financing across Denmark. The company serves Danish businesses of all sizes, offering financial leasing solutions that convert large upfront capital investments into periodic lease payments aligned with equipment usage and revenue generation, addressing customer pain points around capital binding and liquidity management. The company explicitly excludes wind turbines and white-plate vehicles from its financing scope, and operates as a registered member of Finans og Leasing, the Danish industry association for financing companies.
The company operates as a wholly-owned subsidiary of the Würth Group, a family-owned German conglomerate founded in 1945 by Adolf Würth in Künzelsau. Würth Leasing itself was founded in Germany in 1993 as the international leasing arm of the group, with the Danish subsidiary established to serve the Danish market. The parent backing provides solid capital that allows Würth Leasing Danmark to operate independently of traditional banks and financial institutions, which is positioned as a key differentiator versus bank-tied lessors.
The go-to-market is sales-led and regional, with dedicated leasing consultants covering East (Øst) and West (Vest) Denmark, a separate credit function, and a business support team. Distribution combines direct sales with a supplier partnership network that originates deals through equipment vendors, supported by an online partner portal (wl-online.dk). Pricing is quote-based with multi-year contract terms customized to the investment and customer profile. Revenue is generated through transaction fees on leasing arrangements. Operational integrations include Nets Denmark for invoicing, Betalingsservice for direct debit collection, and eSignatur for electronic document signing and secure data transfer.
Würth Leasing Danmark A/S firmographics
Firmographics- Name
- Würth Leasing Danmark A/S
- Legal name
- Würth Leasing Danmark A/S
- Website
- https://wuerth-leasing.dk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Würth Leasing Danmark A/S is a privately held Danish financial leasing company headquartered in Kolding that provides B2B equipment financing across Denmark as a wholly-owned subsidiary of the Würth Group.
- Ownership category
- akta.pro rank
Würth Leasing Danmark A/S industry classification
Industry- Product category
- Commercial Equipment Leasing
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Automotive Equipment Rental and Leasing (5321)
- SIC
- Finance Lessors (6172)
- akta.pro primary industry
- Equipment & Tool Leasing (Consumer) (FSAKANAF)
- akta.pro secondary industry
- SME & Small Business Vehicle Leasing (TLABAAAB)
Keywords
Where Würth Leasing Danmark A/S is headquartered
LocationHeadquarters
- HQ city
- Kolding
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Würth Leasing Danmark A/S business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Financial Leasing Services: Würth Leasing provides financial leasing solutions for businesses, financing various types of equipment and investments. Customers make ongoing lease payments over time, converting large upfront investments into smaller, manageable amounts aligned with usage and revenue generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard leasing terms |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Würth Leasing Danmark A/S product offering
Product offeringCore offering
Würth Leasing Danmark A/S provides financial leasing solutions to Danish businesses of all sizes, enabling them to invest in expensive, modern equipment without tying up capital. The company converts large upfront investments into smaller, manageable periodic lease payments that align with the customer's equipment usage and revenue generation. The company finances all types of business investments except wind turbines and plain-white cars.
Product overview
Würth Leasing Danmark A/S operates as a professional, international leasing company offering financial leasing solutions for all types of business investments. The core offering is their leasing product, which enables companies to invest in modern equipment without binding capital, converting large investments into manageable periodic payments. They are a member of Finans og Leasing (the Danish Financial Leasing Association) and provide educational articles and recommendations through their Finans og Leasing resource section. The company was founded in Germany in 1993 and is part of the Würth Group, with sales offices in both East and West Denmark serving the B2B market.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Leasing Solutions
Companies that use Würth Leasing Danmark A/S
Customer profileSegments1 record
Ideal customer profiles1 record
Würth Leasing Danmark A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Würth Leasing Danmark A/S partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Finans og Leasing (Brancheforeningen Finans og Leasing)minorWürth Leasing Danmark A/S is a member of Finans og Leasing, the industry association for Danish registered companies engaged in financing. The association provides recommendations and guidelines for financing solutions.
Scale indicators5 records
Recent moves5 records
Expansion highlights2 records
Würth Leasing Danmark A/S competitors and assessment
Company assessmentBroad incumbents
- Nordea Finance: Leasing and asset finance arm of Nordea, the largest Nordic bank. Comparable as a broad incumbent offering leasing within a much wider banking product portfolio, with stronger digital infrastructure and capital base.
- Nykredit: Large Danish financial group offering corporate banking, equipment financing, and leasing solutions. Comparable broad incumbent leveraging deposit base and embedded corporate relationships to cross-sell leasing products to Danish businesses.
- Jyske Finans: Leasing subsidiary of Jyske Bank in Denmark, providing equipment and vehicle financing to Danish businesses. Comparable broad incumbent competing for the same Danish B2B leasing customers with bank-funded cost of capital.
Direct peers
- ALD Automotive: European leader in operational vehicle leasing and fleet management, active in Denmark. Comparable for the vehicle leasing portion of Würth Leasing Danmark's book, with deeper specialization and scale in corporate fleet solutions.
- Nordania Leasing: Danish B2B leasing company owned by Danske Bank, providing financial and operating leases for vehicles, machinery, and equipment to Danish businesses. Directly comparable generalist equipment lessor serving the same Danish SME and corporate market as Würth Leasing Danmark.
- Siemens Financial Services: Captive financier for industrial equipment, providing leasing and project finance for manufacturing and technology assets. Comparable as a non-bank lessor with strong balance-sheet backing and vendor-driven origination.
- LeasePlan: Major European vehicle leasing and fleet management company with Nordic operations. Comparable for the corporate vehicle leasing segment, with broader service suite and stronger digital fleet tooling.
- DLL (De Lage Landen): Global vendor finance and leasing company (Rabobank subsidiary) with a strong Nordic presence, financing equipment, vehicles, and technology assets for B2B customers. Directly comparable vendor-finance-led leasing model with multi-country reach Würth Leasing Danmark could emulate.
- BNP Paribas Leasing Solutions: European vendor and equipment finance arm of BNP Paribas operating in Denmark and the Nordics. Directly comparable as a bank-affiliated B2B leasing provider with broad asset class coverage.
- SG Equipment Finance (Denmark): Société Générale's equipment finance arm operating in the Nordics, offering vendor and direct B2B leasing solutions. Directly comparable as a bank-affiliated B2B equipment lessor competing for the same Danish customer wallet.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Würth Leasing Danmark A/S social profiles
Digital presenceWürth Leasing Danmark A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Würth Leasing Danmark A/S leadership team
Management profileNumber of profiles
Profiles9 records
Würth Leasing Danmark A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Würth Leasing Danmark A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Würth Leasing Danmark A/S
What does Würth Leasing Danmark A/S do?
Würth Leasing Danmark A/S provides financial leasing solutions to Danish businesses of all sizes, enabling them to invest in expensive, modern equipment without tying up capital. The company converts large upfront investments into smaller, manageable periodic lease payments that align with the customer's equipment usage and revenue generation. The company finances all types of business investments except wind turbines and plain-white cars.
Is Würth Leasing Danmark A/S a public or private company?
Würth Leasing Danmark A/S is a private company. It is classified as corporate owned and is currently operating.
When was Würth Leasing Danmark A/S founded?
Würth Leasing Danmark A/S was founded in 1993. It employs 1 to 10 people.
Where is Würth Leasing Danmark A/S based?
Würth Leasing Danmark A/S is headquartered in Kolding, Denmark, in the Europe region.
How does Würth Leasing Danmark A/S make money?
One revenue line is on record: financial Leasing Services.
Who are Würth Leasing Danmark A/S's main competitors?
Broad incumbents on record are Nordea Finance, Nykredit and Jyske Finans. Direct peers are ALD Automotive, Nordania Leasing, Siemens Financial Services, LeasePlan, DLL (De Lage Landen), BNP Paribas Leasing Solutions and SG Equipment Finance (Denmark).
Does Würth Leasing Danmark A/S have an API?
No public API is recorded for Würth Leasing Danmark A/S.
What industry is Würth Leasing Danmark A/S in?
Würth Leasing Danmark A/S's product category is Commercial Equipment Leasing. Its primary akta.pro industry code is FSAKANAF, Equipment & Tool Leasing (Consumer), with a secondary code of TLABAAAB, SME & Small Business Vehicle Leasing. Its NAICS code is 5324 and its SIC code is 6172.