WUOT

Name

WUOT

Legal name

WUOT

Website

https://wuot.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

akta.pro secondary industries

News Talk Radio & Current Affairs Stations (MPABAIAI), News/Talk Radio Networks (MPABABAD)

Keywords

• Public radio broadcasting
• NPR affiliate station
• Local journalism
• Classical jazz programming
• Community radio service

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Listener Membership and Donations: Public radio stations rely on listener-supported funding through membership drives and one-time or recurring donations from individual supporters.
2. Corporate/Underwriting Support: Business partnerships and corporate underwriting, where businesses provide financial support in exchange for acknowledgment on air, governed by FCC rules that prohibit direct product endorsement.
3. Government and Public Broadcasting Grants: Funding from public media organizations such as NPR, PBS, and potentially CPB (Corporation for Public Broadcasting) grants.
4. Planned Giving and Major Gifts: Charitable giving programs including planned giving, vehicle donations, and producer's circle major donor recognition.

Distribution channels3 records

Marketing channels5 records

Core offering

WUOT is a non-commercial public radio station operated by the University of Tennessee, broadcasting on 91.9 FM in Knoxville, Tennessee. It delivers NPR news programming, locally produced journalism, classical music, and jazz to East Tennessee listeners via FM broadcast, digital live streaming, and on-demand podcasts, with secondary programming on the WUOT-2 stream.

Product overview

WUOT is a public radio station operated by the University of Tennessee in Knoxville, broadcasting on 91.9 FM (WUOT) with a secondary channel (WUOT-2). The station's core offering is broadcast radio programming including news, classical music, and jazz. It distributes NPR content alongside locally produced reporting. Additional offerings include the NPR+ Podcast Bundle (a membership benefit with sponsor-free podcasts), the AMSE Science Report (a weekly science series), Conversations from the World Cafe (a music program from WXPN-FM), the Smoky Mountain Signal monthly newsletter, and the Healthcare Hollow investigative series. The station does not offer a technology product, API, or SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• WUOT 91.9 FM Primary Broadcast
• WUOT-2 Secondary Stream
• NPR+ Podcast Bundle for Sustaining Members
• Conversations from the World Cafe
• Healthcare Hollow Investigative Series
• Smoky Mountain Signal Monthly Newsletter Monthly email newsletter providing station updates and reviews of essential stories from East Tennessee's Appalachian and Mid-South communities.
• Appalachia + Mid-South Newsroom Coverage

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NPRcoreStrategic or Co-development PartnerWUOT is an NPR member station, carrying NPR-produced national news programs and content. This affiliation provides access to nationally recognized journalism and programming that forms a core part of WUOT's broadcast schedule.
• WXPN-FM (Philadelphia)coreStrategic or Co-development PartnerWUOT airs 'Conversations from the World Cafe,' a music program produced by WXPN-FM in Philadelphia, which serves up blues, rock, world, folk, alternative country, live performances, and intimate interviews on Saturdays at 6pm.
• American Museum of Science and Energy (AMSE)minorStrategic or Co-development PartnerWUOT airs the 'AMSE Science Report' every Saturday morning at 9:35am during Weekend Edition, a weekly science series produced by the American Museum of Science and Energy in Oak Ridge, Tennessee.
• WPLN News (Nashville Public Radio)coreStrategic or Co-development PartnerWUOT collaborates with WPLN News as part of the Appalachia + Mid-South Newsroom, a regional collaborative journalism initiative covering Tennessee and surrounding states. The Healthcare Hollow investigative series was co-produced with WPLN.
• West Virginia Public BroadcastingcoreStrategic or Co-development PartnerPartner in the Appalachia + Mid-South Newsroom collaborative, producing regional journalism across West Virginia, Tennessee, and Kentucky.
• LPM (Louisville Public Media)coreStrategic or Co-development PartnerPartner in the Appalachia + Mid-South Newsroom collaborative covering Kentucky and the broader Appalachian region.
• WEKUminorStrategic or Co-development PartnerPartner in the Appalachia + Mid-South Newsroom collaborative covering Kentucky.
• WKMSminorStrategic or Co-development PartnerPartner in the Appalachia + Mid-South Newsroom collaborative covering Kentucky.
• WKU Public RadiominorStrategic or Co-development PartnerPartner in the Appalachia + Mid-South Newsroom collaborative covering Kentucky.
• This Is NashvilleminorStrategic or Co-development PartnerHealthcare Hollow series episodes were co-produced and aired as part of WPLN's 'This Is Nashville' podcast, with WUOT reporter Pierce Gentry and WPLN reporter Catherine Sweeney contributing.
• Ballad HealthminorStrategic or Co-development PartnerHawkins County EMS partners with Ballad Health, a major hospital operator in East Tennessee, to enable paramedics to administer antibiotics to septic patients en route to the hospital, as covered in WUOT's Healthcare Hollow series.
• NIHCM FoundationminorStrategic or Co-development PartnerThe Healthcare Hollow series was made possible in part by funding from the NIHCM Foundation (National Institute for Health Care Management), which supports health journalism.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WPLN (Nashville Public Radio): Nashville-based NPR member station that is also part of the Appalachia + Mid-South Newsroom collaboration with WUOT. Operates as a regional public radio station with similar mission, funding model, and audience type.
• West Virginia Public Broadcasting: Statewide public radio network in West Virginia and partner in the Appalachia + Mid-South Newsroom. Highly comparable public broadcasting operation in the Appalachian region.
• Louisville Public Media (LPM): Louisville-based public radio consortium and Appalachia + Mid-South Newsroom partner. Comparable public radio broadcaster serving a mid-size regional market with similar editorial and funding structure.
• WEKU: Eastern Kentucky University-licensed NPR member station and partner in the Appalachia + Mid-South Newsroom. Closely comparable in scale, mission, and operational model to WUOT.
• WXPN-FM: University of Pennsylvania-licensed public radio station and producer of 'Conversations from the World Cafe,' which WUOT-2 carries. Comparable NPR-adjacent non-commercial music and talk station.
• WUTC: University of Tennessee at Chattanooga-licensed NPR member station in the broader East Tennessee/Southeast region. Closely comparable university-affiliated public radio peer in adjacent geography.
• WKU Public Radio: Western Kentucky University-licensed NPR member station and Appalachia + Mid-South Newsroom partner. Closely comparable university-affiliated public radio operation.
• WKMS: Murray State University-licensed NPR member station in western Kentucky, partner in the Appalachia + Mid-South Newsroom. Comparable university-affiliated public radio station.

Others

• Public Radio Exchange (PRX): Public radio distribution and monetization platform serving many of the same stations in the public radio ecosystem as WUOT. Functions as an enabling infrastructure peer rather than a direct competitor.

Broad incumbents

• NPR (National Public Radio): National public radio network of which WUOT is a member station. Provides programming, distribution, and grant infrastructure to local member stations like WUOT.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/wuotfm
• Facebookfacebook.com/wuotfm
• Instagraminstagram.com/wuotfm
• LinkedInlinkedin.com/company/wuot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WUOT