Wojewódzki Urząd Pracy w Krakowie

What Wojewódzki Urząd Pracy w Krakowie does

Wojewódzki Urząd Pracy w Krakowie is a regional government institution operating as part of Poland's Publiczne Służby Zatrudnienia (PSZ) system. Headquartered at Plac Na Stawach 1 in Kraków with regional teams in Nowy Sącz, Oświęcim, and Tarnów and a branch in Miechów, the office serves as the voivodeship-level labor market authority for Małopolskie Voivodeship, coordinating 22 district labour offices (PUP) under the supervision of the Voivode and the Ministry of Family, Labour and Social Policy (MRPiPS).

The institution delivers free public employment services to job seekers, unemployed persons, employers, and foreign nationals. Core service lines include job placement intermediation, vocational counseling, vocational training financed through the National Training Fund (KFS), internship programs, business start-up grants (up to 57,377.28 PLN), employer-side wage subsidies, and EURES cross-border employment services. Its digital platform, the Wortal PSZ portal, integrates electronic registration via Profil Zaufany authentication, the ePraca mobile application linked to the Central Job Offers Database, the Regionalna Mapa Bezrobocia visualization tool, and registries of employment agencies and training institutions. In 2025 the portal added an AI-based search and summarization layer built on a large language model, classified as non-high-risk under the EU AI Act.

The institution does not generate commercial revenue; it is funded through the Małopolskie Voivodeship budget and European funds (European Social Fund Plus, European Regional Development Fund). It employs approximately 99 staff, with website traffic exceeding 16 million visits, and reported a 4.9% unemployment rate in Małopolskie Voivodeship as of June 2026. Engagement activities include the annual Małopolska Labour Market Award (Nagroda Rynku Pracy), the Małopolska Conference of Public Employment Services, and partnership networks covering lifelong learning, youth employment, and multicultural integration.

Name

Wojewódzki Urząd Pracy w Krakowie

Legal name

Wojewódzki Urząd Pracy w Krakowie

Website

https://wupkrakow.praca.gov.pl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Wojewódzki Urząd Pracy w Krakowie is a regional Polish government institution providing free public employment services — job placement, vocational counseling, training, and grants — to job seekers, employers, and foreign nationals across the Małopolskie Voivodeship, coordinated with 22 district labour offices.

Ownership category

akta.pro rank

Product category

Public Employment Services

NAICS

Employment Services (5613), Vocational Rehabilitation Services (6243)

SIC

Services-Employment Agencies (7361), Services-Social Services (8300)

akta.pro primary industry

Employment & Job Readiness Support Services (BPAGAEAJ)

akta.pro secondary industries

State/Provincial Human Services & Benefits Administration (Welfare, Disability, Child & Family) (BPAIABAI), Workforce Development, Employment Readiness & Job Placement (BPADAKAE), Education, Skills & Workforce Development Aid Programs (BPADABAE)

Keywords

• Public employment services
• Job placement services
• Vocational career counseling
• Labor market intermediation
• Vocational training programs

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Government Funding: As a voivodeship-level government institution, Wojewódzki Urząd Pracy w Krakowie is funded through the state budget and European funds (European Social Fund Plus, National Fund). The office does not generate commercial revenue but administers employment programs, training funds, and job placement services funded by public sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Wojewódzki Urząd Pracy w Krakowie is a regional government institution providing public employment services in the Małopolskie Voivodeship. It delivers job placement mediation, vocational career counseling, vocational training funded through the National Training Fund (Krajowy Fundusz Szkoleniowy), internship programs, and financial support (including business start-up grants up to 57,377.28 PLN) to unemployed persons and job seekers. It also supports employers through candidate recruitment, training funding, wage subsidies, workplace equipment grants, and assistance with hiring foreign workers and people with disabilities.

Product overview

Wojewódzki Urząd Pracy w Krakowie operates the PSZ Portal (Wortal PSZ) as a comprehensive public employment services platform for the Małopolska region. The platform provides job placement services, career counseling, vocational training, and employment support programs for job seekers and employers. Key modules include the ePraca mobile application for job search, electronic registration via Profil Zaufany, CV Point for resume assistance, and specialized services for foreigners and persons with disabilities. The office also manages regional labor market databases including employment agency registries and training institution registries, and coordinates EU-funded employment programs.

Differentiator

Problem solved

Functional benefit

Brands

• Centrum Poradnictwa Zawodowego: Career counselling centre providing individual and group career guidance services in Kraków, Nowy Sącz, Oświęcim, and Tarnów.
• Małopolska Nagroda Rynku Pracy
• Edukacyjna Gmina Małopolska

Products and services

• PSZ Portal (Wortal PSZ) Government employment services portal providing job search assistance, training information, employment incentives, and labor market services for unemployed persons and employers across Poland.
• ePraca Mobile Application Mobile application providing access to job offers from the Central Job Offers Database (Centralna Baza Ofert Pracy), available on Android devices via Google Play Store for job seekers and employers.
• Electronic Registration System Online system enabling remote registration as an unemployed person via the internet using Profil Zaufany (Trusted Profile) electronic identification for citizens seeking employment services.
• Job Placement Services (Pośrednictwo pracy) Employment mediation services connecting job seekers with employers, including job offers database, job fairs, and employment exchange services. Available to unemployed persons registered with the office and to employers seeking candidates.
• Career Counseling (Poradnictwo zawodowe) Professional career guidance services including individual counseling, group workshops, vocational information resources, and career planning assistance delivered through the Career Counseling Center (Centrum Poradnictwa Zawodowego).
• Vocational Training (Szkolenia) Vocational training programs funded through the National Training Fund (Krajowy Fundusz Szkoleniowy) for skill development and qualification improvement of workers and job seekers in Małopolska.
• Internship Programs (Staże) Internship opportunities for unemployed persons to gain professional experience at workplaces, co-financed from public funds and administered through the office and partner employers.
• Business Start-up Support (Dofinansowanie podjęcia działalności gospodarczej) Financial assistance for unemployed persons to start their own businesses, providing grants up to 57,377.28 PLN for launching economic activity under supervised business plans.
• Employment Support for Foreigners (Zatrudnianie cudzoziemców) Services facilitating employment of foreign citizens including work permits, seasonal work permits, declarations on entrusting work, and residence permits for work, supporting both foreign workers and employers in Małopolska.
• EURES European Employment Services EU-wide job mobility network providing information and placement services for Polish citizens seeking employment in other European countries and for EU citizens seeking work in Małopolska, including the 'Nowy Start w Małopolsce z EURESem' project for returning citizens.
• Regionalna Mapa Bezrobocia (Regional Unemployment Map) Interactive regional unemployment map providing statistical data and visualization of labor market conditions across districts in the Małopolska region.
• Małopolska Nagroda Rynku Pracy (Małopolska Labour Market Award) Annual award program recognizing employers in Małopolska who invest in employee development and work-life balance, including categories for Employee Development, Family-Friendly Employer, and Micro Firm za rogiem.
• AI-Powered Search and Summarization System AI system integrated into the PSZ Portal that uses a large language model to generate search results and summaries of publicly published content on the portal, classified as a non-high-risk system under the EU AI Act.

Quantifiable outcome

• 4.9% unemployment rate in Małopolska (June 2026)
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core.

• Regionalny Ośrodek Polityki Społecznej w Krakowie (ROPS)coreStrategic or Co-development PartnerROPS Kraków is the co-organizer of the Małopolska Nagroda Rynku Pracy (Małopolski Labour Market Award), an annual competition recognizing employers who invest in employee development and work-life balance. Both institutions are part of the Małopolskie Voivodeship government structure.
• Małopolski Związek Pracodawców LewiatancoreStrategic or Co-development PartnerThe Małopolska Employers Association Lewiatan participates in the Kapituła (Council) of the Małopolska Labour Market Award and represents employer interests in regional labour market policy development.
• Powiatowe Urzędy Pracy w Małopolsce (22 district labour offices)coreStrategic or Co-development PartnerThe 22 district labour offices across Małopolska Voivodeship operate under the coordination of WUP Kraków. They provide front-line employment services including job registration, intermediation, and training at the local level.
• Wojewódzka Rada Rynku Pracy w KrakowiecoreStrategic or Co-development PartnerAn advisory body to the Voivodeship Marshal on labour market policy. The Council examines applications for opinions on the appropriateness of education in vocational professions according to labour market needs.
• Małopolskie Partnerstwo na rzecz Kształcenia UstawicznegocoreStrategic or Co-development PartnerA regional partnership network for lifelong learning, bringing together educational institutions, employers, and public organizations to promote and coordinate continuing education in Małopolska.
• Małopolskie Partnerstwo na rzecz Osób MłodychcoreStrategic or Co-development PartnerA partnership network supporting youth employment and development, part of the EU Youth Guarantee implementation in Małopolska.
• Małopolskie Partnerstwo na rzecz Integracji i WielokulturowościcoreStrategic or Co-development PartnerPartnership network promoting integration and multiculturalism, supporting foreign workers and refugees (particularly from Ukraine) in the Małopolski labour market.
• Ochotnicze Hufce Pracy (OHP)coreStrategic or Co-development PartnerState institution specialized in supporting youth and unemployed persons under 25, operating as part of the public employment services ecosystem.
• Ministerstwo Rodziny, Pracy i Polityki Społecznej (MRPiPS)coreStrategic or Co-development PartnerThe Ministry of Family, Labour and Social Policy oversees the national public employment services system. WUP Kraków operates under MRPiPS guidelines and uses the central Wortal PSZ platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• France Travail: France's national employment agency (formerly Pôle Emploi) providing job counseling, training subsidies, and unemployment benefits. Operates the same combination of intermediation, training, and benefit administration that defines WUP Kraków's mandate.
• UWV (Uitvoeringsinstituut Werknemersverzekeringen): Netherlands' employee insurance agency administering benefit schemes and supporting return-to-work. Comparable in administrative scale and statutory remit across social insurance and labor market reintegration.
• Pracuj.pl: Poland's largest private job board competing with WUP Kraków for employer demand and job seeker attention. Differentiates on UX, AI matching, and salary transparency, but does not administer benefits or training funds.
• Bundesagentur für Arbeit: Germany's federal employment agency administering unemployment insurance, job placement, vocational training, and labor market policy nationwide. Conceptual twin at much larger scale, with mature digital services and ARGE/Jobcenter partnerships.
• LinkedIn: Global professional network with integrated job marketplace and AI-driven matching. Serves an overlapping Polish professional segment, particularly white-collar and graduate job seekers who could otherwise use WUP services.

Regional players

• Wojewódzki Urząd Pracy w Warszawie: The Mazowieckie Voivodeship Labour Office, performing the same statutory role for the Warsaw region. Comparable in mandate, organizational structure, and EU funding instruments; differs only by geography and economic scale.
• Wojewódzki Urząd Pracy we Wrocławiu: The Lower Silesian Voivodeship Labour Office, executing an identical voivodeship-level labor office mandate for the Wrocław region. Directly comparable in services, funding structure, and EU project portfolio.

Others

• EURES (European Employment Services): EU-wide job mobility network of which WUP Kraków is a national partner. Provides cross-border placement infrastructure that the office extends to returning citizens via projects like 'Nowy Start w Małopolsce z EURESem'.

Emerging players

• Indeed: Global job aggregator with strong presence in Poland. Competes with WUP Kraków by aggregating listings from many sources and offering AI-assisted screening, though without statutory placement or training services.

Direct peers

• Ochotnicze Hufce Pracy (OHP): Polish state institution focused on youth under 25 within the public employment services ecosystem. WUP Kraków coordinates with OHP on youth employment initiatives (Małopolskie Partnerstwo na rzecz Osób Młodych), making it a complementary direct peer in the same PES ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wupkrakow
• Facebookfacebook.com/wupkrakow
• LinkedInlinkedin.com/company/wojew%C3%B3dzki-urz%C4%85d-pracy-w-krakowie
• Instagraminstagram.com/wupkrakow

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Wojewódzki Urząd Pracy w Krakowie