WURA
WURA is a Nigeria-based digital health platform offering pay-per-visit telemedicine and tiered health coverage plans (Individual, Family, Corporate/SME) to consumers and small businesses through a self-serve web interface.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What WURA does
WURA, operating under the brand Wurahealth and legally registered as Wura Technologies Ltd. in Nigeria, is a digital health platform that combines telemedicine consultations with subscription-based health coverage plans. The company serves individuals, families, and SMEs/corporates in Nigeria through a self-serve web platform at wurahmo.com, and reports a Delaware (Dover) corporate domicile. Its core technology is a web-based interface that enables online doctor consultations via chat and video, electronic prescriptions with a dedicated provider login portal, and tiered health plan enrollment, supported by an integrated Pharmacy+ medication fulfillment module.
The product portfolio consists of three recurring health plans (Individual, Family, and Corporate & SMEs) billed monthly or annually, supplemented by pay-per-visit telemedicine consultations priced at N999 per message and N1,999 per video call for 20+ common health conditions. Pharmacy+ and E-Prescription extend the platform into pharmaceutical dispensing and provider-side prescription writing. Customers access care through a four-step self-serve flow: visit the website, select a plan, make payment, and gain immediate access to healthcare benefits and service discounts.
The business model is hybrid: recurring subscription revenue from health plans (monthly for individuals/families, annually for corporates) combined with transactional usage-based fees from pay-per-visit consultations and e-prescription transactions. The go-to-market is direct-to-consumer and product-led, relying on the website, blog content, and organic social media (YouTube, LinkedIn, Facebook, TikTok, Instagram). As of the latest disclosure, WURA reports 40+ individual enrollees and 10+ employer customers, operates with a 5-person team, and has not disclosed any external funding, leadership team, or audited revenue figures.
WURA firmographics
Firmographics- Name
- WURA
- Legal name
- Wura Technologies Ltd.
- Website
- https://wurahealth.com
- Company type
- Private
- Operating status
- Operating
- Short description
- WURA is a Nigeria-based digital health platform offering pay-per-visit telemedicine and tiered health coverage plans (Individual, Family, Corporate/SME) to consumers and small businesses through a self-serve web interface.
- Ownership category
- akta.pro rank
WURA industry classification
Industry- Product category
- Digital Health Insurance and Telemedicine
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
Keywords
WURA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Pay-Per-Visit Consultations: Customers pay per consultation via chat or video call with doctors. Quick care for common health issues with fast response times. Pay only when needed model.
- Health Plan Subscriptions: Individual, family, and corporate health insurance plans providing ongoing health coverage with regular checkups, screenings, and emergency protection against medical bills
- E-Prescription Services: Electronic prescription services integrated with the platform for timely medication access
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-Per-Visit messaging consultation |
| Usage-based | Pay-as-you-go | Pay-Per-Visit video consultation |
| Subscription | Monthly | Individual Health Plan |
| Subscription | Monthly | Family Health Plan |
| Subscription | Annual | Corporate & SMEs Health Plan |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
WURA product offering
Product offeringCore offering
WURA operates a digital health platform that sells subscription-based health coverage plans (Individual, Family, and Corporate & SMEs tiers) and on-demand telemedicine consultations delivered via chat (N999/message) and video call (N1,999/video call). Customers self-enroll on the website, pay online, and receive immediate access to doctor consultations, e-prescriptions, and Pharmacy+ medication services covering 20+ common health conditions.
Product overview
WURA (Wurahealth) operates as a digital health platform offering a suite of health insurance plans and telemedicine services. The core product portfolio consists of three health coverage tiers—Individual Plan, Family Plan, and Corporate & SMEs Plan—supplemented by pay-per-visit telemedicine consultations (chat and video). The platform integrates Pharmacy+ for pharmaceutical services and E-Prescription for electronic prescription management. Users access healthcare through a streamlined enrollment process: visit the website, select a plan, make payment, and gain immediate access to benefits including doctor consultations and healthcare service discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Pharmacy+ Pharmacy service integrated with the health platform, providing enrollees access to prescription medications and pharmaceutical services.
- Individual Health Plan Subscription-based health coverage for individuals providing protection against unexpected medical bills and emergencies, with access to regular checkups, screenings, and telemedicine consultations.
- Family Health Plan Subscription-based health coverage covering spouse, children, or dependents under a single plan, simplifying household healthcare with early-detection benefits and immediate medical access for family members.
- Corporate & SMEs Health Plan Subscription-based employee health benefits sold to businesses and SMEs, providing medical coverage intended to boost productivity, morale, and talent retention.
- Pay-Per-Visit Consultation Usage-based telemedicine service offering quick care for 20+ common conditions from top-rated clinicians via chat (N999 per message) or video call (N1,999 per video call), with no subscription required.
- E-Prescription Electronic prescription service enabling healthcare providers to issue timely, carefully written prescriptions through a dedicated provider login portal.
Quantifiable outcome
- Treatment available for 20+ common conditions
- +2 more outcomes
Companies that use WURA
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
WURA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WURA partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
WURA competitors and assessment
Company assessmentDirect peers
- Reliance HMO: Nigerian digital-first HMO offering health plans plus telemedicine and pharmacy benefits to individuals, families and corporate clients — the closest head-to-head competitor to WURA in the Nigerian market.
- mDoc Healthcare: Nigeria-rooted digital health platform providing telemedicine, care management and chronic-disease programs to individuals and employers across Africa — directly comparable on virtual care delivery and employer contracts.
Broad incumbents
- Hygeia HMO: One of Nigeria's largest established HMOs providing health plans and provider networks to corporates and individuals — a broader incumbent against which WURA's subscription plans compete.
- Avon Healthcare: Nigerian HMO owned by Heirs Holdings, offering health plans and a provider network to corporate and individual customers — a scaled incumbent peer in the same plan-plus-provider category as WURA.
- AXA Mansard Health: Nigerian health insurance arm of AXA, providing group and individual health plans to corporate clients — competes with WURA's Corporate & SMEs tier from an established, capital-backed position.
- Leadway Health: Nigerian HMO offering health plans and provider networks to corporate clients and individuals — competes for the same SME and family-plan segments WURA targets.
- Teladoc Health: Global leader in virtual care with subscription and pay-per-visit telehealth — useful comparable for the telemedicine and digital-pharmacy economics WURA is building toward.
Emerging players
- CarePoint Nigeria: Nigerian health-tech focused on digital health coverage and care navigation — overlapping use case of digitising HMO-style benefits for underserved consumers.
Regional players
- Doctor Anywhere: Southeast Asia-based telehealth and digital health platform offering subscriptions and on-demand consultations — comparable business model outside WURA's Nigerian geography.
- Kry (Livi): European digital primary-care provider combining subscription plans with on-demand video consultations — comparable integrated insurer-plus-telehealth model outside Africa.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WURA social profiles
Digital presenceWURA financial estimates
Financial estimateRevenue estimate
Valuation estimate
WURA leadership team
Management profileNumber of profiles
WURA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WURA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WURA
What does WURA do?
WURA operates a digital health platform that sells subscription-based health coverage plans (Individual, Family, and Corporate & SMEs tiers) and on-demand telemedicine consultations delivered via chat (N999/message) and video call (N1,999/video call). Customers self-enroll on the website, pay online, and receive immediate access to doctor consultations, e-prescriptions, and Pharmacy+ medication services covering 20+ common health conditions.
Is WURA a public or private company?
WURA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WURA founded?
WURA was founded in -1.
How does WURA make money?
Three revenue lines are on record. Pay-Per-Visit Consultations are the primary driver. The others are health Plan Subscriptions and E-Prescription Services.
Who are WURA's main competitors?
Direct peers on record are Reliance HMO and mDoc Healthcare. Broad incumbents are Hygeia HMO, Avon Healthcare, AXA Mansard Health, Leadway Health and Teladoc Health. CarePoint Nigeria is listed as an emerging player. Regional players are Doctor Anywhere and Kry (Livi).
Does WURA have an API?
No public API is recorded for WURA.
What industry is WURA in?
WURA's product category is Digital Health Insurance and Telemedicine. Its primary akta.pro industry code is HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 6211 and its SIC code is 8000.