Würstbar

What Würstbar does

Würstbar is a single-location casual dining bar and restaurant based in Jersey City, New Jersey, operating since 2016. The establishment focuses on a specialty menu built around sausages, hot dogs, burgers, and a craft beverage program, positioning itself as a neighborhood-focused dining and drinking venue rather than a generalist restaurant. The operating footprint is small, with roughly eight employees supporting a single physical site.

The business runs on standard hospitality technology: ToastTab handles point-of-sale transactions, while BentoBox powers the company's website and online presence. There is no indication of proprietary technology, branded digital ordering platform, loyalty app, or data infrastructure beyond these off-the-shelf SaaS tools. The technology stack is therefore consistent with a small independent operator rather than a tech-enabled restaurant concept.

Würstbar's revenue model is conventional for a casual dining bar — sales are generated primarily through on-premises food and beverage covers, complemented by a craft beverage mix that likely lifts average ticket size relative to a quick-service baseline. There is no disclosed catering, franchising, wholesale, or licensing business. The company has not raised external capital, expanded beyond the original location, or signaled multi-unit ambitions in the available data, indicating a stable but geographically contained single-unit operation.

Name

Würstbar

Website

https://wurstbarjc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Würstbar is a single-location casual dining bar and restaurant in Jersey City, NJ, serving sausages, hot dogs, burgers, and craft beverages to a local walk-in customer base since 2016.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant & Bar

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Casual dining restaurant
• Craft beer bar
• Sausage hot dogs
• Comfort food
• Craft cocktails

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Würstbar generates revenue through the sale of food items including sausages, burgers, sandwiches, fries, poutines, and desserts, as well as alcoholic beverages including draft and canned beers, ciders, wines, cocktails, barrel-aged cocktails, and spirits. The menu features a variety of price points from $6 appetizers to $19 premium burgers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Würstbar operates a single-location casual dining restaurant and bar serving a focused menu of sausages, hot dogs, burgers, sandwiches, fries and poutines, salads, and desserts, paired with a full beverage program of rotating draft and canned beers and ciders, wines, cocktails, barrel-aged cocktails, and spirits. The business supports dine-in, takeout, delivery, group/private event reservations, gift card sales, and a weekday Happy Hour promotion.

Product overview

Würstbar is a single-location restaurant and bar in Jersey City, NJ (established 2016) offering a unified food and beverage service centered on a diverse menu of sausage, hot dog, and burger creations complemented by fries and poutines, salads, sandwiches, and desserts. The product portfolio consists of multiple menu categories — Starters & Salads, Sausages & Dogs, Sandwiches, Fries & Poutine, Wurst Plate, Dessert — alongside a full beverage program including Beer & Cider, Wines, Cocktails & Spirits, and a weekday Happy Hour promotion. Service offerings include online ordering via Toast Tab, group reservations for parties of 6 or more, and a rotating Beer & Cider page. The restaurant's menu includes vegetarian substitution options (veggie frank and veggie burger) and allergen-conscious items (marked with *).

Differentiator

Problem solved

Functional benefit

Products and services

• Food Menu (Sausages, Burgers, Fries, Salads, Desserts)
• Beer & Cider Program
• Wine, Cocktail & Spirits Program
• Happy Hour Promotion
• Online Ordering
• Group Reservations
• Gift Cards

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves2 records

Expansion highlights1 record

Direct peers

• Crif Dogs: NYC hot dog specialty concept with creative toppings and a dive-bar atmosphere. Comparable in sausage/hot dog-centric menu with creative toppings, though a different format and NYC-not-JC geography.
• Skinner's Loft: Jersey City neighborhood bar and restaurant serving elevated comfort food and craft drinks. Comparable casual full-service model and Jersey City footprint.
• Light Horse Tavern: Jersey City casual dining restaurant and bar known for burgers and craft beverages. Closely comparable to Würstbar in geography, casual full-service model, and craft drink focus.
• The Shannon Pub: Jersey City Irish pub and casual restaurant. Comparable as a neighborhood bar-and-grill serving comfort food and beer in the same Hudson County market.
• The Hutton: Jersey City gastropub-style bar and restaurant with craft cocktails and elevated comfort food. Comparable to Würstbar in casual dining, cocktail program, and JC locale.
• Battlefield Bar + Kitchen (Battello): Upscale-casual Jersey City waterfront restaurant and bar. Comparable as a Jersey City full-service dining destination with strong beverage program.
• The Archer: Casual Jersey City bar and restaurant with a craft beverage focus. Comparable in operating model and target Jersey City customer base.
• Zeppelin Hall Beer Garden: Large-scale beer hall and casual restaurant in Jersey City with extensive craft beer program and comfort food menu. Comparable in casual full-service dining, Jersey City location, and beer-led beverage strategy.

Broad incumbents

• Bareburger: Regional casual burger chain with NYC-area locations emphasizing alternative protein options. Comparable in casual burger/veggie-burger menu and family-friendly bar positioning.
• Shake Shack: National casual burger chain with multiple NYC-area locations. Comparable in casual burger-focused menu and counter/table service mix, though much larger scale and broader footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wurstbarjc
• Instagraminstagram.com/wurstbarjc
• TikToktiktok.com/@wurstbarjc
• LinkedInlinkedin.com/company/w%C3%BCrstbar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Würstbar