WUTH Charity
WUTH Charity is the official registered NHS charity of Wirral University Teaching Hospital NHS Foundation Trust, raising funds through eight specialty funds, a weekly lottery, and community appeals to support Arrowe Park and Clatterbridge Hospitals in the Wirral region.
- Company typePrivate
- Founded-
- HeadquartersUpton, Wirral, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What WUTH Charity does
WUTH Charity is the sole official registered charity of Wirral University Teaching Hospital NHS Foundation Trust, operating under UK Charity Commission registration number 1050469 and Fundraising Regulator membership. The organization is headquartered at Arrowe Park Hospital in Upton, Wirral, and serves as the exclusive fundraising vehicle for the Trust's two hospital sites (Arrowe Park and Clatterbridge), which together treat over 90,000 emergency department patients annually. Its functional mandate is to raise funds for medical equipment, facility improvements, and patient experience enhancements that fall outside NHS core funding — supporting clinical areas including cardiac care, neonatal intensive care, oncology, stroke, respiratory, and pediatrics.
The charity operates a diversified fundraising platform built around eight designated specialty funds (Patient Wish, Critical Care, Breast Care, Children's, Heart Care, Stroke, Respiratory, and Cancer), a weekly £25,000 jackpot lottery managed through Unity, and time-bound capital appeals such as the three-year, £1.5 million Tiny Stars Neonatal Appeal. Revenue is generated through individual donations (JustGiving, standing orders, Gift Aid reclaim), a weekly lottery, corporate partnerships, school fundraising programs, community group collections, legacy giving, charitable trust grants (e.g., The Ickle Pickle Partnership), and retail affiliate programs (AmazonSmile, Give as you Live). The go-to-market model is community-led and event-driven, anchored by challenge events such as abseils, marathons, golf days, and the Challenge 100 program.
WUTH Charity is a non-profit organization with 21 employees and a leadership team headed by Victoria Burrows as Head of Fundraising. It holds no subsidiaries, has no external investment or equity ownership, and operates as a public-benefit entity under NHS governance structures with funds legally restricted to supporting the Trust's hospitals. All technical infrastructure is outsourced to third-party platforms (JustGiving, Unity, AmazonSmile, Give as you Live); no proprietary technology is developed in-house. The charity's structural position — being the only authorized charitable fundraising channel for a single NHS Trust — defines both its purpose and its sole beneficiary relationship.
WUTH Charity firmographics
Firmographics- Name
- WUTH Charity
- Legal name
- WUTH Charity
- Website
- https://wuthcharity.org
- Company type
- Private
- Operating status
- Operating
- Short description
- WUTH Charity is the official registered NHS charity of Wirral University Teaching Hospital NHS Foundation Trust, raising funds through eight specialty funds, a weekly lottery, and community appeals to support Arrowe Park and Clatterbridge Hospitals in the Wirral region.
- Ownership category
- akta.pro rank
WUTH Charity industry classification
Industry- Product category
- Hospital Charity Services
- NAICS
- Voluntary Health Organizations (813212), Individual and Family Services (6241)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)
- akta.pro secondary industry
- Health & Medical Research Grantmaking Foundations (BPAGAKAL)
Keywords
Where WUTH Charity is headquartered
LocationHeadquarters
- HQ city
- Upton, Wirral
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WUTH Charity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: One-time and recurring donations from individual supporters via JustGiving platform, standing orders, bank transfers, cash, and cheques. Includes Gift Aid reclaim for UK taxpayers.
- Charity Lottery: Weekly lottery managed through Unity platform. Each £1 chance has 50p going to charity, 50p covers administration and prizes. Jackpot prize of £25,000 with additional £2,500 to charity upon jackpot win.
- Corporate Partnerships: Charity of the Year partnerships, fundraising challenges, corporate events, volunteering opportunities, and event sponsorship with local businesses.
- Legacy Gifts: Bequests and legacies left in wills including residuary gifts (percentage of estate), pecuniary gifts (fixed sums), and specific items. Major donor philanthropy program.
- AmazonSmile: Online shopping donation program where Amazon donates 0.5% of eligible purchases to WUTH Charity at no cost to shoppers.
- Give as you Live: Free online shopping fundraising platform generating donations from over 4,200 partner stores when supporters shop online.
- Grant Funding: Funding from charitable trusts and foundations such as The Ickle Pickle Partnership for specific equipment purchases, particularly for neonatal units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Weekly | Charity Lottery - £1 per chance with weekly Saturday draws |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
WUTH Charity product offering
Product offeringCore offering
WUTH Charity is the official NHS charity of Wirral University Teaching Hospital NHS Foundation Trust, raising funds through donations, a weekly lottery, corporate partnerships, legacy giving, and grants to purchase medical equipment and enhance patient environments at Arrowe Park Hospital and Clatterbridge Hospital. The charity operates eight specialty funds targeting distinct clinical areas (Patient Wish, Critical Care, Breast Care, Children's, Heart Care, Stroke, Respiratory, Cancer) plus special appeals such as the £1.5 million Tiny Stars Neonatal Appeal and Covid-19 Support Fund.
Product overview
WUTH Charity is a single NHS charity offering a unified fundraising platform for Wirral University Teaching Hospital NHS Foundation Trust. The core offering consists of eight designated specialty funds (Patient Wish, Critical Care, Breast Care, Children's, Heart Care, Stroke, Respiratory, and Cancer) plus a £25,000 lottery product and special appeals (Tiny Stars Neonatal, Covid-19 Support). The charity enables public donations through JustGiving integration, standing orders, bank transfers, and Gift Aid. Additional services include volunteer coordination, corporate partnerships, school fundraising programs, legacy giving, and shopping-for-charity integrations via AmazonSmile and Give as you Live.
Differentiator
Problem solved
Functional benefit
Products and services
- Patient Wish Fund
Companies that use WUTH Charity
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
WUTH Charity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
WUTH Charity partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Unity (Lottery Platform)coreUnity is a leading fundraising lottery platform that manages WUTH Charity's weekly lottery program. Each £1 chance has 50p going to charity with weekly Saturday draws and a £25,000 jackpot. The platform handles number allocation, draw management, and prize distribution.
- Wirral GlobeflagshipWirral Globe launched the COVID-19 Support Fund appeal in partnership with WUTH Charity, helping raise over £116,000 for hospital support during the pandemic. Joint appeal combining media reach with charity fundraising capabilities.
- The Ickle Pickle PartnershipcoreCharitable organization providing grants to help equip neonatal units. Provided support for purchasing critical care respiratory equipment and vital signs monitors for the Neonatal Unit at Arrowe Park Hospital.
- JustGivingcoreOnline donation and fundraising platform used for direct donations and personal fundraising pages. Provides Gift Aid reclaim functionality for UK taxpayers and secure payment processing.
- Give as you LiveminorFree online shopping fundraising platform enabling supporters to raise funds when shopping at over 4,200 partner stores including travel, clothing, and gift retailers.
- AmazonSmileminorAmazon program where 0.5% of net purchase price of eligible purchases is donated to WUTH Charity when shoppers use smile.amazon.co.uk.
- DT HUGHES ConstructionminorLocal construction company that supported COVID-19 efforts by providing seating and garden areas for Arrowe Park Hospital staff and visitors, demonstrating community corporate support.
- British IronworksminorCommissioned to produce Wirral Rainbow Flower sculptures recognizing NHS challenges during COVID-19. Limited edition flowers available for £25 minimum donation as fundraiser.
Scale indicators13 records
Recent moves6 records
Expansion highlights3 records
WUTH Charity competitors and assessment
Company assessmentDirect peers
- Royal Liverpool and Broadgreen University Hospitals Charity: Sole official NHS charity for a neighboring Liverpool-based NHS Trust, operating an identical model of specialty funds, lottery, and community fundraising for a major acute hospital trust in the same North West region.
- Countess of Chester Hospital Charity: NHS hospital charity serving another North West England Trust adjacent to Wirral, with similar structure of fundraising for medical equipment, facility improvements, and patient experience enhancements.
- Mid Cheshire Hospitals Charity: NHS hospital charity supporting Leighton Hospital and Victoria Infirmary in Cheshire, comparable in scale and operating model to WUTH Charity with multiple specialty funds and community-led fundraising.
- Clatterbridge Cancer Charity: Charitable arm supporting Clatterbridge Cancer Centre, which co-locates services with WUTH. Disease-focused NHS charity operating in the same Wirral/Merseyside geography with overlapping patient communities.
Broad incumbents
- NHS Charities Together: Umbrella organization representing all NHS charities in the UK, providing collective advocacy, shared fundraising infrastructure, and national appeals (notably during COVID-19) that benefit member charities including WUTH Charity.
- Macmillan Cancer Support: UK's largest cancer charity, supporting cancer patients across NHS hospitals including those WUTH serves. Competes for cancer-specific donor dollars but with broader national reach and brand recognition.
- British Heart Foundation: National heart disease charity funding research and patient support across NHS cardiac services, including those at Arrowe Park Hospital's cardiac catheter lab. Competes for Heart Care Fund donations at the national level.
Regional players
- Wirral Community Foundation: Local Wirral grantmaking charity operating in the same geographic catchment as WUTH Charity, competing for community corporate partnerships and individual legacy giving within the regional donor pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
WUTH Charity social profiles
Digital presenceWUTH Charity compliance and trust
Trust signalCompliance2 records
WUTH Charity financial estimates
Financial estimateRevenue estimate
Valuation estimate
WUTH Charity leadership team
Management profileNumber of profiles
Profiles3 records
WUTH Charity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WUTH Charity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WUTH Charity
What does WUTH Charity do?
WUTH Charity is the official NHS charity of Wirral University Teaching Hospital NHS Foundation Trust, raising funds through donations, a weekly lottery, corporate partnerships, legacy giving, and grants to purchase medical equipment and enhance patient environments at Arrowe Park Hospital and Clatterbridge Hospital. The charity operates eight specialty funds targeting distinct clinical areas (Patient Wish, Critical Care, Breast Care, Children's, Heart Care, Stroke, Respiratory, Cancer) plus special appeals such as the £1.5 million Tiny Stars Neonatal Appeal and Covid-19 Support Fund.
Is WUTH Charity a public or private company?
WUTH Charity is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WUTH Charity founded?
WUTH Charity was founded in -1.
Where is WUTH Charity based?
WUTH Charity is headquartered in Upton, Wirral, United Kingdom, in the Europe region.
How does WUTH Charity make money?
Seven revenue lines are on record. Individual Donations are the primary driver. The others are charity Lottery, corporate Partnerships, legacy Gifts, amazonSmile, give as you Live and grant Funding.
Who are WUTH Charity's main competitors?
Direct peers on record are Royal Liverpool and Broadgreen University Hospitals Charity, Countess of Chester Hospital Charity, Mid Cheshire Hospitals Charity and Clatterbridge Cancer Charity. Broad incumbents are NHS Charities Together, Macmillan Cancer Support and British Heart Foundation. Wirral Community Foundation is listed as a regional player.
Does WUTH Charity have an API?
No public API is recorded for WUTH Charity.
What industry is WUTH Charity in?
WUTH Charity's product category is Hospital Charity Services. Its primary akta.pro industry code is BPAGACAB, Hospitals, Clinics & Charitable Healthcare Providers, with a secondary code of BPAGAKAL, Health & Medical Research Grantmaking Foundations. Its NAICS code is 813212 and its SIC code is 8000.