WVG Wolfsburger Verkehrs-GmbH

Name

WVG Wolfsburger Verkehrs-GmbH

Legal name

Wolfsburger Verkehrs-GmbH

Website

https://wvg.de

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Bus Transportation

NAICS

Interurban and Rural Bus Transportation (485210), School and Employee Bus Transportation (485410)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Intercity Bus Franchises/Concessionaires (Public Service Contracts) (THAIADAG)

akta.pro secondary industry

Economy/Conventional Scheduled Intercity Bus Services (THAIADAE)

Keywords

• Public bus transport
• Urban transit services
• Regional bus network
• Mobility services
• Passenger transport

Headquarters

HQ city

Wolfsburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Public Transport Ticket Sales: WVG generates revenue primarily through the sale of public transport tickets including single tickets, multi-ride cards, day passes, monthly passes (Plus-Karte, Deutschlandticket), student passes, senior passes, and annual tickets. Operating as part of the VRB tariff network, tickets are valid across buses, trams, and regional trains within the VRB area. Revenue comes from digital sales via app, on-bus purchases, and physical sales at service centers and advance sales points.
2. Bus Rental (Busanmietung): WVG rents out buses for various occasions including company outings, school trips, club trips, weddings, excursions, and short distances within the city. Vehicles offer comfort features including air conditioning and luggage space. Options available for up to 62 seats including a vintage bus (seasonal, subject to availability).
3. Bus Advertising: WVG offers advertising space on their buses including full bus wraps, partial wraps, traffic boards, side window posters, and rear advertising surfaces. Marketed through Ströer.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

WVG Wolfsburger Verkehrs-GmbH operates scheduled public bus services across the city of Wolfsburg and surrounding municipalities, running approximately 28 lines with around 100 buses and carrying roughly 40,000 passengers per day, accumulating about 5 million kilometers per year. The company supplements its fixed-route network with the PlusBus on-demand service and integrates ticket sales with the regional VRB tariff system and the nationwide Deutschlandticket subscription.

Product overview

WVG Wolfsburger Verkehrs-GmbH operates as a municipal public transportation company providing bus services across Wolfsburg and surrounding regions. The offering consists of a core transportation service (city bus lines, Volkswagen factory lines, school routes, regional lines) supported by digital products including the WVG-App for real-time journey planning and mobile ticketing, and supplementary services such as PlusBus (on-demand service), bus rental, bus advertising, and mobility training. The company is part of the VRB (Verkehrsverbund Region Braunschweig) tariff network enabling integrated travel with one ticket across multiple transit operators. Key products include the WVG-App (mobile ticketing and journey planner), PlusBus (on-demand minibus service), standard bus routes (city lines 201-231, factory lines 261-269), Deutschlandticket subscription, and various subscription tickets (Plus-Karte, Schüler-Monatskarte, U21-Karte, Seniorenkarte).

Differentiator

Problem solved

Functional benefit

Products and services

• WVG city and regional bus network Scheduled fixed-route public bus services covering Wolfsburg and surrounding municipalities, running approximately 28 lines with around 100 buses, serving roughly 40,000 passengers daily across the local and regional network. Targeted at residents, commuters, students, seniors and visitors within the WVG service area.
• PlusBus on-demand service Flexible on-demand ride service that supplements WVG's fixed-route bus network, allowing passengers to book a bus via the PlusBus app for areas and times not covered by regular lines. Targeted at riders needing first/last-mile or off-peak mobility across the Wolfsburg service area.
• WVG mobile ticketing app Mobile application providing digital ticket purchase and real-time schedule/connection information for WVG's bus network. Targeted at passengers preferring app-based ticketing over on-bus or counter purchases.
• Deutschlandticket subscription Monthly nationwide subscription ticket that WVG accepts and sells on the Deutschlandticket model, allowing holders to use WVG buses and participating regional/national services for a flat monthly price. Targeted at frequent riders seeking unlimited local and long-distance public transport.
• VRB regional tariff tickets Zone-based regional tariff tickets covering WVG's bus services and connecting transport across the Verkehrsregion Braunschweig (VRB) area. Targeted at riders making cross-municipal trips within the regional tariff zone.
• Works bus lines (Werkslinien) for Volkswagen and major employers Dedicated bus lines operated by WVG to connect Wolfsburg city and residential areas with Volkswagen plant sites and other major local employers, typically aligned with shift schedules. Targeted at employees of large local employers and the companies themselves.
• Sightseeing and special excursion trips (including Hertha Berlin fan trips) Occasional themed bus excursions and event trips, including sightseeing tours and Hertha Berlin away-match fan travel, operated by WVG. Targeted at leisure travelers, tourists and sports fans in the Wolfsburg region.

Quantifiable outcome

• ~40,000 passengers transported daily
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MAN Truck & Bus SEcoreTechnology or Integration · 20 August 2025Technology partner for electric bus fleet. Delivered 12 MAN Lion's City 18 E fully electric articulated buses with advanced safety features. Plans to add 6 more E-buses annually starting 2026. 40% funding support received from the state of Lower Saxony.
• Stadtwerke Wolfsburg Holding GmbHcoreStrategic or Co-development Partner · 1 January 1978Parent company and sole shareholder of WVG Wolfsburger Verkehrs-GmbH. WVG is a 100% subsidiary of Stadtwerke Wolfsburg Holding GmbH.
• Verkehrsverbund Region Braunschweig (VRB)coreStrategic or Co-development PartnerVRB tariff association with 15 transport companies. WVG is a partner enabling passengers to use a single ticket across buses, trams, and regional trains in Wolfsburg, Braunschweig, Salzgitter and districts of Gifhorn, Goslar, Helmstedt, Peine, and Wolfenbüttel. VRB manages subscription services including Deutschlandticket chip cards.
• Stadtwerke Wolfsburg AGcoreStrategic or Co-development PartnerParent company relationship. Birte Fleischer serves as Vorständin of Stadtwerke Wolfsburg AG and is also WVG's managing director.
• Braunschweiger Verkehrs-GmbHminorChannel Partner/ Reseller/ DistributorPartner transport company within VRB network. Located at Am Hauptgüterbahnhof 28, 38126 Braunschweig.
• Deutsche Bahn AGminorChannel Partner/ Reseller/ DistributorRail partner within VRB network. DB Reisezentrum Wolfsburg at Willy-Brand-Platz 3, 38440 Wolfsburg. Serves regional train connections.
• KVG mbH BraunschweigminorChannel Partner/ Reseller/ DistributorPartner transport company within VRB network. Located at In den Blumentriften 1, 38226 Salzgitter.
• Regionalverband Großraum BraunschweigminorOthersRegional transport authority for the Greater Braunschweig area. Located at Frankfurter Straße 2, 38122 Braunschweig.
• Verkehrsgesellschaft Landkreis Gifhorn mbH (VLG)minorChannel Partner/ Reseller/ DistributorPartner transport company serving Landkreis Gifhorn district. Located at Wolfsburger Straße 1, 38518 Gifhorn.
• StröerminorChannel Partner/ Reseller/ DistributorExternal advertising partner for bus advertising services. Contact: Heiko Kramp, Sales Manager, 0160 93114405, [email protected]
• Stadt WolfsburgcoreStrategic or Co-development PartnerCity municipality partner. Located at Porschestraße 49, 38440 Wolfsburg. School transport is based on the school transport regulations of Stadt Wolfsburg.
• Tourist-Information WolfsburgminorChannel Partner/ Reseller/ DistributorAdvance sales point and tourist information partner. Located at Willy-Brandt-Platz 4, 38440 Wolfsburg.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Regionalverband Großraum Braunschweig: Regional transport authority that oversees public transit planning and concessions in the Greater Braunschweig area. Relevant as the regulatory body that contracts transit operators including WVG and shapes the franchise/concession structure under which WVG operates.

Broad incumbents

• Hamburger Hochbahn AG: Major Hamburg public transit operator with bus and metro services. Comparable as a municipal-owned German transit company, but significantly larger scale with broader portfolio; serves as a benchmark for fleet electrification and digital ticketing at scale.
• Berliner Verkehrsbetriebe (BVG): Berlin's municipal public transport operator covering buses, trams, and metro. Comparable as a German municipal transit operator, though significantly larger; provides reference for fare structures (including Deutschlandticket integration) and operational scale.
• Münchner Verkehrsgesellschaft (MVG): Munich's municipal bus, tram, and metro operator. Comparable as a German municipal transit operator; relevant for benchmarking fleet electrification strategy, digital ticketing app, and on-demand mobility services.

Direct peers

• Magdeburger Verkehrsbetriebe (MVB): Municipal bus and tram operator in Magdeburg, Saxony-Anhalt. Comparable as a mid-sized German Stadtwerke-owned transit operator with a similar mix of scheduled bus services and digital ticketing offerings.
• ÜSTRA Hannoversche Verkehrsbetriebe: Public transit operator for Hannover region in Lower Saxony. Comparable as a municipal bus/tram operator in a similar-sized Lower Saxony urban area, with similar fleet electrification and tariff partnership dynamics.
• Bremer Straßenbahn AG (BSAG): Public transit operator for Bremen with bus and tram services. Comparable as a northern-German municipal transit company operating scheduled bus networks under similar regulatory/funding structures.
• Braunschweiger Verkehrs-GmbH: Public bus operator in Braunschweig, partner in the same VRB tariff network as WVG. Directly comparable municipal concessionaire with overlapping regional ticketing and similar fleet/operational profile.
• Verkehrsgesellschaft Landkreis Gifhorn mbH (VLG): Regional bus operator for Landkreis Gifhorn, a direct VRB partner alongside WVG. Comparable as a contracted local/regional bus concessionaire within the same tariff network and Lower Saxony service area.
• KVG Braunschweig (Salzgitter): Municipal/regional bus operator in Salzgitter, also a VRB partner. Directly comparable as a small-to-mid-sized local bus operator tied to the same VRB tariff integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wvg.wolfsburg
• Instagraminstagram.com/wvg_wirbewegenwolfsburg
• LinkedInlinkedin.com/company/wvg-wolfsburger-verkehrs-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WVG Wolfsburger Verkehrs-GmbH