Will Writing and Probate Services Ltd

What Will Writing and Probate Services Ltd does

Will Writing and Probate Services Ltd is a privately held UK legal services firm headquartered in Yate, Bristol, founded in 1992 and consolidated into its current form through the June 2010 amalgamation of separate Will Writing and Probate businesses. It provides estate-planning and end-of-life legal documentation to individual and family clients across seven South West England counties — Hereford, Worcester, Gloucestershire, Oxford, Wiltshire, Bristol, and Somerset — via a network of mobile consultants who conduct home visits six days a week, with appointments available into the evening.

The firm's core products are Will Writing (single wills from £99 plus VAT, couple wills at £74.50 each plus VAT), fixed-fee Probate Services, Lasting Powers of Attorney (Health and Welfare and Financial), Property Trust Wills, and a 'Protect Your Home' service designed to shield residential property from nursing home fees and remarriage risk. Existing clients can convert to a low-cost annual subscription that bundles document storage and insurance, discounted legal services, free bereavement home visits, and benefit reminders. The underlying technology is described as tried-and-tested solicitor precedents rather than any proprietary software platform, and there is no app, API, or AI capability disclosed.

The business model is overwhelmingly transactional: one-time fees for will drafting, probate administration, and LPAs, supplemented by a small recurring subscription revenue stream from existing clients. Distribution is direct-to-consumer via phone, email, website contact forms, and in-home appointments, supported by SEO-optimised regional web content. Customer testimonials indicate repeat usage through life events (writing a will, then probate on bereavement, then subscription retention), giving the firm a long lifecycle per client despite a small five-employee headcount and no external capital raised.

Name

Will Writing and Probate Services Ltd

Legal name

Will Writing and Probate Services Ltd

Website

https://wwaps.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Will Writing and Probate Services Ltd is a privately held UK firm providing wills, probate, lasting powers of attorney, and property trust services to individual and family clients across seven South West England counties via a mobile home-visit consultant model, founded 1992 and serving over 20,000 lifetime clients.

Ownership category

akta.pro rank

Product category

Estate Planning Services

NAICS

Trusts, Estates, and Agency Accounts (525920)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Estate Planning & Trust Structuring Advisory (FSAEAKAC), Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Will writing services
• Probate administration
• Lasting powers attorney
• Property trust wills
• Estate planning services

Headquarters

HQ city

Yate, Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Will Writing Services: One-time fees for drafting and executing Wills. Single Will from £99 plus VAT, couple Wills at £74.50 each plus VAT. Includes returning the Will, explaining it, and supervising the signing and witnessing process.
2. Probate Services: Fixed fee service for probate administration. Fee is not due until completion and is typically deducted from the estate. No hidden extras, no charges for phone calls or correspondence.
3. Annual Subscription: Existing clients can pay a low cost annual subscription entitling them to free and discounted services, including free storage and insurance for important documents. Free reminders of available benefits.
4. Property Trust and Discretionary Trust Services: Legal services for Property Trust Wills and Discretionary Trusts to protect property against nursing home fees. Existing clients receive discounted legal work.
5. Lasting Powers of Attorney: Drafting and registration services for Health and Welfare and Financial Lasting Powers of Attorney.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Will Writing and Probate Services Ltd drafts Wills and associated legal documents for individuals and couples, administers probate on deceased estates, and sets up Lasting Powers of Attorney and Property Trust Wills. The firm specialises in protecting family homes from nursing home fees and operates through mobile consultants who visit clients at home across South West England, including Bristol, Gloucestershire, Wiltshire, Herefordshire, Worcestershire, Oxfordshire, and Somerset.

Product overview

Will Writing and Probate Services Ltd is a service-based company offering a unified portfolio of legal document services focused on estate planning and end-of-life documentation. The core offerings include Will Writing (from £99), Probate Services (fixed fee), Lasting Powers of Attorney, Property Trust Wills, and Protect Your Home services. Existing clients benefit from subscription-based support including free document storage, insurance, and discounted services. The company emphasizes home-visit convenience, competitive pricing, and nearly 30 years of experience serving over 20,000 clients across Bristol, Gloucestershire, Wiltshire, and surrounding counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Will Writing Service

Quantifiable outcome

• Over 20,000 clients helped protect their estates
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gordon Lowe SolicitorsminorOthersRecommended external legal practice for divorce and separation, family and children, road traffic offenses, and employment matters. Located in Yate. Company uses local businesses where possible for outsourcing needs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Slater and Gordon: UK national law firm with a wills and probate practice alongside personal injury and other consumer legal services. Overlaps with WWAPS on estate-planning services but serves a much wider portfolio of legal needs.
• Co-op Legal Services: National legal services arm of the Co-operative Group providing wills, probate, LPA, and family law services across the UK. Competes on price and brand trust but lacks WWAPS's localised home-visit model.
• Burges Salmon: Bristol-headquartered UK law firm with a strong Private Client practice covering wills, probate, and estate planning. Competes with WWAPS across the South West but operates at a higher price point with broader corporate and commercial legal services.
• Irwin Mitchell: Large UK full-service law firm with a substantial Private Wealth / Wills & Probate practice serving individuals and families nationally. Competes in the same end-customer segment but offers broader legal services and a higher price point.

Direct peers

• Farewill: UK online will-writing and probate platform offering wills from £20 with a fully digital experience. Directly competes with WWAPS on will drafting and probate, but differentiates on price and convenience rather than home-visit service.
• UK Wills: UK online will-writing service offering single wills from approximately £39 with optional LPA and probate add-ons. Directly comparable to WWAPS on product scope (will drafting, LPA, probate) but delivered via digital channels rather than home visits.

Regional players

• Royds Withy King: South West England law firm headquartered in Bath with offices across the region including Swindon and Oxford. Directly competes with WWAPS in the same geographic footprint on wills, probate, and private client matters.
• BPE Solicitors: Cheltenham-based law firm serving Gloucestershire and the wider South West with wills, probate, and private client services. Head-to-head competitor with WWAPS in the home-county region around Bristol and Gloucestershire.
• Hughes Paddison: Cheltenham-based firm offering wills, probate, and private client services in Gloucestershire and the surrounding South West region. Directly overlaps with WWAPS's core service offering and home turf.

Others

• Gordon Lowe Solicitors: Yate-based solicitors' practice already in a referral relationship with WWAPS for non-estate legal matters. Adjacent ecosystem participant — not a direct competitor in wills/probate, but a local partner through which WWAPS routes family law and other work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/will-writing-and-probate-services-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Will Writing and Probate Services Ltd