WWD KOREA
WWD KOREA is the Korean digital edition of Women's Wear Daily, a fashion business trade media outlet owned by Penske Media Corporation. It serves Korean fashion industry professionals and students with digital news, premium content, and social channels across nine editorial categories.
- Company typePrivate
- Founded2019
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What WWD KOREA does
WWD KOREA is the Korean edition of Women's Wear Daily (WWD), the 116-year-old American fashion business trade publication originally launched in 1910. It is operated by the Korean corporation (주)더블유더블유디코리아 as a wholly-owned subsidiary of Penske Media Corporation, a US-based global media conglomerate that owns approximately 20 media brands including Variety, Rolling Stone, and Robb Report. The Korean entity was established around 2019 and is headquartered at Achasan-ro 17, 6F, Seongdong-gu, Seoul, with a lean team of 14 employees.
The company runs a digital-first publishing platform at wwdkorea.com organized into nine content categories: Fashion, Business, Runway, Sustainability, Beauty, People, Lifestyle, WWD Premium, and K-report. The platform indexes 7,363 articles with thumbnail-based browsing and category filtering. Content is produced by a named editorial team and covers Korean and global fashion industry news including runway shows, fashion week coverage, corporate M&A and financial results, sustainability developments, and executive profiles. Distribution extends beyond the website to a TikTok presence (@wwdkorea.official), an editorial email newsletter, and mobile web. Print editions are no longer part of the core model, consistent with WWD's global transition to a fully digital format completed in 2017.
WWD KOREA's business model is built on advertising revenue from fashion and luxury advertisers, supplemented by the WWD Premium subscription tier offering exclusive content and expert columns. No public subscription pricing, advertiser roster, or revenue figures are disclosed in the source data. The company serves two primary audience segments: fashion industry professionals (designers, executives, brand leaders) seeking timely business intelligence, and fashion students and aspiring designers using the platform for education and research. Its strategic positioning leverages the parent brand's global authority — WWD is widely regarded as the 'fashion bible' — combined with localized Korean-market reporting through the K-report section.
WWD KOREA firmographics
Firmographics- Name
- WWD KOREA
- Legal name
- (주)더블유더블유디코리아
- Website
- https://wwdkorea.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WWD KOREA is the Korean digital edition of Women's Wear Daily, a fashion business trade media outlet owned by Penske Media Corporation. It serves Korean fashion industry professionals and students with digital news, premium content, and social channels across nine editorial categories.
- Ownership category
- akta.pro rank
Where WWD KOREA is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
WWD KOREA business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Distribution channels2 records
Marketing channels3 records
WWD KOREA product offering
Product offeringCore offering
WWD KOREA is the Korean edition of Women's Wear Daily, operating a digital fashion business news platform at wwdkorea.com. The company publishes editorial coverage across multiple categories including Fashion, Business, Runway, Sustainability, Beauty, People, and Lifestyle, along with a premium subscription tier (WWD Premium) and a Korean market-specific reporting section (K-report).
Product overview
WWD KOREA is the Korean edition of Women's Wear Daily, a fashion industry trade media outlet. The platform provides digital news coverage across multiple content categories including Fashion, Business, Runway, Sustainability, Beauty, People, and Lifestyle. It offers a premium subscription tier (WWD Premium) providing exclusive content, along with a specialized K-report section for Korean market coverage. The company is part of Penske Media Corporation's global media portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- WWD Premium: Premium/exclusive content section of WWD KOREA featuring WWD Exclusive articles and expert columns.
- K-report
Products and services
- WWD Premium Subscription-based premium content offering exclusive fashion industry news, expert columns, and in-depth analysis for fashion professionals and industry insiders seeking deeper editorial coverage beyond the free articles.
Companies that use WWD KOREA
Customer profileSegments2 records
Ideal customer profiles2 records
WWD KOREA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WWD KOREA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Penske Media Corporationparent_companyWWD is part of Penske Media Corporation, a global media group owning 20 media brands including Variety, Rolling Stone, and Robb Report. WWD transitioned to fully digital format in 2017, with print editions only for special events like fashion weeks and trade shows.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
WWD KOREA competitors and assessment
Company assessmentBroad incumbents
- WWD (Women's Wear Daily — global edition): WWD's US/global edition is the parent brand itself, covering the same fashion industry beat from PMC's New York HQ. It is a direct competitor for Korean fashion industry readership and advertising, but operates at much broader global scale rather than Korea-specific focus.
Direct peers
- Business of Fashion: Business of Fashion is a B2B digital media platform covering the global fashion industry with business intelligence, analysis, and professional news — directly comparable to WWD KOREA's B2B trade media model, audience (fashion executives, designers), and subscription-driven monetization.
- Allure Korea: Allure Korea is the Korean edition of Allure magazine, focused on beauty industry coverage (cosmetics, skincare, fragrance). It is a direct Korean-market peer for WWD KOREA's 'Beauty' vertical and competes for the same Korean beauty advertising budgets.
- Hypebeast: Hypebeast is a digital fashion, streetwear, and lifestyle media platform serving a global audience with editorial content and social distribution — comparable to WWD KOREA's digital-first, multi-channel (web + social) approach to fashion media.
- Fashionista: Fashionista is a digital fashion industry news outlet covering brands, designers, beauty, and retail — closely comparable to WWD KOREA's editorial mix and digital-first B2B/professional audience targeting.
- Vogue Korea: Vogue Korea is the Korean edition of Vogue magazine, covering fashion, beauty, runway, and lifestyle. It is the most direct Korean-market competitor for WWD KOREA's fashion-industry readership, though skews more consumer/celebrity than pure B2B trade.
- Highsnobiety: Highsnobiety is a digital fashion, culture, and lifestyle media outlet with a global digital audience and social-first distribution — comparable to WWD KOREA's digital-only model and category coverage (fashion, lifestyle, beauty-adjacent culture).
- Harper's Bazaar Korea: Harper's Bazaar Korea is the Korean edition of Harper's Bazaar, covering fashion, luxury, and beauty. It competes with WWD KOREA for the same Korean luxury-fashion audience and advertising spend from the same brand partners.
Emerging players
- Glossy: Glossy is a digital media outlet covering fashion, beauty, and retail business with a B2B intelligence focus — an emerging player in the same B2B fashion-trade media category as WWD KOREA, though without a Korean edition.
Regional players
- Jing Daily: Jing Daily is a digital B2B media outlet covering luxury and fashion in the Asian market, primarily focused on China. It is a regional peer covering an adjacent Asian luxury-fashion media market with the same B2B intelligence format as WWD KOREA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WWD KOREA social profiles
Digital presenceWWD KOREA financial estimates
Financial estimateRevenue estimate
Valuation estimate
WWD KOREA leadership team
Management profileNumber of profiles
Profiles1 record
WWD KOREA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WWD KOREA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WWD KOREA
What does WWD KOREA do?
WWD KOREA is the Korean edition of Women's Wear Daily, operating a digital fashion business news platform at wwdkorea.com. The company publishes editorial coverage across multiple categories including Fashion, Business, Runway, Sustainability, Beauty, People, and Lifestyle, along with a premium subscription tier (WWD Premium) and a Korean market-specific reporting section (K-report).
Is WWD KOREA a public or private company?
WWD KOREA is a private company. It is classified as corporate owned and is currently operating.
When was WWD KOREA founded?
WWD KOREA was founded in 2019. It employs 11 to 50 people.
Where is WWD KOREA based?
WWD KOREA is headquartered in Seoul, South Korea, in the Asia region.
Who are WWD KOREA's main competitors?
WWD (Women's Wear Daily — global edition) is listed as a broad incumbent. Direct peers are Business of Fashion, Allure Korea, Hypebeast, Fashionista, Vogue Korea, Highsnobiety and Harper's Bazaar Korea. Glossy is listed as an emerging player. Jing Daily is listed as a regional player.
Does WWD KOREA have an API?
No public API is recorded for WWD KOREA.