WWD KOREA

What WWD KOREA does

WWD KOREA is the Korean edition of Women's Wear Daily (WWD), the 116-year-old American fashion business trade publication originally launched in 1910. It is operated by the Korean corporation (주)더블유더블유디코리아 as a wholly-owned subsidiary of Penske Media Corporation, a US-based global media conglomerate that owns approximately 20 media brands including Variety, Rolling Stone, and Robb Report. The Korean entity was established around 2019 and is headquartered at Achasan-ro 17, 6F, Seongdong-gu, Seoul, with a lean team of 14 employees.

The company runs a digital-first publishing platform at wwdkorea.com organized into nine content categories: Fashion, Business, Runway, Sustainability, Beauty, People, Lifestyle, WWD Premium, and K-report. The platform indexes 7,363 articles with thumbnail-based browsing and category filtering. Content is produced by a named editorial team and covers Korean and global fashion industry news including runway shows, fashion week coverage, corporate M&A and financial results, sustainability developments, and executive profiles. Distribution extends beyond the website to a TikTok presence (@wwdkorea.official), an editorial email newsletter, and mobile web. Print editions are no longer part of the core model, consistent with WWD's global transition to a fully digital format completed in 2017.

WWD KOREA's business model is built on advertising revenue from fashion and luxury advertisers, supplemented by the WWD Premium subscription tier offering exclusive content and expert columns. No public subscription pricing, advertiser roster, or revenue figures are disclosed in the source data. The company serves two primary audience segments: fashion industry professionals (designers, executives, brand leaders) seeking timely business intelligence, and fashion students and aspiring designers using the platform for education and research. Its strategic positioning leverages the parent brand's global authority — WWD is widely regarded as the 'fashion bible' — combined with localized Korean-market reporting through the K-report section.

Name

WWD KOREA

Legal name

(주)더블유더블유디코리아

Website

https://wwdkorea.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

WWD KOREA is the Korean digital edition of Women's Wear Daily, a fashion business trade media outlet owned by Penske Media Corporation. It serves Korean fashion industry professionals and students with digital news, premium content, and social channels across nine editorial categories.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels2 records

Marketing channels3 records

Core offering

WWD KOREA is the Korean edition of Women's Wear Daily, operating a digital fashion business news platform at wwdkorea.com. The company publishes editorial coverage across multiple categories including Fashion, Business, Runway, Sustainability, Beauty, People, and Lifestyle, along with a premium subscription tier (WWD Premium) and a Korean market-specific reporting section (K-report).

Product overview

WWD KOREA is the Korean edition of Women's Wear Daily, a fashion industry trade media outlet. The platform provides digital news coverage across multiple content categories including Fashion, Business, Runway, Sustainability, Beauty, People, and Lifestyle. It offers a premium subscription tier (WWD Premium) providing exclusive content, along with a specialized K-report section for Korean market coverage. The company is part of Penske Media Corporation's global media portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• WWD Premium: Premium/exclusive content section of WWD KOREA featuring WWD Exclusive articles and expert columns.
• K-report

Products and services

• WWD Premium Subscription-based premium content offering exclusive fashion industry news, expert columns, and in-depth analysis for fashion professionals and industry insiders seeking deeper editorial coverage beyond the free articles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Penske Media Corporationparent_companyOthersWWD is part of Penske Media Corporation, a global media group owning 20 media brands including Variety, Rolling Stone, and Robb Report. WWD transitioned to fully digital format in 2017, with print editions only for special events like fashion weeks and trade shows.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WWD (Women's Wear Daily — global edition): WWD's US/global edition is the parent brand itself, covering the same fashion industry beat from PMC's New York HQ. It is a direct competitor for Korean fashion industry readership and advertising, but operates at much broader global scale rather than Korea-specific focus.

Direct peers

• Business of Fashion: Business of Fashion is a B2B digital media platform covering the global fashion industry with business intelligence, analysis, and professional news — directly comparable to WWD KOREA's B2B trade media model, audience (fashion executives, designers), and subscription-driven monetization.
• Allure Korea: Allure Korea is the Korean edition of Allure magazine, focused on beauty industry coverage (cosmetics, skincare, fragrance). It is a direct Korean-market peer for WWD KOREA's 'Beauty' vertical and competes for the same Korean beauty advertising budgets.
• Hypebeast: Hypebeast is a digital fashion, streetwear, and lifestyle media platform serving a global audience with editorial content and social distribution — comparable to WWD KOREA's digital-first, multi-channel (web + social) approach to fashion media.
• Fashionista: Fashionista is a digital fashion industry news outlet covering brands, designers, beauty, and retail — closely comparable to WWD KOREA's editorial mix and digital-first B2B/professional audience targeting.
• Vogue Korea: Vogue Korea is the Korean edition of Vogue magazine, covering fashion, beauty, runway, and lifestyle. It is the most direct Korean-market competitor for WWD KOREA's fashion-industry readership, though skews more consumer/celebrity than pure B2B trade.
• Highsnobiety: Highsnobiety is a digital fashion, culture, and lifestyle media outlet with a global digital audience and social-first distribution — comparable to WWD KOREA's digital-only model and category coverage (fashion, lifestyle, beauty-adjacent culture).
• Harper's Bazaar Korea: Harper's Bazaar Korea is the Korean edition of Harper's Bazaar, covering fashion, luxury, and beauty. It competes with WWD KOREA for the same Korean luxury-fashion audience and advertising spend from the same brand partners.

Emerging players

• Glossy: Glossy is a digital media outlet covering fashion, beauty, and retail business with a B2B intelligence focus — an emerging player in the same B2B fashion-trade media category as WWD KOREA, though without a Korean edition.

Regional players

• Jing Daily: Jing Daily is a digital B2B media outlet covering luxury and fashion in the Asian market, primarily focused on China. It is a regional peer covering an adjacent Asian luxury-fashion media market with the same B2B intelligence format as WWD KOREA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@wwdkorea.official
• LinkedInlinkedin.com/company/wwdkorea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WWD KOREA