Windscheid & Wendel GmbH & Co. KG W+W Aufzugkomponenten GmbH & Co. KG

Name

Windscheid & Wendel GmbH & Co. KG W+W Aufzugkomponenten GmbH & Co. KG

Legal name

Windscheid & Wendel GmbH & Co. KG W+W Aufzugkomponenten GmbH & Co. KG

Website

https://wwlift.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Elevator Components

NAICS

Elevator and Moving Stairway Manufacturing (333921), Other Electrical Equipment and Component Manufacturing (3359)

SIC

Electronic Components & Accessories (3670), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

Elevator Modernization & Retrofit (Controllers, Drives, Door Systems) (BPABAIAE)

akta.pro secondary industry

Elevator, Escalator & Vertical Transportation Installation/Service (IMAFALAI)

Keywords

• Elevator components
• Elevator safety equipment
• Shaft lighting systems
• Elevator modernization parts
• Mechanical elevator parts

Headquarters

HQ city

Germany

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Elevator Component Sales: Sale of mechanical and electrical elevator components including travel path limiters, shaft lighting, fall protection, control boxes, buttons, cable management, car skirts, buffer supports, warning signs, door service kits, main switches, lubrication systems, and accessories. Products are sold as individual units or in sets through e-commerce web shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

W+W manufactures and distributes electrical and mechanical elevator components including travel path limitation systems (Fahrwegbegrenzung), shaft lighting (FixLED), fall protection devices, light curtains, control boxes, incremental encoders, shaft copying systems, buffer supports, and installation accessories. The products are sold exclusively to elevator specialist companies (Aufzug-Fachbetrieb) — including elevator manufacturers, service companies, and control manufacturers — through a registered B2B web shop in Germany and a network of country-specific distribution partners across 14 European countries.

Product overview

W+W Aufzugkomponenten is a manufacturer and distributor of electrical and mechanical elevator components, serving the professional elevator trade. The product portfolio encompasses over 25 distinct product categories including safety components (Fahrwegbegrenzung travel path limitation, Absturzsicherungen fall protection, Lichtvorhang light curtain, GuideBrake), lighting systems (FixLED shaft lighting, cabin lighting, door lighting), control and switching technology (CANopen-Lift, Steuerkästen, Schalttechnik), mechanical components (leiters, car skirts, buffer supports, railings per EN 81-20), position detection systems (ELGO Schachtkopierung, magnetic switches, incremental encoders), and installation accessories (cables, lubrication systems, door service kits). Products are primarily sold to elevator manufacturers, service companies, and control manufacturers in Germany through their online shop, with a focus on compliance with elevator safety standards including EN 81-20 and EN 81-80.

Differentiator

Problem solved

Functional benefit

Brands

• W+W FixLED: LED lighting solutions for elevator shafts with various configurations including Seilzugschalter (pull cord switch) variants
• W+W GuideBrake
• W+W Schachtkopierung
• W+W Lichtvorhang

Quantifiable outcome

• Products meet EN 81-20 requirements for shaft head clearance protection

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• ELGOcoreTechnology or IntegrationTechnology partnership for shaft copying systems. W+W distributes ELGO products including LIMAX 3CP Safe and LIMAX 3CP systems, and Limax M2 for shaft position detection. ELGO is referenced as a recommended electronic limit system for use with W+W travel path limitation products.
• TÜV RheinlandcoreOthersTÜV Rheinland provides type examination (Baumusterprüfung) certification for W+W safety products including the W+W Fahrwegbegrenzung travel path limitation system.
• European Distribution Partners (14 countries)coreChannel Partner/ Reseller/ DistributorW+W maintains distribution partnerships in Belgium, Denmark, Poland, Finland, France, UK, Italy, Netherlands, Spain, Norway, Austria, Sweden, and Switzerland. Each country has a dedicated partner page on the W+W website.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fermator S.A. Spanish-owned global elevator door and component manufacturer with broad portfolio. Overlaps with W+W's elevator door service kits and mechanical/electrical component offerings.
• Kleemann Hellas SA: Greek-based elevator OEM with a substantial components and modernization business. Comparable as a broader incumbent in the European elevator component and modernization market.
• Wittur Group: Large European elevator component manufacturer (doors, safety gears, car structures, modernization kits). Comparable as a broader incumbent offering overlapping product categories at greater scale than W+W.

Direct peers

• MEILLER Aufzugtüren GmbH: German specialist in elevator door systems and door-related components. Comparable to W+W in serving elevator specialists with mechanical/electrical door service kits and access components.
• Böhnke + Partner GmbH: German manufacturer of elevator control systems and electronic components. Directly comparable to W+W's CANopen-Lift installation components, control boxes, and switching technology lines serving German elevator specialists.
• Cedes AG: Swiss-based specialist in elevator safety sensors, light curtains, and position-detection electronics. Closely comparable to W+W's electronic/electrical safety components (e.g., Lichtvorhang, ELGO Schachtkopierung) targeting elevator manufacturers and service companies.
• Selcom Group: Italian specialist in elevator electronics, safety components, and remote monitoring. Comparable to W+W in elevator safety electronics and target customer segments.
• AVIRE (part of Halma plc): UK/European specialist in elevator safety, displays, communication, and sensing products. Comparable niche player overlapping with W+W's light curtain and electronic position-detection offerings.
• NEW LIFT Steuerungsbau GmbH: German elevator control system specialist serving elevator service companies with controllers, door systems, and electronic components. Comparable to W+W in target customer (Aufzug-Fachbetrieb) and product scope.
• Cobianchi Liftteile GmbH: German distributor/specialist of elevator spare parts and components serving elevator service companies. Closely comparable to W+W in channel (Fachbetrieb focus) and product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wwlift.de
• Instagraminstagram.com/wwlift.de
• LinkedInlinkedin.com/company/windscheid-&-wendel-gmbh-&-co.-kg-w-w-aufzugkomponenten-gmbh-&-co.-kg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windscheid & Wendel GmbH & Co. KG W+W Aufzugkomponenten GmbH & Co. KG